THE MODERATING EFFECT OF GOVERNMENT AGENCY ON THE RELATIONSHIP BETWEEN ORGANIZATIONAL RESOURCES AND EXPORT MARKET EXPANSION
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Published:
Mar 29, 2018
Keywords:
Organizational Resources Government Agency Export Market Expansion Thailand
Main Article Content
Abstract
This study focuses on government agency as the moderating effect on the relationship between organizational resources and export market expansion among Thailand exporting the agro-based SMEs. Factor analysis was performed on twenty two items describing organizational resources and four factors were extracted. They were labeled as technology resources, financial resources, human resources, and reputation resources. The results of regression analysis revealed that only financial resources of organizational resources is statistically significant and positively associated with export market expansion, beside government agency is also statistically significant and positively associated with export market expansion. Furthermore, government agency moderates the relationship between financial resources as well as reputation resources with export market expansion. Firms with higher government agency exhibit higher financial resources and higher export market expansion. Similarly, firms with higher government agency achieved higher export market expansion when a reputation resource is high.
Article Details
How to Cite
Tooksoon, P., & Mohamad, O. (2018). THE MODERATING EFFECT OF GOVERNMENT AGENCY ON THE RELATIONSHIP BETWEEN ORGANIZATIONAL RESOURCES AND EXPORT MARKET EXPANSION. Sripatum Review of Humanities and Social Sciences, 12(2), 38–53. Retrieved from https://so05.tci-thaijo.org/index.php/spurhs/article/view/117183
Section
บทความวิจัย
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
References
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Ayal, I. and Zif, J. 1979. “Market Expansion Strategies in Multinational Marketing.” Journal of Marketing. 43, Spring: 84 -94.
Barney, J. 1991. “Firm resources and sustained competitive advantage.” Journal of Management. 17, 1: 99-120.
Beamish, P.W., Karavis, L., Goerzen, A., and Lane, C. 1999. “The relationship between organizational structure and export performance.” Management International Review. 39, 1: 37-54.
Carmeli, A., and Tishler, A. 2004. “Resources, capabilities, and the performance of industrial firms: A multivariate analysis.” Managerial and Decision Economics. 25, 6-7: 299-315.
Chetty, S.K. 2003. “Explosive international growth and problems of success amongst small to medium-sized firms.” International Small Business Journal. 21, 1: 5-27.
Collis, D.J., and Montgomery, C.A. 1995. “Competing on recourses: Strategy in the 1990s.” Harvard Business Review. 73, 4: 118-128.
Collins, C., Smith, K.G., and Stevens, C.K. 2001. “Human resource practices, knowledge-creation capability and performance in high technology firms.” CAHRS Working Paper No. 01-02. Ithaca, NY: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies. Retrieved September 13, 2011, from http://digitalcommons.ilr.cornell.edu/cahrswp/65.
Czinkota, M.R. 1996. “Why national export promotions?” International Trade Forum. 2, 10-13, 28.
Dijk, M.V. 2002. “The determinants of export performance in developing countries: The case of Indonesian.” Eindhoven Centre for Innovation Studies, The Netherlands, Working Paper No. 02.01, Department of Technology Management, Technische Universiteit Eindhoven, The Netherlands. Retrieved September 13, 2011.
Diamantopoulos, A., Schlegelmilch, B.B., and Tse, K.Y. 1993. “Understanding the role of export marketing assistance: empirical evidence and research needs.” European Journal of Marketing. 27, 4: 5-18.
Eaton, J., Samuel, K., and Francis, K. 2004. “Dissecting Trade: Firms, Industries, and Export Destinations.” The American Economic Review. 94, 2: 150–154.
Ekeledo, I., and Sivakumar, K. 2004. “International market entry mode strategies of manufacturing and service firms: A resource-based perspective.” International Marketing Review. 21, 1: 68-101.
Evangelista, F. 2005. “Qualitative insights into the international new venture creation process.” Journal of International Entrepreneurship. 3, 3: 179-198.
Fombrun, C.J., and Shanley, D.F. 1990. “What's in a name? Reputation building and corporate strategy.” Academy of Management Journal. 33, 2: 233-258.
Fuchs, M. 2009. “Export Performance and Managerial in German SME's.” Retrieved March 7, 2009.
Gluma, A. 2005. “Organizational, marketing resource profile and export performance.” Ph.D Thesis, Universiti Sains Malaysia, Malaysia.
Grant, R.M. 1991. “The resource-based theory of competitive advantage: implications for strategy formulation.” California Management Review. 33, 3: 114-135.
Guan, J. and Ma, N. 2003. “Innovative capability and export performance of Chinese firms”. Technovation. 23, 9: 737-747.
Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. 2006. Multivariate data analysis. 6th edition, Orentice Hall International, Inc.
Jonker, M., Romijn, H., and Szirmai, A. 2006. “Technological effort, technological capabilities and economic performance: A Case Study of the Paper Manufacturing Sector in West Java.” Technovation. 26, 1: 121–134.
Kaleka, A. 2002. “Resources and capabilities driving competitive advantage in export market: guidelines for industrial exporters.” Industrial Marketing Management. 31, 3: 273-283.
Katsikeas, C.S. and Leonidou, L.C. 1996. “Export market expansion strategy: Differces between market concentration and market spreading.” Journal of Marketing Management. 12: 113-134.
Katsikeas, C.S., Leonidou, L.C. and Morgan, N.A. 2000. “Firm-level export performance assessment: review, evaluation, and development.” Academy of Marketing Science Journal. 28, 4: 493.
Kim-soon, N. 2004. “Value of export information, enhancement of export marketing competency, environmental characteristics and export venture performance.” Ph.D Thesis, School of Management, Universiti Sains Malaysia, Malaysia.
Knight, G.A. 2001. “Entrepreneurship and strategy in the international SME.” Journal of International Management. 7, 3: 155-171.
Kotabe, M., and Czinkota, M.R. 1992. “State government promotion of manufacturing exports: A gap analysis.” Journal of International Business Studies. 23, 4: 637-58.
Lee, C.S. and Yang, Y.S. 1990. “Impact of export market expansion strategy on export performance.” International Marketing Review. 7, 4: 41-51.
Leonidou, L.C. and Kaleka, A. 1998. “Behavioral aspects of buyer–seller relationships: Their association with export involvement.” International Marketing Review. 15, 5: 373-397.
Ling-yee, L. and Ogunmokun, G.O. 2001. “The influence of inter firm relational capabilities on export advantage and performance: an empirical analysis.” International Business Review. 10, 4: 399-420.
Ma, H. 1999. “Creation and preemption for competitive advantage.” Management Decision. 37, 3: 259–267.
Meredith, L.N., and Dennis, R.M. 1992. “The United States Export and Foreign Direct Investment Linkage in Canadian Manufacturing Industries.” Journal of Business Research. 24, 1: 73–88.
Morgan, N.A., Vorhies, D.W. and Schlegelmilch, B.B. 2006. “Resource-performance relationships in industrial export ventures: The role of resource inimitability and substitutability.” Industrial Marketing Management. 35, 5: 621-633.
Nachailit, I. 2006. “Resources and the moderating role of strategic flexibility driving competitive advantage and export performance.” In: Editor(s) of conference proceedings of the AIB Southeast Asia Regional Conference 2006, 81.
Neamtu, L. and Neamtu, A.C. 2008. “Companies’ market penetration and activity Patterns in European market.” MPRA Paper No. 7984. Retrieved March 31, 2008.
Prencipe, A. 2000. “Breadth and depth of technological capabilities in CoPS. The case of the aircraft engine control system.” Research Policy. 298, 7-8: 895–911.
Peteraf, M.A. 1993. “The corner-stones of competitive advantage: a resources-based view.” Strategic Management Review. 14, 3: 179-191.
Piercy, N. 1982. Export Strategy: Markets and Competition, London: George Allen & Unwin.
Prasad, V.K., Ramamurthy, K. and Naidu, G.M. 2001. “The influence of internet-marketing integration on marketing competencies and export performance.” Journal of International Marketing, 9, 4: 82.
Seringhaus, F.H.R. and Rosson, P.J. 1990. Government Export Promotion: A Global Perspective. London: Routledge.
Singh, H., Motwanis, J. and Komar, A. 2000. “A review and analysis of the state-of-the-art research on productivity measurement.” Industrial Management and Data Systems. 100, 5: 234–241.
Singh, D.A. 2009. “Export performance of emerging market firms.” International Business Review. 18, 4: 321-330.
Steenkamp, J.B.E.M., Batra, R., and Alden, D.L. 2003. “How perceived brand globalness creates brand value.” Journal of International Business Studies. 34, 1: 53-65.
Stuart, H. 2002. “Employee identification with the corporate identity.” International Studies of Management and Organization. 32, 3: 28–44.
Wernerfelt, B. 1984. “A resource-based view of the firm.” Strategic Management Journal. 5, 2: 171-180.
Wilkinson, T. and Brouthers, L.E. 2006. “Trade promotion and SME export performance.” International Business Review. 15, 3: 233-252.
Yiu, D.W., Lau, C., and Bruton, G.D. 2007. “International venturing by emerging economy firms: the effects of firm capabilities, home country networks, and corporate entrepreneurship.” Journal of international business studies. 38, 4: 519-540.
Ayal, I. and Zif, J. 1979. “Market Expansion Strategies in Multinational Marketing.” Journal of Marketing. 43, Spring: 84 -94.
Barney, J. 1991. “Firm resources and sustained competitive advantage.” Journal of Management. 17, 1: 99-120.
Beamish, P.W., Karavis, L., Goerzen, A., and Lane, C. 1999. “The relationship between organizational structure and export performance.” Management International Review. 39, 1: 37-54.
Carmeli, A., and Tishler, A. 2004. “Resources, capabilities, and the performance of industrial firms: A multivariate analysis.” Managerial and Decision Economics. 25, 6-7: 299-315.
Chetty, S.K. 2003. “Explosive international growth and problems of success amongst small to medium-sized firms.” International Small Business Journal. 21, 1: 5-27.
Collis, D.J., and Montgomery, C.A. 1995. “Competing on recourses: Strategy in the 1990s.” Harvard Business Review. 73, 4: 118-128.
Collins, C., Smith, K.G., and Stevens, C.K. 2001. “Human resource practices, knowledge-creation capability and performance in high technology firms.” CAHRS Working Paper No. 01-02. Ithaca, NY: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies. Retrieved September 13, 2011, from http://digitalcommons.ilr.cornell.edu/cahrswp/65.
Czinkota, M.R. 1996. “Why national export promotions?” International Trade Forum. 2, 10-13, 28.
Dijk, M.V. 2002. “The determinants of export performance in developing countries: The case of Indonesian.” Eindhoven Centre for Innovation Studies, The Netherlands, Working Paper No. 02.01, Department of Technology Management, Technische Universiteit Eindhoven, The Netherlands. Retrieved September 13, 2011.
Diamantopoulos, A., Schlegelmilch, B.B., and Tse, K.Y. 1993. “Understanding the role of export marketing assistance: empirical evidence and research needs.” European Journal of Marketing. 27, 4: 5-18.
Eaton, J., Samuel, K., and Francis, K. 2004. “Dissecting Trade: Firms, Industries, and Export Destinations.” The American Economic Review. 94, 2: 150–154.
Ekeledo, I., and Sivakumar, K. 2004. “International market entry mode strategies of manufacturing and service firms: A resource-based perspective.” International Marketing Review. 21, 1: 68-101.
Evangelista, F. 2005. “Qualitative insights into the international new venture creation process.” Journal of International Entrepreneurship. 3, 3: 179-198.
Fombrun, C.J., and Shanley, D.F. 1990. “What's in a name? Reputation building and corporate strategy.” Academy of Management Journal. 33, 2: 233-258.
Fuchs, M. 2009. “Export Performance and Managerial in German SME's.” Retrieved March 7, 2009.
Gluma, A. 2005. “Organizational, marketing resource profile and export performance.” Ph.D Thesis, Universiti Sains Malaysia, Malaysia.
Grant, R.M. 1991. “The resource-based theory of competitive advantage: implications for strategy formulation.” California Management Review. 33, 3: 114-135.
Guan, J. and Ma, N. 2003. “Innovative capability and export performance of Chinese firms”. Technovation. 23, 9: 737-747.
Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. 2006. Multivariate data analysis. 6th edition, Orentice Hall International, Inc.
Jonker, M., Romijn, H., and Szirmai, A. 2006. “Technological effort, technological capabilities and economic performance: A Case Study of the Paper Manufacturing Sector in West Java.” Technovation. 26, 1: 121–134.
Kaleka, A. 2002. “Resources and capabilities driving competitive advantage in export market: guidelines for industrial exporters.” Industrial Marketing Management. 31, 3: 273-283.
Katsikeas, C.S. and Leonidou, L.C. 1996. “Export market expansion strategy: Differces between market concentration and market spreading.” Journal of Marketing Management. 12: 113-134.
Katsikeas, C.S., Leonidou, L.C. and Morgan, N.A. 2000. “Firm-level export performance assessment: review, evaluation, and development.” Academy of Marketing Science Journal. 28, 4: 493.
Kim-soon, N. 2004. “Value of export information, enhancement of export marketing competency, environmental characteristics and export venture performance.” Ph.D Thesis, School of Management, Universiti Sains Malaysia, Malaysia.
Knight, G.A. 2001. “Entrepreneurship and strategy in the international SME.” Journal of International Management. 7, 3: 155-171.
Kotabe, M., and Czinkota, M.R. 1992. “State government promotion of manufacturing exports: A gap analysis.” Journal of International Business Studies. 23, 4: 637-58.
Lee, C.S. and Yang, Y.S. 1990. “Impact of export market expansion strategy on export performance.” International Marketing Review. 7, 4: 41-51.
Leonidou, L.C. and Kaleka, A. 1998. “Behavioral aspects of buyer–seller relationships: Their association with export involvement.” International Marketing Review. 15, 5: 373-397.
Ling-yee, L. and Ogunmokun, G.O. 2001. “The influence of inter firm relational capabilities on export advantage and performance: an empirical analysis.” International Business Review. 10, 4: 399-420.
Ma, H. 1999. “Creation and preemption for competitive advantage.” Management Decision. 37, 3: 259–267.
Meredith, L.N., and Dennis, R.M. 1992. “The United States Export and Foreign Direct Investment Linkage in Canadian Manufacturing Industries.” Journal of Business Research. 24, 1: 73–88.
Morgan, N.A., Vorhies, D.W. and Schlegelmilch, B.B. 2006. “Resource-performance relationships in industrial export ventures: The role of resource inimitability and substitutability.” Industrial Marketing Management. 35, 5: 621-633.
Nachailit, I. 2006. “Resources and the moderating role of strategic flexibility driving competitive advantage and export performance.” In: Editor(s) of conference proceedings of the AIB Southeast Asia Regional Conference 2006, 81.
Neamtu, L. and Neamtu, A.C. 2008. “Companies’ market penetration and activity Patterns in European market.” MPRA Paper No. 7984. Retrieved March 31, 2008.
Prencipe, A. 2000. “Breadth and depth of technological capabilities in CoPS. The case of the aircraft engine control system.” Research Policy. 298, 7-8: 895–911.
Peteraf, M.A. 1993. “The corner-stones of competitive advantage: a resources-based view.” Strategic Management Review. 14, 3: 179-191.
Piercy, N. 1982. Export Strategy: Markets and Competition, London: George Allen & Unwin.
Prasad, V.K., Ramamurthy, K. and Naidu, G.M. 2001. “The influence of internet-marketing integration on marketing competencies and export performance.” Journal of International Marketing, 9, 4: 82.
Seringhaus, F.H.R. and Rosson, P.J. 1990. Government Export Promotion: A Global Perspective. London: Routledge.
Singh, H., Motwanis, J. and Komar, A. 2000. “A review and analysis of the state-of-the-art research on productivity measurement.” Industrial Management and Data Systems. 100, 5: 234–241.
Singh, D.A. 2009. “Export performance of emerging market firms.” International Business Review. 18, 4: 321-330.
Steenkamp, J.B.E.M., Batra, R., and Alden, D.L. 2003. “How perceived brand globalness creates brand value.” Journal of International Business Studies. 34, 1: 53-65.
Stuart, H. 2002. “Employee identification with the corporate identity.” International Studies of Management and Organization. 32, 3: 28–44.
Wernerfelt, B. 1984. “A resource-based view of the firm.” Strategic Management Journal. 5, 2: 171-180.
Wilkinson, T. and Brouthers, L.E. 2006. “Trade promotion and SME export performance.” International Business Review. 15, 3: 233-252.
Yiu, D.W., Lau, C., and Bruton, G.D. 2007. “International venturing by emerging economy firms: the effects of firm capabilities, home country networks, and corporate entrepreneurship.” Journal of international business studies. 38, 4: 519-540.