RMUTSB ACADEMIC JOURNAL (HUMANITIES AND SOCIAL SCIENCES)

Dynamics of livelihood assets and conditional factors influencing productivity enhancement among disadvantaged households in Srinakarin District, Phatthalung Province

2026-04-07T09:30:55+07:00

This qualitative study aims to explain the dynamics of livelihood assets and the conditional factors influencing productivity enhancement among disadvantaged households in Srinakarin District, Phatthalung Province. Data were collected from disadvantaged households, a community leader, local intermediaries, and relevant government officials using focus group discussions, in-depth interviews, and non-participant observation. Content analysis was employed, and data credibility was ensured through triangulation of data collection methods, researchers, and data sources, as well as member checking. The findings reveal that disadvantaged households face multidimensional constraints in their livelihood assets, particularly social and financial assets, which function as structural barriers to accessing to opportunities and supportive resources. These constraints, in turn, limit their capacity to enhance productivity. Nevertheless, such households possess certain latent capacities, including the intensive use of small-scale agricultural land, the accumulation of farming experience, and the presence of younger household members who can access digital technologies and information. These capacities can serve as compensatory mechanisms that help offset existing constraints. In addition, training plays a crucial role as a mechanism linking human assets to productivity by enhancing technical knowledge, reducing information asymmetries, and strengthening rational decision-making. Productivity improvement, therefore, does not depend solely on the volume of assets, but rather on households’ ability to convert these assets under varying structural constraints and contextual conditions. The results point to the need for integrated policy interventions that simultaneously reduce and manage structural constraints while strengthening households’ capacity for asset conversion. This can be achieved through human asset development, improved access to context-appropriate technologies, and the strengthening of social networks, thereby enabling sustainable productivity enhancement within the context of rural vulnerability in Thailand.

The effects of financial literacy and economic opinion on financial planning and household debt: A case study of households in Hat Yai, Songkhla Province

2025-09-03T16:01:23+07:00

This study aims to investigate the impact of financial skills and economic opinion on the efficiency of financial planning and the household debt burden. The sample consisted of 303 individuals residing in Hat Yai, Songkhla Province, who possessed personal debt. Data was collected using a structured questionnaire consisting of six sections. A purposive sampling method was employed, and the data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, along with multiple regression analysis. The findings reveal that financial skills have a significant positive influence on financial planning and a significant negative influence on household debt. Moreover, the economic opinion of unemployment and inflation have a positive impact on financial planning, while the interest rate has a positive effect on all aspects of financial planning, particularly savings, investment, and retirement planning. These results underscore the crucial role of financial skills in enhancing the effectiveness of financial planning and mitigating household debt. The findings offer valuable insights for policymakers and relevant institutions in designing policies that promote personal financial planning and effective household debt management. Furthermore, households and individuals can apply these findings to raise awareness of the importance of financial skills, thereby improving the efficiency of personal financial management.

Integrative Factors and Organizational Climate Affecting the Success of Government Agencies in ITA Assessment: A Qualitative Study of Exemplary Organizations

2025-08-07T15:41:09+07:00

This qualitative research article explores the key success factors of Thai government agencies that received the Integrity and Transparency Assessment (ITA) award in 2023. The study focuses on three critical elements—leadership, organizational climate, and practical governance-as influential drivers of transparency and ethical administration. Data were collected through in-depth interviews with executives and responsible officers from award-winning agencies at national, provincial, and local levels. Thematic analysis revealed that ethical and participatory leadership organizational behavior and commitment. A positive and integrity-driven organizational climate encouraged staff engagement, innovation, and compliance with public accountability standards. Moreover, agencies that embedded practical governance-such as clear operational indicators, transparent communication systems, and citizen engagement—demonstrated stronger ITA performance outcomes. The findings suggest that the synergy between internal culture and leadership practices directly influences the effectiveness of transparency implementation. This study gives practical advice for public sector reform and offers a conceptual framework to enhance good governance in Thai public administration.

Development of systematic and learning innovations to enhance the quality of educational management in Chachoengsao Province through a digital knowledge repository

2025-09-23T15:04:49+07:00

This research aimed to develop systemic and learning innovations to improve the quality of education in Chachoengsao Province through a digital knowledge repository system. It also aimed to study the effects of using learning innovations with the digital knowledge repository system and to propose a mechanism for driving area-based education management. The research design was based on research and development (R&D) principles. The study was conducted in four phases: 1) analysis and synthesis of data on area-based educational development within the context of local administrative organizations; 2) development of systemic innovations, learning innovations, and the creation of a digital knowledge platform to enhance learning; 3) investigation of the results from the implementation of the systemic and learning innovations; and 4) evaluation and proposal of mechanisms for driving area-based educational management. The participants included school administrators, teachers, and community representatives from 13 schools under local administrative organizations. The results revealed seven key mechanisms for successfully driving area-based educational management: 1) promoting inclusive participation through educational communities; 2) raising awareness of the importance, direction, and goals of area-based educational management among stakeholders; 3) empowering schools with greater administrative flexibility; 4) building professional learning communities (PLCs) as an organizational culture to foster teamwork among teachers; 5) receiving continuous support from affiliated agencies and external organizations; 6) forming strong partnerships to support knowledge exchange and the dissemination of developmental outcomes; and 7) utilizing a digital knowledge management system as a learning resource to support teachers' competencies in delivering instruction that integrates Technological Pedagogical Content Knowledge (TPCK), aligned with performance evaluation criteria for maintaining and advancing professional teaching ranks.

The needs assessment for developing artificial intelligence ethics awareness among elementary school teachers: A case study of Phra In School Group under Singburi Primary Educational Service Area Office

2026-04-02T15:49:23+07:00

The objectives of this research were to study the actual state, the expected state, and to analyze the priority needs for developing Artificial Intelligence (AI) ethics awareness among elementary school teachers. This study was conducted as a case study of the Phra In School Group under the Singburi Primary Educational Service Area Office. The sample consisted of 64 elementary school government teachers in the 2025 academic year. The research instrument used for data collection was a 5-level rating scale questionnaire. Statistics used for data analysis included frequency, percentage, mean, standard deviation, and the Modified Priority Needs Index (PNI modified). The research findings revealed that: 1) the overall actual state of the teachers' AI ethics awareness was at a high level (= 3.69, S.D. = 0.84), while the overall expected state was at the highest level (= 4.54, S.D. = 0.60). This disparity reflects that teachers still perceive a gap in their competencies amidst rapid technological advancements, leading to a strong desire for systematic development to ensure safe and confident implementation. 2) The needs assessment results showed that the component with the highest priority need for development was Reliability (PNI modified = 0.265) due to concerns regarding AI hallucinations or the generation of false information, necessitating skills to teach students how to verify sources. This was followed by Transparency (PNI modified = 0.249), hindered by the complex mechanism of AI which is difficult to explain. Other components included Fairness (PNI modified = 0.238), Human Oversight (PNI modified = 0.237), Accountability (PNI modified = 0.210), and Security and Safety (PNI modified = 0.199). Privacy (PNI modified = 0.198) ranked lowest, possibly due to increased awareness resulting from compliance with the Personal Data Protection Act.

Evaluation results of a two-dimensional digital media innovation prototype for communicating and promoting first aid and cardiopulmonary resuscitation knowledge among new-generation students

2025-08-14T20:43:05+07:00

This research aimed to evaluate the quality, efficiency, effectiveness, and acceptance of a two-dimensional (2D) digital media innovation prototype for communicating and promoting first aid and cardiopulmonary resuscitation (CPR) knowledge among new generation. The research sample consisted of 163 students from the Animation, Game and Digital Media program, Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University. The research instruments included a 2D digital media innovation prototype, an expert quality assessment form, pre-test and post-test achievement tests, and an acceptance form for the 2D digital media innovation prototype. Data were analyzed using descriptive statistics, including mean and standard deviation, efficiency analysis based on Meguiean’s criteria, and effectiveness analysis using the Normalized Gain criteria.

The research findings revealed that the 2D digital media innovation prototype demonstrated a high level of quality (M = 4.43, S.D. = 0.54). Among the evaluated aspects, the presentation component achieved the highest mean score (M = 4.53, S.D. = 0.55). The efficiency of the prototype, based on the Meguigan’s criteria was 1.29 and its effectiveness, based on the Normalized Gain criteria, was 0.81, indicating a high level of development. Overall, the prototype received a high level of acceptance from students (M = 4.47, S.D. = 0.58). The results demonstrate that the developed 2D digital media prototype for promoting CPR knowledge possesses strong quality, efficiency, and effectiveness, and is well accepted by young adults. Therefore, It can be effectively used as an instructional tool to enhance students' knowledge and skills in first aid and cardiopulmonary resuscitation.

Factors affecting the transformation of digital learning toward hybrid skills for educational mismatch group

2026-03-24T16:21:53+07:00

This research aimed to: 1) study the current state of the transformation of digital learning toward hybrid skills for educational mismatch group; 2) investigate the factors affecting of the transformation of digital learning toward hybrid skills for educational mismatch group; and 3) identify digital learning approaches aimed at enhancing blended learning skills for groups with educational mismatches. The sample group consisted of administrators and lecturers from related fields, representatives from industry sector, and graduates from the Faculty of Industrial Education, Rajamangala University of Technology Suvarnabhumi, who graduated between 2012 and 2022. Using the Krejci and Morgan table formula, the sample size was determined to be 265 participants, selected through stratified sampling. In addition, 12 participants were selected for in-depth interviews using purposive sampling.

The research instruments were questionnaires and in-depth interviews. The statistical methods used for data analysis included mean, standard deviation, Pearson correlation coefficient, and stepwise multiple regression analysis. The results of the study revealed that: 1) the overall current state of the transformation of digital learning toward hybrid skills for educational mismatch group was at a high level; 2) the correlation coefficient among the five variables related to the transformation of digital learning toward hybrid skills (Y) ranged from 0.45 to 0.95, representing a statistically significant relationship at the .05 level for the educational mismatch group; and 3) learning approaches aimed at enhancing toward hybrid skills for marginalized groups based on the interview findings, could be summarized as follows: (1) developing curricula that integrate digital and vocational skills to enable learners to apply knowledge in problem-solving (2) promoting learning management through digital platforms and learning technologies to increase access to learning resources; (3) developing teachers’ competencies in digital learning design to promote critical thinking among learners; and (4) establishing collaboration between educational institutions and industry to provide learners with real-world learning experiences and skills that meet the needs of the labor market.

Factors affecting the management of work-integrated learning (WIL) to support entrepreneurial graduates in higher education

2025-08-14T20:59:44+07:00

This research aimed to: (1) examine the level of work-integrated learning (WIL) management in higher education; (2) investigate the factors affecting work-integrated learning management that contribute to the development of entrepreneurial graduates in higher education; and (3) propose guidelines for developing learning management that supports the production of graduates who are prepared to become entrepreneurs. The sample group of the research included the supervisors of related fields, representatives from business establishments, and university students who had experienced work-integrated learning. Using the Krejci and Morgan sample size table, a total of 250 participants were selected through random sampling. In addition, in-depth interviews were conducted with 10 key informants selected through purposive sampling. The research instruments included questionnaires and in-depth interview protocols. The statistical methods used for data analysis were mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression analysis.

The findings revealed that: (1) the overall level of work-integrated learning (WIL) management in higher education was high; (2) the correlation coefficients between the five work-integrated learning variables and entrepreneurial graduate outcomes (Y) ranged from 0.46 to 0.93, indicating statistically significant relationships at the .05 level. The entrepreneurial graduates in higher education at the tertiary level, The predictive equation using raw scores was ŷ = 0.679 + 0.196X₁ + 0.203X₂ + 0.186X₃ + 0.191X₄ + 0.212X₅, and the predictive equation using standardized scores was z = 0.140z₁ + 0.244z₂ + 0.284z₃ + 0.262z₄ + 0.306z₅ ; and (3) the guidelines for developing learning management to support entrepreneurial readiness included: (a) organizing extracurricular activities to enhance creative thinking and strategic planning skills; (b) implementing private-sector mentoring systems to provide students with direct business experience and effectively integrate theory with practice; and (c) strengthening collaboration with industry to align learning with labor market needs, enhance professional competencies, and prepare students to start their own businesses.

Digital communication and self-service efficiency: The role of ARCS motivational model in educational support services

2026-04-16T10:08:05+07:00

The objectives of this research were: 1) to investigate the levels of perception towards digital communication based on the ARCS model and self-service efficiency among freshmen; and 2) to analyze the influence of digital communication components according to the ARCS model on self-service efficiency. This quantitative study employed a survey method, with a sample of 558 first-year undergraduate students at Prince of Songkla University, Hatyai Campus, academic year 2025, selected through a convenience sampling technique. The research instrument was an online questionnaire validated for content validity and reliability. Data were analyzed using descriptive statistics and Multiple Linear Regression (MLR).

The findings revealed that new students perceived digital communication based on the ARCS model and self-service efficiency at a high level. Regression analysis indicated that all four components of the ARCS model significantly predicted and explained 75.7% of the variance in self-service efficiency (Adjusted R² = .757, p < .05). Specifically, Confidence was identified as the most influential factor, followed by Satisfaction, Relevance, and Attention, respectively.

The results reflect that digital communication design focusing on psychological empowerment through the ARCS model, particularly in enhancing user confidence, plays a vital role in the success of self-service systems. These insights can be applied as a communication innovation to enhance the quality of public services and sustainably improve student experiences in the digital era of higher education.

A qualitative study of obstacles and facilitators for enhancing academic engagement among support staff in the Department of Family Medicine, Faculty of Medicine Ramathibodi Hospital

2025-09-11T13:51:38+07:00

This qualitative study aimed to explore the obstacles to academic engagement and identifying strategies to enhance such engagement among support staff in the Department of Family Medicine, Faculty of Medicine Ramathibodi Hospital, Mahidol University. Eighteen participants were purposively selected from support staff, both with and without prior experience in academic engagement, for in-depth interviews. All interviews were transcribed verbatim and then analyzed using conventional content analysis, with results presented in narrative form.

The findings revealed that obstacles to academic engagement among support staff included: (1) personal attitudes; (2) limited allocated time for academic activities; (3) insufficient knowledge, skills, and experience; (4) routine workload or additional tasks; (5) internal factors and lack of motivation; and (6) inadequate support from colleagues or the organization. Additional obstacles included job positions and responsibilities, limited access to research resources, difficulties in defining research topics, changes in workload assignments, and personal obligations. Participants suggested that facilitators for enhancing academic engagement included: (1) mentorship or advisory support; (2) fostering motivation and raising awareness of the importance of academic engagement; (3) allocating dedicated time; and (4) establishing collaborative academic teams. Further essential support included theoretical and practical training, guidance on topic selection for academic work, funding support, a conducive environment, adequate facilities and equipment, access to up-to-date information resources, computers, and data analysis software.

The study suggests that addressing these obstacles through the implementation of appropriate facilitators could enhance the academic engagement of support staff, thereby contributing to self-development, improving routine work performance, advancing organizational goals, and providing opportunities for career progression.

Editorial statement

2026-06-10T16:34:57+07:00

วารสารวิชาการ มหาวิทยาลัยเทคโนโลยีราชมงคลสุวรรณภูมิ (มนุษยศาสตร์และสังคมศาสตร์) ปีที่ 11 ฉบับที่ 1 (มกราคม–มิถุนายน 2569) ประกอบด้วยบทความวิจัยจำนวน 10 บทความ ซึ่งสะท้อนองค์ความรู้ที่หลากหลายในศาสตร์ด้านมนุษยศาสตร์ สังคมศาสตร์ การศึกษา การบริหารจัดการ และการพัฒนาชุมชน อันเป็นประเด็นที่มีความสำคัญต่อการพัฒนาประเทศในยุคดิจิทัลและสังคมแห่งการเปลี่ยนแปลง

ในด้านการศึกษาและการพัฒนาทรัพยากรมนุษย์ มีการนำเสนอผลงานวิจัยเกี่ยวกับปัจจัยที่ส่งผลต่อการจัดการเรียนรู้เชิงบูรณาการกับการทำงานเพื่อสนับสนุนบัณฑิตเชิงผู้ประกอบการในระดับอุดมศึกษา การพัฒนานวัตกรรมเชิงระบบและนวัตกรรมการเรียนรู้ผ่านระบบคลังปัญญาดิจิทัลเพื่อยกระดับคุณภาพ การจัดการศึกษาเชิงพื้นที่ ตลอดจนการศึกษาความต้องการจำเป็นในการพัฒนาความตระหนักรู้จริยธรรมปัญญาประดิษฐ์ของครูประถมศึกษา และปัจจัยที่ส่งผลต่อการเปลี่ยนแปลงการเรียนรู้ด้วยเทคโนโลยีดิจิทัลที่มุ่งเน้นทักษะการผสมผสานสำหรับกลุ่มความไม่สอดคล้องทางการศึกษา ซึ่งล้วนสะท้อนทิศทางการพัฒนาการศึกษาในศตวรรษที่ 21 ที่ให้ความสำคัญกับสมรรถนะดิจิทัล การเรียนรู้ตลอดชีวิต และการเตรียมกำลังคนให้สอดคล้องกับความต้องการของสังคมและตลาดแรงงาน ด้านนวัตกรรมดิจิทัลและการสื่อสารเพื่อการเรียนรู้ มีการนำเสนอผลการประเมินต้นแบบนวัตกรรมสื่อดิจิทัล 2 มิติเพื่อส่งเสริมความรู้ด้านการปฐมพยาบาลและการช่วยฟื้นคืนชีพสำหรับนักศึกษากลุ่มคนรุ่นใหม่ รวมถึงการศึกษาบทบาทของการสื่อสารดิจิทัลตามโมเดล ARCS ที่มีต่อประสิทธิภาพการใช้บริการตนเองในงานบริการสนับสนุนการศึกษา ซึ่งสะท้อนศักยภาพของเทคโนโลยีดิจิทัลในการยกระดับคุณภาพการเรียนรู้ การสื่อสาร และการให้บริการในสถาบันอุดมศึกษา

ด้านการบริหารจัดการองค์กรและธรรมาภิบาล ฉบับนี้ได้นำเสนองานวิจัยเกี่ยวกับปัจจัยเชิงบูรณาการและบรรยากาศองค์การที่ส่งผลต่อความสำเร็จของหน่วยงานภาครัฐในการประเมินคุณธรรมและความโปร่งใสในการดำเนินงาน (ITA) ตลอดจนการศึกษาอุปสรรคและแนวทางส่งเสริมการทำงานวิชาการของบุคลากรสายสนับสนุนในสถาบันอุดมศึกษา ซึ่งเป็นประโยชน์ต่อการพัฒนาองค์กร การเสริมสร้างธรรมาภิบาล และการส่งเสริมศักยภาพบุคลากรอย่างยั่งยืน ด้านเศรษฐกิจ สังคม และการพัฒนาคุณภาพชีวิต มีบทความวิจัยที่ศึกษาผลกระทบของทักษะทางการเงินและความคิดเห็นทางด้านเศรษฐกิจต่อการวางแผนการเงินและภาระหนี้สินครัวเรือน ตลอดจนการศึกษาพลวัตของทุนการดำรงชีพและปัจจัยเชิงเงื่อนไขที่กำหนดการเพิ่มผลิตภาพของครัวเรือนด้อยโอกาสในพื้นที่ชนบท ซึ่งนำเสนอข้อค้นพบที่เป็นประโยชน์ต่อการกำหนดนโยบายและแนวทางการพัฒนาคุณภาพชีวิตของประชาชนในระดับพื้นที่

กองบรรณาธิการหวังเป็นอย่างยิ่งว่า บทความวิจัยที่ได้รับการตีพิมพ์ในวารสารฉบับนี้จะเป็นประโยชน์ต่อคณาจารย์ นักวิจัย นักศึกษา ตลอดจนผู้สนใจทั่วไปในการนำองค์ความรู้ไปประยุกต์ใช้ในการศึกษา วิจัย และพัฒนางานในด้านต่าง ๆ อันจะนำไปสู่การสร้างคุณค่าและการพัฒนาสังคมอย่างยั่งยืนต่อไป