V. Cheawsamut, K. Chaonirattisai, and P. Nueangjamnong, “Marketing Factors Influencing the Purchase Decisions of Mooncakes and Ready-to-Eat Chili Pastes: Consistencies and Differences between Consumers and Entrepreneurs in Convenience Stores”, spurhs, vol. 25, no. 1, pp. 214–229, Jun. 2025.