Romphruek Journal of the Humanities and Social Sciences

Community History, Multicultural and Society : Factors Promoting Tourism Income of Phimonrat Sub-District Bang Bua Thong District Nonthaburi Province

Pornpan Juntaronanont — 2024-02-08

The Phimonrat sub-district, Bang Bua Thong district of Nonthaburi province was a newly established sub-district in the year 1989. By combining some areas in the northern part of Bang Rak Phatthana sub-district and parts of Bang Bua Thong sub-district. Phimonrat sub-district community is consisted of 8 villages. It is a multicultural society where Thai-Buddhist?, Thai-Chinese? And Thai-Muslim? live together. Both Thai-Buddhist and Thai-Muslim are settled for their livelihoods in specific groups in their respective areas. Most Thai-Buddhist live in village no. 1, 2, 3, 4, 6 and 8 and there are some scattered settlements among others. Thai-Muslim set up a village community mainly at no. 5 and no. 7. For the Thai-Chinese, they spread their livelihoods in each village of Phimonrat sub-district. As Phimonrat sub-district is a multicultural community, it is impossible to truly understand each other’s history of different languages, lifestyles, traditions and cultures.

For the Phimonrat sub-district community problems, it is therefore need to know the community history and identity in building up the community unity. This will facilitate the public sector development and make it possible without obstacles.

The objectives of the research were to 1) educate the community about its own history 2) inspire the community members to engage in multicultural society, and learn how to add historical values to strengthen tourist attractions using the social capital of Phimonrat sub-district community 3) promote the community members to have a body of knowledge, unity and reconciliation in a multicultural society in Phimonrat sub-district 4) give the community a history guidebook to be passed down to the next generation and to 5) make preparation to generate income to the community by developing a distinctive feature of multicultural tourism.

This research method was a qualitative research which included in-depth interviews of 20 key informants, small group seminars, participatory workshops, participatory research activities to support the unity and reconciliation of the people, and primary data emphasizing from field visits in Phimonrat sub-district.

The results of the research were that the participants were knowledgeable of the community's past and had contributed to the creation of a guidebook that would be given to upcoming generations. Furthermore, the participants had an understanding of the social capital, traditions and customs of every ethnic group which might be used as a value-adding factor in tourism in the multicultural society of Phimonrat sub-district. As a result, the participants were prepared to take advantage of the community's assets to develop the Phimonrat sub-district into a multicultural tourism destination.

An Analysis Of Tourism Potential And Situations Analysis of Community – Based Tourism Bang Sakae Subdistrict, Bangkhonthi District Samutsongkhram Province

Atcharee Manakij — 2024-02-08

The purpose of this research was to to examine the state of community-based tourism and its potential in Bang Sakae Subdistrict, Bang Khonthi District, Samut Songkhram Province. This study employs a qualitative methodology that includes document studies, interviews, non-participant observation, and SWOT analysis (SWOT Analysis). The research’s findings showed that Bang Sakae Subdistrict, Bang Khonthi District, Samut Songkhram Province was ready to be a model for community-based tourism.

The results of the research were as follows:

In terms of the community strengths, strong community leaders who focus on human resource development and steer work in the same direction were among the community's assets. In addition, it had a caring social structure and well-managed community. There were good community capital and well-defined community rules and regulations. The interactions between the locals and tourists were positive. It was also a community where property and life were safe. Individuals in the community, which included a sizable youth organization, worked together on environmental issues. In addition, a comprehensive management system for benefit sharing and revenue distribution was established by the community.

One of the community's weakness was its location, which was farther from the city and thus increased manufacturing expenses. However, due to the community's aging population, there weren't enough people to support the workforce, for example, when the coconut packing house contaminated the shallow waterways (Lam Pradong), In terms of tourism operations, there were too many trade monopolies in the area, which prevented a wide range of operations in the tourism sector. Because the community was an old one, it lacked younger members to lead tourism-related activities as well as the effectiveness of passing on tourism-related knowledge to the younger generation. Furthermore, a few community members disregarded the laws and guidelines.

In terms of opportunities, Bang Sakae Sub-district had external partners to support, to make study visits and to participate in many activities. The neighborhood included an attractive scenery, easy access to transit, and effective communication systems. There were bus services that came and went from the neighborhood. Besides, there were community funds, including external and internal funding sources that supported CBT activities. The neighborhood contained educational facilities as well. Furthermore, the government sectors established policies aimed at continuously promoting tourism and gave greater consideration to the planning of tourist-related events within the community.

Regarding the community threats, it was discovered that there was still a lack of public space for organizing activities, processing goods and promoting careers. In addition, the neighborhood was a small sub-district that frequently experienced storm-related natural disasters as well as the effects of climate change. As a result, the product prices were decline. Moreover, because they had to contribute to their own accomplishments, the local government agencies lacked integration. Furthermore, a multitude of causes, including the Covid-19 pandemic, political unrest, and economic difficulties, have contributed to the decline in tourism since 2020.

In conclusion, the result revealed that the community had covered all 6 components of tourism and was ready to be developed by community-based tourism.

Art Activities Promoting the Appreciation of Nan’s Textile Handicraft’s Identity for Tourists

Soamshine Boonyananta — 2024-02-08

One of the various cultural crafts produced locally in the Nan province is textile handicraft. These designs not only have exquisite weaving and gorgeous colors, but they also interpolate meanings that reflect the beliefs of the Nan people. This research aimed to develop art activities and processes that promote appreciation and knowledge about the identity of Nan's textile handicraft for creative travelers. The research uses mixed methods, divide into 2 phases: 1) The investigation of the identity of Nan's textile handicraft, 2) The development and the quality testing of the blended art activities. The samples were three age groups among Thai tourists. Research tools included a rating scale evaluation form, a reflection form, and a satisfaction questionnaire. Data were gathered using interview forms and evaluation forms, and analyzed using the arithmetic mean, percentage, and standard deviation. The findings of the study were as follows: 1) The blended art activity was “MY TE LU.” It was an activity that tourists could do by themselves. They could do both before and during traveling, consisting of “Auspicious Cover”, the activity for decorating the cover of a notebook. “Lucky Keychains” was the invention of lucky keychains. “Coloring Fortuned”, was a coloring luggage tags activity. 2) The results of the experimental activities showed that after doing the activities, 7 – 14 years old had a high level of appreciation ( = 2.90). 15 – 24 years old had a high level of appreciation ( = 3.03). 25 years or older had a high level of appreciation ( = 3.24). In terms of knowledge gained, it was found that all sample group had level of knowledge about Nan's textile handicrafts after doing the activities averaged 7.13 out of 10 points. Their satisfaction with activities was at a high level ( = 4.33).

Approach for Managing Local Wisdom of the Silk Weaving Group at Bankhokphet Cho Phaka Sub-District Chamni District Buriram Province

Thanyarat Phutthiphongchaicharn — 2024-02-08

The purposes of this research were to1) find out the context of Ban Khok Phet silk weaving communities, Cho Phaka Subdistrict, Chamni District, Buriram Province; and to 2) investigate the local wisdom management guidelines of Ban Khok Phet silk weaving group, Cho Phaka Subdistrict, Chamni District, Buriram Province using a qualitative research. The sample included 30 community leaders, community developers, district agricultural officer, sub-district administrative organization staff and the weavers at Ban Khok Phet chosen by purposive sampling method. The data were collected by using observation, focus group, and in-depth interview. The collected data were analyzed by using content analysis. The findings revealed that Ban Khok Phet community inherited weaving from their ancestors in which weaving was an additional income-generating occupation apart from agriculture. The silk weaving group was established from the project, "Community Livelihood" by Chamni District Community Development, Buriram Province in 2016. The products from silk weaving group were distributed both in the village and nearby communities as well as in the OTOP exhibition, an annual local event of Buriram Province. Moreover, the group received orders from the customers on special occasions. Additionally, the silk weaving group had a guideline for knowledge management of local wisdom, including the body of knowledge, methods for knowledge acquisition, exchange of knowledge, knowledge storage, knowledge transfer, and application of knowledge.

Behaviors and Marketing Mix Affecting the Decision Making for Choosing Hotel Accommodation Services in Muang Nan District, Nan Province

Ponkrit Rakjul — 2024-02-08

The objective of this article is to 1) examine how the tourist behavior influence their decision-making in choosing hotel accommodation services in the Muang District of Nan Province, 2) examine how the market-mix components affect the decision-making in selecting hotel accommodation services in the Muang District of Nan Province, and 3) investigate how the influence of consumer behavior and service market-mix components affect the decision-making process in choosing hotel accommodation services in the Muang District of Nan Province. This was a quantitative research study with a population and sample group consisting of consumers intended to travel and were currently making decisions to book hotel accommodations in the Muang District of Nan Province. The research methodology was adapted to a new lifestyle using the framework proposed by Hair (2010), suggesting that an appropriate sample size should have a minimum of 300 samples, which is the minimum required for analysis using modeling techniques. The researchers distributed questionnaires to tourists who had previously used accommodation services in Nan Province, and the sample group responded with a total of 440 sets of questionnaires.

The research findings indicated that the model was consistent with the empirical data, as evidenced by the statistical tests performed. Specifically, the Chi-Square statistic (χ²) was 31.126 with degrees of freedom (df) equal to 22, and a p-value of 0.094, which was greater than 0.05. The Chi-Square to df ratio (χ²/df) was 1.42, which was less than 2. Furthermore, the Comparative Fit Index (CFI) was 0.99, exceeding the 0.90 threshold, and the Goodness of Fit Index (GFI) was also 0.99, surpassing the 0.90 threshold. Additionally, the Adjusted Goodness of Fit Index (AGFI) was 0.95, greater than 0.90. Moreover, the Root Mean Square Error of Approximation (RMSEA) was 0.031, which was less than 0.05, and the Root Mean Square Residual (RMR) was 0.010, also less than 0.05. The Normed Fit Index (CN) was 479, well above the 200 threshold. In summary, all the statistical indices met the predefined criteria, indicating that the model fitted well with the empirical data. Consequently, it could be concluded that the model was consistent with the empirical data and that the Behavior (BEHA) negatively influenced the decision-making process to choose hotel accommodation services in the Muang District of Nan Province (DECI), with a direct effect size of -0.06 and a total effect size of -0.06. These effects were statistically significant at the 0.05 level. Additionally, Market Service Components (MKST) had a positive direct influence on the decision-making process to choose hotel accommodation services in the Muang District of Nan Province (DECI), with a direct effect size of 0.94 and a total effect size of 0.94. These effects were statistically significant at the 0.01 level.

Digital Marketing Influencing Behavior and Buying Decisions on One Tambon One Product (OTOP) in Nonthaburi Province

Pornpimol Sampatpong — 2024-02-08

The purposes of this research were to examine whether 1) digital marketing influences on purchasing behaviors of One Tambon One Product in Nonthaburi, and whether 2) digital marketing influences on purchase decisions to One Tambon One Product in Nonthaburi. The questionnaire was used as a research tool. The reliability was 0.92. The sample size was 400 people. The used statistics were mean, standard deviation, and multiple regression analysis. The results of the research revealed that 1) digital marketing influenced on purchasing behaviors of OTOP products in Nonthaburi at the statistically significant of .01 level. The independent variable was digital marketing including social media, websites, search engine optimization, content marketing, and e-mail, respectively. This could explain that the variation of the dependent variable as purchasing behavior of OTOP products was at 60.2%, 2) digital marketing influenced on purchase decisions of OTOP products in Nonthaburi with statistically significant at the .01 level. The independent variable was digital marketing including social media, websites, content marketing, search engine optimization, and e-mail, respectively. This could explain that the variation of the dependent variable as the purchase decision of OTOP products was at 45.3%.

Behavior in Using Financial Transaction Services on Mobile Phones of Generation Y Consumers in Tak

Wipawan Pisitwej — 2024-02-08

The objectives of this research was to investigate the behavior in using financial transaction services on mobile phones of Generation Y consumers in Tak. 400 Generation Y consumers selected as the samples of the study. The statistics used were frequency, percentage, average, standard deviation, and chi-square. The results showed that most of the respondents used Kasikorn Bank services with a service period of 1-2 years, using them to transfer money between accounts, the amount per time was 1,000-5,000 baht, paying for services by debiting cash from the account, at uncertain periods, with less than 5 minutes per service. In terms of factors affecting the overall decision, it was at a high level with an average of 4.05. The first factor was the service and auditing financial information via mobile applications at any time. Next on down were: the factor of system of fast transaction, the factor of data quality that the information was updated in time to meet the demand and the factor of utilization with overall satisfaction. In terms of the impact on decision-making, the results found that the respondents who were from different gender, age, education, occupation, average monthly income affected the decision-making behavior, data quality, system, service, and utilization factors, with a statistically significant level of .05.

The Influence of Integrated Dynamic Capability, Risk Management by Environmental Considerations, Potentiality of Resource Management Towards Green Innovation Management in the Chemical Manufacturing Industry in Thailand

Yuvadee Siriyasub — 2024-02-08

The purpose of this research was to examine the influence of integrated dynamical capability, Risk Management by Environmental Considerations, and Potentiality of Resource Management towards green innovation management. The study population was executive or business owners in Thailand's manufacturing industry in the category of basic chemicals, chemical fertilizers, nitrogen compounds, and primary plastics and synthetic rubber. The research instrument was a questionnaire, which was mailed to the names and addresses of business owners who were applying for a business license from the Department of Industrial Works. Of these, a total of 269 complete questionnaire returned. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and multiple regression coefficients. The results showed that 1) integrated dynamic capability influenced green innovation management statistically significance at 0.01 level; 2) risk management by environmental considerations influenced Green Innovation Management statistically significantly at the 0.01 level and 3) Potentiality of Resource Management Influencing Green Innovation Management with statistical significance at 0.05 level and all three factors could together predict green innovation management at 75.7 percent.

The results are beneficial for businesses interested in environmentally focused management practices, emphasizing the importance of developing all three factors to enhance the success of green innovation management within their operations.

Community Participation in Preventing COVID-19 Pandemic in Bang Bua Community Bang Khen Bangkok

Prakong Sukonthachit — 2024-02-08

This article aimed to examine and develop a model for community participation in preventing the COVID-19 pandemic. The population was Bang Bua community members, Bang Khen District, Bangkok, with 229 households and 1,284 members. Using a purposive sampling method, 13 people were the key informants, and a simple random sampling method was used, with a total of 296 people. While the qualitative analysis of data involved integrated interpreting and summary of the facts accompanied by rational references based on theoretical concepts, the quantitative analysis used descriptive statistics and inferential statistics for hypothesis testing. .The research result confirmed the hypothesis that knowledge, behavior, and participation affecting the success of preventing the spread of COVID-19 were statistically significant. (R=0.673, R²=0.453, p<.01) Furthermore, the development of a model for preventing the COVID-19 pandemic under the participatory action research activities resulted in better change for people in the community and stakeholders and was consistent with the empirical results of all variables and the overall increase. (Before development, M=0.745, SD=0.139; after development, M=0.920, SD=0.134.)

The Effect of Developing a Learning Model for Programming Using Collaborative Pair Programming Techniques

Siriporn Mikum — 2024-02-08

This research aims to 1) develop a learning model for programming using collaborative pair programming techniques to enhance learning achievement of undergraduate students, 2) compare the learning achievement of using the learning model before and after utilizing the collaborative pair programming techniques, and 3) analyze the students’ satisfaction with the learning model using collaborative pair programming techniques developed.

The samples used in the study were the undergraduate students, who enrolled in the computer education curriculum (5 years). The research tools were 1) the learning achievement pre- and post-test forms, and 2) the student satisfaction survey form for learning using collaborative pair programming technique. The data received were analyzed using T-test dependent.

The results of the research found that 1) the learning model using the collaborative pair programming technique consisted of 7 steps as follows: 1. Pre-Programming 2. Program Analysis 3. Program Design 4. Program Coding 5. Program Testing 6. Switching, and 7. Reflection Ideas. This technique influenced the respondents’ achievement with the mean value of = 3.68 at high level. 2) The results of the learning achievement before and after the learning using collaborative pair programming technique found that the mean score of the respondents after the learning was higher ( = 44.03, SD. = 34.13) than the conventional learning method ( = 14.07, SD. = 22.51) with statistically significant difference at .05 levels (p <0.05). 3) The result of the respondents’ overall satisfaction was ( = 3.68) which was at high level. After taking into account every factor, the factor that received the highest scores was that the respondents accepted their friends' programming guidelines with the mean value of 4.01, which was a high level of satisfaction.

Model of Training for Capacity Building in Practice Teacher of The Undergraduate Students of Education Program in Physical Education and Sports Science Program at North Bangkok University

Tuwanan Ratthananinanan — 2024-02-08

The objectives of this research were to 1) develop the training model for ability building to enhance competency in professional teaching experience of the students in Bachelor’s Degree Program in Education, Department of Physical Education and Sports Science North Bangkok University, 2) compare training achievements for enhancing competency in professional teaching experience of the students in Bachelor’s Degree Program in Education, Department of Physical Education and Sports Science North Bangkok University, 3) examine the satisfaction of the trainees to enhance competency in professional teaching experience of students in the Bachelor of Education Program. Department of Physical Education and Sports Science North Bangkok University. The experimental group consisted of 43 students in practice teaching program of Physical Education and Sports Science, practice selected by purposive sampling method.

The results showed that,

1.In terms of the evaluation on the appropriateness of outline content of the training format by experts on all 13 items, the result showed that the overall average was ( = 3.79, SD= 0.29) at a good level.

2.In terms of the overall achievement before - after training, the result showed that the overall achievement after receiving the training was higher than the achievement before receiving the training at statistically significant level. When considering each aspect, it was found that the average value of the knowledge after receiving the training was higher than before receiving training at statistical significance of .00 level.

3.In terms of the satisfaction level of the participants to enhance competency in the teaching professional experience, the result showed that the average value was ( = 4.58 SD= 0.08) at the highest level.

Factors Affecting Violated Traffic Laws Behaviors of Kasetsart University Kamphaeng Saen Campus Students

Wattana Sukkeaw — 2024-02-08

The purpose of this research were to examine: 1) Level of the behavior of the traffic law violation and factors 2) the relationship between factors and the behavior of traffic law violation of Kasetsart University Kamphaeng Saen Campus Students and 3) the factors related to the behavior of traffic law violation of Kasetsart University Kamphaeng Saen Campus Students and. The research population was 375 undergraduate students who drive to the university. Multi stage Sampling was used to select the sample. The research instrument for data collection was a questionnaire. Data were analyzed using descriptive statistics, Pearson's correlation coefficient, and stepwise multiple regression analysis to predict factors related to the behavior of traffic law violation.

The result revealed that: 1) the respondents’ behavior of traffic law violation was at a low level and the factor level was between moderate to high level 2) the respondents’ behavior of traffic law violation and factors had a positive and negative relationship at the 0.01 level of significance. When each factor was taken into account, the respondents' conduct of breaking traffic laws was related to their Knowledge factor, Driver performance factor, Safe driving awareness factor, Negative experience of driving and Negative attitudes of traffic safety 3) regarding factors related the behavior of traffic law violation, these were Negative experience of driving and Negative attitudes toward traffic safety. These two factors could be used to predict the respondents’ behavior of traffic law violation at the percentage of 32.1

Research on the Quality and Balanced Development of Compulsory Education in Henan, China

SongMei Zhu — 2024-02-08

The high-quality and balanced development of compulsory education, as an area that is highly valued by countries around the world, plays an important role in national economy, people's livelihood, and international competition. Henan, located in the central area of China, is a province with large human resources. The high-quality and balanced development of compulsory education in Henan directly affects the talent support for China's future development. Therefore, this paper selects the high-quality and balanced development of compulsory education in five counties of Henan Province as the research objects. Through the use of comparative research, literature review, and questionnaire surveys, this paper discusses and discovers the current situation and existing problems of the high-quality and balanced development of compulsory education in Henan counties in terms of funding support, government guarantees, educational conditions, educational quality, social identity, etc., and proposes targeted promotion strategies in terms of changing concepts, resource utilization, characteristic education, and campus culture.

Exploration of the Development Path of Urban Cultural Industry An example of Harbin Summer Music Concert

TianChi Luan — 2024-02-08

The cultural industry represents the soft power of a country or a region and has an essential role in helping economic growth. The development of cultural industries requires continuous exploration and innovation, and seeks to diversify and develop dynamically, in this regard, the Harbin Summer Music Concerts held regularly in Harbin, China, are an excellent case study for us to learn from and refer to. Along with the development of Harbin, a famous northern city, the Harbin Summer Music Concert has been successfully held for 35 sessions, which has witnessed the great achievements of the people of Harbin in building their homeland, accompanying the people of Harbin through the difficulties and hardships in the early stage of their business, greatly encouraged the people's morale, enriched the cultural life of the people, became synonymous with Harbin, a famous northern city. This study uses qualitative research methods to analyze and summarize the various paths of city cultural industry development through survey analysis of the emergence and development of Harbin Summer Music Concert, in an attempt to provide corresponding experiences and new insights for the development and transformation of cultural industries in various cities today.

The Inculcating of Children’s Behavior in Waste Segregation

Chutiwan Boonarchatong — 2024-02-08

The article is a comparative analysis for shaping behaviors for conditioned waste sorting among youth in 12 locations in Thailand. It also seeks to provide strategies for gaining information and mindset that directly contribute to appropriate waste management, waste segregation behavior, and maintaining a clean and orderly environment. Children are therefore taught to take responsibility for themselves and their environment. Children could learn about trash segregation in a variety of methods, such through narrative, cartooning, lesson embedding, or game creation. Waste segregation should be emphasized from an early age. Children ought to be conscious of environmental issues and have a conscience. They will therefore mature into change agents who can address waste-related issues.

Analysis of the Love Views of the Characters in the TV Drama "Buyi Shenxiang" Adapted from Wen Rui'an's Martial Arts Novels

Hongren Wang — 2024-02-08

"Buyi Shenxiang Series" martial arts novels are the representative works of Wen Rui'an, a representative of new martial arts in mainland China, and have been adapted into many film and television works. The purpose of this paper is first of all to analyze the love view of the characters in the TV series "Buyi Shenxiang" adapted from the martial arts novel "Buyi Shenxiang Series". The study is also determined to comprehend the attitudes of television drama, which authors towards different types of love, and to analyze the role of love factors in films and television works. The theories adopted are "Triangular theory of love" and film narrative theory. The research method is to find out the details related to love between each character in the TV drama, analyze through the triadic theory of love, and summarize each character's view of love. The research concluded that the love between Lai Yao'er and Yan Yelai as well as the love between Shen Jianghong and Liu Fenyu, belonged to the category of perfect love; the love between Qiusi monk and Miao Xiaoyu was classified as intoxicated love, and the love between Xiang Shaoying and Ru Xiaoyi started out as foolish love before developing into a perfect one. In addition, the love between Li Buyi and Ye Mengse was fond love, the love between Li Buyi and Ruolan belonged to romantic love, the love between Shen Xingnan and Mi Xian was empty love, and the one-way love between Bai Qingshu and Jiang Biling. By presenting different forms of love, the film and television series celebrated the happiness of perfect love, satirized the empty love in the context of the feudal ethics, made the characters more distinct, increased the twists and turns and conflicts of the storyline, and brought the stories closer to reality while simultaneously advancing the storyline