https://so05.tci-thaijo.org/index.php/rmutsb-hs/issue/feed RMUTSB ACADEMIC JOURNAL (HUMANITIES AND SOCIAL SCIENCES) 2022-05-29T09:06:51+07:00 ผศ.ดร.ลัดดาวัลย์ สำราญ journal.hs@rmutsb.ac.th Open Journal Systems https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250703 Guidelines for improving the quality of life of industrial workers in the automotive and parts industry: a case study in the central region of Thailand 2021-11-10T11:42:43+07:00 Piyaporn Phromtat piyaporn.phr@gmail.com Kietchai Veerayannon piyaporn.phr@gmail.com <p> This research aimed to 1) study problems in quality of life of industrial workers in the auto parts industry in central Thailand 2) propose guidelines for labor management for quality of life of industrial workers in automotive industry in central Thailand. This research is qualitative research by content analysis from an in-depth interview with 17 experts whose qualification are considered from knowledge, skills and experiences to match the objective of this research. The experts are from public sectors private sectors and private sector executives. The results of the research are 1) problems at work are found to be labor protection, occupational safety, welfare, labor relations and development, 2) entrepreneurs should aware of the importance of labor’s quality of life, 3) public sectors should monitor and enforce laws of establishments to create a good, safety, and stable working environment for workers, and 4) participatory management in workplace among employers and employees must consider mutual benefits and develop their potential to conform with economic requirements to increase competitiveness.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/253056 Factors affecting decision to choose traditional and modern construction materials stores 2021-11-10T10:43:10+07:00 Kantika Jantana kantika.jan@rmutr.ac.th Tatre Jantarakolica kantika.jan@rmutr.ac.th Korbkul Jantarakolica kantika.jan@rmutr.ac.th Chonlada Sajjanit kantika.jan@rmutr.ac.th Udomvit Chaisakulkiet kantika.jan@rmutr.ac.th Soibuppha Sartmoon kantika.jan@rmutr.ac.th <p> The objective of this research was to analyze factors affecting consumers’ decision to use installation and home repair services using Nested Logit Model. Conceptual framework was applied from hierarchical elimination-by-aspect decision-making concept. This research was quantitative research, in which the data was collected from online survey questionnaires of 400 customers who used the service from both traditional and modern construction materials stores in Bangkok metropolitan area. The data was then analyzed using Nested Logit Model.</p> <p> The results showed that the main factors affecting the decision to choose the installation and home repair services are product variety, quality and business networking. These factors positively affect the purchasing decision of construction materials from a modern construction material store. As for the decision to choose the installation and repair service in various channels, the researcher uses a light bulb as a base case for self-installation and repair. It was found that, for small piece of materials which installation and repair are not complicated, such as faucet and shower, the consumer will install and repair themselves. For large material which is complicated to install and repair, consumers will hire technicians from modern construction materials store to install and repair. It was also found that, males have an impact on the decision to hire a technician to install and repair construction materials statistically significant as well.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/253098 The factors influencing the house buying decisions 2021-10-23T13:01:01+07:00 Kwanchai Jantana kwanchai.j@rmutr.ac.th Tatre Jantarakolica kwanchai.j@rmutr.ac.th Korbkul Jantarakolica kwanchai.j@rmutr.ac.th Chonlada Sajjanit kwanchai.j@rmutr.ac.th Chaisakulkiet Chaisakulkiet kwanchai.j@rmutr.ac.th Sittiporn Intuwonges kwanchai.j@rmutr.ac.th <p> This research is quantitative research aimed to study the lifestyle factor of living which influence the decision to buy housing, the reputation of the real estate development company, and decisions in the selection of both horizontal and vertical housing, based on the conceptual framework of applied research. This research applied the concept of decision-making based on Hierarchical Elimination by Aspect: HEBA, location theory, housing style, consumer behavior theory, the reputation concept, and the survey method through the data which were collected by 406 stratified samplings from prospective buyers and residences, to answer the experimental questionnaires and analyze the data using a nested logit model.</p> <p> The statistical results show that the factors influencing the choice of housing consist of three main components: the characteristics of the location, the reputation of the property developers, and lifestyle of the residents, Besides, there are other factors that affect these decisions; the proximity of the distance between the residence to central business district (CBD) or to workplace, and the confidence to buy reputable homes. Gender, age, and income of prospective residents also have a statistically significant impact on home purchasing decisions as well. This research focuses on surveys in Bangkok and its vicinity, not studying in other provinces or regions, which is a limitation of this research.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/254754 Marketing factors related to the decision of using low-cost carriers expanding the new operating base at Suvarnabhumi Airport 2021-12-07T15:03:14+07:00 Sompong Aussawariyathipat drsompong.a@gmail.com Nattaya Meeprom drsompong.a@gmail.com Lalin Warawut drsompong.a@gmail.com <p> The objective of this research were to study, compare, and study the relationship between 7P’s marketing mix factors and decision to used low-cost carriers that expand<span style="text-decoration: line-through;">s</span> the new flight operation based at Suvarnabhumi Airport. The sample used consisted of 400 people who lived in the eastern region, 200 people living in Chonburi Province and 200 people living in Rayong Province. The research tool was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and the Pearson correlation coefficient. The study found that: 1) Overall the average of the marketing factors related to the decision of flying low-cost carriers that expand new operations at Suvarnabhumi Airport was at a high level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.04, S.D.=0.62). 2) The comparison of marketing factors related to the decision to use low-cost carriers that expanded the new operating base at Suvarnabhumi Airport show that gender, average frequency of using a carrier service, the carrier influencers, and the difference of travelling, were most of the marketing factors. For people with age, education level, occupation, average monthly income type of informants, and different travelling purpose, the marketing factors correlated with the decision to use low-cost carriers was statistically significant at the 0.05 level. 3) Overall the relation between the factor of the marketing mix and the decision to choose the low-cost carriers service that expanded the new flight base at Suvarnabhumi Airport of the people was at low positive correlation (0.32).</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250771 The influence of unconditional accounting conservatism and corporate governance on real earning management 2021-10-15T10:45:10+07:00 Surachai Am-ugsorn Surachai.a.rmutsb@gmail.com Karaket Sutho Surachai.a.rmutsb@gmail.com Chananut Thongsri Surachai.a.rmutsb@gmail.com Nutkamon Thongkhow Surachai.a.rmutsb@gmail.com Thanawan Ratchaniwong Thanawan.ratchaniwong@gmail.com <p> This research aims to study the influence of unconditional accounting conservatism to study the influence of corporate governance and to study the interaction effect of unconditional accounting conservatism and corporate governance, on the real earning management. The 348 companies listed on the Stock Exchange of Thailand in 2019 were studied.</p> <p> The Hayn's (1995) model was used to measure unconditional accounting conservatism, the Roychowdhury (2006) model was used to measure real earning management, and the CG Score was used to measure good corporate governance. Descriptive statistics, correlation analysis and multiple regression analysis were used to examine relationships among factors. The research found that unconditional accounting conservatism was a positive influence on the real earning management, and when the company use unconditional accounting conservatism in conjunction with good corporate governance, this can reduce the positive influence. Therefore, investors should choose to invest in companies with good corporate governance in order to avoid the effects of profit manipulation by management.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/254353 Cooperative factors affecting members' participation in operations of an agricultural cooperative in Suphanburi Province 2021-11-10T14:25:02+07:00 Soraya Supaphol soraya_784@hotmail.com Amornrut Tudjuntuk soraya_784@hotmail.com Thotsapon Preechasin soraya_784@hotmail.com Anon Manee-in soraya_784@hotmail.com <p> The purposes of this research were to study the opinions on cooperative factors and operational participation factors, to compare the operational participation of members of an agricultural cooperative in Suphanburi province classified by personal factors, and to study cooperative factors affecting the operational participation of members of an agricultural cooperative in Suphanburi province. This research was quantitative research. The sample consisted of 357 members of an agricultural cooperative in Suphanburi province, calculated by using Taro Yamane's formula and using simple random sampling. The instrument used was questionnaires. The statistics used for analysis were the frequency, percentage, mean, standard deviation, independent t-test, one-way ANOVA and multiple regression analysis. The results showed that the respondents had a high level of opinion about cooperative factors and the operational participation factors of members of an agricultural cooperative in Suphanburi Province. Hypothesis testing results found that the personal factors include gender, age, monthly income, and the duration of membership affected the participation in the operation of an agricultural cooperative in Suphanburi province indifferently. As for the cooperative factors, consisting of the stability of cooperatives, the credibility of the committee, the sense of belonging to the cooperative, service of cooperative staff, suitability of cooperative location, ease of doing business with cooperatives, welfare (for example; medical expenses), and information publicity, affected the participation of members of an agricultural cooperative in Suphanburi province with prediction power of 51 percent (R-square =0.51), and at significance level at 0.05.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250723 The relationship between good corporate governance and earnings management 2021-09-28T14:06:31+07:00 Malee Phomchaoon mmon98@gmail.com Chaichan Bunson chaichan410905@gmail.com Kanokporn Swangphop Kanokpornsawangphop@gmail.com Chettamas Borisuth Chettamas1562@gmail.com Nichaphat Ieamsa-ard nichaphat110442@gmail.com Thanya Utan thanya6196@gmail.com Narissara Srisanga ploy.narissara@gmail.com <p> The objective of this research was to study the relationship between good corporate governance and earnings management. The study considers corporate governance through various characteristics composed of audit committee’s size, proportion of audit committees who have expertise in finance or accounting, proportion of female audit committees, and frequency of audit committee meetings. The decoration of profit is based on the accrual items at the discretion of the management. The data were collected from a database of 452 listed companies in The Stock Exchange of Thailand during 2019, then measured profit decoration according to the Modified Jones Model. The data was analyzed using descriptive statistics and multiple regression analysis.</p> <p> The results revealed that the female audit committee had a statistical significantly positive relationship at 0.05 level with discretionary accruals. While we observe a positive relationship of other characteristics relationship with earnings management. Moreover, this research will be useful for regulators to use in formulating policies to regulate listed companies in The Stock Exchange of Thailand.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250699 The development of chatbot for public relations of new undergraduate student recruitment of Pibulsongkram Rajabhat University 2021-11-02T13:19:39+07:00 Saharat Tongyung saharat.t@psru.ac.th Piyamanas Voravitrattanakul saharat.t@psru.ac.th Anu Jarernvongrayab saharat.t@psru.ac.th <p> The purposes of this research were 1) to develop chatbot for public relations of new undergraduate student recruitment of Pibulsongkram Rajabhat University, 2) to determine the students’ perception of Chatbot, 3) to compare the students’ perception in terms of school size, and 4) to examine their satisfaction of using the Chatbot. The participants of this research were 378 of grade 12 students in ​​Pibulsongkram Rajabhat University’s service area in the academic year 2020, by Stratified random sampling. The research tools were quality assessment form, Chatbot perception assessment form, and Chatbot satisfaction evaluation form. The results showed that Chatbot consisted of 6 menus: the university guide, courses offered, registration, data review, Education Service Division Menu, and contact. Also, the evaluation results revealed that the Chatbot was at the highest quality (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.73, S.D.=0.32). For the Chatbot perception study, the results indicated that it was at a high level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=3.88, S.D.=0.92). In addition, the comparison of the perception showed that there was no significant difference on the participants’ Chatbot perception (P&gt;0.05), and their satisfaction was at a high level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.01, S.D.=0.77).</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250777 Creating a board game that affected learning achievement on essential factors of plants’ life for grade 2 students 2021-11-23T14:40:17+07:00 Kaewkran Pimpakhun kaew190813@hotmail.com Watcharee Phetwong kaew190813@hotmail.com <p> The purposes of the study were: 1) to develop a board game on factors that influencing plants life and 2) to study the effectiveness index (E.I.) of the board game to plants life in science class for grade 2 students. The 18 participants were selected by purposive sampling method from grade 1-3 students of Don Pradoo Temple school. The instruments comprised of the game (Help My Tree) and the science achievement test on factors that influencing plants’ life. The statistic used were average, standard deviation, and effectiveness index. The results of the research were 1) the board game “Help My Tree’’, the game containing factors that influencing to plants’ life, was successfully constructed, 2) the game included a game board, an instruction of how to play, 24 of “Help My Tree cards” (6 Air cards, 6 Water cards, 6 Light cards, and 6 Mineral cards), 6 gardener dolls, 16 tree dolls, and a dice, 3) the evaluation scores form the experts was at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.77, S.D.=0.49), in which the content was at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.85, S.D.=0.36), the media was at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.67, S.D.=0.47), and 4) after using the board game, the achievement score on factors that influencing to plants’ life was higher (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=17.65, S.D.=0.95) than before using the board game (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=5.03, S.D.=0.88), the progressive score was 63.12%, and the Effectiveness Index: E.I was 0.84 or 84.34%.</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/250696 The effects of learning activities by project-based learning on agile approach to integrate workpiece productivity in Digital Media Sequencing and Editing Course 2021-10-01T14:47:42+07:00 Kampanart Kusirirat ajdankampanat@gmail.com Nuchsharat Nuchprayoon ajdankampanat@gmail.com <p> The objectives of this research were: 1) to evaluate the effectiveness of students to project-based learning on agile approach, 2) to evaluate the improvement of productivity to project-based learning on agile approach, 3) to evaluate the satisfaction of project-based learning on agile approach to integrate work piece productivity in Digital Media Sequencing and Edition Course. The sampling group included 49 students with purposive sampling in Digital Media Sequencing and Editing Course, 1<sup>st</sup> semester of academic year 2563, major in animation and multimedia, Bansomdejchaopraya Rajabhat university. The tools in this research were: (1) lesson plans in Digital Media Sequencing and Editing Course, (2) learning achievement score form, (3) Rubric score evaluation form in Practical Skills 4) Satisfaction assessment form. The statistics used in this research were mean and standard deviation. The research results showed that the effectiveness of learning was 0.76, which indicated that the students had increased the knowledge by 76.11 percent, the improvement of student’s productivity was significant, and the satisfaction was at high level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />=4.21, S.D.=0.60).</p> 2022-05-29T00:00:00+07:00 Copyright (c) 2022 https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/259495 Editorial statement 2022-05-28T14:27:46+07:00 ลัดดาวัลย์ สำราญ noinoi5202@gmail.com 2022-05-29T00:00:00+07:00 Copyright (c) 2022