Sripatum Review of Humanities and Social Sciences

Editorial

Subin Yurarach — Tue, 31 Dec 2024 00:00:00 +0700

Factors Influencing Public Attitudes Towards Central Bank Digital Currency: A Case Study from Thailand

Oranart Wannapinyo, Montree Socatiyanurak — Tue, 31 Dec 2024 00:00:00 +0700

Central Bank Digital Currency (CBDC) is an emerging topic that has attracted the interests of over 90% of central banks around the world. This research paper aims to explore factors influencing public attitude towards CBDC in Thailand (Digital Baht) and to propose pathways for its adoption that meet both individual and social needs. The study uses the ‘Diffusion of Innovation’ theory as a primary theoretical framework, complemented by other factors, and adopts a qualitative approach to research. Data was collected from in-dept interviews with 13 key experts- all of whom where well-acquainted with the Digital Baht. The findings reveal that relative advantage, compatibility, network externalities, personal innovativeness, and trust positively influence the adoption of Digital Baht. Conversely, transaction cost, cyber security risks, and digital literacy are barriers that can negatively impact the ubiquitous adoption of Digital Baht. These insights and findings will guide the development of strategies to overcome obstacles and promote the widespread adoption of the Digital Baht in Thailand

Social Characteristics and Well-being of Motorcycle Taxi Drivers in Bangkok amidst the Context of “Risk”: Case Study of 6 Pilot Areas

Usa Sutthisakorn, Benjaporn Deekhuntod, Sirirat Janyarat, Kaninthorn Lohkum — Tue, 31 Dec 2024 00:00:00 +0700

This article is part of the research project titled “Development of Well-being, Occupational Safety, and Drug Immunity for Motorcycle Taxi Drivers in Bangkok” (Phase 1). The study aims to explore the risks that motorcycle taxi drivers face within the context of what is referred to as a “risk society,” how these risks affect their well-being, and the methods they use to mitigate or manage these risks. The findings will serve as a foundation for developing training curricula and conducting further action research in subsequent phases. The study employed qualitative research methods, gathering data from 118 motorcycle taxi drivers in six districts, relevant officials, community leaders, and service users between August and December 2022. Data collection was carried out through observation, interviews, life history documentation, and analysis using the "risk society" concept. The research findings reveal that motorcycle taxi drivers encounter five primary risks: 1) The physical characteristics of their communities and the spread of drug abuse. 2) A sense of insecurity in daily life. 3) Risks arising from situations that are difficult to prevent or control. 4) Issues related to informal debt. 5) Health problems associated with their occupation. Risk management methods vary at both individual and group levels, leading to the formation of identities and lifestyles that are intertwined with their communities and participation in social support activities.

Evaluating Factors Influencing Entrepreneurial Intention Among Cross-Cultural Youth in Southeast Asia: A Delphi Method Study

zheyun zheng, Chatwarun Angasinha — Tue, 31 Dec 2024 00:00:00 +0700

This study uses the Delphi method to evaluate and analyse the factors influencing cross-cultural youth entrepreneurial intentions by constructing an evaluation system through literature analysis and expert opinions. The research utilised three iterative rounds of Delphi surveys to engage 12 experts from corporate management, business education, and government sectors in China and Thailand. These experts were selected based on their extensive experience in youth entrepreneurship and policy development. Experts assessed the importance and clarity of various factors, leading to the creation of a validated evaluation framework. In addition to perceived social support, entrepreneurial passion, and entrepreneurial education, other evaluated factors included cultural adaptation, risk tolerance, and access to financial resources. Key findings indicate that perceived social support, entrepreneurial passion, and entrepreneurial education are significantly related to entrepreneurial intentions. Consensus on the importance of these factors was further supported by the steady increase in Kendall's Coefficient of Concordance, a statistical measure indicating expert agreement across the rounds. The results offer actionable insights for policymakers and educators to effectively enhance social support systems, cultivate entrepreneurial passion, and improve educational programs tailored to diverse cultural contexts. These strategies can significantly foster youth entrepreneurship, providing a framework for nurturing entrepreneurial intentions in different cultural settings.

Development of a Proper System to Help and Promote Learning for Children in The Street / Street Children in Bangkok Metropolitan Area

Tue, 31 Dec 2024 00:00:00 +0700

This survey research aimed to study the situation and challenges faced by street children in Bangkok and to examine learning activity models for enhancing their potential and providing individualized support systems to promote appropriate learning opportunities. Additionally, it seeks to identify the essential competencies required for street educators and professionals working with street children and to explore strategies for fostering public understanding and communication about the work of educators and organizations serving this group. This includes producing media to promote and publicize the outcomes of such efforts. The study utilized a participatory action research methodology, employing tools such as surveys, questionnaires, in-depth interviews, workshops, and practical trials. The findings revealed that: (1) Situation and Challenges: The situation of street children in Bangkok remains concerning, based on both quantitative and qualitative data. (2) Learning Activity Models and Support Systems: Appropriate models for enhancing potential and providing individualized support include three formats: lifelong learning, self-development learning, and competency-based learning at appropriate levels. Two effective support systems were identified: financial assistance or grants for children and strategies for promoting learning, such as career development activities, lifelong learning opportunities, and equivalency-based learning programs. (3) Essential Competencies for Street Educators and Workers: These include three key areas of competency: attitudes, skills, and knowledge, ranked in order of importance. (4)Public Understanding and Communication: Strategies to improve understanding and communication involve producing and disseminating media about the work of educators and professionals working with street children across all platforms. This aims to raise awareness and interest in addressing the challenges and promoting learning opportunities for street children in society.

The Curriculum Development Using Project-Based Learning to Enhance Creative Thinking and Team Work (Through the Creation of Performance) for Undergraduate Students

puwanai kalawong — Tue, 31 Dec 2024 00:00:00 +0700

This research aimed to 1) develop a project-based curriculum to enhance creative thinking and teamwork (through the creation of performance) 2) study the results of the creative thinking of the students after learning through the project-based curriculum and 3) compare teamwork skills of the students before and after teaching with the project-based curriculum. In this study, the researcher employed the experimental development method. The sample in this study was 44 students, second year, major in dramatic arts, faculty of education, Buriram Rajabhat University who joined the contemporary dramatic arts course. The sample was selected by purposive sampling method. The research instruments that used in this research were project-based learning curriculum lesson plan, lesson plan appropriateness assessment, creative thinking skills assessment form and teamwork skills assessment form. The data were analyzed by mean, the standard deviation, and t-test for dependent sample. The findings of this study revealed that 1) the project-based learning curriculum that was developed comprised of 8 steps as follow, study and literature review, set the topic or determine the problems, plan the project, work on the project, recheck the curriculum, make the report of the study, present the project and evaluate the project. 2) Learning through this project-based learning curriculum fostered students to achieve higher in creative thinking skills which higher than the standard by 80 percent. 3) The teamwork skills of the students showed, after the implement of the project-based learning curriculum, higher than the pre-test statistically significant at the .01 level.

Guidelines for Developing The Safety Performance of Airline Operators in Thailand: A Case Study of Thai Airlines

supaporn sornin — Tue, 31 Dec 2024 00:00:00 +0700

Guidelines for developing the safety performance of airline operators In Thailand: A Case Study of Thai Airlines The objectives are 1) to study the general safety context of Thai airlines and synthesize air safety factors 2) to study the confidence and evaluate the safety performance of Thai airline operators and 3) To propose guidelines for developing and strengthening safety competencies of line workers. Thai National Aviation the study collected data in 3 phases according to the research objectives, is a study of the general safety context of Thai airlines and a synthesis of air safety factors) using qualitative research methods to collect and analyze data obtained from studying secondary data, including related documents and research. Work manual, rules, regulations from online databases or the internet and used quantitative research methods to collect and analyze data obtained from questionnaires in order to achieve the stated research objectives. The results of the study are presented in a descriptive form (Descriptive Analysis) with tables and illustrations. From a sample of 400 were passengers who had used the services of Thai Airways. The nature of the tool used is a questionnaire data analysis The statistics used to analyze important data are as follows: percentage, mean, standard deviation and propose guidelines for developing and strengthening safety competencies of line workers. Thai national aviation in the form of modeling

The research results show that Thailand's aviation industry has standards and strictly complies with international aviation regulations. As well as the results of the analysis of the level of confidence in safety services and confidence in the safety performance of airline operators in Thailand. It was found that the personnel or operators of the airline have the ability to provide services in various areas according to international standards. And from the results of the research, guidelines have been proposed for developing and strengthening safety competencies. By giving importance to mindfulness or aviation studies that Situation awareness by becoming the SAPK for Reliability and Ability Model.

The Relationship among Experiential Marketing, Customer Value, and Customer Loyalty of Generation Y Group in Hotel Business.

Sutinee Threeranoot — Tue, 31 Dec 2024 00:00:00 +0700

The purpose of this study is to investigate experiential marketing, the value received by customers, and loyalty, as well as to examine the relationships between experiential marketing and loyalty, and between customer value and loyalty among Generation Y customers in the hotel industry. The sample consists of 400 hotel guests aged between 22 and 41 years, representing Generation Y, who stayed in 4- and 5-star hotels in Thailand. A questionnaire was employed as the data collection tool. The findings reveal that most respondents have a high level of positive perception towards experiential marketing, particularly in terms of sensory experiences provided by the hotels, which significantly contribute to positive and memorable stay experiences. Regarding customer value, Generation Y customers perceive high-quality value from the service standards offered by 4- and 5-star hotels. In terms of loyalty, respondents express positive attitudes and intentions to revisit these high-standard hotels in the future. The results of the hypothesis testing indicate that both experiential marketing and the value received by customers have a moderately positive relationship with customer loyalty among Generation Y, with a significant correlation at the 0.01 level (sig. = 0.000).

Approach to Developing Creative Short Documentaries for Human Rights Communication Issued of Inequality in Access to Higher Education in Bangkok

sumeth suwanneth — Tue, 31 Dec 2024 00:00:00 +0700

The objectives of this research were to (1) study the problems and issues of inequality in accessing higher education in Bangkok, (2) examine the key elements, processes, techniques, methods, and steps in developing a creative short documentary film to communicate human rights issues related to inequality in accessing higher education in Bangkok, and (3) create a prototype of a creative short documentary film to communicate human rights issues related to this inequality in accessing higher education in Bangkok. This research employed a research and development methodology using qualitative research methods. The key informants included: (1) documentary film experts and documentary film production professionals, (2) individuals providing relevant data for producing the documentary film, and (3) the general public, students, and scholars. The research instruments used were in-depth interviews, data recording forms, focus group records, and reflective thinking forms. Data analysis was performed using descriptive analysis. The study was approved by the ethics committee for human research with COA. No. SPUIRB-2023-023.

The research findings revealed that (1) the context of problems and issues of inequality in accessing higher education in Bangkok consisted of issues related to identifying talents and aptitudes, educational opportunities, educational costs, classroom stratification, educational budgeting, and the application process; (2) the essential elements of developing a short documentary film included three main phases: 1) pre-production, which involved research and development of ideas, as well as production planning; 2) production, which involved planning and preparation, filming, interviewing, sound recording, lighting control, data recording, and checking visual and audio quality. The elements that made the documentary film engaging in terms of visuals were: 2.1) capturing visuals that conveyed meaning and the subjects' responses, 2.2) conducting interviews to create diversity and narratives, 2.3) recording ambient sounds to create atmosphere, 2.4) controlling lighting to enhance mood, and 2.5) using visuals to symbolize and tell stories; and 3) post-production, which included editing sequences, adding effects, adjusting sound and color, adding background music, and making final corrections. The editing elements that made the documentary compelling were: 3.1) sequencing the story through the subjects' behaviors, 3.2) adjusting the image color to match the narrative, 3.3) using editing techniques like L-cut and J-cut, and 3.4) adding background sound and effects; (3) the characteristics of the short documentary prototype included six features: 1) visual composition with aesthetically pleasing camera angles and framing, 2) concise editing with emotional depth, 3) clear, simple sound composition with no distractions, 4) storytelling that is easy to understand and visualize, 5) content or issues that are not commonly portrayed, and 6) characters that are relatable to the issues at hand.

The Factors Affecting Air Traffic Control At Suvarnabhumi International Airport After Covid–19 Pandemic

Amornteb Intasorn — Tue, 31 Dec 2024 00:00:00 +0700

This study aimed to study 1) the effect between personnel characteristic factors and the factors affecting air traffic control, and 2) analyze the factors affecting air traffic control at Suvarnabhumi International Airport after the COVID-19 pandemic. The study utilized a questionnaire to collect data from 186 respondents. Descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (t-test, one-way ANOVA, and stepwise multiple regression analysis) were used to analyze the problems in the study. The findings revealed that gender, age, and education did not affect with the air traffic control, but the study found a statistically significant level of 0.05 effects on their marital status, operating experience, and the scope of work currently performed in air traffic control at Suvarnabhumi International Airport. Additionally, the data found that the overall factors affecting air traffic control at Suvarnabhumi International Airport were at a high level namely, tourism factors, regulatory factors, flight factors, and economic factors.

The Development of Science Communication Skills and Learning Outcomes Using Predict-Observe-Explain (Poe) Learning Management Combined with Experiential Learning in Science Subjects of Students in Mathayom Suksa 1

Phonphimon Somchit, Sirinthorn Sinjindawong — Tue, 31 Dec 2024 00:00:00 +0700

The objectives of this research were: 1) to design a Predict-Observe-Explain (POE) learning management system combined with an experiential learning management system, 2) to compare the scientific communication skills of Mathayom Suksa 1 students after receiving Predict-Observe-Explain (POE) learning management combined with experiential learning management, and compared to the criteria of 70 percent, and 3) to compare the learning outcomes of Mathayom Suksa 1 students on the subject of pure substances before and after receiving the Predict-Observe-Explain (POE) learning management combined with the experiential learning management. The tools used in the research included 1) a Prediction-Observe-Explain (POE) learning management plan combined with 5 experiential learning plans, 2) a scientific communication skills test in speaking and writing, and 3) Science Learning Outcome Measurement: The sample group was Matthayom Suksa 1/1 students, semester 1, academic year 2024, in a large extra-large secondary school size, Samut Songkhram Province with a total of 30 students, using Simple Random Sampling by drawing lots (Lottery). Statistics used to analyze the data included mean, standard deviation, and t-test.

The research results found that: 1) Result of the Predict-Observe-Explain (POE) learning management design combined with experiential learning management consisting of 5 steps: 1) Interest building step, 2) Experience creation step combined with Prediction, Observe, Explain (POE), 3) reflection stage, 4) summary stage, and 5) application stage. 2) Result of the study of science communication skills of Mathayom Suksa 1 student after receiving the Predict-Observe-Explain (POE) learning management and the experiential learning management compared to the 70 percent criterion, it was found that higher than the specified criteria 70 percent with statistically significant at a level of .01. 3) Result of comparing the learning outcomes of Mathayom Suksa 1 students on pure substances after receiving the Predict-Observe-Explain (POE) learning management combined with experiential learning management was higher than before studying with statistically significant at a level of .01.

Developing A Curriculum to Promote Lifelong Learning Skills for Working Adults Entering Smart Factory

Phussadee Klinkesorn, Anuj Krishna Shrestha, Teerapan Chanapan — Tue, 31 Dec 2024 00:00:00 +0700

Abstract

The research, “aimed to develop a curriculum to promote lifelong learning skills for working adults transitioning to Smart Factories”. The specific objectives were: 1) to investigate the challenges, feasibility, and impacts of transforming workplaces and workforce into Smart Factories; 2) to create an innovative lifelong learning curriculum to enhance the learning skills of working adults; and 3) to evaluate the effectiveness of a reskilling/upskilling program delivered through innovative learning management processes. The target group consisted of 256 working adults in industrial sectors from Prachuap Khiri Khan provinces, Nakhon Ratchasima provinces, Chiang Mai provinces, and Bangkok. Research instruments included interviews to assess challenges, feasibility, and impacts; a reskilling/upskilling curriculum delivered through innovative learning management processes; and pre- and post-training tests. Data analysis involved calculating means, standard deviations, and conducting paired t-tests. The results showed a significant difference in scores before and after the intervention, with post-intervention scores being higher. This suggests that the reskilling/upskilling curriculum delivered through innovative learning management processes was effective in enhancing the skills of working adults in the participating industrial sectors.

Exploring Seating Design to Reflect Thai Identity and Enhance Functionality in Public Spaces

Rutairat Prayoonhong, Eakachat Joneurairatana, Veerawat Sirivesmas — Tue, 31 Dec 2024 00:00:00 +0700

Public seating is a vital element in spaces such as hospitals, train stations, airports, parks, and shopping malls, serving diverse user needs, including relaxation, waiting, and engaging in activities. However, current seating designs often fail to address the cultural needs and behaviors of Thai users, particularly in situations requiring prolonged waiting. These designs frequently lack comfort, aesthetic appeal, and cultural identity, leaving users feeling fatigued, stressed, and unable to fully relax. This article proposes a public seating design approach that reflects Thai identity by studying sitting behaviors in public spaces and integrating traditional Thai sitting postures such as cross-legged and lotus-legged positions-with contemporary ergonomic standards. This approach aims to balance comfort and cultural relevance. The design also incorporates traditional Thai elements with modern aesthetics, such as clean lines, contemporary forms, and suitable materials, to create functional seating solutions that cater to daily needs. The research employs a comprehensive design process, including user behavior analysis, creating and testing 3D prototypes, and using international seating dimension standards. The resulting seating prototypes combine Thai identity with contemporary needs, offering ease of use while enhancing cultural value. This innovative public seating design enhances comfort, reduces stress during waiting, and delivers a uniquely Thai experience in public spaces. By blending Thai cultural elements with international design standards, the outcomes improve user satisfaction and engagement across various contexts while preserving and promoting cultural values that remain significant in modern Thai society.

Effects of Integrated Cognitive, Linguistic, and Exercise Program on Executive Function and English Reading Skills of Undergraduate Students

Tue, 31 Dec 2024 00:00:00 +0700

This experimental research aimed to study the effects of an Integrated Cognitive, Linguistic, and Exercise (ICLE) program on Executive Function (EF) and English reading skills of undergraduate students. The sample consisted of 50 undergraduate students aged 19-21 years, randomly assigned into an experimental group receiving the ICLE program and a control group receiving no training, with 25 participants in each group. The research instruments included: 1) ICLE program, 2) English reading skill exercises, 3) Psychology Experiment Building Language (PEBL) computerized test measuring three aspects of EF: shifting, working memory, and inhibition, and 4) English reading test. The content validity of the ICLE program, English exercises, and English reading test was evaluated by five experts, yielding S-CVI values of 0.93, 1.00, and 1.00, respectively. Participants exercised following instructors in six activities (walking, running, jumping, aerobics, Zumba, and boxing) and completed English exercises post-exercise, totaling 12 sessions of 45 minutes each, three times per week. Data were analyzed using Two-way Repeated Measures ANOVA. Results showed that post-intervention the experimental group demonstrated significantly improved working memory and inhibition (F = 29.616, p = .000 and F = 35.810, p = .000 respectively) at p < .001 level, and exhibited significantly shorter reaction times in working memory and inhibition tasks compared to the control group (F = 24.968, p = .000 and F = 19.689, p = .000 respectively) at p < .001 level. Furthermore, their English reading skills were significantly higher than those of the control group (F = 13.758, p = .001) at p < .05 level. These findings indicate that the ICLE program effectively enhances both executive function and English reading skills in undergraduate students, suggesting its potential integration into regular language learning sessions or pre-examination periods to promote language, cognitive, and learning skills development.

Futures Studies in Social Studies Learning Management: Navigating Learning in Disruptive Times

Nipitpon Nanthawong — Tue, 31 Dec 2024 00:00:00 +0700

This article examines the integration of futures studies into social studies education within the context of 21st-century disruptive changes, with the aim of enhancing learners' capacities in futures thinking skills and their ability to navigate highly uncertain situations. An in-depth analysis of the relationship between these two disciplines reveals their mutual promotion of “futures imagination” and “futures literacy,” which serve as fundamental pillars for social innovation. The research findings propose five distinct approaches for future-oriented social studies education and introduce a novel conceptual framework comprising a five-stage learning process. Furthermore, the study examines the inherent challenges in implementing futures studies concepts, emphasizing the necessity for paradigm shifts in education, the development of comprehensive futures learning ecosystems, and the establishment of an effective balance between technological advancement and humanistic values. These findings hold significant implications for educational policy development, curriculum design, and teacher professional development within the context of ongoing social and technological transformations.

The Mythologies of “Hia” Towards the Concept of Interactive Art for Awareness: A Case Study of Bang Hia, Samut Prakan Province

Arnon Promsiri, Anucha Paengkaset — Tue, 31 Dec 2024 00:00:00 +0700

“Hia” or the monitor lizard, often considered by most Thais as an inauspicious animal, has been found through archaeological and historical evidence to have once been regarded as a sacred creature in ancient rain-calling ceremonies. It symbolized fertility, much like fish, crabs, and shrimp. Later, during the late Ayutthaya period, people migrated and established communities in the southern estuary region of Samut Prakan province, naming the area “Bang Hia” because it was a coastal wetland home to a large population of monitor lizards, as well as an abundance of aquatic animals. However, by the Rattanakosin period, myths, beliefs, and societal understandings shifted with time, and the status of the monitor lizard changed, taking on a negative connotation. The word Hia” became a derogatory term, symbolizing corruption and degradation. As a result, the cultural landscape of Bang Hia was altered, and the community’s name was changed to Khlong Dan, reflecting the prevailing beliefs of that era. In response, the author proposes an Interactive Art activity, utilizing art as a medium to encourage audience participation. This activity connects participants to explore and express their perspectives on the relationship between the community and monitor lizards, as well as the cultural narratives tied to the local history of Bang Hia. Moreover, the activity challenges the prevailing myths and negative images of the community by providing a space for participants to actively engage, question, and reinterpret these traditional ideas.

Instructions for preparing the manuscript

Subin Yurarach — Tue, 31 Dec 2024 00:00:00 +0700

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