Siothaisong A, Pitjatturat P, Pronpakdee S, Ngammoh N. Conjoint analysis of advertising design on TikTok application media on the purchasing decisions of generation Z customers. RMUTSB-HUMAN [internet]. 2025 Jun. 9 [cited 2025 Dec. 6];10(1):19-36. available from: https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/271817