A Study of Media Management in International Academic Work
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Abstract
The objectives of this research article were to study international research from 2008-2017 in order to synthesize (1) significant research problems concerning media management; (2) concepts and theories underlying media management research; and (3) research methods employed. The 241 theses/dissertations were selected from ProQuest Dissertations and Theses Global database, and 328 academic articles in three journals were obtained from SCImago Journal Rank (SJR). The quantitative data were analyzed by descriptive statistics, and qualitative data were analyzed by thematic content analysis. The research results showed that most of media management research between 2008 and 2017 were doctoral dissertations, and most of which adopted qualitative approach. Meanwhile, most research articles published in the three selected journals used quantitative method. The data synthesis showed that the most popular media/media industry being studied were new media, television, and newspapers, while news was the most prominent research topic. In general, various theories were suggested in this study, however the prominent ones were media/communication, management, and economic theories.
Article Details
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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