Sripatum Review of Humanities and Social Sciences

Editorial

Subin Yurarach — Fri, 22 Dec 2023 00:00:00 +0700

The Mathematical-Modeling-Based Learning Management to Promote the Mathematics’ Abilities of Grade 12 Students

Kawin Lueangsophaphan, Phichsinee Chomphucome — Fri, 22 Dec 2023 00:00:00 +0700

The objectives of this research were to (1) create the learning management using mathematical modeling which was EVOAC model and (2) study the mathematics’ abilities after learning with mathematical modeling on the topic of applied derivatives and integrals of functions of grade 12 students. This study was a pre–experimental research. The sample from cluster sampling was 1 classroom, 37 students of grade 12 at Kowitthamrong Chiang Mai School. The data were analyzed by percentage, mean, mode, standard deviation, coefficient of variation and t – test for research hypothesis investigation. The results showed that 1) learning plans using a mathematical modeling, EVOAC model, consisting of 3 contents, 8 lesson plans spending 17 hours. The suitability assessment of the learning management plans applying EVOAC model was at a very good level and 2) the results of mathematics’ abilities assessment after learning with this model were higher with having the difference of mean of 21.51. Moreover, it was found the mean after learning was higher than before learning at 0.01 significantly.

Perceived Motivation Differences for Cyberbullying of University Students in Thailand: Impact of Urbanization

Supavadee Nontakao, Vasavat Sutinyamanee — Fri, 22 Dec 2023 00:00:00 +0700

Urbanization causes both prospects and challenges; urban settings can lead to significant inequalities and social problems. Cyberbullying is a major social problem and presents a dangerous threat in today's digital world to youth and adults alike. The objectives of this study were to study cyberbullying experience and the perception of cyberbullying motivation of Thai university students. In addition, this study investigated the difference in cyberbullying experience and perception of cyberbullying motivation of Thai university students living in urban areas and rural areas. This study employed cross-sectional design and conducted with university students who were 18-25 years of age with a sample of 392. Results indicated that there was no difference between the proportions of university students in urban and rural areas reporting both cyberbully perpetrators and cyberbully victims. However, students in urban areas tended to perceive anonymity as a motivation for cyberbullying more than students in rural areas. On the other hand, students in rural areas tended to perceive enjoyment as a motivation for cyberbullying more than those in urban areas. The findings help promote understanding of motivational factors, which may assist in prevention and intervention when dealing with cyberbully perpetrators.

Perspective of taxi drivers as a service provider to promote the image of Thailand after COVID-19: a case study in Don Mueang Bangkok, Thailand

Thanaporn Kariyapol — Fri, 22 Dec 2023 00:00:00 +0700

The objectives of this paper are to (1) explore the perspective of taxi drivers as service provider to promote the image of Thailand, (2) study the problems and obstacles in providing taxi service and their impacts on the country’s image after the COVID-19 epidemic, and (3) propose the solutions to those obstacles. This is a qualitative research based on interviews and group discussions of 100 taxi drivers who provide taxi services for foreign tourists at Don Mueang International Airport, Bangkok. The study found that taxi drivers increasingly perceived the importance of their occupation in providing service to tourists after the COVID-19 pandemic. A good impression creates positive feelings on travel and repeated visits. However, the major problems faced by taxi drivers are the costs of maintaining their cars and purchasing cleanliness equipment. Additionally, they need to adjust their appearance to be a professional service provider as well as basic service knowledge and foreign language communication skills. Government support is important and necessary to develop a positive image of the country, for example, by promoting the skills training necessary for service providers as well as by supporting sources of funds for car maintenance and facilities that meet the needs of tourists.

Attitudes on Trustworthiness in E-commerce and Technology Acceptance of Cryptocurrency Users in Thailand

Fri, 22 Dec 2023 00:00:00 +0700

This research aimed (1) to test the influence of causal factors on trustworthiness in e-commerce, and technology acceptance and (2) to test the influence of trustworthiness in e-commerce on the technology acceptance of cryptocurrency users in Thailand. The research methodology is quantitative. The samples were 385 cryptocurrency users. The researcher used questionnaires as the research instrument. The statistics used to test the hypothesis were relationship analysis using structural equation modeling techniques. The research results found that the causal factors of consumer attitude, cognitive and behavioral components positively influenced trustworthiness in e-commerce and technology acceptance. At the same time, trustworthiness in e-commerce positively influences technology acceptance. However, the cognitive component does not influence trustworthiness in e-commerce, but is a factor that negatively influences technology acceptance. Moreover, entrepreneurs should develop a marketing strategy for publicizing news related to the use of cryptocurrencies for business, whether it can be used to pay for goods or can conduct financial transactions online in real with the business. In addition, government agencies should encourage and certify the legal use of cryptocurrencies for debt settlement to encourage investment within the country.

Causal Relationship Model of Political Parties’ Branding of Thai National University Scholars

Yanisa Yanatham — Fri, 22 Dec 2023 00:00:00 +0700

This research aimed to develop and validate the causal relationship model of political parties' branding of Thai national university scholars, which was a quantitative research. The questionnaires were collected from 718 samples. All that participated in the study were undergraduate scholars of the top 10 scholars count in the national universities. The samples were obtained using a multi-stage sampling technique for developing and validating Structural Equation Modelling (SEM) to analyze the effect of factors on the political parties' branding, such as 1) Visual Identity, 2) Person, 3) Highlighted Policy, and 4) Political Parties' Branding.

The results found that (1) Visual Identity has a positive correlation with Political Parties' Branding, with a correlation coefficient of 0.83, Person has a positive correlation with Highlighted Policy, with a correlation coefficient of 0.86, Person has a positive correlation with Political Parties' Branding, with a correlation coefficient of 0.5, Highlighted Policy has a positive correlation with Political Parties' Branding, with a correlation coefficient of 0.89 at a significant p-value < 0.01. and (2) The Model is consistent with the empirical data, as evidenced by statistical significance based on the specified criteria of Chi-square=53.482, df=41, CMIN/df=1.304, GFI=.990, AGFI=.973 ,RMSEA=.021, and CFI=.999.

Using Microlearning to Develop Chinese Communication Skills of Primary School Students

Dongchen Xie, Kanyarat Sriwisathiyakun, Jianming Cui — Fri, 22 Dec 2023 00:00:00 +0700

The study aims (1) to develop micro-learning media that can be applied to Chinese speech for learners, (2) to compare student communication skills between the experiment group and the control group, and (3) to evaluate the students' attitude toward using microlearning to train Chinese speech in children. The total sample of 100 students (two classes) for this experiment was from the fifth grade of Ronghu Public Primary School in Guilin, China. The research instruments included a questionnaire on students' attitudes toward microlearning teaching and assessing students' communication skills after microlearning lessons. The statistics involved in the experiment were mean, S.D., t-test, and ANOVA. Random and control variables were extracted to ensure the reliability of the experimental data. The research found that (1) the teaching content and teaching video designed through microlearning media received high-quality evaluations from five experts, with a mean score of 4.43, (2) the results of the communication ability of students in the experimental group were higher than those of the traditional group, and (3) a survey of students after training with microlearning showed that there was a course in which students had a strong interest in microlearning and a very positive attitude towards learning.

Kao Na Pa Hom Phanom Community Enterprise: Developing the Rainfed Rice Farmers’ Potential towards the Change Agents with the GROW Model Group Process in Ban Phanom Nang Community, Huai Krachao District, Kanchanaburi Province

Aphinya Udomwech, Prasong Tanpichai — Fri, 22 Dec 2023 00:00:00 +0700

The objectives of this research were to study the community context and Ban Phanom Nang rainfed rice farmers’ management methods and to develop farmers’ potential to become change agents in establishing community enterprises. 50 informants were selected using purposive sampling methods consisting of Ban Phanom Nang rainfed rice farmers. Data were collected through in-depth interviews, and focus group discussions using semi-structured interviews. The learning process was conducted along the GROW Model principle. Data were analyzed based on content analysis, interpretation, and the results of the learning processes. The accuracy of data was verified by using the triangulation technique and the reflection process with informants’ participation. The research results revealed that the Ban Phanom Nang agricultural community faces farming risks due to a lack of systematic group management, which limits their access to various development mechanisms. Developing farmers’ potential through learning processes according to the GROW Model principles has created 37 change agents to establish the Khao Na Pa Hom Phanom community enterprise, which will be a community farmers’ institute that facilitates access to development mechanisms. Knowledge from lessons learned will be a model for communities, localities, and related parties to scale up development results to create changes in sustainable local development.

The Study and Analysis; Limitations, Problems, and Obstacles of Killing Fungus in Sweet Tamarind before The Application of Radio Frequency Technology and Low-Temperature Plasma Technology

Treeyakarn Phromkham, Wanussuda Kamput , Krit lajaroj , Panich Intra — Fri, 22 Dec 2023 00:00:00 +0700

The objectives of this research were to study and analysis about the limitations, problems, and obstacles of killing fungus in sweet tamarind before applying radio frequency technology combined with low temperature plasma technology at the field levels and to present guidelines for preventing and reducing conflicts from the use of technology based on the concept of Collaborative management. This study was a qualitative research methodology. Data collection methods were used: (1) Focus Group, (2) In-depth Interview, and (3) Participant observation. The group of key informants was purposively selected, which was divided into four groups of tamarind farmers in Phetchabun Province: (1) Lom-Kao District 64 people, (2) Lom-Sak District 30 people, (3) Mueang District 22 people, and (4) Chon Daen District 7 people. Total of key informants were 123 people. Data were examined by the triangulation method and analyzed the data by content analysis.

The research results were found that limitations, problems, and obstacles of killing fungi in sweet tamarind before application of the technology has 3 stages: (1) Before fruiting stage, (2) During fruiting stage, and (3) After fruiting stage. These influences upgrading the development of fungicide systems in tamarind in 3 issues: (1) Economic; Cost of soaking tamarind in cold storage, (2) Environment; Burning moldy tamarind peels, and (3) Society and culture; Stroking a moldy tamarind and the belief that white mold and brown mold can be eaten.

Instructions for preparing the manuscript

Fri, 22 Dec 2023 00:00:00 +0700