Suan Sunandha Asian Social Science

Research on Urban Renewal and Preservation of The Zhoukou Based on the Linguistic Landscape

Zhendong Wang — 2025-12-24

This study aims to explore the application value of linguistic landscapes in urban renewal. It studies the cultural connotations of cities and their application in urban renewal and development design. First, it analyzes the problems that exist in the application of linguistic landscapes in urban renewal and development design, protects and develops the application of linguistic landscapes, and creates a brand-new landscape for historical and cultural districts. Secondly, taking the historical and cultural district of Nanzhai in Zhoukou City as an example, this study uses a combination of qualitative and quantitative methods to systematically analyze the interactive relationship between regional culture and linguistic landscape. Finally, it explores the challenges in the application of linguistic landscape, the protection and enhancement of the local landscape, and the construction of innovative designs for historical and cultural districts and proposes innovative design solutions.

The study found that: first, as a carrier of historical memory and regional culture, linguistic landscape can significantly enhance residents' sense of identity and belonging; second, the current form of expression of the linguistic landscape is monotonous and lacks innovation, which limits its potential influence; Finally, the study proposes a diversified carrier design mechanism to verify the positive role of the linguistic landscape in enhancing spatial quality and cultural soft power. The study provides theoretical and practical references for urban renewal, which not only helps to protect cultural heritage but also promotes the sustainable development of similar historic districts.

Tourist Souvenir Design Based on The Dong Grand Song of Sanjiang, Guangxi

Yongjun Lu — 2025-12-24

The world-class intangible cultural asset Dong Grand Song features polyphonic, conductor-less choral singing and represents appreciation for nature, strong familial ethics, distinctive labor wisdom, and complex epic storytelling. To address the current issues of insufficient cultural depth, low recognizability, and weak market competitiveness in Dong Grand Song tourism souvenirs, this study will build a design model of cultural elements and propose design strategies to create tourism souvenirs. In this work, tourism souvenirs are designed using the Dong Grand Song of Sanjiang, Guangxi. This sequential mixed-methods study combines qualitative and quantitative research. 1. Created a "Dong Grand Song Cultural Memes Database" using memetics theory to collect cultural knowledge on Sanjiang, Guangxi's Dong Grand Song. Each meme's hierarchical relationships and visual anchors are explained by this database. 2. Semiotic design ideas were used to extract Dong Grand Song-cultural visual translation strategies. 3. Based on the meme database, designed at least 10 Dong Grand Song-themed tourism souvenirs that mix cultural distinctiveness with market flexibility.

“Building a Meme Database” goal found 6 key domains and 30 secondary memes via field research (22 hours of audio/video footage, 1,110 photos), literature analysis (89 academic publications, 262 song lyrics), and expert interviews (12 cross-disciplinary specialists). The database construction fulfills “academic reliability + design usability.” The purpose of “extracting visual translation strategies”: The three-tier technique of meme-driven symbol extraction, modern style integration, and narrative-based distribution is based on meme theory and the four-dimensional semiotic model (syntax, semantics, pragmatics, and context). Simple ethnic motifs are avoided using this method. Phone covers, canvas bags, puzzles, and more from the “Dong Melody, Dong Colors” product range meet the “souvenir design practice” goal. Cultural recognition and visual novelty scores on Likert scales by 15 tourists and 9 intangible cultural heritage inheritors topped 4.2/5, proving design feasibility.

Garlands: Dyes and Roses Dyeing for Commercial Crafts

Weerawat Kulananan — 2025-12-24

This research, entitled “Garlands: Dyes and Dyeing Methods for Synthetic Roses in Commercial Craftsmanship,” aimed to (1) explore dyes and dyeing techniques for synthetic roses in commercial craftsmanship and (2) evaluate satisfaction with the developed products. The study employed research and development methodology comprising five key steps: 1. collecting relevant data, 2. experimenting with dyeing techniques, 3. designing the garland prototype, 4. selecting appropriate color shades, and 5. developing the final product. Data was analyzed using percentages, means, and standard deviations.

The findings revealed that 74 percent of experts selected lining fabric for the dyeing process, and they preferred using Samphao cotton dye at 53 percent. Additionally, they opted for the cold dyeing technique at 84 percent. Moreover, 74 percent of experts selected the red dyeing color as suitable for commercial crafts. Color evaluation was conducted using a light intensity measuring instrument and through expert assessment. Subsequently, a prototype of the garland product was created. The study of satisfaction with the Garlands: Dyes and Dyeing Techniques for Synthetic Roses in Commercial Craftsmanship found that in the dyeing process, the quality of the fabric dyed in rose color was evaluated to be at the highest level, with overall satisfaction ( = 4.67). In terms of the garland product, practical usability was rated at the highest level, ( = 4.80). Regarding business development, the garland product was perceived as highly beneficial in supporting handicraft enterprises, for example, developing into souvenir items. This respect received the highest rating, ( = 4.80).

The Evolution of the Appearance: A Case Study of Khan Maak Set

Khajon Aitsarasuchip — 2025-12-24

The study titled “The Evolution of the Appearance: A Case Study of Khan Maak Set” was aimed at 1) studying the definitions and roots of definitions of Thai traditional wedding pedestal trays and 2) studying a process involving the evolution of the appearance of Thai traditional wedding pedestal trays. Fifteen samples were allocated by purposive sampling, followed by in-depth interviews, observations, note taking, and reviewing relevant articles and content analysis.

The results revealed three definitions and their corresponding roots related to the Thai traditional wedding pedestal tray, which include the objectives of applications, the compositions of the trays, and the concepts of their decorations. The evolution of the appearance of Thai traditional wedding pedestal trays occurred in three stages: the classical, elegant, and contemporary stages. Education, society, traditions and customs, economics, and technology affected the process of evolving the appearance of Thai traditional wedding pedestal.

Package Logo Design to Promote Product Identity for The Community Enterprise Hand-made Cloths Group in Nong Phan Chan, Ban Ka, Ratchaburi Province

Suphasit Warasin — 2025-12-24

This research aimed to 1) study the problems and needs regarding the logo and packaging of the local textile weaving community enterprise group in Nong Panchan Subdistrict, Ban Kha District, Ratchaburi Province; 2) design a logo and packaging to promote products; and 3) examine consumer satisfaction with the design. This research utilized a mixed-methods approach. The results revealed that the enterprise group, with a diverse product range, required a new logo that reflected its identity and modernity. This logo also reflected environmentally friendly, low-cost packaging, and added product tags for each product.

Design Results: Experts selected a logo featuring the enterprise name, a weaving loom, and a local pattern (the Sun Pattern). The packaging was a light brown cardboard box with a clear window and a dark brown strap with the brand logo. The packaging was a white paper bag decorated with local fabric patterns, and a white product tag with a pattern and QR code. For more information, see the following: The satisfaction assessment revealed that consumers were highly satisfied with all components, including the logo that could be used with various background colors (= 4.68), a sturdy packaging structure, and a strong packaging structure. Easy to open and close (= 4.48), packaging bags that convey the identity of the enterprise (= 4.49), and product tags that appropriately reflect the identity (= 4.55). This research therefore indicates that designs that are consistent with local identity and modern standards can effectively promote the image and added value of community enterprise products.

A Diachronic Study of Meaning Construction among Taoist Classics Book Covers in Thailand: Multimodal Discourse Analysis (1978-2025)

Yao Siqi — 2025-12-24

This research aims to 1) examine meaning construction in book covers of the Tao Te Ching and other Taoist philosophy volumes translated into the Thai language for distribution in Thailand, based on a visual grammar theoretical framework, and 2) analyze the diachronic evolution of the covers from 1978 to 2025.

Results identified 84 Taoist scripture covers with three modes of meaning proposed through interconnected and coordinated visual grammar, emphasizing the significance of book covers: (1) As representational meaning, symbolic, actional, and reactional processes are used to convey Taoist philosophical concepts through metaphorical symbols and dynamic elements; (2) as interpersonal meaning, social distance evolves from public distance to individual proximity, illustrating the deepening understanding by Thai readers of traditional Chinese Taoist philosophy, with predominant red and yellow coloring emphasizing a blend of Chinese cultural traits with contemporary Thai aesthetics; (3) for compositional meaning, a vertical structure demonstrates the information value hierarchy, while foreground framing techniques highlight Taoist philosophical elements. The evolution of book covers incorporates cultural and design concepts across three distinct phases: religious mysticism, philosophical interpretation, and the contemporary academic paradigm. This progress dynamically interacts between the construction of discursive meaning and Sino-Thai cross-cultural communication.

Innovative Digital Learning Management with the basis of Happiness Learning in Suan Sunandha Rajabhat Demonstration School

Jarmon Sirigunna — 2025-12-24

The COVID-19 pandemic compelled an urgent shift in the education system toward digital learning. This research focuses on developing digital learning management innovations based on the concept of learning happiness to promote lifelong learning at the secondary education level. The objectives are: (1) to develop indicators and evaluation criteria for learning happiness in a digital learning context, (2) to create digital learning strategies grounded in learning happiness, and (3) to develop information technology tools that enhance students' digital learning happiness. The study employed a Research and Development (R&D) approach, conducted in three phases: knowledge exploration, innovation development, and innovation quality assessment. A mixed methods approach was used, including in-depth interviews, focus group discussions, and student satisfaction surveys related to the use of digital learning technologies. The findings revealed key factors promoting learning happiness in digital contexts, such as the appropriate use of technologies like Google Classroom, GoodNotes, iPads, and reliable internet access. The developed indicators for learning happiness encompass six dimensions: learners, teachers, peers, learning environment, family, and school. Students reported a high level of satisfaction with the use of digital technologies in online learning. The developed digital learning innovation shows strong potential to support lifelong learning and can be applied across various subjects to build future-ready skills in a sustainable manner.

GPAAS Learning Management Integrated with Gamification on Agricultural Product Management of Mathayomsuksa 3 students

Nantawan Dontong — 2025-12-24

This research is to develop learning with advanced systematic thinking processes in combination with gamification. Agricultural Product Management of Mathayomsuksa 3 Students The perpose of the research are as follows: 1) To develop learning management with GPAAS process and gamification on agricultural product management of Mathayomsuksa 3 Students, 2) To compare the academic achievement between the learning management method with the GPAAS process with gamification and the normal teaching method on agricultural product management, 3) To develop presentation skills using the learning management method with the GPAAS process and the game of agricultural product management. The sample used in the research of Mathayomsuksa 3 Students, in the Career. The tools used in the research were: 1) GPAAS Integrated Learning Management Plan with GPAAS process and Gamification, 2) Quality Assessment of GPAAS Integrated Learning Management Plan with GPAAS process and Gamification, 3) Communication and Presentation Skills Assessment, 4) Academic Achievement Test on Agricultural Product Management. The results showed that 1) The quality of the GPAAS process and Gamification learning management plan was very good ( = 4.78, SD = 0.22) and effective according to the criteria 2) The achievement of students in the GPAAS learning management method with gamification was statistically significantly higher than the normal teaching method at the level of .05 3) The communication and presentation skills of the students after the GPAAS and gamification learning management were at a very good level ( = 4.48, SD = 0.72).

The Development of Analytical Thinking Skills on Natural Disasters in South America Using the 7-Steps Learning Cycle Instructional Model Combination with Educational Games for Grade 9 Students, Wat Suthiwararam School

Chamnankit Hunheng — 2025-12-24

The purposes of this research were 1) to compare the analytical thinking skills on natural disasters in South America among students before and after instruction using the 7-step learning cycle instructional model combined with educational games, and 2) to study the students’ satisfaction with the instructional management on natural disasters in South America using the 7-step learning cycle model combined with educational games. The sample consisted of 38 students from grade 9 at Wat Suthiwararam School, who were enrolled in the first semester of the 2024 academic year, selected through cluster random sampling. The research instruments included 1) lesson plans utilizing the 7-step learning cycle instructional model on natural disasters in South America, 2) educational games on natural disasters in South America, 3) a 20-item multiple-choice analytical thinking skills test, and 4) a student satisfaction questionnaire on instructional management using the 7-step learning cycle instructional model combined with educational games. Data were analyzed using mean, standard deviation, and t-test statistics (dependent t-test).

The results revealed that 1) students who received instruction through the 7-Steps learning cycle instructional model combined with educational games on natural disasters in South America had significantly higher post-instruction analytical thinking skills than pre-instruction with a statistical significance level of .05; and 2) students’ satisfaction with the instruction using the 7-Steps learning cycle instructional model combined with educational games was at the highest level.

The Development of An Effective Electronic Book for Learning Augmented Reality Technology in Thailand University

Parinya Bannaphesat — 2025-12-24

Augmented reality technology will enhance the learning process with bright three-dimensional images and game elements, activate interaction and participation, and develop spatial thinking. Thanks to augmented reality, students have endless opportunities to learn new things. It is worth noting that the use of electronic textbooks is becoming more popular; however, these are merely digitized copies of traditional paper textbooks, while systems and technologies like augmented reality have been widely used for a long time and continue to gain popularity each year. The development of this project aims to: 1. Develop an effective electronic book for learning augmented reality technology at Thailand University. 2. Compare student achievement before and after using electronic books that incorporate augmented reality, and 3. Assess students' satisfaction with these augmented reality learning books. The sample was random and consisted of 40 Grade 7 students from one classroom at Horwang School. The instruments used in this research: 1) The electronic book for learning with augmented reality technology 2) the evaluation form 3) the student satisfaction form 4) achievement pre-post learning test.

The results indicated that the augmented reality e-book demonstrated good media quality. The research results show that 1. the quality of the development of an effective electronic book for learning augmented reality technology at a Thailand University is at the 82.50/80.10 criteria, and 2. the achievement score of student learning is higher than pre-test scores at the 0.05 level. 3. The students’ satisfaction with the development was at good levels.

A Systematic Review on AI-enhanced Learning in Mathematics Classroom

Watcharaporn Srikhot — 2025-12-24

This research aimed to synthesize and review literature on the application of artificial intelligence in mathematics education. A methodical search was performed on the ERIC database utilizing the keywords “AI Mathematics” or “Mathematics AI,” restricted to publications from 2021 to 2025. From an initial pool of 133 studies, articles were screened, and ultimately five full-text empirical studies were selected for final analysis. The content synthesis revealed that the application of AI in mathematics education serves two main roles: as an intelligent tutoring system to promote personalized learning and as a generative assistant to help teachers design learning activities and content.

The results indicate that AI is effective in improving students' academic performance and helping them have a more positive attitude toward math. Simultaneously, it helps reduce teacher workload and develops their professional skills.

Factors Influencing the Creation of Health and Wellness Tourism Experiences for Generation Y: A Case Study of Ban Chang Thun Community, Trat Province

Yada Jindapairoj — 2025-12-24

The objective of this research is to analyze the relationship between experience design and tourist satisfaction and to investigate the influence of overall satisfaction on the intention to revisit. A quantitative research approach was employed, collecting data from 400 Generation Y tourists through questionnaires. The data was analyzed using descriptive statistics and inferential statistics, including Pearson’s correlation coefficients and multiple regression analyses.

The findings reveal that four experience design factors—emotional experience, authenticity, learning experience, and social experiences significantly influence the satisfaction of Generation Y tourists. In contrast, sensory experience and atmospheric experience were found to have no influence on tourist satisfaction.

Development of Ecotourism Management Indicator Components Aligned with Other Effective Area-Based Conservation Measures (OECMs)

Thamamsak Songka — 2025-12-24

This research aims to synthesize the components of ecotourism management indicators aligned with Other Effective Area-Based Conservation Measures (OECMs). A qualitative documentary research method was employed by collecting and selecting 32 relevant documents, which were analyzed using thematic analysis to identify key indicator issues. The identified indicators were then categorized into components according to the main principles of OECMs.

The results showed that ecotourism management that is in line with OECMs can be broken down into four principles, eleven components, and thirty indicators. These are: (1) the spatial significance of tourism sites (2 components, 5 indicators), (2) sustainable tourism management (3 components, 12 indicators), (3) biodiversity-oriented long-term tourism management (4 components, 10 indicators), and (4) economic and social value (2 components, 3 indicators). The results highlight the crucial role of community and stakeholder participation in effective ecotourism management. The developed indicator components can serve as a foundation for establishing assessment criteria for ecotourism sites toward OECMs recognition. This work contributes to the implementation of the Convention on Biological Diversity (CBD) and the Kunming-Montreal Global Biodiversity Framework, which set the global “30x30 Target” to effectively conserve at least 30% of terrestrial and marine areas by the year 2030.