ROMPHRUEK JOURNAL https://so05.tci-thaijo.org/index.php/romphruekj <table style="height: 203px;" width="728"> <tbody> <tr> <td width="601"> <p style="text-align: justify;">Romphruek Journal, produced by Krirk University is an academic journal supporting the dissemination of knowledge in humanitie and social sciences . Our particular areas of interest are Management, Social Sciences, Law and Liberal Arts. The journal has been published and distributed more than three decades. It's highlights are the specific content related to changable factors affecting the quality of life and Thai society. Through the quality research, new broader social development is intened to be applied to evolve the academic community . In addition, the importance of expanding original knowledge gained from professors, researchers, academics and students are recognized in order to induce Thai scociety towards Knowledge Based Society.</p> </td> </tr> </tbody> </table> ศูนย์วิจัยและพัฒนา / มหาวิทยาลัยเกริก en-US ROMPHRUEK JOURNAL 0125-7609 <p>Every article published in the Romphruek journal is the opinion and point of view of the authors. Thery're not the viewpoint of Krirk University or the editored department. Any part or all of the articles for pablication must be clearly cited.</p> <p><a href="http://www.krirk.ac.th/th/%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2%e0%b9%81%e0%b8%a3%e0%b8%81/" target="_blank" rel="noopener">KRIRK UNIVERSITY</a></p> Online Teaching Components (E-learning) Influencing the Learning Outcomes of Thai Qualification Framework for Higher Education in Digital Era https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255848 <p>The objectives of this research were: 1) to study the opinions about the components of online teaching (e-learning) for students. 2) to study the opinions about online teaching (e-learning) in accordance with learning outcomes of Thai qualification framework for higher education for teachers and students. 3) to study the components of online teaching (e-learning) for students influencing the learning outcomes of Thai qualification framework for higher education. Regarding the research methodology, both quantitative and qualitative research was applied. The sample was 400 undergraduate students and 12 lecturers. The tools of this research were a questionnaire and in-depth interview. The statistics used were frequency, percentage, means, standard deviation and multiple regression analysis coefficient with statistically significant level of 0.05. The results showed that 1) the opinion about the component of online teaching (e-learning) 1<sup>st</sup> rank was the communication system and learning interaction. 2) the opinion about online teaching (e-learning) in accordance with learning outcomes of Thai qualification framework for higher education 1<sup>st</sup> rank was interpersonal skills and responsibility. 3) components include content/learning materials, information system/communication, communication system/educational interactions and teacher/learner were able to predict 62.7 percent of their influence on the learning outcomes of Thai qualification framework for higher education and the equation of standard score was Y=0.214 (X<sub>1</sub>)+0.243 (X<sub>2</sub>)+0.125(X<sub>3</sub>)+0.137(X<sub>6</sub>)</p> Yootanat Boonyachai Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-23 2022-06-23 40 2 11 32 A Model for Developing Teacher’s Necessary Competencies for Thailand 4.0 of Educational Institutions under the Office of Primary Education Services Area of Kamphaeng Phet Province https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255733 <p>The purposes of this study were 1) to study the elements of necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office 2) to develop a model to improve the necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office 3) to evaluate the said model. The research methodology was consisted of three steps. Step 1, create the model for developing a necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office. Step 2, develop and inspect the model for developing a necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office by setting up a workshop with 9 experts. Step 3, to evaluate the model by conducting the public hearing with 17 of the school administrators.</p> <p><strong>The results of research were as follows:</strong></p> <p> 1) The necessary competence in Thailand 4.0 era for teachers included 3 competences which were knowledge competency, personal attributes competency, and skills competency, 2) The model of necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office consisted of six components 3) The result in overall of the evaluate the model of necessary competence in Thailand 4.0 era for teachers under Kamphaeng Phet Primary Educational Service Area Office that the possibility and benefit was at the best level.</p> Pairot Vachirintrawat Suwat Waranusast Wannapa Pratoomtone Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 33 48 A Model of Educational Quality Development the Small-Sized Schools in the Lower Northern Region https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255827 <p>The purposes of this research were 1) to study the condition of educational quality development of small-sized model schools in the lower northern region 2) to create a system for improving the educational quality of small-sized model schools in the lower northern region 3) to evaluate the educational quality development system and the manuals of educational quality development of small-sized model schools in the lower northern region and 4) to study the results of using the educational quality development system and the manual of educational quality development of small-sized model schools in the lower northern region. The research procedures consisted of fours steps: 1) to study the condition of educational quality development of small-sized model schools in the lower northern region by using interview method of five small-sized model schools in the lower northern region and organize group discussions. 2) to create a system for improving the educational quality of the small-sized model schools in the lower northern region by analyzing the documents and interviewing experts and examining the format by organizing a seminar based. 3) to evaluate the educational quality development system and the manual of educational quality development of small-sized model schools in the lower northern region using public hearing and 4) to study the results of using the educational quality development system and the manuals of educational quality development of small-sized model schools in the lower northern.</p> <p><strong>The results of research were as follows:</strong></p> <p>The results of this study on the condition of educational quality development of small-sized model schools in the lower northern region found that educational quality development of the small sized model schools in the lower northern region used the principle of participatory management as the main principle in the management of the school, focusing on teamwork, establishing educational system. And the administrator had many important leadership qualities and use technology to manage and improve the quality of school education. The model for improving the educational quality of small-sized model schools in the lower northern region consisted of six factors. The results of the assessment of the educational quality development of small-sized model schools in the lower northern region by assessing the possibility and usefulness found that the overall probability was at the highest level and the usefulness was at a high level. The results of using educational quality development system and the manuals found that the overall usefulness was at the high level and the preparation of manuals was accurate and appropriate at the highest level.</p> Siriphorn Phonprasert Phruitthiphon Phruitthikul Parichart Teacha Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 49 68 Factors Tourism Marketing Mix under the Covid 19 https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255488 <p>The factors of tourism marketing mix under the COVID-19 crisis, which are considered important factors in traveling under the current COVID-19 crisis, this research objective were 1) to study the factors of tourism marketing mix under the COVID-19 crisis and 2) to Comparison of tourism marketing mix factors under the COVID-19 crisis Classifying personal factors of tourists and tourism behavior under the COVID-19 crisis. The collective data from a sample of Thai tourists traveling by using the criteria, the number of tourists who visited the top 5 in Thailand was 1) Bangkok, 2) Kanchanaburi Province, 3) Nakhon Ratchasima Province, 3) Chon Buri Province and 5) Chiang Mai Province 400 people, the method used in this research were questionnaires, statistical data analysis, frequency, mean, standard deviation, t-value, F-value, and LSD value, with the statistical significance level set of 05.</p> <p>The results of the research showed that 1) tourism marketing mix factors Under the COVID-19 crisis, the results showed that travel marketing mix factors Under the COVID-19 crisis, the overall consensus was at the highest level. When considering each item in descending order of opinions, it was found that tourists had opinions. in the product field Process business cooperation with the mean at the highest level, respectively, and 2) tourists of different sexes, ages, and factors contributing to the tourism marketing mix under the COVID-19 crisis, in terms of product prices, through distribution channels, marketing promotion, personnel, process, business cooperation, product integration, and physical characteristics are different. and tourists with characteristics of travel, the purpose of travel, and cost per trip different, there is a combination of factors tourism marketing under the COVID-19 Crisis In terms of product prices, through distribution channels, under marketing promotion, under personnel, under process, under business cooperation, under the combination of products and their physical appearance are different. </p> Chaiyaporn Supanimitwisetkul Chawalee Na Thalang Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 69 88 Quality of Services Affecting the Decision on Using Spa Business of Thai Tourists in Chiang Mai https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255298 <p>The research of quality of services affecting the decision on using spa business of Thai tourists in Chiang Mai for health tourism planning. However, despite the great increase in this topic, there is a lack of academic interest and research effort. Then, it may lose the opportunity to promote this type of tourism in the future. In this regard, this study attempted 1) to study the level of opinions of the service quality and the decision on using spa business according to the marketing mix and 2) to find the relationship between the factors of service quality of the spa business that affecting the decision on using spa business. Data were collected a sampling of 400 Thai tourists by accidental sampling. Then, the data were analyzed statistically using mean, standard deviation, and hypothesis tests in multiple regression. There were at the level of 0.05.</p> <p> Results showed that 1) the overall Thai tourists’ opinion levels had the high level toward service quality of spa business in Chiang Mai, with the factor of empathy, quality assurance factors, customer response factors in order. Moreover, the overall Thai tourists’ decision had also the high level of the spa business on the marketing mix factor with the product, the policy of the establishment and image perception in order and 2) Thai tourists' opinions on the quality factor of spa business services in terms of products or services, personnel, and staff physical, characteristics and prices, there were significant differences at 0.05 level. </p> Chayanisa Wongphan Chawalee Na Thalang Seri Wongmonta Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-22 2022-06-22 40 2 89 106 The Factors Affecting Customer Relationship Management and Loyalty to Department Stores in Bangkok https://so05.tci-thaijo.org/index.php/romphruekj/article/view/256107 <p>The study to study effects of different levels of factors on customer relationship management and loyalty to department stores in Bangkok, including the influences of travel information, marketing communication, to goals for the purchase of goods and services and to study the influence of customer relationship management and loyalty to department stores in Bangkok. For a qualitative research, the sample group containing 10 executives of customer relationship management who were able to provide insights. For a quantitative research part, the sample of 400 people. The results of the research found that the sample group was 268 females, representing 67%. Most of them were 21-30 years old, representing 42.3%, with 269 people 67.3% had a bachelor's degree. The majority of 53.3% have a number of family members of 3-4 people and there were 191 people or 47.8% earning 15,001-30,000 baht per month. The model's goodness of fit indices gave SRMR = 0.05, CFI = 0.96, NFI = 0.96, TLI = 0.96, and GFI = 0.94, which was considered acceptable. While the RMSEA = 0.02 and <img title="\LARGE ^{x}" src="https://latex.codecogs.com/gif.latex?\LARGE&amp;space;^{x}" /><sup>2</sup>/df = 1.56 were considered satisfactorily acceptable. The hypothesis testing results showed that marketing communication and purchasing goals had a positive influence on customer relationship management with a statistical significance at the same level of 0.001. Also, it was found that the goal of purchasing products and customer relationship management had a positive influence on department store loyalty with statistically significances of 0.001 and 0.01, respectively.</p> Toungtong Lapcharoensap Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 123 142 Corporate Governance to Profitability of the Listed Companies on the Stock Exchange of Thailand https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255835 <p>A study on Corporate Governance to Profitability of the Listed Companies on the Stock Exchange of Thailand, the purpose of this studying is to examine the Corporate Governance factors influence to the Profitability of the listed companies. The return on asset ratio is used as a measurement to profitability. The sample consisted of 600 listed companies during the year 2015 – 2019, totaling 3,000 samples, and using multiple regression analysis to analyze. The results exhibited that Corporate Governance factors as percentage of the top 5 major shareholders, percentage of board of directors' shareholding and Corporate Governance assessment scores influenced positively to the return on assets at 99% confidence level. But the board of director’s meeting was negatively. While the board of director number and compensations influenced positively to the return on assets at 95% confidence level. However, there were not the influences between the proportion of non-executive directors, merger of chairman and president, number of independent directors and the return on assets.</p> Wittaya Junklai Chaiwut Janma Pisamai Jarujittipan Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 143 164 Participatory Communication Management for Information and Wisdom Dissemination Via Urban Information System https://so05.tci-thaijo.org/index.php/romphruekj/article/view/254579 <p>The adoption of information technology for communication and Urban communities wisdom management of Bang Khen, Bangkok remains a less-intention topic in research community as it is a non-beneficial business for the project operator. Besides, it is laborious for a community to start a project itself because the community does not have sufficient knowledge and understanding of information technology. Therefore, research on the use of community wisdom in management and development of urban information systems of communities in Bang Khen District, Bangkok" was initiated with a collaboration between academics from Krirk University, Office of the National Digital Economy and Society Commission, Bang Khen District, Office Ministry of Social Development and Human Security and Information Technology student and Bang Khen communities, consisting of Bang Bua Community and Sirichai Village Community. The purposes are to 1) study the context and situation of wisdom in the community, and 2) to build community participation in the design and development of information systems for urban communities in Bang Khen. The research tools consisted of interview form, field record form, group discussion and questionnaire. Lastly, the communities have acquired guidelines for developing and applying website, Facebook Fanpage, and Line OA as a communication channel within the community. These tools are used threefold; to spread wisdom to increase revenue generation, to serve as a comfortable communication channel which can reach out to many more members of the community and to expand business channels in accordance with the prevention of the Covid-19 pandemic.</p> Suwimon Vongsingthong Jinda Jokkaew Nirun Ngamkerd Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-23 2022-06-23 40 2 165 188 Information Behavior of Thai-Khmer Weavers https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255207 <p>This study was to explore the information behavior of Thai-Khmer weavers. Ten Thai-Khmer weavers in Buriram, Surin, and Sisaket provinces were key informants. An interview was employed along with an interview form to collect data. The key informants were selected using the snowball sampling technique. It was found that 1) Information needs. The weavers would like to utilize information to improve themselves and woven products. Therefore, they preferred contents related to silk production, colors, patterns, weaving tools, weaving process, fabric products, ways of life and fabric, beliefs of fabric used in traditions, rituals related to fabric, and practices in fabric. 2) Information search. The weavers gathered information from persons and the internet they needed, which was easy to access. They applied a keyword technique to retrieve information and 3) Search frequency. The weavers seldom searched for information, and they searched for pictures only.</p> Jutamas Promthong Wirapong Chansanam Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-23 2022-06-23 40 2 189 206 Relationship Between Challenging Work, Creative Problem-Solving Capacity, and Innovation Performance, With Knowledge Sharing as a Moderator https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255525 <p>The objective of this research was to study the relationship between challenging work, creative problem-solving capacity, and innovation performance with knowledge sharing as a moderator. The population in this study are officers from the department of disaster prevention and mitigation. The questionnaire was used as a research tool. The data was collected using stratified sampling from central and regional disaster prevention and mitigation officers. A total of 379 complete questionnaires were collected. The statistics used for data analysis were frequency, percentage, regression coefficients, and using the program process to test the effect of the moderator. The results showed that 1) Challenging work was positively correlated to creative problem-solving capacity, and innovative performance with statistical significance at 0.01 and 0.001, respectively. 2) Creative problem-solving capacity was positively correlated to innovation performance with statistical significance at the 0.001 level 3) knowledge sharing is a moderator in the relationship between challenging tasks, creative problem-solving capacity, and innovative performance with statistically significant at 0.01 and 0.05.</p> Yuvadee Siriyasub Viroj Jadesadalug Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 207 230 The Factors Affecting the Working Quality of Seafarers in Oil and Chemical Tanker of AMA MARINE PUBLIC COMPANY LIMITED https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255489 <p>The objective of “The factors affecting the working quality of seafarers in oil and chemical tanker of AMA MARINE PUBLIC COMPANY LIMITED” is to compare and study the factors affecting the quality improvement of seafarers in oil and chemical tanker of AMA MARINE PUBLIC COMPANY LIMTED and use it as a guideline for adjusting strategies for developing seafarers to reduce accidents. The researcher conducted by using quantitative research method to select the sample by using the convenient method. The questionnaire was used as a research tool. The data were collected from 200 people. The statistics used in the analysis are Frequency, Percentage, Mean and Standard Deviation, One – Way ANOVA and Multiple Linear Regression</p> <p>The results of this research found that the basic information of seafarers in oil and chemical tanker of AMA MARINE PUBLIC COMPANY LIMITED case study. Classified the Personal information of seafarers in oil is Position in deck department, Age between 31-40 years, Experience more than 7 years, knowledgement is high, Intermediate English skill, Skill of management is high level, Skill of the awareness damage and the environmental effecting is high level. The results of multiple regression analysis found that the position, status, Department, Safety awareness and pollution prevention affects the development of the quality of work of seafarers. For Age, Experience, Professional, Skill English Skill and Management Skill, It does not affect the quality of seafarers.</p> Narongdet Boonsukveerawat Piyamas Suesawadwanit Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 231 250 Concepts on Integration of Training Camp System with Rehabilitation of Juvenile Offenders https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255487 <p>Nowadays, juvenile delinquency is tended to be increased, especially offences with low rate of penalty, caused from social environment and ignorance. In aspect of criminology and penology, this kind of offence done by juvenile is not regarded as a crime but it is action done by “juvenile with deviant behavior” There are acts related to rehabilitation of juvenile offenders i.e., Administration of Juvenile Offenders Rehabilitation Act B.E. 2561 and Juvenile and Family Court and Procedure Act B.E. 2553. This research aims to study concepts on integration of training camp system with the rehabilitation of juvenile offenders who are judged by the court to detain in juvenile detention centers. Due to practice guideline for juvenile offenders should have judgement, the government shall search for specific justice and guidelines for solving problems of each person to find causes of delinquency and conscience of juveniles that is differed from adults. Moreover, rehabilitation methods and therapies for each juvenile is also different when compared to methods for adults. Specific methods shall be focused on protection of juvenile’s welfare and future. The researchers suggest concepts on integration of training camp system with the rehabilitation of juvenile offenders by applying of guidelines and methods of foreign countries from United Kingdom, United States of America and Japan as guidelines for rehabilitation. Training camps with specific course and activities shall be provided for juveniles to give them opportunities for adapting their behaviors, having social cognition and living together in social normally as well avoiding of recidivism. </p> Buncha Wittaya-anant Mathaporn Kanchanatecha Nathee Vadtanakovint Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 251 270 The Lessons Learned from the Reinforcement Process of the Community-Based Researches toward the Development of Urban Community Learning Centre https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255491 <p>The objective of this study were to come up with the lessons learned from the reinforcement process of the community-based researches under the responsibilities of Krirk University to achieve goal effectively and to develop the package of knowledge, system and mechanisms for the development of Urban Community learning centre and the establishment of community-university cooperation network. The CBR method was used to move the four CBR projects in four districts in Bangkok, these were : Bangkhen, Lak Si, Don Muang and Sai mai. The results showed that the enhancement activities were in line with the needs of the researchers. This was by considering from the prior and the supplementary knowledge of CBR in terms of the academics and working cooperatively with the community in training, follow-up in the areas of operation, brainstorming, and data analysis.In terms of the development of the CBR learning centre which originated from the data collection and the knowledge package received from the CBR, it revealed that the researchers at Krirk University gained knowledge and experiences in setting up the learning centre in the community and in the educational institute. In addition, the key issues, received from the lesson learned about the knowledge, system, and mechanisms in enhancement the CBR, were 1) the roles of the researchers participating in developing the research problems, 2) the increase of knowledge and skills in data analysis and synthesis for report writing, 3) the search for the guideline in setting the new CBR teamwork, 4) having representatives of each group to enhance the sub - research projects, and 5) the enhancement for the sub-project researcher teams in having awareness to develop the research problems from the real needs of the urban community.</p> Pasrin Phannan Phenprapha Pattaranukrom Duangthip Chan-uam Dawprasug Thongglin Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 271 292 Perspective and Expectation of General Public Upon The Conservation and Development of The Bangkok Railway Station (Hua Lamphong) https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255953 <p>This research ‘Perspective and Expectation of General Public upon the Conservation and Development of the Bangkok Railway Station (Hua Lamphong)’ aims to 1) study the general public perception upon the value of Bangkok Railway Station (Hua Lamphong), and 2) study the perspective and expectation of general public upon the conservation and development of the Bangkok Railway Station (Hua Lamphong). The research methodology is survey research by using ‘Google Form’ online questionnaires together with VDO clip on platform online. The population of the research are service user group and education sector group. The returned questionnaires are 208 or 90.43%. The research findings are (1) perspective of value for the general public comprises of 6 dimensions : – history, architecture, economy, culture, society and others, and (2) perspective and expectation of future of the station are conservative area, activity area, commercial/creative economy and park respectively.</p> Fuangarun Preededilok Soamshine Boonyananta Sarita Juaseekoon Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-20 2022-06-20 40 2 293 313 The Application of Customer Journey and Touchpoint for Marketing of E-Retailing Business to Reach Consumers in the Digital Marketing World https://so05.tci-thaijo.org/index.php/romphruekj/article/view/255292 <p>This article is intended to study the application of Customer Journey, Touchpoint, with marketing to reach consumers in the digital marketing world and provide business-benefit recommendations for electronic retailers to develop and create a better consumer experience. Which found that the beginning of the customer journey starts from before becoming a customer, deciding to buy a product or using a service, until returning to buy or using the service again. Along the customer journey, there are many touchpoints that consumers have to meet, such as brand awareness through various media, searching for information about products or services, making purchase decisions through mobile phone applications or website, employee supervision through online channels, as well as brand support through social media reviews. It can be seen that if entrepreneurs can determine the customer journey accurately, they will notice what behaviors customers have in order to offer their products or services to customers at the right time.</p> Natcha Thumrongchot Copyright (c) 2022 ROMPHRUEK JOURNAL http://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-22 2022-06-22 40 2 107 122