INTAPROT, P. Influence of Marketing Mix Factors on Decision to Product Purchasing Decision Behavior at Convenience Store of Generation Y and Generation Z Consumers in Bangkok Metropolitan Area. Sripatum Review of Humanities and Social Sciences, [S. l.], v. 22, n. 2, p. 46–60, 2022. Disponível em: https://so05.tci-thaijo.org/index.php/spurhs/article/view/258737. Acesso em: 2 oct. 2026.