Sripatum Review of Humanities and Social Sciences

A Framework for Analyzing Factors towards Sustainability for Warehouse Rental Businesses

2024-11-28T15:12:12+07:00

Operating a warehouse rental business today is faced with many factors that directly affect the operating strategy. This article presents an analytical framework that combines the concepts of Triple Bottom Line, PESTEL and VRIN to assess the factors that lead to sustainability for warehouse rental businesses. The framework was developed to enable businesses to comprehensively analyze both external and internal environmental factors. Taking into account the impact on the economic, social and environmental dimensions. Integrating all three analytical frameworks allows warehouse rental businesses to assess pressures from external factors, including politics, economics, society, technology, environment, and law, as well as analyze internal strengths and resources that create competitive advantages, such as logistics technology. Advanced infrastructure and location are focusing on creating a balance between business performance, social responsibility and environmental conservation. Integrating this framework is critical for warehouse rental businesses because it helps to formulate a strong strategy. By leveraging external opportunities and internal strengths for competitive advantage and sustainable growth. Along with conducting business responsibly towards society and the environment.

Enhancing the Future Skill Development of Learners through The FIRST Module Based on Labor Market Demands

2024-12-10T13:10:53+07:00

This paper aims to provide the guidance to the educational institution and the organization for understanding disruptive external factor changing that impact toward shifting job landscape and skillset of needed people in workplace. This paper depicts the module regarding on the 21^st century skill, core future skill, and how importance of generic skill, including life skill that affected from the contextual environment in learning. These issues have strongly influenced toward the learners’ capability and competency in performance. Reskill and upskill are the solution(s) for existing human development that replaces new hiring. The FIRST framework is the tool for cultivating via all 5 steps are focusing on learner, integrating the positive group, reviewing activity, sequence of activity, and transforming into action respectively. Alternatively, after graduated, it would have 2 choices generally; entrepreneur and employee in organization. FIRST module with 5 steps in teaching for ready to be an entrepreneur and FIRST module with 5 steps with ready to work for employability. Each learners’ objective has different approach, direction, details and activities through FIRST framework either entrepreneurial entrepreneurship with extra re – up skill training or students with special course(s) in learning. Herewith, self - lifelong learning consciousness should be fundamental cultivated for all in every level of teaching.

Instructions for preparing the manuscript

2025-06-29T16:25:17+07:00

Instructions for preparing the manuscript

An Application of Plant-based Solution Patinated Brass to Fashion Accessory Design

2025-01-13T14:26:35+07:00

Intentional patina on metal is traditionally accelerated using highly corrosive, inorganic chemicals. Plant-based solution is a safer alternative, uses plant parts to induce patina on copper and brass. Although mildly corrosive, it produces distinctive patinas on 0.1 mm-thin brass and copper sheets. However, the sensitivity of its patinas and the thin metal sheet presented a challenge for application to craft/design objects. This research was set to explore a safer metalsmithing process by combining plant patination on brass sheets with cold connection and demonstrating it on a fashion accessory. The study was divided into four parts: 1) Patination Experiment, 2) Cold Joining Experiment, 3) Design, and 4) Production. Rose apple solution on brass was selected for its colors and durability. The types of cold joining experiments were Wire Hoop Joint and the Interlocking Tab and Slot Joint. The results: Interlocking Tab and Slot Joint can be well applied to plant-patinated 0.1 mm-thin brass sheets. The fashion accessory (shoulder bag) incorporated aesthetic value of the patina created by sustainable method and demonstrated an application of the material through the adoption of modular system. The result can be further applied to surface design, product design, and interior design. Further research should explore different modular shapes and sizes that allow the unique visual characteristic of plant-induced patinas to take center stage and to create more possibilities in design.

Factors influencing the Innovative Effectiveness of small and medium enterprises to accelerate the BCG economy in Thailand

2024-12-06T11:11:22+07:00

The promotion of the BCG economy in Thailand focuses on sustainable development, with small and medium-sized enterprises (SMEs) playing a crucial role in the Thai economy. The promotion of SME innovation is crucial for the improvement of the national economy. This research aims to investigate the factors and develop a causal model that influence the innovative effectiveness of SMEs to accelerate the BCG economy in Thailand. The study focuses on the Absorptive Capacity, Open Innovation and Innovative Effectiveness of SMEs using quantitative research methods. The data was analyzed from a sample group of 321 individuals from the SME sector. The results show that Thai SMEs have a high level of Absorptive Capacity and the highest level of Open Innovation and Innovative Effectiveness. The structural equation modeling analysis showed that Absorptive Capacity has a direct influence on Open Innovation and Innovative Effectiveness. Furthermore, Open Innovation not only has a direct impact on Innovative Effectiveness, but also acts as a mediating variable between Absorptive Capacity and Innovative Effectiveness. The research suggests that SMEs should promote the development of advanced knowledge and skills among their employees and that government agencies should utilize open innovation strategies to improve the innovative effectiveness of SMEs.

Multiple Group Analysis of Causal Relationship Model of Successful Information System for Online Sellers in Thailand between Lazada and Shopee Platforms

2025-01-20T11:15:28+07:00

This research aims to (1) examine the perception of the quality of online sales information systems in Thailand, (2) explore the success of online sales information systems in Thailand, (3) develop a causal relationship model for the success of online sales information systems in Thailand, and 4) validate the invariance of the causal relationship model for the success of online sales information systems in Thailand across the Lazada and Shopee platforms. The study employed simple random sampling and involved a sample of 800 consumers who use online shopping services on Lazada and Shopee. Data was collected through an online questionnaire distributed via Google Forms. The research instrument used was a questionnaire evaluating the success of online sales information systems across the two platforms. Data analysis was conducted using multiple group analysis to examine differences between the two platforms. The research findings indicate that: (1) The perception of the quality of online sales information systems in Thailand is perceived at a high level, (2) The success of online sales information systems in Thailand is perceived at a high level, (3) The developed model demonstrated consistency with empirical data. Latent variables including perception of data quality, system quality perception, perception of service quality, intention to use information systems, and user satisfaction with information systems explain 82% of the variance in the success of the information system, and (4) The causal relationship model for the success of online sales information systems in Thailand developed reveals variant parameters between the Lazada and Shopee platforms.

Strengthening the Competency of Camilies and Communities in Moral Behavior Development of Adolescences in a Digital Society: Case Study in 17 Northern Provinces

2024-11-28T16:41:24+07:00

This research aimed to (1) examine the necessary competencies of families and communities in fostering behavioral virtues among adolescents in the digital age, (2) identify guidelines for families and communities to promote behavioral virtues in adolescents in the digital age, (3) provide policy recommendations for fostering behavioral virtues in adolescents in the digital age, and (4) develop and implement a short-term training course to enhance the necessary competencies of families and communities in fostering behavioral virtues among adolescents in the digital age. The study employed a mixed-methods approach and was conducted across 17 northern provinces, involving 2,550 informants, in-depth interviews, and a short-term training course. Data were analyzed using pre- and post-training tests, content analysis, and statistical methods, including frequency, percentage, mean, standard deviation, and paired t-tests. The findings revealed that families and communities require key competencies such as knowledge, communication skills, role modeling, and strong relationships. Guidelines for fostering behavioral virtues include exchanging ideas, providing knowledge, instilling discipline, and acting as role models. Policy recommendations emphasize the need to support families and communities in developing technological literacy, providing training to foster behavioral virtues, and cultivating appropriate relationships among families, communities, and adolescents. Furthermore, the short-term training course demonstrated a statistically significant improvement in participants’ knowledge, with post-training scores showing a notable increase at the 0.01 significance level.

Exploring Design Characteristics in Kindergarten Interior Spaces: A Case Study in Ho Chi Minh City, Vietnam

2025-01-20T11:38:59+07:00

In recent years, the number of young children attending school has been increasing in Ho Chi Minh City, Vietnam (HCMC, VN). This growth has led to a substantial rise in the construction of kindergartens. However, the quality of these schools may vary due to multiple factors. As a result, it is essential to propose standardized design requirements to adapt the fundamentals of children’s development and help to enhance children’s experience within the kindergarten environment, with a particular focus on interior space where young children spend most of their school day. The primary aims of this paper are to explore key design characteristics in kindergarten interior space; and to understand educators' perspectives on the design requirements for optimizing learning interior space in kindergartens, focusing on the context of HCMC, VN. The methodology includes a literature review, case study analysis, and interviews with educators. As a result, the paper suggests that key design characteristics in kindergarten interior spaces should be prioritized during the design process to enhance the efficiency of learning environments and support children’s developmental needs. Four main themes are identified: functional factors, aesthetic factors, psychological factors, and interactional factors. The outcomes of this study have benefits to various user groups and participants, including kindergarten policy makers educators, architects, and interior designers, as well as the value of returning to the fundamentals of the educational goals through children's perceptual and physical interaction with the interior environment.

A Study of Needs and Guidelines for Developing Modern Entrepreneurship of People in The Community Phra Nakhon Si Ayutthaya Province Area

2025-01-27T16:55:06+07:00

The objective of this research is to study the needs and guidelines of the modern entrepreneurship development for 122 local sample in Ayutthaya province. The Research tools that were used in this research are the questionnaire according to the expectation of the entrepreneurs which includes 6 topics such as administration, marketing, technology, production, accounting and finance, and the human resources or personnel. We analysed the data by the basic statistics and Modified Priority Needs Index Modified (PNI_modifiled). The research results found that (1) The needs analysis result is the modern entrepreneurship development for the locals in Ayutthaya province. Most of the entrepreneurs are merchants that sell savoury foods in Phra Nakorn Sri Ayutthaya district. Their average income is in between 10,001-30,000 baht. When we considered to categories by income, we found that the difference between modern condition and the expectation of modern entrepreneurship overall PNI_modifiled equal to .0162 which the ‘technology’ topic has the highest has the highest PNI_modifiled that is equal to .1165, followed by the marketing’ topic which has the PNI_modifiled that is equal to .0668, and the topic that has the lowest PNI_modifiled is ‘human resources/personnel’ that has the PNI_modifiled equal to .0576. (2) The guideline for developing the modern entrepreneur is to design the “Local Business Administration Enhancement course” which divided into 2 phases as follows: phase 1 is to organize on the training of the local entrepreneurs, phase 2 is to follow the result of their business development after the training.

Experiences in Drug Rehabilitation: A Case Study of A Tertiary Hospital (Under BMA) in Bangkok

2025-03-07T16:44:16+07:00

This study investigates the drug rehabilitation experiences of patients and the factors that influence substance use among patients undergoing rehabilitation for drug addiction at a tertiary hospital in Bangkok under the Bangkok Metropolitan Administration (BMA). Using qualitative and hermeneutic phenomenology, the research examines patient experiences through in-depth interviews with 10 participants, focusing on three main areas: (1) drug use history and patterns, (2) initial treatment experiences, and (3) treatment under the new Narcotics Code. Data were analyzed using content analysis. Findings reveal that all participants had experienced at least one form of treatment, including voluntary, compulsory, or correctional systems. Initial drug use was primarily influenced by two factors: (1) social and environmental influences, such as peer pressure and curiosity, and (2) family conflict and stress, which led to drug use as a coping mechanism. Participants’ early rehabilitation experiences under the previous legal system were often unsuccessful, with high rates of relapse due to three main challenges: (1) rigid treatment timelines, (2) negative social environments, and (3) unresolved mental health issues. Additionally, participants often felt coerced by strict treatment mandates, limiting their motivation to engage fully in rehabilitation. Under the new Narcotics Code, participants responded more positively, valuing the voluntary nature of rehabilitation that emphasized patient autonomy and provided greater access to treatment. This person-centered approach shifted focus from punitive measures to healthcare, treating drug users as patients rather than criminals.

A Causal Model of Factors Affecting Good Organizational Membership and Performance of Front-Line Service Employees in 4-5 Star Hotels in Thailand

2025-02-26T16:33:44+07:00

The objectives of this research were: (1) To study the factors affecting organizational citizenship and performance of front desk staff in 4-5 star hotels in Thailand. (2) To study the path and magnitude of the influence of work-life balance and human resource management on performance of front desk staff in 4-5 star hotels through organizational citizenship behavior. (3) To develop a causal model of the factors affecting organizational citizenship and performance of front desk staff in 4-5 star hotels in Thailand. The sample group used in the study was 400 front desk staff of 4-5 star hotels in Thailand. The researcher determined the number of parameters to be estimated by setting the ratio of sampling units to the number of parameters (or variables) to 20 to 1. A questionnaire was used as the data collection tool. The data obtained from the research were analyzed using statistical methods, including frequency analysis, percentage, mean, standard deviation, confirmatory factor analysis, and structural equation model analysis. The results of the study revealed that the causal model of factors affecting organizational citizenship and performance of front-line service personnel in hotels in Thailand was consistent with the empirical data, with the following fit index values: CMIN/df = 2.841, CFI = 0.945, IFI = 0.942, and RMR = 0.036. The factors that directly influenced performance were (1) work-life balance (β = 0.62, p < 0.05), (2) human resource management (β = 0.54, p < 0.05), and (3) organizational citizenship behavior (β = 0.48, p < 0.05).

Strategic Leadership of School Administrators Affecting Learning Organization of Schools under the Secondary Educational Service Area Office Udonthani

2025-03-26T16:02:01+07:00

The purposes of this research were to examine (1) the level of strategic leadership of school administrators, (2) the level of learning organization of schools, (3) the relationship between strategic leadership of school administrators and learning organization of schools, and (4) the predictive power in strategic leadership of school administrators affecting learning organization of schools. The samples were 362 school administrators and teachers working in schools under the secondary educational service area office Udon Thani in the academic year 2024, selected by using multistage random sampling. The research instrument was a set of 5-level rating scale questionnaires. The statistics for data collection were analyzed through mean, standard deviation, Peason’s product-moment correlation and Stepwise multiple regression analysis. The research results revealed that (1) the level of strategic leadership of school administrators in overall and each aspect were at high level. (2) The level of learning organization of schools in overall and each aspect were at high level. (3) The relationship between strategic leadership of school administrators and learning organization of schools showed high level of positive correlation with statistic significant at .01 level and (4) the strategic leadership of school administrators in strategic evaluation and control (X5), establish organization direction (X1), strategic implementation (X4) and strategic formulation (X3) were able to predict the learning organization of schools at 71.80 percent with the significant at .01 level. The prediction equation is as follows:
The equation could be summarized in raw scores:
Y ̂= 1.223 + 0.261(X5) + 0.230(X1) + 0.129(X4) + 0.113(X2)
The predictive equation standardized scores:
Z ̂y = 0.332(Z5) + 0.275(Z1) + 0.160(Z4) + 0.138(Z2)

Application of Geographic Information Systems for Route Optimization in Solid Waste Collection Using the Vehicle Routing Problem (VRP) Method: A Case Study of Tha Kham Subdistrict Municipality, Bang Pakong, Chachoengsao Province

2025-01-28T10:46:24+07:00

This study investigates the application of mathematical models to analyze vehicle routing problems. Primary and secondary data were collected and processed using Quantum GIS (QGIS), an open-source Geographic Information System (GIS) software, to analyze vehicle routing using the Vehicle Routing Problem (VRP) function. The aim was to solve the problems of garbage collection in Tha Kham Subdistrict Municipality by minimizing the total weekly distance of garbage collection and improving the efficiency of garbage vehicles to reduce residual waste in the area. The study was conducted under certain conditions, including the number of waste collection vehicles, the capacity limits of the vehicles, the working hours of the employees and the average speed on each route. The results showed that redesigning the daily waste collection routes using a neighborhood search optimization approach which involves re-routing waste collection, has yielded results aligned with the study's objectives. It has successfully reduced the total weekly waste collection distance from 336.90 kilometers to 253.60 kilometers and reduced the number of weekly collection trips from 21 to 18. Moreover, the efficiency of waste collection vehicle utilization has improved. The newly optimized routes have increased the overall weekly vehicle capacity utilization to 82.39%, compared to the previous 70.62%. This indicates a more effective use of waste collection vehicles.

Teachers Learning Management Skills in the 21st Century Affecting Quality of Student in Schools under Sakon Nakhon Primary Educational Service Area Office 2

2025-04-29T09:36:53+07:00

The purposes of this research were to study (1) the level of teachers learning management skills in the 21^st century, (2) the level of quality of student, (3) the relationship between teachers learning management skills in the 21^st century and quality of student, and (4) the predictive power in teachers learning management skills in the 21^st century affecting quality of student. The samples were school administrators and teachers in schools under Sakon Nakhon Primary Educational Service Area Office 2 in the academic year 2024, yielding a total of 349 participants, selected by using multistage random sampling. The research instrument was a set of 5-level rating scale questionnaires. The statistics used for data collection were mean, standard deviation, Peason’s product-moment correlation and Stepwise multiple regression analysis. The research results revealed that (1) Teachers learning management skills in the 21^st century in overall was at high level. (2) Quality of student in overall was at high level. (3) The relationship between teachers learning management skills in the 21^st century and quality of student showed moderate level of positive correlation with statistical significance at .01 level and (4) the teachers learning management skills in the 21^st century in Critical thinking skill (X₅), Professional Learning Community skill (X₃), Information technology skill (X₂), and Classroom management skill (X₁) were able to predict the quality of student at 50.10 percent with the statistical significance at .05 level.

Chinese Cultural Experiences Learning by Using Activities-Based Learning to Enhance Creative Thinking Skills for Grade 6 Students

2025-04-17T11:45:06+07:00

The objectives of this research were (1) to design Chinese cultural experiences learning by using activities-based learning for grade 6 students and (2) to measure creative thinking skills through the development of Chinese cultural experiences learning for grade 6 students. This research was a pre-experimental research design. The sample group consisted of 25 Grade 6 students who registered for “Enjoy Chinese Culture” in the free elective course category of private schools in the second semester of 2024, selected through volunteer sampling. The research instruments consisted of (1) nine activity-based Chinese culture learning experience plans to promote creativity skills of Grade 6 students; and (2) the creative thinking skills assessment. Data were analyzed using the average mean and standard deviation against the specified criteria. The results of the research were as follows: (1) Chinese cultural experiences learning by using activities-based learning to enhance creative thinking skills in 9 plans consisted of 4 steps in learning process as follows: 1) Stimulation 2) Presentation of knowledge and experiences 3) Activity implementation and feedback and 4) Evaluation. The overall quality of the plans was rated at the highest level of appropriateness; (2) The results of the creative thinking skills assessment were compared with the specified criteria and found to be at an excellent level.

The Impact of Accounting Conservatism and Financial Leverage on Firm Value in the Property and Construction Sector Listed on the Stock Exchange of Thailand: The Moderating Role of Return on Assets

2025-05-15T09:36:37+07:00

This study aims to examine the impact of accounting conservatism and financial leverage on firm value in the property and construction sectors listed on the Stock Exchange of Thailand. In addition, the study analyzes return on total assets as a moderating variable and firm age as a control variable. The sample consists of 72 companies, with secondary data collected annually from 2014 to 2023, covering a 10-years period. A multiple linear regression model was used to analyze the relationships among the four variables. The first group comprises the independent variables: accounting conservatism and financial leverage. The second group includes the moderating variable: return on total assets. The third group represents the control variable: firm age. The fourth group comprises the dependent variable: firm value. The results show that accounting conservatism and return on total assets have a positive influence on firm value. However, firm age and financial leverage have a negative influence on firm value. Furthermore, return on total assets is found to moderate the relationship between financial leverage and firm value, but not the relationship between accounting conservatism and firm value.

Marketing Factors Influencing the Purchase Decisions of Mooncakes and Ready-to-Eat Chili Pastes: Consistencies and Differences between Consumers and Entrepreneurs in Convenience Stores

2025-05-29T09:33:46+07:00

This research investigates the alignment and discrepancies of marketing factors considered significant by both entrepreneurs and consumers influencing their purchasing decisions for Pia cakes and instant chili paste products available at convenience stores within the Bangkok Metropolitan area. The research is grounded in the Marketing Mix (4Ps) framework and employs a case study approach, combining in-depth interviews with entrepreneurs of both product categories and quantitative surveys conducted with 100 consumers for mooncakes and 105 consumers for ready-to-eat chili pastes. The findings reveal that the most influential marketing factors for consumers include product taste, hygiene, and value for money. In addition, the strategic placement and visual appeal of products on store shelves also play a significant role in purchase decisions. Entrepreneurs, on the other hand, place similar emphasis on taste, ingredient quality, and purchasing convenience. However, a notable difference arises in their perspectives: consumers prioritize consistent promotional activities, while entrepreneurs focus more on packaging design, product labeling, and brand image-factors not highly prioritized by consumers. These insights suggest that entrepreneurs should better understand the genuine needs of consumers, particularly by enhancing promotional strategies. Doing so can significantly improve competitiveness in the retail market.

Editorial

2025-06-29T16:17:11+07:00