CHANTHARAT, S.; CHANTHARAT, N.; KONGPIKUL, D. MARKET ORIENTATION, CUSTOMER-BASED BRAND EQUITY, AND ONLINE PURCHASING DECISIONS IN THAILAND. วารสารวิชาการวิทยาลัยสันตพล, [S. l.], v. 12, n. 1, p. 148–158, 2026. Disponível em: https://so05.tci-thaijo.org/index.php/scaj/article/view/283161. Acesso em: 2 ต.ค. 2026.