https://so05.tci-thaijo.org/index.php/romphruekj/issue/feed ROMPHRUEK JOURNAL 2022-09-27T14:07:55+07:00 วารสารร่มพฤกษ์ romphruek.kru@gmail.com Open Journal Systems <table style="height: 203px;" width="728"> <tbody> <tr> <td width="601"> <p style="text-align: justify;">Romphruek Journal, produced by Krirk University is an academic journal supporting the dissemination of knowledge in humanitie and social sciences . Our particular areas of interest are Management, Social Sciences, Law and Liberal Arts. The journal has been published and distributed more than three decades. It's highlights are the specific content related to changable factors affecting the quality of life and Thai society. Through the quality research, new broader social development is intened to be applied to evolve the academic community . In addition, the importance of expanding original knowledge gained from professors, researchers, academics and students are recognized in order to induce Thai scociety towards Knowledge Based Society.</p> </td> </tr> </tbody> </table> https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255632 Adaptation of Community-Based Tourism with Innovation Theory 2021-12-24T15:54:46+07:00 Nitchaon Khumsai nitchaon.khu@staff.krirk.ac.th <p>The development of community-based tourism in Thailand is an important basis for Thailand's strong and long-term tourism development. Furthermore, the development has the potential to share income to all stakeholders. For the adaptation strategy, the communities combine the charming and distinctive tourism resources with the community creative management and government-supported concepts in order to support the policy of Thailand 4.0. Apart from focusing on administration, adopting technology will increase the community economic value. This article aims to examine the theories of innovation that are conducive to the adaptation of community-based attractions by introducing the five dimensions of innovative theories:product and service innovation, process innovation, marketing innovation, administrative, management, and organizational innovation, and business model innovation, for the adaptation of the community-based tourism to fit the tourist behaviors.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255989 Community Capability Development in Accounting for Housing Cooperative to support Baan Mankong project of Bangkok Metropolitan 2021-12-29T20:09:09+07:00 Nutthapran Klaiprasith nuttapran2011@gmail.com Chanettee Piphatanangkun chanette_c@hotmail.com Nongnat Nopakun nongnat.nop@gmail.com <p>The objectives of this research was to 1) investigate the problems and the constraints of the community book-keeping catering to Ban Mankong Project in Bangkok Metropolitan, and 2) the community capability development for book-keeping in comply with the housing cooperative format catering to Ban Mankong Project. Participatory Action Research (PAR) was the research methodology. The target group were the committees of the Savings Cooperatives or the Housing Cooperatives and the community accountants from four communities, four persons from each community for the total of sixteen persons. These four communities were: Soi Saphan Ruam Chai Community; the Southern Side of Na Sanambin Community; Tan Khu Community, and; Kao Na Community. The research tools were one on one in-depth interview form, SWOT Analysis, and focus group discussion. The data were received from the review of the literature, one on one in-depth interviews, focus group discussion, sharing opinions, training, field studies at the standardized Housing Cooperatives, book-keeping workshops, lesson-learned from doing trial book-keeping, and the outcome report meeting.</p> <p> The results showed that <em><u>first </u></em>there were problems and constraints in terms of management, these were: the accountants, the community, budget, management and resources. In other words, the problems and the constraints could be summed up into four M of Management. The details were as follows: 1) Man – In this case, they were the accountants who lacked knowledge in book-keeping, and the majority of them were from the middle age group (the average age = 55 years old). In addition, the fact that they were all the committee members selected as volunteer to do book-keeping for the community cooperatives, however, they still had full-time jobs to support themselves and their families. Therefore, they lack enthusiasm and cooperation. 2) Money – The budget was insufficient 3) Management – the internal management of the cooperatives and the operational steps were unclear, disorganized, and not followed the cooperative rules and regulations, and 4) Materials – the cooperatives were lack of modern office equipment. <em><u>Second</u>,</em> the guidelines of the community capability development for book-keeping in comply with the Housing Cooperative format catering to Ban Mankong Project were consisted of six steps of participatory capability development, these were as follows: providing knowledge and understanding in doing book-keeping in comply with the Housing Cooperative format catering to Ban Mankong Project; organizing four field studies to the standardized or well-organized housing cooperatives; practicing and training trial book-keeping in comply with the Housing Cooperative format; arranging four lesson-learned arenas with coaching to use in work place; conducting evaluation meeting and sharing results, and; making guidelines of doing book-keeping for housing cooperatives for self-study.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/254907 Lessons Learned from The Best Practice of Drug Prevention and Solution in The City Communities by Community Participation : A Case Study of Sapanpoon Community, Donmueang, Bangkok 2022-03-14T15:44:51+07:00 Harutai Kamolsirisakul harutai_k@yahoo.com Preecha Piyachan piyachan.pp@gmail.com Amornrat Kulsudjarit amornratkul@yahoo.com Sujitra Samukkethum sujitra_640@hotmail.com <p>This research study entitled “Lessons Learned from the Best Practice of Drug Prevention and Solution by Community Participation: A Case Study of Sapanpoon Community, Donmueng, Bangkok” aimed at learning the success of the Sapanpoon community drug prevention and solution process and conducting the lessons learned regarding the factors and the process that precipitated the best practice of preventing and solving drug problems by community participation. The former community leader could gather support from community committee members, community members and community volunteers. Moreover, the success in drug prevention and solution could be attributed to the helpful cooperation of Donmueng District Office and Bangkok Area Narcotics Control Office as well as of other external parties. The success of the Sapanpoon community will be used as a model to establish a set of guidelines for a good practice of drug prevention and solution by community participation and to design an effective, sustainable system and mechanism. This knowledge of the guidelines will be shared with other communities in Bangkok metropolitan area and other government agencies at the local and national levels so that it can be put into practice. The process of Community – Based Research (CBR) was applied for this research. It gave priority to the Participatory Action Research (PAR) done by the community members and all related sectors through focus groups and in-depth interviews. The findings revealed that the success of the Sapanpoon community in drug prevention and solution by community participation happened as a result of a former community leader’s determination to solve drug problems. It was the community explosion of enthusiasm that brought about changes within the community. The former community leader could gather support from community committee members, community members, community volunteers especially the cooperation of a group of young people as well as other external parties such as the Donmueng District Office and the Bangkok Area Narcotics Control Office. However, the Sapanpoon community needs a process of preparing a group of young people to take over and continue the work. </p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256668 Transitioning an Autonomous University Hospital to a Special System Service Agency through Neoliberalism 2022-03-28T16:14:52+07:00 Vathinee Thiensukon ning2601@hotmail.com <p>The study entitled “Transitioning an Autonomous University Hospital to a Special System Service Agency through Neoliberalism” aims to investigate the operations and effects of transitioning an autonomous of Siriraj Piyamaharajkarun Hospital in two perspectives between social democracy and neoliberalism for finding management equilibrium of public hospitals through neoliberal concept of maintaining social welfare and competition. Qualitative research was done with data collected by in-depth interviews. Samples were provided by administrators and staff from Siriraj Piyamaharajkarun Hospital (SiPH), Bangkok, operated by the Faculty of Medicine Siriraj Hospital of Mahidol University. The results were that transitioning from an autonomous university hospital to a special system service agency under neoliberal was managed by SiPH, a university hospital with a private management model. It is considered that a service as part of falls into a health category as a product at a certain level with income reintroduced into distribution. The concept of being a recipient and giver resolves the loss problem of public hospitals management on self-sustainment. In this way, public hospitals may treat indigent patients, resolving disparities in access to health service as well as the brain drain of medical personnel from public to private hospitals.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256389 Thai Spa Business Management Strategy towards Competitive Advantage 2022-03-28T12:38:37+07:00 Supornrat Wongdusitburi supornrat63@gmail.com <p>The research aims to: 1] develop a model of Thai spa business management strategy, 2] analyze the factors affecting spa business management, and to 3] analyze the guidelines for selecting strategies in managing Thai spa business towards sustainable competitive advantages. This was a mixed research methodology. The sample group was 400 customers who had used spa services in Bangkok by stratified random sampling. The key informants were nine personnel from the government officials, spa business experts and spa business entrepreneurs. Three personnel were selected from each group by purposive sampling. The tools were questionnaire and interview form. Quantitative data were analyzed by statistical methods. Qualitative data was analyzed by content analysis. The results showed that; 1] X<sup>2</sup> is 105.45, X<sup>2</sup>/df is 1.622, CFI is 0.97, GFI is 0.98, AGFI is 1.00, RMSEA is 0.045. That is to say Thai spa business management strategy model towards sustainable competitive advantage was consistent with the empirical data. 2] Factors influencing Thai spa business management towards sustainable competitive advantages included: Entrepreneurs, Marketing Communication and Managerial Innovation. 3] Regarding the Thai spa business management strategy, the business entrepreneurs should use the strategies that respond to the customer needs in terms of quality and service.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/257227 Factors Affecting the Opinions of the General Public on the Reopening of Phuket to Foreign Tourists during the COVID-19 Situation in 2020 2022-03-28T10:48:45+07:00 Thunyapat Sattraburut thunyapat.sat@mahidol.ac.th Phatra Samerwong phatra.sam@mahidol.ac.th Kritana Prueksakorn kritana.pru@mahidol.ac.th Onpreeya Piyangkorn onpreeya.j@phuket.psu.ac.th Aatitaya Neamsaard aatitaya.n@phuket.psu.ac.th <p>This research aims to study factors affecting the opinions of the general public on the reopening of Phuket to foreign tourists during the second phase of the COVID-19 Situation in 2020. This work also examines the opinions toward the management of the government sector during Phuket’s lockdown situation. The research analyzed factors related to the COVID-19 situation. An online survey was conducted on Phuket inhabitants and then statistically analyzed. The results were that the opinion of the majority of the respondents on the lock down in controlling the pandemic that received the highest mean was the effect on service establishments and related employment. The factor that had the highest influence affecting the opinions on the reopening of Phuket to foreign tourists was people more worried about health than economic concerns. These results reflected that income was one of the major factors, also relevant to occupation and age, influencing the opinions on the lockdown and reopening of Phuket during the COVID-19 situation.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256719 Green Marketing Strategies of Business Organizations in Industrial Estates in Pathum Thani Province 2022-03-28T11:49:42+07:00 Kunaporn Chomjit kunapornc@ptu.ac.th <p>The purposes of this research were : 1. to investigate the condition of green marketing management of business organizations in industrial estates in Pathum Thani province and 2. to analyze factors related to green marketing strategies of business organizations in industrial estates in Pathum Thani province. The hypothesis of the research stated that the green marketing communication factor and the managerial factor were related to the green marketing strategy of business organizations in those industrial estates. The research tool was the questionnaire. The data were collected from 219 persons ranging from senior management, production manager, and sales managers or representatives of private business organizations located in the area of Bangkadi Industrial Park CO., LTD., Pathum Thani province. The data were analyzed using descriptive statistics, multiple regression analysis : MRA., and Pearson Product-Moment Correlation Coefficient.</p> <p> The results were as follows: considering the green marketing management state of business enterprise, in terms of marketing communication it was found that: the majority of the respondents gave the most importance to the green packaging, followed by green products and green consumers, respectively. For the management dimension, it was found that the majority of the respondents gave the most importance to the innovation, followed by market share, social responsibility and government support, respectively. When considering the relationship between the variables, it was found that: green packaging, green products, innovation, market share and social responsibility correlated positively with green marketing strategies at the statistically significant level of .05 level.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255262 The Model of Internal Quality Assturance Mangement for Private Education Institutions in Kamphaeng Phet Province 2021-12-23T20:02:34+07:00 Supannee Nuamnark wannawatsuksa@yahoo.com Suwat Waranusas suwat.waranusast@gmail.com Worawit Sittisophon Wit_1019@hotmail.com <p>The purposes of this study were to 1) analyze the condition, problems and components of internal quality assurance management 2)create the model of internal quality assurance management and to 3) evaluate the model of internal quality assurance management for private educational institutions in Kamphaeng Phet Province. The research methodology was divided into three steps: I) analyzing conditions, problems and management component in Kamphaeng Phet Province by interviewing the school director and the head of academic, II) creating the model of internal quality assurance management for private educational institutions in Kamphaeng Phet by setting up a workshop, and III) evaluating the model by conducting the public hearing with 36 of the private school administrators and 36 heads of academic affairs or the teacher. The result revealed as follows: 1. The condition, problems and components of internal quality assurance management for private educational institutions Kamphaeng Phet were found that the plan and the operation were carried out in comply with the standard operating guideline of Ministry of Education which was relevant to school. In addition, the most frequent problems confronting the educational institutions were the lacks of effective planning, knowledge staffs, continuity due to staff resignation or changing of work, and cooperation from the community. 2.The model of internal quality assurance management for private educational institutions in Kamphaeng Phet consisted of six components as follows; 1) principle of model, 2) objectives of model, 3) state of environment and technology, 4) model of the process, 5) production and 6) condition for the success. 3. The result of the overall evaluation of the internal quality assurance management model was found at good level. Considering at each component, it showed that the highest average mean was in the sixth component- the condition for the success and followed by the fourth component- the model of the process which were at high level.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256836 Research on Synergistic Effect Evaluation of Merger and Acquisition of Cement Industry of China 2022-04-07T16:34:32+07:00 Zhao Sun sun.zha@stu.nida.ac.th Renliang Li lirenliang2511@hotmail.com <p>Under the background of serious overcapacity and supply-side structural reform in China's cement industry, mergers and acquisitions of cement enterprises are increasingly frequent, but little is known whether the synergistic effect after merger and reorganization is significant. This study is based on the merger and reorganization and synergistic effect theory, from the operating synergy, management and financial synergy effect of China cement enterprise merger synergy effect evaluation system, including three primary indicators, 12 secondary indicators, and 36 tertiary indicators, in mainland China. 15 cement listed companies were selected for empirical research, using weighted factor analysis of merger and reorganization synergy evaluation. The research results showed that significant business synergies; management synergies were significant in production management and organizational management; the overall performance of financial synergies was not significant. The conclusion of this study helped to enrich the synergistic effect theory of merger and reorganization, and also provided valuable enlightenment for the subsequent merger and reorganization practice of other cement enterprises.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255881 Protection Laws for Rights of Juvenile in Judicial Process Prior to the Litigation that are Inconsistent with International Obligations 2021-12-24T10:29:21+07:00 Mathaporn Kanchanatecha ajanmay@yahoo.com Nithikan Sonsanoi nithikanson@nmc.ac.th <p>The research entitled “Protection Laws for Rights of Juvenile in Judicial Process Prior to the Litigation that are Inconsistent with International Obligations” aimed to analyze Thai laws, related to the judicial process for juvenile prior to the litigation, whether which one was inconsistent with international obligations. </p> <p> The study found that the Juvenile and Family Court and Procedure Act B.E. 2553 including regulations of juvenile detention home were also in accordance with the Convention on the Rights of the Child 1989 and the United Nations Standard Minimum Rules for the Administration of Juvenile Justice 1985. There were some issues that were inconsistent with International Obligations such as the arrest of child could be conducted by legal authorization only and shall be final as it is necessary as well as the determination on time of making arrest shall be placed importance on child.</p> <p>The researchers had a suggestion as follows : Thai laws should be amended to be in line with standards of international law that Thailand has her obligations to be complied to let juveniles has their freedom and rights protection actually.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/254722 The Problem in Protection of the Rights And Liberties of the Alleged Offenders or the Defendants in Drug Cases under the Constitution of The Kingdom of Thailand B.E.2560 2022-02-09T10:59:25+07:00 Pinyapat Tibwongsa Porjai-2558@hotmail.com <p> This research aims to find answers for more effective development of protection of rights and liberties of the alleged offenders or the defendants in drug cases under the Constitution of the Kingdom of Thailand, B.E. 2560. The qualitative research science consists of document research, in-depth interviews, and group chat. The answers obtained are used to develop and amend the law under the Act Promulgating the Drug Code, B.E. 2564.</p> <p> The findings of the research were the answer to the protection of rights and (freedoms) liberties of the alleged offenders or the defendants in drug cases; the meaning of the word "sell"; the provisions relating to the quantity of narcotics of category I and criminal penalties in some cases of narcotics that are unsuitable for use at present These findings led to the creation of a model law for the development of the Act Promulgating the Narcotics Code B.E. 2564.</p> <p> By analyzing the Narcotics Act B.E. 2522 which has been repealed. on the determination of the amount of narcotics of category 1 under section 15, paragraph three, and criminal penalties section 65 to section 67, the researcher recommended an act to apply the Narcotics Code B.E. 2564. in some cases to be much more fair and better protect the rights and liberties of the alleged offenders or the defendants in drug cases.</p> <p> </p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255556 Legal Measures to Deal With Fake News 2022-02-04T14:51:35+07:00 Rujinun Watheewattanarut lek9172@gmail.com <p>The purposes of this research were to investigate the legal measures taken to deal with the dissemination of fake news that are currently major concern, and to analyze guidelines for taking legal measures against the dissemination of fake news in the future. This research was a qualitative research. The samples of this research were 102 key informants consisted of policy level executives involved anti-fake news, related agency personnel, entrepreneurs, operators, persons who were affected by fake news, and legal experts. The data were collected from analyzing the documents, in-depth interviews, and participation and non-participation observations. The results of the research were 1) The current legal measures taken against the dissemination of fake news are: Thailand’s Computer-Related Crime Act, B.E. 2560, a criminal code that contains provisions for defamation offenses, Criminal Code for Petty Offenses, and the Civil and Commercial Code of Infringement; 2) Guidelines for taking legal measures to deal with fake news in the future are as follows: to improve the law on broadcasting and television businesses; to supervise the contents of the operators; to revoke the license of journalists who publish fake news; to amend the electoral law in cases where people who create or spread fake news are disqualified from political office; to enact a law to regulate platform technology providers, technology companies, and social media providers to take responsibility for controlling the spread of fake news and removing illegal news content from the system and blocking illegal content on the system within 24 hours; to regulate the platform operators to disclose details of advertisements found to be fraudulent or providing illegal content; and to enact a law which promotes integrated management of fake news with multi-stakeholder engagement.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/257760 The Development of Infographics Book on Eastern Economic Corridor (EEC) for Chinese Students 2022-03-28T11:00:07+07:00 LiBo Lu lulibo950830@icloud.com Nition Pornumpaisakul nition@g.swu.ac.th <p>The objectives of this article are to 1. develop the knowledge and understanding of Chinese students on Eastern Economic Corridor (EEC) by utilizing infographics, and 2. analyze the satisfaction rate of Chinese students towards the Infographics Book on Eastern Economic Corridor (EEC) for Chinese students. The research tools are infographics books and satisfaction rate survey forms. The researcher used One-shot case study as a research method, which is the research with only one focus group and one-time analysis. The result showed that the book had the performance value E1/E2 = 89.88/92.17, which reached the designated value of E1/E2 =75/75. The mean of the satisfaction rate of the target group was equals to 4.90, which was the maximum satisfaction rate. This showed that the research tool helped Chinese students learn more about Eastern Economic Corridor (EEC), Thai language, and Economy. Also, it helped increasing the students’ vocabulary bank and could be used as a teaching medium for Business Thai Language Studies for Chinese students.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/257200 Guideline for Developing Equal Access for Older Travelers in the Bangkok Public Transportation System 2022-03-28T14:20:37+07:00 Noppadol Kruttong zotyzoty3007@gmail.com <p>The objectives of this research are 1) to investigate the accessibility of the elderly passengers to public transportation in Bangkok, 2) to investigate the issues and requirements of the elderly when using public transportation, and 3) to present a guideline for the development of public transportation systems in Bangkok to ensure that the elderly have equal access. Mixed research methodology was used, with quantitative data collected from 400 samples, all were members of the Elderly Club. Qualitative data was gathered by in-depth interviews from 4 samples selected from the representatives of government officials with inclusion criteria from those in charge of Bangkok's public transportation policies. The results were that sufficient service officer facilitation, and specific conditional rights were essential for improving physical access to public transportation access. The most urgently needed services included convenient and safe mass transit system connections and enhanced services to boost the elderly’ s confidence. Construction of facilities for elderly users still lacked inter-departmental integration, as the elderly group differs from people with disabilities in advocating government policies. These findings suggested that the government should support the Elderly Club to evolve Bangkok public transport system policy. Furthermore, the government should provide services for the elderly both within the station and in the public areas surrounding it. Also, to ensure that service providers of all forms of mass transit systems in Bangkok are trained to the same quality, training courses for service providers of all types of public transit systems should be developed.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256752 The representation of Goddess Kali in an Esports Game, ROV and Goddess Kali in Hindu Mythology 2022-03-28T10:23:47+07:00 Teavakorn Khumsat teavakornkhu@pim.ac.th Lu XinHui 111948@njpji.cn <p>This article aimed to study the representation of the Goddess Kali in an esports game, ROV and the Goddess Kali in Hindu mythology. The objective of this article was to study and find the representation of the Goddess Kali for an analysis. The research was conducted through documentary research and descriptive analysis. The results revealed that Garena, a company in Singapore and the largest online game manufacturer in ASEAN, adopted the information from Hindu mythology concerning the Goddess Kali to create the hero character in an esports game, ROV, which is currently popular among Generation Y and Generation Z. The Goddess Kali is believed in Hindi mythology to be the fiercest part of Uma Devi, the consort of Lord Shiva, and she reincarnated to defeat the demon. According to the study, there appeared to be five representations consisting of 1) the representation of the goddess of power, 2) an image representing a female goddess in fearing the enemy with her appearance. 3) the representation of the goddess as a warrior, a demon slayer, and an enemy, 4) the representation of the goddess full of deep hatred in her mind, and 5) the representation of the goddess who controls ghosts.</p> <p><strong> </strong>Consequently, the study of the representation of the Goddess Kali in an esports game, ROV and the beliefs regarding the Goddess Kali in Hindu mythology, is the guidelines for understanding the adoption of beliefs as to gods in various religions or belief in gods in each region in order to create added value in cyberspace and online games, having an influence on lifestyle changes that reflect the play of youth in this modern era with understanding and accessibility.</p> 2022-09-27T00:00:00+07:00 Copyright (c) 2022 ROMPHRUEK JOURNAL