Suratthani Rajabhat Journal

Reviwers

Reviewers — Thu, 12 Jun 2025 00:00:00 +0700

Editorial

Editorial — Thu, 12 Jun 2025 00:00:00 +0700

Authors

Authors — Thu, 12 Jun 2025 00:00:00 +0700

Creating a Predictive Model for Academic Performance in Statistics Courses for Undergraduate Students Using Data from Facebook API and Registration Records

Preeya Riyapan, Santi Chotkaew — Thu, 12 Jun 2025 00:00:00 +0700

The objective of this study was to construct a predictive model for undergraduate students’ academic performance in statistics courses by utilizing data obtained from the Facebook API and university registration records. A purposive sampling technique was employed to select a group of 543 undergraduate students enrolled in statistics courses. The dataset was compiled from students’ Facebook activity and their registration records. Data analysis was conducted using factor analysis and multiple regression via JAMOVI version 2.3.21. The findings revealed that both Facebook usage behavior and general information from registration recordssignificantly influenced students' academic performance in statistics courses, with statistical significance at the .05 level. The predictive model was as follows: SCORE = -35.392 - 1.132(PC1) - 4.403(PC2) + 26.621(CGPA) + 9.866(Semester: 1-2) + 13.598(Year: 2017-2019) + 14.651(Year: 2018-2019), with a determination coefficient of 55.10%. The research demonstrated the potential to enhance the model’s predictive capacity through two factors: 1) increasing the sample size, and 2) incorporating general information from registration records into the constructed model. Moreover, the integration of Facebook API data with general registration records, along with the predictive model, proved beneficial for predicting students’ academic performance – particularly in cases where special consultation may be required to provide timely academic support or to inform decisions for future improvement of learning outcomes.

Digital Technology for Effective Education in the New Normal Learning

Thu, 12 Jun 2025 00:00:00 +0700

This research aimed to study the demand for teaching and learning methods, instructional management, and the use of educational technology, as well as digital technology usage behavior of students and lecturers in the Faculty of Management Science, Suan Dusit University, in the new educational paradigm. It also analyzes the efficiency of educational technology use in teaching and learning. The study employed questionnaires and in-depth interviews to collect data from a sample of 165 students, calculated using Yamane's formula (1976) for known population size, at a 95% confidence level, and 5 faculty members with expertise in using digital technology for teaching. This research employs a mixed-methods approach, utilizing both quantitative and qualitative data analysis. The questionnaire's validity was verified, yielding an IOC value of 0.97 for the entire instrument. Data analysis involved descriptive statistics, including frequency, percentage, mean, and standard deviation. Qualitative data from interviews were subjected to content analysis. The research findings highlight the importance of using digital technology to analyze learners before teaching and designing appropriate technology use. However, online teaching was found to be less effective than onsite teaching due to students' diverse interests, internet connectivity issues, and the inability to control student behavior or environment. The study proposes guidelines for effective use of educational technology, emphasizing the importance of pre-teaching learner analysis and the use of diverse and appropriate technologies for individual students. Despite faculty efforts to utilize digital technology, there are still limitations and challenges in online teaching, both in terms of efficiency and student engagement.

A Study of Learning Achievement Through Game-Based Active Learning: A Case Study of Smart Thinking Course at Prince of Songkla University, Surat Thani Campus

Wanida Saetang, Jariya Jariya , Nattaporn Thongsri, Supaporn Chai-arayalert — Thu, 12 Jun 2025 00:00:00 +0700

The objectives of this study were to compare: 1) students’ learning achievements before and after the implementation of game-based active learning, and 2) the learning achievements of students exposed to game-based active learning with those taught using non-game-based learning approaches. The study involved 158 undergraduate students from Prince of Songkla University, Surat Thani Campus, selected through a random sampling method. The research instruments included 1) pre- and post-tests, and 2) the Classic Maze gamification tool from Code.org. Data were analyzed using mean, standard deviation, dependent samples t-test, and independent samples t-test.

The findings revealed that: 1) students who participated in game-based active learning demonstrated higher learning achievement after the intervention compared to before the intervention, at the significant level of .05. 2) Students in the game-based learning group had higher post-test mean scores than those in the non-game-based learning group, also at the significant level of .05. These results suggested that incorporating game-based active learning into instructional design – particularly in courses focused on critical thinking, problem comprehension, and problem-solving – can effectively enhance students’ learning achievement.

Effects of Task-Based Activities on Students’ Academic Speaking Abilities: A Case Study in Demonstration Schools

Nattawut Jinowat — Thu, 12 Jun 2025 00:00:00 +0700

The objectives of this study were to: 1) develop task-based activities lesson plans to enhance academic speaking skills; 2) examine the effectiveness of implementing these task-based activities to enhance academic speaking skills; and 3) compare academic speaking assessment scores before and after the task-based activity intervention. A cluster sampling method was utilized to select a sample of 33 Mathayomsuksa 2/1 students from the Demonstration School of Suan Sunandha Rajabhat University (secondary level) during the second semester of the 2022 academic year. The study employed an experimental design. Research instruments included task-based lesson plans and both pre- and post-tests to assess academic speaking skills. Statistical analyses included mean, standard deviation, and the dependent t-test. The findings were as follows: 1) the task-based lesson plans designed to improve academic speaking skills of Mathyomsuksa 2 students produced an efficiency ratio of 86.10/83.67, surpassing the predetermined benchmark of 80/80; and 2) the mean pre-test and post-test scores of Mathayomsuksa 2 students were 16.07 and 25.10, respectively. The post-test scores of students’ academic speaking skills were higher than the pre-test scores at the significant level of .05. These findings contribute new knowledge to the field and confirm the concept of task-based language teaching in enhancing both first and second language development.

The Development of Learning Achievement in the Speed of Sound by using Sound Battlefield Game in Mathayomsuksa 5: A Case Study of The schools under The Secondary Educational Service Area Office of Surat Thani Chumphon, Bannasan District of Surat Thani Province

Thu, 12 Jun 2025 00:00:00 +0700

The objectives of this research were to: 1) develop the Sound Battlefield game; 2) compare the learning achievement in the speed of sound between pretest and posttest by using the Sound Battlefield game; and 3) study the student’s satisfaction toward the Sound Battlefield game. The sample was 26 students in Mathayomsuksa 5/1 in the Science-Mathematics program at Phruphi Pittayakom School, selected through cluster random sampling using the classroom as the sampling unit. The research instruments were: 1) Sound Battlefield game, a 3D online game on the Roblox platform, 2) a lesson plan on the speed of sound (one plan for two hours), 3) pretest and posttest learning achievement, comprising 10 multiple-choice questions with 4 options each, and 4) a satisfaction questionnaire on the Sound Battlefield Game. The statistics for data analysis were efficiency, effectiveness, mean, standard deviation and dependent sample t-test.

The research findings showed that;

1. the efficiency of the Sound Battlefield game was 75.38/76.92 and the effectiveness was 0.60.

2. the posttest of students’ learning achievement by using the Sound Battlefield game was higher than the pretest with the statistical significance at .01 level.

3. the overall student’s satisfaction towards the sound battlefield game were at the highest level ( = 4.64, S = 0.47).

This research provided new knowledge in the application of learning activities through the integration of the metaverse system, 3D online games using the Roblox game platform, and multiple-choice tests, making learning activities more modern and responsive to the digital age.

Comparison of Satisfaction between Online and On-site Teaching Management of Undergraduate Students

Sureerat Aksornkan — Thu, 12 Jun 2025 00:00:00 +0700

The objectives of this research were to: 1) study the level of satisfaction between online and on-site teaching management of undergraduate students; and 2) compare the satisfaction of with online and on-site teaching management of undergraduate students according to the composition of teaching and learning. There were 4 areas: teaching, teaching and learning, teaching materials, and measurement and evaluation. The sample consisted of 387 undergraduate students from year 1-4 at Suratthani Rajabhat University who studied in the second semester of the academic year 2022, selected through multi-stage random sampling. The instrument of data collection was a questionnaire on satisfaction with online and on-site teaching methods using a 5-level Likert rating scales. Data were analyzed using arithmetic (𝑥̅), standard deviation (S.D.), mean difference testing, and t-test. The findings were that 1) students have a high level of satisfaction of both online and on-site teaching, both overall and in specific aspects. 2) Students were more satisfied with online instructions than on-site instructions with the statistical significance at 0.05. Therefore, teachers should be aware of student satisfaction in teaching managements including the development of teachers in terms of personality, creating a positive atmosphere and providing opportunities for participation, using modern and creative teaching methods and technological media, and implementing diverse and fair measurement and evaluation methods.

The Causal Relationship Between Thai Tourists’ Travel Experiences andTheir Travel Behaviours Along Riverside Routesin Phra Nakhon Si Ayutthaya Province

Borisuth Saenkam, Issarapong Poltanee — Thu, 12 Jun 2025 00:00:00 +0700

The objective of this quantitative study was to examine the causal relationship between Thai tourists’ travel experiences and their tourism behaviours along the river route in Phra Nakhon Si Ayutthaya Province. A sample of 200 tourists participating in river cruises was randomly selected, and the data were analysed using structural equation modelling.

The findings revealed a significant causal relationship between travel experiences and key outcomes, including destination image, satisfaction, repeat visitation, and word-of-mouth communication. The proposed model demonstrated a good fit with the data, as indicated by the following goodness-of-fit indices: CMIN/DF = 1.66, GFI = 0.91, CFI = 0.95, RMSEA = 0.07, and NFI = 0.91.

This empirical evidence highlighted the critical role of tourist experiences in shaping destination image, enhancing satisfaction, and fostering positive word-of-mouth. The study emphasized the importance for local tourism service providers to understand the causal factors that influence tourist loyalty. Furthermore, it suggested that future research should explore how these factors impact the development of tourism activities that address the evolving needs of tourists.

Developed Social Media Marketing for Changde Museum

Su jie, Atithep Chaetnalao — Thu, 12 Jun 2025 00:00:00 +0700

s digital technology continues to evolve, museums must adopt innovative marketing strategies. Currently, Changde Museum suffers from limited visibility, low visitor numbers, and it lacks a comprehensive marketing plan to increase its visibility and visitors. The purposes of this study were to: 1) analyze the marketing characteristics of the top ten most searched museums in China; 2) gather the current marketing issues faced by Changde Museum; and 3) develop a social media marketing model tailored to Changde Museum. Semi-structured interviews were conducted with Changde Museum staff to gain insights into the existing problems by studying the social media marketing characteristics of the top ten most searched museums in China. A social media marketing model was proposed for Changde Museum. The findings revealed that these top ten most searched museums in China maintain well-developed social media presences, produce content that is closely aligned with their identities, foster strong interactivity, and exhibit well-established brand building. The proposed social media marketing model in this study offered practical guidance for enhancing Changde Museum’s media marketing, enabling it to expand its reach, enrich interactive engagement, and boost public participation. This study contributed to the emerging field of social media marketing in Chinese museums. The analytical framework and proposed model offer valuable references for further research.

Friendly Design and Aging Society: Sufficiency and Levels of Opinions toward the Need for Areas for Improving the Quality of Life and Accommodating the Elderly in Aranyik Town Municipality of Phitsanulok Province

Wasan Pounpunwong — Thu, 12 Jun 2025 00:00:00 +0700

This research article investigated sufficiency and the level of opinions regarding the need for spaces to develop the quality of life and support for the elderly in Aranyik Municipality, Phitsanulok Province, under the concept of friendly design. It is a quantitative research study, with the population being the elderly in the research area, specifically in Aranyik Municipality, Phitsanulok Province, totaling 3,975 individuals. The sample, determined through application of Yamane’s formula, consisted of 400 participants. The researchers utilized a survey questionnaire to collect opinions and conducted random sample data collection. The research findings revealed that 1) in the community area of Aranyik Municipality, Phitsanulok Province, the existing facilities designed to support the elderly in the future were insufficient to meet the needs of the elderly in the community. 2) Regarding the level of opinion on the spatial needs of the elderly, it was found that health and recreational aspects received the strongest agreement. The next were for safety and convenience, housing, and legal measures and state policies. Recommendations for implementation are: 1) Policy level: Develop policies, strategies, development plans, and budget allocations related to improving quality of life and accommodating the elderly at both provincial and local levels in Phitsanulok Province. 2) Administrative level: Aranyik Municipality in Phitsanulok Province should improve and develop sufficient public spaces for the elderly population in the future, utilizing the knowledge of friendly design. 3) Operational level: Those involved with elderly affairs at both provincial and local administrative levels should be developed to have knowledge and capacity to respond effectively to the future aging society.

Integration of the Cross-cutting Mission of Organizations for the Executive Administrators Competencies Development, The Ministry of Natural Resources and Environment

Kitichai Rattana — Thu, 12 Jun 2025 00:00:00 +0700

The research objectives were: 1) to provide an integration model of the organization’s cross-cutting mission for the Ministry of Natural Resources and Environment administrators; and 2) to use as an accomplishment administration tool. The research employed the practice-based research with a sample group of 51 public servants from ten organizations who were selected to attend middle-level administrator training courses offered by the Ministry of Natural Resources and Environment between November 2021 to February 2022. The research technique emphasized strengthening the participatory learning process through workshops, focus group discussions, scrum teams, field trip lessons learned, and others. A systematic analysis was conducted to designate the process of organization-integrated cross-cutting missions and the research themes for the best joint mission case study across organizations. The initial output of the research was to establish an integrated 5-step process for the organization's cross-cutting mission through the research theme. The second output was determining five research themes for the Ministry of Natural Resources and Environment's cross-cutting mission. Furthermore, the results of this research can be applied to support the administration of highly complex tasks and integrate knowledge and skills into administration, including adaptability to new public management approaches.