Sripatum Review of Humanities and Social Sciences

Editorial

Subin Yurarach — 2024-06-28

The Confirmatory Factor Analysis of Digital Intelligence Skills for Students in Higher Education Institutions

Kunthida Kunkhong — 2024-06-28

The objective of this research the components of digital intelligence skills for students at higher education institutions. and to analyze the confirmatory components of digital intelligence skills for students of higher education institutions. The sample group is There are 10 experts. and 400 students from higher education institutions in the academic year 2022 were obtained by calculating the stratified random sampling method. The tools used in the research were a semi-structured interview form and a questionnaire on the components of digital intelligence skills. The reliability value is .962. Statistics used in data analysis include content analysis, mean, and standard deviation. Confirmatory factor analysis. The research results found that The component model of digital intelligence skills consists of 8 components: 1) Digital Identity (0.84) 2) Digital Use (0.90) 3) Digital Safety (0.92) 4) Digital Security (0.90) 5) Digital Emotional Intelligence (0.90) 6) Digital Communication (0.96) 7) Digital Literacy (0.95) and 8) Digital Right (0.91) There is statistical significance at the 0.01 level. The results of the confirmatory factor analysis of the digital intelligence skills model for students of higher education institutions created can be used to explain digital intelligence skills. and consistent with empirical data chi-square statistic () = 899.24, df = 895, p = 0.454, CFI = 1.00, AGFI = 0.90, RMSEA = 0.003

Guidelines for Developing a Student Caring System Using Digital Technology of Chiang Rai Municipality School 6

Nared Doungtip — 2024-06-28

The objectives of this research were (1) to study the context of the student caring system of Chiang Rai Municipality School 6 and (2) to propose the guidelines for developing the student caring system using digital technology of Chiang Rai Municipality School 6. This research was designed as mixed-methods research. The samples comprised 1) 289 educational institution administrators, teachers, and learning supporters and 2) 7 educational administration experts. Research tools were questionnaires, appropriateness assessment forms, and group discussion recordings. Qualitative data was analyzed by content analysis. Quantitative data was analyzed statistics, displaying the analysis results as mean and standard deviation. The finding revealed that (1) Management of the student caring system of Chiang Rai Municipality School 6 has 5 aspects: 1) knowing students individually 2) screening students
3) promoting and developing students 4) preventing and Solving problems in caring for students and 5) Forwarding in helping and solving student problems. and (2) Proposed guidelines for developing a student caring system by using digital technology as a base, called 4S CRMS6 Digital Student Caring System, consisting of 1) Digital Survey 2) Digital Sort 3) Digital Support and 4) Digital Synergy. The overall result of the proposed guideline evaluation was at a good level.

Capability Development on Supply Chain Management of Processed Agriculture Products Based on Local Identity of Young Smart Farmers

Usanee Jittimanee — 2024-06-28

The objectives of this research were to 1) study the activities at the upstream, midstream, and downstream of the agricultural product supply chain based on the local identity of young smart farmers, and 2) to develop the supply chain management capabilities of processed agricultural products based on the local identity of young smart farmers. The study was qualitative research. Key informants comprised 32 Ban Pwoagsoong organic asparagus community enterprise members and government officers. The data were collected through focus group discussions and in-depth interviews. Additionally, the content analysis was conducted on the data. Research findings indicated that the supply chain management capabilities of locally distinctive agricultural processed products for the Ban Pwoagsoong organic asparagus community enterprise could be seen in 1) transforming fresh asparagus into asparagus powder, ready for consumption, and 2) designing logistics packaging that considered factors related to product damage, transportation and distribution cost savings, product manufacturing, consumer convenience, and communication with stakeholders in the transportation system.

Current situation and relationship between hospital workers' out-group trust and job satisfaction before hospital mergers — a merger study based on a combined Grade A tertiary hospital in Ningbo, China

zheyun zheng — 2024-06-28

This study aims to analyze the current situation and the relationship between out-group trust and job satisfaction among hospital workers in anticipation of hospital mergers. Using the Out-group Trust Scale and Job Satisfaction Scale, a questionnaire was conducted on 713 hospital workers in Grade-A tertiary hospital CDH in China. Factors influencing out-group trust and job satisfaction were examined through an independent sample t-test and one-way analysis of variance. Correlation testing and regression analysis were employed to explore the role of out-group trust in job satisfaction. The research revealed that the overall out-group trust and job satisfaction of hospital workers in Hospital CDH before the merger were at a medium level. Factors such as gender, age, education, years of work, and predicted time of merger were found to affect out-group trust and job satisfaction. Furthermore, the occupation of hospital staff only influenced job satisfaction. Notably, out-group trust demonstrated a direct positive effect on job satisfaction. The study concludes that there is a need for increased attention to the psychological changes of hospital workers before a merger, as evidenced by the findings from Hospital CDH. The insights gained from this research provide valuable reference points for organizations undergoing mergers and emphasize the importance of addressing the well-being of employees during such transitions.

Development Process of Brand Identity and Community Participatory Packaging of Ban Sao Luang Weaving Group Community Enterprise, Bo Suak Sub-district, Mueang District, Nan Province.

Usuma Panpaisarn — 2024-06-28

Research on The process of developing brand identity and community packaging with participation of the Ban Sao Luang Weaving Group community enterprise, Bo Suak Subdistrict, Mueang District, Nan Province, has two important objectives: 1) to study community identity from social and cultural capital. Participate in the community enterprise group, Ban Sao Luang Community Weaving Group, and 2) To develop brand design and identity packaging through participatory processes participatory identity of the Ban Sao Luang community weaving enterprise group It is participatory action research. (Participatory Action Research: PAR) collects data through hands-on activities. group chat and brainstorming meeting From the committee and community enterprise members Including 45 representatives of local government agencies, analyzing content data and using T-Test statistics.

From the study results it was found that The community enterprise of the Ban Sao Luang Community Weaving Group has a context and identity of Social and cultural capital through the “Bor Suak pattern” (a pattern resembling an owl in a lotus petal frame with a cut tip resembling an epaulette) that was modeled after the pattern on the mouth of an ancient jar that was endemic to Nan in the past. Created as the brand "Int Kham Saeng", meaning the prosperity of ancient hand-woven fabric. which inspired the 800 year old jar into the fabric Emphasis on using the natural colors of the Nonsi tree. As for the process of designing branding and community identity packaging, it was found that Collaborative decision-making takes place in selecting patterns and packaging styles that convey the distinctiveness of the group. As well as being able to reflect the weaving lifestyle in the Ban Sao Luang community. Three types of prototypes were obtained for commercial use: 1) brand tags, 2) brand stickers, and 3) packaging. In terms of cost, it was found that There is no impact on the original cost when compared. And the satisfaction evaluation results comparing the original brand and product with the new brand and product were significantly different at the 0.5 level (t=3.64). There is a low level of satisfaction with the old brand and product format (x̅=2.55) and a high level of satisfaction with the new brand and product format (x̅=4.29).

The Participation of Tourism Business and Community to Development of Sea Farming Creative Tourism

Chiranuch Sopha — 2024-06-28

The aims of this research were (1) to study the conditions under which tourism businesses and communities involved in the tourism development of Creative Sea Farming Tourism participate in this development process, (2) to study the need for participation of tourism businesses and communities in the development of Creative Sea Farming Tourism, and (3) to study the relevant factors affecting both tourism businesses and communities involved in the development Sea Farming Tourism. The research used a quantitative selection group 400 people who were directly involved in the operation of travel agencies, government personnels and additionally, the people of the island of Libong, Trang Province were include in the group. A quantitative data analysis was performed using the descriptive statistics of frequency, percentage, mean and standard deviation and then, Structural Equation Model (SEM) were analyzed. The findings revealed that (1) The total average condition of participation components was at a low level ( = 2.14, S.D.= 0.97), (2) The total mean needs of participation components were at the highest level ( = 4.25, S.D.= 0.88), and (3) The variable that most directly influenced the value was the relationships between community participants followed by participation, with a coefficient of influence equal to .630 and .380.

A Study of the Mechanisms of the Public Sector in Controlling Drug Prices

Chongnang Wiputhanupong — 2024-06-28

Abstract

This research aims to study the efforts to control drug prices within the public healthcare system's supply chain through various measures. These include the announcement of measures to enforce rights over patent holders, the declaration of drug pricing structures, and mechanisms for controlling drug prices within hospitals. This means methods of procurement, purchasing, and controlling which drug manufacturers hospitals can buy from, including the prices for civil servant entitlements. The research tools used are secondary data collection, relying on academic data and other information obtained from electronic searches, and semi-structured interviews, which will be used with the related target groups. The target groups are divided into two: a group of pharmacists responsible for managing drugs and medical supplies in public hospitals, and a group of individuals involved in drug law and policy. The study finds that these various measures still do not play an effective role in controlling drug prices. However, under the flexibility regarding the TRIPS agreement, there are still indirect measures to control drug prices through measures to support the production of generic drugs using the Bolar exception. This research has therefore studied the provisions of such exceptions in Thailand and compared them with the Bolar exceptions abroad. The findings of this research have led to recommendations for adding provisions regarding patent information disclosure in the drug registration application in the draft Pharmaceutical Act, B.E...., as well as improving the procedures for applying for drug registration permits, including the establishment of measures to control drug prices.

Extra-Curricular Activities Development for Social Skills Development to Reduce Phetchaburi Province Secondary School Students’ Digital Hate Speech

Sunsern - Laohasthit — 2024-06-28

The objectives of this research were (1) to develop extra-curricular activities for enhancing social skills to reduce Phetchaburi Province secondary school students’ digital hate speech, and (2) to examine the effectiveness of implementing these extra-curricular activities. This study was quasi-experimental research. Samples were 2,004 secondary school students selected by purposive sampling. Research tools consisted of 1) extra-curricular activities, 2)

the hate speech usage assessment form, and 3) the satisfaction assessment questionnaire. The data were analyzed by mean, standard deviation, and t-test. The results showed that (1) extra-curricular activities consisted of 12 plans, covering social skills, positive thinking, behavior change, and hate speech usage. Its suitability assessment was at a very good level, (2) the results of a digital hate speech usage assessment before and after using extra-curricular activities were significantly different at the .05 level, reduced from high to low level, and (3) students’ satisfactions toward extra-curricular activities were in the highest level.

Influence of Business Relation and Innovative Organization on Competitive Advantage with Service Quality as Mediator of Small and Medium Sized Construction Contracting Businesses for Industrial Plant Construction

Supot Wongkamlue — 2024-06-28

The purpose of this research was to find a model of competitive advantage and to analyze the influence of service quality, organizational innovation and business relationships that result in a competitive advantage for SMEs for industrial factory construction. It used a mixed method research. The qualitative research conducted interviews with a group of 21 small and medium sized construction contractors with expertise in industrial factory construction to bring information to summarize the important points in the questionnaire questions. The quantitative research used questionnaires as a tool to collect data from a sample group of 364 small and medium sized construction contractors with expertise in industrial factory construction. Data was analyzed using structural equation modeling analysis. The results of the study found that business relationship, organizational innovation has a direct influence and indirectly through service quality to the competitive advantage of the construction industry. Service quality has a direct influence on the competitive advantage of the construction contracting industry which is a small and medium sized enterprise.

The Development of Instructional Model Based on Social Constructivism to Enhance Communicative Skills and Soft Skills of Grade 12 Students for Learning English Subject

รณชิต อภัยวาทิน — 2024-06-28

This research objectives were (1) to develop the instructional model based on Social Constructivism to enhance communicative skills and soft skills of Grade 12 students for learning English subject and (2) to study the effective results of using this instructional model. This research and development consisted of two phases. The samples were 35 students of Grade 12 at Kowittamrong Chiang Mai School studying in language arts program in academic year 2023, selected by using purposive sampling. The instruments were (1) the Achievement test, (2) the Communicative skills assessment form, (3) the Collaborative skills and Problem-solving skills assessment form, and (4) the Attitude towards the instructional model questionnaire. The data were analyzed by using mean, standard deviation, coefficient of variation, t-test one sample, and relative gain scores. The research results revealed that (1) the developed instructional model consisting of five elements which were 1) the principle, 2) the objective, 3) the learning activity, 4) the evaluation, and 5) the supporting factors in the learning activity, and (2) The students, had a higher score than before teaching with it significantly at 0.05. Moreover, these students had relative gain scores in communicative skills at 51.85, soft skills in collaborative skills at 54.64 with high progress level, and problem-solving skills at 37.15 with moderate progress level. Also, the students’ attitude towards learning according this instructional model was at the highest level.

Development Process of Campaign Media for the Consumption of Thai Healthy Food Wisdom in Elderly

Niramon Bangphra — 2024-06-28

The objectives of this research were (1)to study the communication process for campaigning for the consumption of Thai food wisdom menus for the health care of the elderly, (2) to produce media to campaign for the consumption of Thai food wisdom menus for the health care of the elderly and (3) to test the effectiveness of using media to campaign for the consumption of Thai food wisdom menus for the health care of the elderly. Mixed-methods research is applied to approach whereby researcher collects and analyze both quantitative and qualitative data within the same study. The sample group was elderly people in Laem Phapha Sub-District for viewing media and examination the media performance on the cognition of Thai wisdom menus. The finding showed that there are 7 menus are good for elderly health. The namely of 7 menus: Lam Pan Chili Paste, Chakram Leaf Sour Soup, Fried Shrimp Paste with Eggs, Chan Ya Ruea Chilli Paste, Spicy with Local Spinach Soup, Local Passionflower Shoots Clear Soup, and River Fish with Garlic and Pepper Soup. Media campaign's title is "Krua Whai S-A-P Laem Fhapha" Content that appears in the media includes menu recommendations, ingredient recommendations. Nutrients and benefits of each menu central region folk songs about food menus and cooking demonstrations. The media used in the campaign is video media. that may be presented through online media, DVD players, Including brochure. Assessment result, it was found that after watching the media campaign for the consumption of Thai food wisdom menus, the sampling group were satisfied with all aspects of the video clips in a high level of quality, knowledge and understanding of menu characteristics, ingredients, cooking demonstrate, nutrition and benefits of the 7 menus. All programs will be used elderly health.

Causal Factors of Destination Branding Affecting the Traveler Satisfaction in Thailand World Heritage Sites

ธนภรณ์ กริยาผล — 2024-06-28

The objectives of this paper are to (1) study the causal factors affecting destination branding and traveler satisfaction in Thailand’s World Heritage Sites, (2) study the influence of causal factors affecting destination branding and traveler satisfaction in Thailand’s World Heritage Sites, and (3) create a model of the causal factors affecting destination branding and traveler satisfaction in Thailand’s World Heritage Sites. The sample consisted of 416 travelers in World Heritage Sites of Thailand. Data were collected using a questionnaire. It is an evaluative question using a 5-point Likert’s Scale. The study found that (1) the causal factors affecting destination branding and traveler satisfaction in Thailand’s World Heritage Sites were at a high level in all 3 factors: destination management, destination marketing, and destination competitiveness, (2) The influence paths are consistent with empirical data. The factors can explain 52 percent of destination branding and 81 percent of traveler satisfaction, (3) The theoretical model of the causal factors affecting destination branding and traveler satisfaction in Thailand’s World Heritage Sites is consistent with empirical data. However, the destination marketing has a direct negative influence on destination branding and traveler satisfaction. Travelers value their travel experiences. Marketing strategies or operations in World Heritage sites are not traveler activities.

The Development of Board Games for Enhanceing Executive Functions of School-Age Children

Phornchulee Lungka — 2024-06-28

The purposes of the research were (1) to develop board games to enhance executive functions (EFs) of school-age children and (2) to study the results of using board games to enhance executive functions (EFs) of school-age children. The sample was 205 students, and 40 teachers of La-orutis Demonstration School in Bangkok by cluster random sampling. The research tools included (1) 6 board games to enhance executive functions (EFs) of school-age children, (2) assessment form of board games, (3) an assessment form of executive functions (EFs) of school-age children, and (4) teacher satisfaction assessment form regarding the use of board games. The quantitative data were analyzed via descriptive statistics and dependent
t-test. The findings found that, the result of quality of the board games was at the highest level in all aspect. Thirdly, the results of comparing the executive functions (EFs) of school-age children before and after intervention found that overall there was a significant difference at the .01 level (t = -29.23, p=.000) after intervention, school-age children showed higher scores of executive functions (EFs) than before intervention. Finally, the teachers were satisfied with the use of board games to enhance executive functions (EFs) of school-aged children, the overall was at the highest level in all 6 board games.

Gender Differences in Coping Strategies of Cyberbullying of University Students in Thailand: The Role of Socio-Emotional Skills

Supavadee Nontakao — 2024-06-28

The objectives of this study were to study online usage behavior, cyberbullying experiences and perceived effective coping strategies of cyberbullying of Thai university students. In addition, this study investigated whether there are differences in online usage behavior, cyberbullying experiences, and chosen coping strategies between gender in relation to socio-emotional skills. The population of this study was university students who were 18-25 years of age. This study employed cross-sectional design and data was collected through a self-administered questionnaire. The final sample was 396, comprising of 206 male students and 190 female students. The statistical analysis included percentage, mean, standard deviation, chi-square test and t-test. The analysis indicated that there was no difference between male and female students in online usage behavior and cyberbullying experiences reporting cyberbully perpetrators, cyberbully victims and bystanders. There was no difference between male and female students in ignorance and technology use as coping strategies. However, male students tended to perceive direct reaction as a coping strategy of cyberbullying more than female students. On the other hand, female students tended to perceive support seeking as a coping strategy more than male students. The findings help promote understanding of the role of socio-emotional skills on cyberbullying handling, which may assist in prevention and coping when dealing with cyberbully. There should be a socio–emotional development program that aims to foster social and emotional skills within universities to improve the quality of interpersonal relationships and reduce conflicts between peers.

Instructions for preparing the manuscript

Subin Yurarach — 2024-06-28

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