The Participation of Tourism Business and Community to Development of Sea Farming Creative Tourism
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Abstract
The aims of this research were (1) to study the conditions under which tourism businesses and communities involved in the tourism development of Creative Sea Farming Tourism participate in this development process, (2) to study the need for participation of tourism businesses and communities in the development of Creative Sea Farming Tourism, and (3) to study the relevant factors affecting both tourism businesses and communities involved in the development Sea Farming Tourism. The research used a quantitative selection group 400 people who were directly involved in the operation of travel agencies, government personnels and additionally, the people of the island of Libong, Trang Province were include in the group. A quantitative data analysis was performed using the descriptive statistics of frequency, percentage, mean and standard deviation and then, Structural Equation Model (SEM) were analyzed. The findings revealed that (1) The total average condition of participation components was at a low level ( = 2.14, S.D.= 0.97), (2) The total mean needs of participation components were at the highest level ( = 4.25, S.D.= 0.88), and (3) The variable that most directly influenced the value was the relationships between community participants followed by participation, with a coefficient of influence equal to .630 and .380.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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