RMUTSB ACADEMIC JOURNAL (HUMANITIES AND SOCIAL SCIENCES)

School administrative strategies for student development according to National Educational Standard for Secondary Schools under Office of Basic Education Commission

2024-05-13T10:59:38+07:00

The objective of this research is to develop educational institution administration strategy to develop students in accordance with national educational standard for secondary schools under the Office of the Basic Education Commission. The research is divided into three steps. Step 1 is the study of the conditions and needs of educational institution administration. The sample group consists of 389 educational administrators and academic leaders, selected through a multistage random sampling technique. The tool used is a questionnaire. Statistics used are means and standard deviations. Step 2 is the Analysis of strengths, weaknesses, opportunities and threats in educational institution administration. Use the sample group from Step 1 to analyze the PNI Modified index and classify the internal and external environments by applying content analysis technique. Step 3 is the development of educational institution administration strategies to develop students in accordance with national educational standards for secondary schools under the Office of the Basic Education Commission, which consists of two activities. The first activity is strategy review, conducted by 20 experts selected through purposive sampling. The tool is an assessment form of the appropriateness and feasibility of strategies. Data are analyzed using content analysis technique along with mean and standard deviation. The second activity is strategy evaluation using focus group discussion technique. The informants are 13 experts selected through purposive sampling. The tools used is focus-group discussion record form. Data are analyzed using content analysis technique.

The findings from the research can be summarized as follows. 1) Regarding the actual conditions, all items are found to be at a high level, while the desired conditions are at high to very high levels. 2) The internal environment is identified as a strength, and the external environment as an opportunity. 3) The results of strategy development are as follows: 3.1) Both suitability and feasibility are found to be at high to very high levels. 3.2) The developed strategies consist of 5 primary strategies and 17 secondary strategies.

Development of online learning module for the quality work management course to support the credit bank system in higher education

2025-07-22T18:02:54+07:00

This research aimed to develop an online learning module for the Quality Work Management course and to compare students’ learning achievement before and after using the module, supporting the higher education credit accumulation system. The sample for this study comprised of 16 students from group II of the Bachelor of Engineering program in Industrial Engineering, semester 2024, at the Faculty of Engineering and Architecture, Rajamaagala University of Technology Suvanabhumi, selected through cluster random sampling. The research instruments included: 1) the online learning module on Quality Work Management, 2) an assessment form on the suitability of the online learning module, and 3) achievement test with an Index of Consistency (IOC) of 1.00, difficulty level between 0.40-0.80, discrimination power between 0.25-0.50, and a reliability value of 0.75. The statistics used in the research were mean, standard deviation, and t-test with dependent samples.

The results of the study indicated that: 1) the evaluation results of the quality of the suitability of the online learning module, through relevant experts, were overall appropriate, and the efficiency of the online learning module was 80.87/80.63, meeting the set criteria of 80/80; 2) students’ academic achievement after studying with the online learning module was significantly higher than before, with statistical significance at the 0.01 level.

A closer look at writing errors in senior project theses: Insights from Thai computer engineering undergraduates

2024-04-18T22:00:26+07:00

Academic writing, both in Thai and English, is a difficult problem that many Thai university students must deal with. Due to a lack of understanding of English grammar structures and Thai spelling, many errors were found in the senior project theses. This paper studied errors in senior project theses written by Thai computer engineering undergraduate students to obtain valuable information about the errors frequently appeared in their writings. The theses were entirely written in Thai, except for the English abstracts. Different types of errors, both in Thai and English, as well as their corresponding frequencies, were investigated. To investigate the errors, the types of errors were typed as words or texts representing the error types. AntConc was then used to find the word frequencies that corresponded to the error types. The ten most frequent errors found in the English abstracts were: 1) articles, 2) capital letters, 3) sentence structures, 4) singular and plural, 5) commas, 6) verb forms, 7) full stop, 8) prepositions, 9) adjectives, and 10) misspelling. As for the parts that were not English abstracts, the results revealed that English-Thai transliterated words such as ไลบรารี (lai-braa-ree, “library”), อัปโหลด (àp-lòht, “upload”), ฟังก์ชัน (fang-chan, “function”), and ดิจิทัล (dì-jì-tan, “digital”) were often misspelled by the students. It was evident that Thai words were written incorrectly due to the following respects: 1) Thai final consonants (31.66%), 2) Thai tone markers (23.23%), 3) Thai initial consonants (19.57%), 4) Thai vowels (18.34%), and 5) Thai unpronounced consonants (7.20%). The present findings could have pedagogical implications for understanding the types of errors made by the engineering students. These results could be used to create a guidebook or manual to help the students master and achieve publishable quality in their senior project theses.

The result of learning innovation via a digital wisdom repository system to promote learning skills and enhance the quality of educational management in Chachoengsao Province

2025-07-23T16:21:41+07:00

This research aimed to: 1) examine the effects of utilizing a digital knowledge repository learning innovation to enhance learning skills and improve the quality of education management in Chachoengsao Province; 2) investigate the learning achievement of students from learning innovations using the digital knowledge repository system; and 3) study the satisfaction of using the digital knowledge repository system. The study adopted a Research and Development (R&D) framework and was conducted in three phases: (1) the development of a learning innovation to enhance learning skills, (2) the development of a prototype digital knowledge repository system, and (3) the evaluation of the effectiveness of the learning innovation using the system.

The target group comprised administrators, teachers, and students from 13 local administrative organization schools in Chachoengsao Province. In phases one and two, the sample consisted of 113 administrators and teachers who volunteered to participate in the project. In phase three, 150 students were selected using simple random sampling for the experimental implementation of the innovation.

The findings revealed that: 1) the development of teachers’ learning innovations using the digital knowledge repository was rated at a very high level overall ( = 4.55), with the highest-rated item being the presentation of teaching through the system ( = 4.79) and the lowest-rated item being the writing of learning units ( = 4.44); 2) students’ academic achievement after instruction was significantly higher than before instruction at the .01 level, with post-learning scores ( = 13.50) exceeding pre-learning scores ( = 10.53); and 3) teachers’ satisfaction with the system was at a high level overall. Furthermore, the integration of Participatory Action Research (PAR) and the Professional Learning Community (PLC) fostered a collaborative network that led to the creation of a model digital knowledge repository learning innovation. This model supports teacher competency in integrated instruction based on Technological Pedagogical Content Knowledge (TPCK) and aligns with performance evaluation standards for teacher promotion. This is a value that comes from research results that help improve the quality of teaching management for teachers that supports the modern era.

A study of reading literacy through an instructional approach based on reading apprenticeship combined with semantic mapping of grade 8 students at Satuek School

2025-07-15T13:59:11+07:00

This experimental research aimed to: 1) compare the reading literacy of Grade 8 students before and after instruction based on Reading Apprenticeship Approach combined with Semantic Mapping; 2) compare the post-instruction reading literacy of the students with the 70% criterions; and 3) study the learning management conditions of Grade 8 students under this approach. The sample consisted of 32 Grade 8 students in the second semester of the 2024 academic year at Satuek School, Satuek District, Buriram Province, under the Office of Secondary Educational Service Area Buriram. Participants were selected using cluster random sampling. Research instruments included six instructional plans based on the Reading Apprenticeship Approach combined with Semantic Mapping (two hours per plan) Data collection tools consisted of a reading literacy assessment and a structured interview form. The data were analyzed using mean, percentage, standard deviation, and t-test.

The research findings revealed that: 1) the students’ reading literacy after the instruction was significantly higher than before the instruction at the .05 level; 2) the students’ post-instruction reading literacy was significantly higher than the 70% criterion at the .05 level; and 3) the learning management for Grade 8 students based on the reading from role model concept revealed that conference-style table arrangements could promote interaction among learners. The selected role models possessed approachable, friendly characteristics and employed methods that facilitated student success. This resulted in improved student interactions, increased learning enthusiasm, and more open-minded thinking, with students demonstrating greater willingness to ask questions.

Community needs for creating tourism development strategies under the next normal era: A case study of Baan Ronghuad Community, Nakhon Chai Si District, Nakhon Pathom Province

2024-03-26T14:02:50+07:00

This research aims to: 1) investigate the community needs for tourism development, 2) analyze strategies for community-based tourism development, and 3) measure tourists' satisfaction levels with the community's pilot tourism project under the Next Normal era. The research uses quantitative and qualitative research methods. The sample comprised ten representatives from the Baan Ronghuad community, selected for their experience as innovative community tourism entrepreneurs, and 400 tourists who had purchased products or services within the community. Data were collected through structured interviews, participatory action research, and questionnaires, and were analyzed using statistical package with descriptive statistics.

The findings of the research revealed three key results. First, the community expressed a need to develop tourism strategies that could restore and increase income in line with evolving tourist behaviors in the Next Normal lifestyle. The focus was on the development of business potential through improved advertising, public relations, and efficient management practices. Second, the strategy for developing tourism in the Baan Ronghuad community must follow an integrated business development approach, comprising four strategic groups: proactive strategies (SO1–SO2), improvement and weakness-correction strategies (WO1–WO3), rigorous implementation strategies (ST1–ST2), and careful implementation strategies (WT1–WT2). Third, tourist satisfaction with the community’s tourism components was found to be at the highest level (mean = 4.54, SD = 0.03). This research contributes knowledge for developing creative strategies and enhancing community-based tourism that is consistence with the next normal way of life.

Factors affecting gold investors' intention to purchase physical gold from gold shops in Bangkok metropolitan area and vicinity

2025-07-29T19:12:54+07:00

This quantitative research aims to compare factors influencing gold purchasing intention at physical stores among investors, categorized by age and average monthly income, and to identify factors affecting investors' gold purchasing intention at retail outlets. The study integrates the Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) as theoretical foundations, combined with the Stimulus-Organism-Response Model (SOR) as the conceptual framework. Data were collected through stratified sampling based on age and average monthly income via online questionnaires from 473 gold investors in Bangkok and its vicinity. The sample size conforms to the criteria for Structural Equation Modeling (SEM) analysis, requiring a minimum ratio of 10:1 between sample size and observed variables. The findings reveal that differences in age and average monthly income significantly affect: (1) brand loyalty toward gold shops, (2) attitudes, (3) subjective norms, and (4) perceived behavioral control, which subsequently influence gold purchasing intention at physical stores. Additionally, the study found that brand loyalty, attitudes, subjective norms, and perceived behavioral control have both direct and indirect relationships with gold purchasing intention at physical stores, with brand loyalty being the most influential factor. The practical implications suggest that gold retailers should focus on marketing strategies to enhance customer brand loyalty, while regulatory agencies should develop transparent and reliable service quality monitoring and evaluation systems to strengthen investor confidence in gold purchasing decisions.

Forging digital public spheres for deliberative participatory budgeting: leveraging technology for equity and co-creation

2025-07-30T11:40:16+07:00

Public budgeting has evolved from traditional control mechanisms to a critical instrument for strategic planning and promoting citizen participation. However, governments worldwide are facing mounting long-term fiscal pressures, compounded by the limitations of traditional participatory budgeting approaches that often lack meaningful deliberation and may become merely ceremonial. This research aims to address the question of how digital technologies can create and foster "digital public spheres" that facilitate in-depth deliberation in participatory budgeting processes, leading to equitable and fair resource allocation. This study employs a qualitative research approach using documentary research and narrative review methods to explore and synthesize knowledge regarding the potential of digital technologies in creating digital public spheres for deliberative participatory budgeting. The findings reveal that the integration of artificial intelligence (AI), big data, and blockchain technologies with deliberative democracy principles can significantly enhance the efficiency and transparency of budget management. Specifically, AI and Natural Language Processing help make complex budget information more accessible, support predictive analytics, and detect anomalies or corruption. Meanwhile, blockchain technology creates real-time transparency through immutable data recording and smart contracts. Appropriate digital platform design must consider equal access, creating secure environments, and the roles of moderators and facilitators in promoting quality deliberation. Despite technical, institutional, and cultural challenges, creating digital public spheres for deliberative participatory budgeting represents a significant step forward in public governance reform. This approach creates new opportunities to promote citizen participation that is equitable, meaningful, and leads to more just resource allocation in society.

An examination of youth perspectives on drug legislation and cannabis legalization policies amidst state policy transitions: A case study of Phitsanulok Province

2025-09-09T16:31:57+07:00

This study examines the level of understanding among youth in Phitsanulok Province regarding the Narcotics Code B.E. 2564 (2021) and Thailand’s cannabis liberalization policy following the state’s policy transition, as well as their attitudes toward and experiences with cannabis use in daily life. Employing a quantitative research design, the study surveyed 440 upper secondary school students across nine districts of Phitsanulok Province, selected through simple random and accidental sampling. Data were collected using a structured questionnaire and analyzed using descriptive statistics. The findings reveal that youth demonstrated moderate to high levels of awareness about the narcotics laws, particularly concerning the use of cannabis for medical purposes and the prioritization of targeting dealers rather than users, though gaps remain in technical legal understanding. Their attitudes reflected awareness of cannabis-related harms, such as progression to other drugs and risk-inducing behaviors. At the same time, their experiences of encountering cannabis in daily life were notably high, especially through online media, schools, and communities. Importantly, while the proportion of youth who had personally used cannabis was relatively low (5%), the high level of exposure to cannabis use increases the risk of imitation and distorted perceptions in the future. Policy recommendations include: (1) strengthening effective communication systems to ensure that cannabis-related laws and policies reach youth clearly and accurately, and (2) enforcing strict spatial measures to control youth access to cannabis. For practical application, the research findings may contribute to the development of school-based learning curricula and the establishment of collaborative networks among parents, schools, and communities to address the issue.

Editorial statement

2025-11-18T10:24:17+07:00

วารสารวิชาการ มทร. สุวรรณภูมิ (มนุษยศาสตร์และสังคมศาสตร์) ปีที่ 10 ฉบับที่ 2 (กรกฎาคม-ธันวาคม 2568) ประกอบด้วย บทความวิจัย จำนวน 9 บทความ และบทความวิชาการ จำนวน 1 บทความ ครอบคลุมประเด็นทางวิชาการที่หลากหลาย ทั้งด้านการศึกษา พัฒนาการเรียนรู้ การใช้เทคโนโลยีในสังคมสมัยใหม่ ภาษาเศรษฐศาสตร์ ตลอดจนการพัฒนาชุมชนและการท่องเที่ยว ซึ่งสะท้อนบทบาทของงานวิชาการที่มีส่วนสนับสนุนการพัฒนาองค์ความรู้และการแก้ไขปัญหาสังคมในหลายมิติอย่างเป็นรูปธรรม

ในกลุ่ม สาขาการศึกษา บทความเน้นการพัฒนาคุณภาพผู้เรียนและเสริมศักยภาพครู รวมถึงการยกระดับการจัดการศึกษาให้สอดคล้องกับมาตรฐานและความท้าทายในศตวรรษที่ 21 โดยครอบคลุมทั้งการพัฒนากลยุทธ์การบริหารสถานศึกษา การส่งเสริมสมรรถนะด้านการอ่านของผู้เรียน การพัฒนานวัตกรรมการเรียนรู้แบบออนไลน์ รวมถึงการใช้ระบบคลังปัญญาดิจิทัลเพื่อเสริมประสิทธิภาพการจัดการเรียนการสอน นอกจากนี้ ยังมีบทความที่วิเคราะห์ข้อผิดพลาดด้านการเขียนของนักศึกษา ซึ่งล้วนสะท้อนถึงความจำเป็นของการปรับตัวของสถานศึกษา ครู และผู้เรียนให้ทันต่อความเปลี่ยนแปลงระดับโลก

กลุ่ม สาขาบริหารธุรกิจ การบัญชี และเศรษฐศาสตร์ นำเสนอแนวคิดด้านพฤติกรรมผู้บริโภคผ่านงานวิจัยเกี่ยวกับปัจจัยที่มีอิทธิพลต่อความตั้งใจซื้อทองคำหน้าร้านของนักลงทุนในเขตกรุงเทพมหานครและปริมณฑล โดยให้ข้อมูลเชิงลึกด้านทัศนคติ อิทธิพลทางสังคม และความภักดีต่อแบรนด์ ซึ่งสามารถนำไปใช้ในการวางกลยุทธ์ทางการตลาดและการกำหนดนโยบายที่เกี่ยวข้องในภาคธุรกิจและบริการได้อย่างเหมาะสม

ในกลุ่ม สาขาสังคมวิทยาและมานุษยวิทยา บทความมุ่งศึกษาพฤติกรรมของประชาชนและเยาวชนภายใต้บริบทการเปลี่ยนแปลงของสังคมไทยร่วมสมัยได้แก่ การวิเคราะห์นโยบายกัญชาเสรีและผลกระทบต่อพฤติกรรมเยาวชน ซึ่งสะท้อนความจำเป็นในการสื่อสารสาธารณะที่ถูกต้อง การจัดการความรู้ในสถานศึกษา และการกำกับดูแลเชิงนโยบายที่รัดกุม ตลอดจนบทความด้านการมีส่วนร่วมสาธารณะผ่านพื้นที่กลางดิจิทัลเพื่องบประมาณแบบมีส่วนร่วมเชิงปรึกษาหารือและงานวิจัยด้านการพัฒนาการท่องเที่ยวโดยชุมชนบ้านโรงหวด ที่มุ่งเน้นการยกระดับศักยภาพชุมชนให้สอดคล้องกับวิถีชีวิตปกติรูปแบบใหม่

ปิดท้ายด้วยบทความวิชาการว่าด้วยสถานการณ์การเปลี่ยนแปลงของอาชีวศึกษาไทยซึ่งได้รับผลกระทบจากโลกยุค BANI ได้นำเสนอแนวทางการปรับตัวของสถานศึกษาโดยใช้วงจรคุณภาพ PDCA อันเป็นกรอบแนวคิดสำคัญสำหรับการศึกษายุคใหม่

กองบรรณาธิการหวังเป็นอย่างยิ่งว่า วารสารฉบับนี้จะเป็นประโยชน์ต่อคณาจารย์ นักวิจัย นักศึกษา และผู้สนใจในสาขาที่เกี่ยวข้อง ตลอดจนช่วยสนับสนุนการพัฒนางานวิชาการที่มีคุณภาพ อันนำไปสู่การยกระดับองค์ความรู้และการพัฒนาสังคมอย่างยั่งยืนต่อไป

Changes impacting the management of vocational education in Thailand

2024-03-14T09:44:10+07:00

This academic article aims to study and present the situation of Thai vocational education in the amidst of rapid and continuous global changes, following the phenomenon of the world turning around (BANI World). The study applies the PDCA quality management cycle as a conceptual framework and employs document analysis to investigate societal transformations, their impacts on education, coping strategies, and management guidelines for vocational education in Thailand.

The study results on coping with changing situations to transform Thai vocational education toward a better direction revealed that education is a key component and essential tool for addressing challenges in the management of vocational education. This is achieved through the teaching and learning process, which emphasizes four critical elements: learners, teachers, curriculum and instructional management, and administration. Recommendations from the study include: (1) promoting thinking skills and systematic work performance among vocational learners through the PDCA quality management cycle, and (2) applying the PDCA cycle in the development of innovative teaching and learning management models.