Cheawsamut V, Chaonirattisai K, Nueangjamnong P. Marketing Factors Influencing the Purchase Decisions of Mooncakes and Ready-to-Eat Chili Pastes: Consistencies and Differences between Consumers and Entrepreneurs in Convenience Stores. spurhs [internet]. 2025 Jun. 30 [cited 2026 Oct. 3];25(1):214-29. available from: https://so05.tci-thaijo.org/index.php/spurhs/article/view/278709