Romphruek Journal of the Humanities and Social Sciences

“Ban”, Hakka Cultural Continuance and Dynamism Case Study of Modification and Maintenance in Thai Society

2024-07-12T15:04:46+07:00

“Ban” is a type of light food that reflects the distinctive identity and ancient wisdom of the Hakka people. This research article aims to investigate how "Ban" has changed and continued to exist in Thai society. The methodology involved document research of relevant studies and field data collection, focusing on the Hakka communities in the deep south of Thailand. The study findings revealed that currently, 18 varieties of traditional Hakka “Ban” are still made and marketed today. Among these, 7 varieties were unique, while 11 varieties share similarity with equivalent from other cultures. Some varieties of “Ban” have changed in terms of name, ingredients, preparation methods, colors and flavors. Factors contributing to these variations included linguistic differences, environmental and resource constraints, time-saving and cost-reduction measures, and the creation of new options to attract consumers. Concerning its current standing in Thai society, “Ban” was not as widely recognized in Hakka communities as it once was. This decline in popularity was due to lower consumption, which was influenced by the influx of contemporary consumption trends into the community. Consequently, production and sales have declined. Crucially, it was obvious that Thai-Hakka younger generations showed little interest in traditional customs and did not recognize the value of “Ban” as their predecessors did. This lack of interest has led to a discontinuity in knowledge transmission, raising concerns about its potential disappearance. Nevertheless, it is encouraging that there are still groups of Thai-Hakka who dedicate to maintaining the cultural identity of traditional Hakka cuisine. They have compiled recipes for both savory and sweet dish, including a number of “Ban” recipes, and disseminated them via online media. They expect that their efforts will lead to the revival, transmission, and promotion of these culinary customs, ensuring their widespread recognition and onging survival.

Modern Political Philosophy: Influences and Challenges

2024-08-23T16:26:16+07:00

Modern political philosophy constitutes a significant domain within the broader field of philosophy, instrumental in the formulation and evolution of political ideologies and theoretical frameworks. Its importance is underscored in the discipline of political science, serving as a fundamental instrument for the rigorous analysis and comprehension of political phenomena. The objective of this article is to delineate the distinctive characteristics inherent in modern political philosophy, scrutinize its impact on the contemporary global milieu, and assess the challenges that confront modern political philosophy in the current sociopolitical landscape. The article articulates the attributes of modern political philosophy as being grounded in the examination of political and social dimensions that are rooted in empirical reality, devoid of the influence of normative value considerations, underpinning the conceptualization of liberty and equality, as well as the emergence of the modern state and contemporary governance systems. The article posits that in the context of today's global society, modern political philosophy encounters substantial challenges arising from both social and technological transformations. Consequently, the theoretical constructs associated with modern political philosophy as a "core ideology," now struggle to adequately address the myriad and multifaceted political and social dilemmas. These challenges encompass the tensions between individual rights and collective welfare, the complexities of cultural pluralism, the quest for equilibrium between personal freedom and societal security, as well as the pervasive issues of social and economic disparity.

Factors Associated with Smoking Cessation Behavior among Thai Population using Logistic Regression Analysis

2024-07-15T15:01:26+07:00

This research article aims to investigate the factors and their relationship that affect smoking cessation behavior among the population aged 15 years and above in Thailand. The study used logistic regression to analyze secondary data from the National Statistical Office's 2021 Health Behavior Survey of the Thai Population. The research findings indicated that the factors most influencing smoking cessation behavior included 10 variables: 1. A desire to quit smoking as the result of warning labels, 2. The number of household members (counting tier), 3. Regions of Thailand 4. The average monthly income from employment or investment, 5. Time to smoke first cigarette after waking up, 6. Age of regular smoking initiation, 7. Expenditure on self-rolled cigarettes, 8. Age of first cigarette, 9. Age of first alcohol consumption and current age, 10. Type and quantity of cigarettes smoked - hand-rolled cigarettes (per day). When these factors were used to create a logistic regression equation, it was found that the factors most significantly affecting smoking cessation behavior were: desire to quit due to warning labels on cigarette packs, region, average monthly income, age of regular smoking initiation, expenditure on self-rolled cigarettes, age of first cigarette, age of first alcohol consumption, current age, and type of hand-rolled cigarettes (per day), all at a statistical significance level of 0.05. These findings can be used to create policies and campaign strategies that effectively reduce smoking, especially emphasizing the importance of warning labels on cigarette packs and designing smoking cessation programs tailored to different age groups and regions. This research provides valuable insights for policymakers, academics, and public health practitioners, leading to the development of effective and sustainable tobacco control measures in Thailand.

The Influence of Brand Image and Influencer Marketing Communication on social media on the Decision to Use Beauty Clinic Services among Generation Y Consumers in Bangkok

2024-11-07T16:39:48+07:00

The objectives of this research were to 1) investigate how brand image affects Generation Y consumers’ decisions to use beauty clinic services and 2) examine how influencer marketing on social media affects Generation Y consumers' decisions to use beauty clinic services in Bangkok. Data was collected from 400 respondents using questionnaires through probability sampling method. Statistical methods included frequency, percentage, mean, standard deviation, and multiple regression analysis. The hypothesis test results revealed that the value dimension of brand image and online influencer in marketing communication dimensions, including similarity, attractiveness, expertise, respect, and trustworthiness, significantly influenced the majority of the respondents’ decisions to use beauty clinic services at the 0.01 level of statistical significance.

Pet Food Purchasing Behavior: A Comparative Study of Dog and Cat Owners

2024-08-09T16:33:36+07:00

This research aims to 1) investigate how consumers behave when making purchasing decisions for dog and cat pet food, 2) examine how marketing mix factors affecting these decisions, and to 3) compare the influences of both the consumer behavior and marketing mix on these purchasing decisions. A quota sampling method was used to gather data online from 800 respondents, 400 of whom were dog owners and 400 of whom were cat owners, who owned at least one dog or cat and had bought pet food in the previous three months. Descriptive statistics, multiple regression analysis, and chi-square testing were used to analyze the data.

The results of the comparative test between dog and cat owners revealed that there were four aspects of purchasing behavior without variable correlation: 1. The majority of respondents who had dogs and cats purchased dry food more frequently than wet food, making it the most popular food type. 2. Quality level: Most of them purchased standard quality food rather than premium quality. 3. Pet food stores were the most frequently visited and most commonly purchased store category. 4. It was discovered that social media was the most common source of information utilized to make decisions about purchases.

There were three aspects of purchasing behavior with variable correlation: 1. Purchase occasion - the majority of the dog owners made their purchases when the food was almost gone, while the majority cat owners made their purchases when they felt the need. 2. Most frequently purchased brand - the majority of the dog owners bought Pedigree Royal Canin, and Smart Heart respectively, while the majority of the cat owners bought Royal Canin, Me-O, amd Whiskers, respectively. 3. Individual involved in the purchasing decision, the results indicated that most dog owners were more likely to involved family or relatives in the decision-making process, whereas most cat owners relied more likely to involve a significant other or partner.

The analysis of the marketing mix factors influencing the purchasing decisions of dog and cat owners revealed five differing aspects: product, price, place (distribution), marketing promotion, and personalization. When compared to cat owners, dog owners scored higher on the average of each sub-factor in all aspects.

The Study of Factors driving the Organization Logistics Management Supply Chain Management and Risk Management for Sustainable Organizational Development of Logistics Entrepreneurs in Bangkok Metropolitan Region

2024-07-05T10:35:23+07:00

The objective of this research is to examine the driving forces behind organizational development, logistics management, supply chain management, risk Management and sustainable development among logistics entrepreneurs in Bangkok metropolitan and vicinity. Data was collected through targeted sampling, both qualitatively and quantitatively. The qualitative sample comprised 10 logistics management executives, while the quantitative sample included 400 logistics management executives from logistics companies in Bangkok metropolitan and vicinity. Data was gathered through interviews and questionnaires.

The research findings indicate that risk management and sustainable development have the highest average scores. Organizational development, logistics management, and supply chain management also have high average scores. Hypothesis testing reveals that organizational development, logistics management, supply chain management, and risk management significantly impact the sustainable development of logistics entrepreneurs in Bangkok metropolitan and vicinity. Risk management has the highest predictability at 61.70%, followed by supply chain management at 48.90%.Recommendations from this research suggest that effective logistics management influences sustainable organizational development. The data obtained can be utilized for planning and policy formulation to set management goals. Additionally, there should be efforts to minimize financial risks by aligning roles and responsibilities with operational plans and maintaining continuous risk control measures.

Sustainability Learning and Practices Towards Identity Creation of Organic Vegetable Growers in the Area Thung Thong, Tha Muang, Kanchanaburi

2024-07-15T11:55:08+07:00

This research aims to 1) examine how organic vegetable farmers learn about food sustainability, and 2) examine the sustainable practices under the identity derived from the life experiences of organic vegetable farmers. The methodology used in this qualitative investigation was existential phenomenology. Purposive sampling was used to choose 11 consumers and one farmer as the primary informants. Data were collected through in-depth interviews, observations of gestures, facial expressions, surrounding contexts, note-taking, and related document studies. The research findings demonstrated that there were two results for the first objective: 1.1 Raising awareness and understanding of food sustainability.

1.1.1) Recognizing the benefits of organic farming.

1.1.2) Adopting the principles of the Sufficiency Economy Philosophy.

1.1.3) Realizing the issues with traditional farming.

1.1.4) Knowledge of relevant technology.

1.1.5) Get experieces before making choices. Additionally,

1.2 Learning the sustainable practices under the identity derived from the life experiences of organic vegetable farmers, the results were as follows: starting by actually doing it; being truly determined and solving the problem; learning from local wisdom scholars and reviewing product selling guidelines; creating product selling channels; establishing one’s credibility; conducting plant growing trials; producing and distributing products used in organic farming; processing products, and growing integrated vegetable.

Furthermore, the results of the second reasearch objective, found that 1) sustainability practices, the results showed that the production process was in line with all organic agriculture circle; the product quality was maintained and confidence was built; technology was used in the process; the company had integrity and virtues for customers; the farmers constantly acquired learning and developing and had a through understanding of organic farming. 2) Developing a social network, the results included: establishing a community enterprise and establishing connections with relevant authorities and residents , as an OSMEP (Office of Small and Medium Enterprises Promotion) member. 3) Regarding social culture, the results included establishing good relationships with co-workers, knowledgeable people, local wisdom scholars, good friends, and neighbors in the community. 4) Organic vegetable buyers had clear expectations and satisfaction regarding product quality, better health, and the environment.

The Role of Churches and Networks in Affecting Educational Access for Children of Migrant Workers in Samut Sakhon Province

2024-10-10T09:28:38+07:00

This qualitative research aims to (1) examine how the church functions in relation to the educational process, problems, and obstacles in providing multicultural education for children of migrant workers (CMWs); and to (2) examine how migration networks affecting CMWs’ access to education. Purposive selection was used to choose thirty key informants, including the Archdiocese of Bangkok Center's social director, center management directors and managers, teachers, parents, student groups and migration networks. Data was collected by documentary research, observation, fieldwork, on-the-job training as a teaching volunteer, and in-depth interviews. Results were that Samut Sakhon Province received a large number of CMWs from various ethnic and national backgrounds. As a result, the St. Anna Catholic Center, the Marist Center, and the St. Joachim Catholic Center for Immigrants offered multicultural education to support and encourage children of diverse backgrounds. Enfants du Mékong (Children of the Mekong), a French Catholic organization, also offerred monthly assistance. Additionally, CMWs' access to education was supported, encouraged, and made easier by both official and informal migratory networks.

The Approach to Organize Participatory Art Activities Using Cultural Capital of Yaowarat Community

2024-10-04T15:42:33+07:00

This research aims to 1) investigate the cultural identity and craftsmanship traditions of the Chinese community in Yaowarat and 2) design and evaluate art activities drawn from the community cultural assets. The study employed a Research and Development methodology. The sample included two groups: 1) Key informants selected through purposive sampling, comprising children and youth (20 participants), working-age adults (10 participants), elderly individuals (10 participants), and Chinese culture experts (4 participants), for the total of 44 individuals; and 2) a group of 37 volunteers, including students, parents, and teachers from schools in the Samphanthawong district, who participated in the experimental activities. The findings indicated that the community values traditions, beliefs, norms, architecture, and way of life. Craftsmanship of interest included sewing and traditional paper cutting, reflecting local occupational knowledge and heritage. The designed activity involved creating fabric art, offering more durable than paper, easier to execute, flexible with regard to time, and appropriate for participants of all ages with materials widely available in the country. Activity evaluation revealed that participants expressed the highest satisfaction in terms of knowledge and perspectives on Yaowarat’s cultural identity (= 4.42, S.D. = 0.10), followed by satisfaction with facilities ( = 4.41, S.D. = 0.05) and the creative fabric-cutting activity itself ( = 4.36, S.D. = 0.09). The lowest-rated aspect was publicity ( = 4.1, S.D. = 0.38). The findings suggested that participants gained a deeper understanding of cultural identity, and the art activities were deemed appropriate due to their flexibility and adjustable difficulty levels, enabling participation across various demographics. Future research is recommended to extend and develop activities into products and services within the local businesses and expand the process of creating art activities in other cultural areas.

Enhancement of Community-Based Tourism Potential with Thai Traditional Medicine Bases Linked to Wellness Route at Ranong Province

2024-11-06T10:27:13+07:00

Empowering new community tourism models with traditional medicine wisdom bases linked to wellness tourism routes in Ranong Province aims to 1) survey traditional medicine wisdom managed by communities along wellness tourism routes in Ranong Province; 2) develop new wellness tourism products in Ranong Province from traditional medicine wisdom managed by communities; and 3) assess the impact of developing new wellness tourism products in Ranong Province from traditional medicine wisdom managed by communities. Quantitative and qualitative data were collected. The population used was the tourism network in Ranong Province, including the government sector, private sector, the public sector that owns resources, tourism academics, health experts, and 10 simulated tourists purchasing local tours. The tools used were assessment forms, interview forms, and workshops. The research results found that 1) There were 3 categories of traditional medical wisdom existed: Thai-Chinese, Thai-Muslim, and Thai traditional medical wisdoms. Each group had different traditional medical wisdom. 2) The development of new wellness tourism products in Ranong Province from traditional medicine wisdom required community-based tourism management so that the community could learn and conserve the wisdom. Therefore, the “Experiment rehabilitate wellness at Ranong” tourism route was developed. After testing the tourism route, it was discovered that tourists had a high level of acceptance, but only moderately accepted the appropriateness of the accommodations and the appropriateness of the health care.3) The impact assessment results for the new wellness tourism product in Ranong Province from traditional medicine wisdom with community-based tourism management were equal to 1:1.36.

The Enhancement of Community Knowledge to Develop a Standardized Accounting Program by the Participation of Donmueang District and Laksi District Communities in Bangkok

2024-09-27T15:49:06+07:00

Accounting is one of the most important processes in the administration of public, private, and community organizations. It ensures the success of organizational operations, minimizes risks, and cultivates verifiability and transparency that appeal to stakeholders. The aim of this research project is to increase accounting knowledge in the community by developing community courses that enable individuals to collect and organize different types of financial data in a consistent manner. The contents of accounting for the community were developed using generally accepted accounting principles. This study used a community-based research methodology. Its main focus was community-level participatory management. The community researchers in Bangkok's Donmueang District were in charge; they brought up the need for learning, sharing, and exchanging of accounting knowledge for communities through workshops and the practical application of community-drawn case studies, knowledge transfer to other communities, and summarizing their thoughts on the topics that should be covered in the community accounting courses, including the learners' backgrounds.

The research findings demonstrated that each participating community received the same kind of state budget. Nonetheless, depending on each community's level of comprehension, different techniques for gathering and arranging financial data were used. Although the related state agencies gave the community members multiple chances to improve their accounting skills, their understanding and hands-on training were insufficient. Thus, the community members had acquired new and simplified knowledge applicable under four topic frameworks—financial accounting, cost accounting, tax accounting, and internal auditing—according to the learning procedure of this research team. The courses were offered at three different levels: short, intermediate, and long-term courses. 1) The short term course focused on the community demands for production planning, sales pricing, sales volume and intended profit as well as data summary for financial statement preparation. 2) The intermediate course was created to help community members prepare their budgets so they can propose supplemental budgets to support local operations. 3) The long term course met the community's needs in learning how to record financial transactions for juristic persons in order to submit financial statements to Department of Business Development, Ministry of Finance or other relevant offices. The time frame had been set for the courses that were created. There were two methods for assessing learning outcomes based on the learners’ background. Among these were: 1) the learning process and duration for participants with some prior accounting knowledge; and 2) the learning process and duration for participants with no prior accounting knowledge. In summary, these results were advantageous not only to the community that took part in the study but also to other communities that might be interested in enhancing their capacity and applying it to products, professional associations, or other community-based businesses. The project's community researchers involved in the study were ready to act as resources for the dissemination and knowledge transfer of accounting to the local community.

Factors Affecting the Intention to Personal Income Tax Returns Through the Online Tax Filing System (E-Filing) of Army Personal of The 3rd

2024-12-19T16:16:39+07:00

The objectives of this study were to 1) examine the relationship between personal factors on the intention to use the online tax filing system (e-filing). 2) investigate the relationship between the intention to file personal income tax returns using the online tax filing system (e-filing) and the risk perception factors in using the personal income tax return; and 3) examine the relationship between the intention to file personal income tax returns using the Personnel Division Third Army Region's e-filing system and the acceptance of technology.

The results of the study indicated that the personal factors influencing the intention of most respondents to file their personal income tax returns online (e-filing) were income and technological experience, which had a positive correlation with the intention to file personal income tax returns at statistically significant levels of 0.05 and 0.01 respectively. In terms of the perceived risk factor on the operation, it was found that the usage of the safety system had a positive correlation with the intention to file a personal income tax return at a statistically significant level of 0.01. Additionally, in terms of the technology acceptance factor for the perceived ease of use and the perceived usefulness of technology, it was found to positively correlate with the intention of the Third Army Division's personnel to file personal income tax returns using the online tax filing system (e-filing) at a statistically significant level of 0.01.

Approaching for the Development of Thai Hajj Under the Context of Saudi Arabia's Vision 2030

2024-09-06T10:28:55+07:00

The article titled "Approaching for the Development of Thai Hajj Under the context of Saudi Arabia's Vision 2030" aims to examine the guidelines for the development of Thai Hajj towards transformation under the context of Saudi Arabia Vision 2030. The study's methodology involved gathering information to assist descriptive narrative through field research and the analysis of government agency records. In-depth interviews, focus groups, and brainstorming meetings with relevant stakeholders were also part of the study approach, which was used to compile research data prior to developing policy recommendations. Five groups were involved in the data collection: 1) Gathering information from both domestic and foreign literature reviews, 2) Interviewing pilgrims in focus groups, 3) Interviewing Hajj operators, 4) Interviewing group leaders, and 5) Interviewing government and private sector organizations.

The study found that the developing guidelines of Thai Hajj under the context of Saudi Arabia Vision 2030 were as follows: the Department of Provincial Administration, Ministry of Interior, needed to develop the capabilities of its personnel to have knowledge and expertise in Hajj affairs, experience, and negotiation skills to benefit Hajj performers. Furthermore, the Department of Provincial Administration should establish clear regulations for Hajj operators and have a structure that aligns with the workload both in the international dimension and internal management.1) To benefit Hajj performers, the Ministry of Interior's Department of Provincial Administration needs to train its staff to be knowledgeable and skilled in Hajj affairs, have experience, and be able to negotiate. In addition, the Department of Provincial Administration must have clear regulations for Hajj operaters and have a structure that corresponds with the workload in both internal management and the international component.

Moreover, It is necessary to reorganize the organization in charge of Hajj missions in Thailand. The Hajj Promotion Division was understaffed, thus there should be enough funding to enable the ongoing management of Hajj-related matters each year.

Furthermore, The Thai Hajj management system should be established in line with the Ministry of Hajj's policies on the operation of Hajj affairs in Saudi Arabia by implementing the E-Hajj system to facilitate pilgrims worldwide in performing the Hajj pilgrimage conveniently, safely, and with complete assurance.

In addition, Promotion of staff development in Hajj affairs is necessary. This is to guarantee that they are aware of and comprehend sustainable management and religious principles. However, this should allow for efficient and ongoing communication with Saudi Arabia's Hajj affairs organizations without adversely affecting the economic, social, or cultural aspects.

Study on Sustainable Development of Sports Intangible Cultural Heritage into Campus: an analysis of Tai Chi Chuan

2024-11-21T10:31:47+07:00

This research investigates the sustainable integration of Tai Chi Chuan, a significant element of sports intangible cultural heritage, into physical education curricula in primary and secondary schools. Focusing on the challenges from the perspective of intangible cultural heritage protection, the research examined issues such as unsystematic curriculum design, limited teacher expertise, and low student engagement. Employing literature analysis and empirical investigation with (n=150) participants, the research assessed the interventions using literature analysis and an empirical inquiry with (n=150) participants. Grounded by theories of cultural inheritance and sustainable development, the research proposed strategies including optimized course content, policy support, diversified inheritance models, and the establishment of a collaborative educational ecosystem. The results demonstrated that these strategies effectively tackled the issues raised, promoting Tai Chi Chuan's long-term growth and preservation while offering insightful data for the broader safeguarding of sports' intangible cultural heritage in educational settings.

The Importance and Approaches to Enhancing the Influence of Yunnan Minority Sports Culture in The Context of “The Belt and Road Initiative”

2024-09-17T13:23:51+07:00

It is of great significance to enhance the influence of Yunnan minority sports culture in the context of the "the Belt and Road Initiative." Yunnan's ethnic minority sports culture, as an important part of the excellent traditional culture of the Chinese nation, has unique charm and value. By increasing its influence, it helps promote cultural exchange and cooperation, strengthen national cohesion and identity, and drive local economic development. This study examined the infrastructure construction, funding distribution, and participation rate before and after "the Belt and Road Initiative" using quantitative data analysis techniques. Wheras the qualitative research was conducted to assess how Yunnan's ethnic minority sports culture was highlighted through advertising campaigns, cultural exchange initiatives, and infrastructure development projects. Its importance included promoting cultural dissemination, enriching tourism resources, and enhancing international friendship. In order to increase the influence of Yunnan minority sports culture and give it a bigger role in the construction of "the Belt and Road Initiative," measures were taken to strengthen cultural protection and inheritance, innovate sports activities, conduct international exchange activities, and use modern media.

The Promotion on University Students’ Mental Health Based on the Teaching methods in Buddhism

2024-08-23T16:40:55+07:00

The objectives of this study were to: 1) find out the overall state of university students’ mental health, and to 2) conduct comprehensive intervention education by integrating Buddhist courses and student education to improve students' mental health, enhancing their psychological well-being, and help them to master certain methods of adjusting their mental state. The samples used in this study were 392 students participated in quantitative research, 17 experts for qualitative research, and 56 students for the intervention.

The research findings were summed up as follows:

The quantitative result showed that the independent and dependent variables identified in the research design had a positive correlation.
Buddhism Intervention was effective, and students’ performance was improved as a result of the successful intervention.

Thailand's Digitization Process in Relation to The Main Asian-Pacific Powers

2024-07-24T12:50:43+07:00

The aims of this paper are to 1) examine the key digitally driven factors by major countries in Thailand and the Asia-Pacific region, as well as the influence of Thailand’s digital forces on economic growth; and to 2) evaluate the relationship between Thailand’s digital growth and the the country’s major economies in terms of the political and economic environment. The population and sample groups were selected from among important stakeholders, policymakers, and employees of Thailand's digital technology sector. The sample group consisted of government officials, industry experts, technology entrepreneurs and representatives of the major countries of the Asian and Pacific region. The criteria of representation and adequacy were used to determine sample amounts in order to guarantee the validity and reliability of the study's findings. Regarding data collecting, the researcher gathered information from reputable web sources, government reports, industry publications, and scholarly journals. Moreover, the information obtained from focus group discussions and interviews were transcribed, encoded and analyzed to identify key topics and patterns. However, in order to guarantee correctness and dependability, quantified data were evaluated utilizing statistical methods like regression analysis, descriptive statistics, and relevant analysis. The results of the study found strong links and synergies between Thailand’s digital drive and the major Asian-Pacific powers, which also suggests that Thailand is one of the fastest-growing countries in the digital region, investing in digital industries, information technology and digital content, such as developing digital government projects, setting up information centres and creating digital investment spaces.