CHEAWSAMUT, V.; CHAONIRATTISAI, K.; NUEANGJAMNONG, P. Marketing Factors Influencing the Purchase Decisions of Mooncakes and Ready-to-Eat Chili Pastes: Consistencies and Differences between Consumers and Entrepreneurs in Convenience Stores. Sripatum Review of Humanities and Social Sciences, [S. l.], v. 25, n. 1, p. 214–229, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/spurhs/article/view/278709. Acesso em: 3 oct. 2026.