Suan Sunandha Asian Social Science

Philosophical and Cultural Implications of Artistic Craftsmanship: Promoting Quality of Life and Sustainable Development

Hattapon Amparot — 2025-06-30

This research aims to 1) analyze the philosophical and cultural implications of artistic craftsmanship within the context of Thai society, 2) examine the role of artistic craftsmanship in enhancing quality of life across psychological, cultural, and economic dimensions, and 3) propose development approaches for artistic craftsmanship that align with sustainable development principles and Thailand's Soft Power promotion. The study employed qualitative research methodologies: document analysis and in-depth expert interviews for the first objective, participant observation for the second objective, and policy and case study analysis for the third objective.

Data analysis was conducted within a philosophical framework encompassing four dimensions: Aesthetics, Metaphysics, Ethics, and Epistemology. The findings reveal that artistic craftsmanship profoundly reflects philosophical values across all four dimensions: aesthetic beauty expressing Thai identity through distinctive forms; metaphysical harmony between material objects and spiritual essence; ethical values promoting moral principles through creative processes; and epistemological transmission of knowledge and wisdom across generations. Additionally, artistic craftsmanship enhances quality of life by fostering mindfulness and concentration, preserving cultural identity, and supporting community economic development. The study concludes that development approaches should balance traditional practices with innovation, utilize environmentally friendly materials, and integrate with educational systems and cultural tourism.

Innovative Use of Traditional Cultural Elements: The Practice and Exploration of Personal Artistic Creation

Bo Pang — 2025-06-30

This research focuses on unique ways to incorporate Chinese culture into personal art. This research examines seven current Chinese female oil painters to see how traditional cultural components are incorporated into modern art and how these findings can inform my own work. Chinese female oil painters combine history and modernity in contemporary art, showing unique styles. They use Western techniques and traditional cultural aspects in their work, deepening cultural expression and creating a unique style that blends modernism with indigenous traits. All procedures compare how seven current Chinese female oil painters use traditional cultural components in their works and find ways to incorporate them into personal art for meaningful and new expression. This study examines artistic fusion methods to see how traditional cultural elements can be reinterpreted and revitalized in individual creative practices, creating a unique artistic language that preserves cultural heritage and matches contemporary aesthetics. Apply study findings to personal production and creatively use traditional cultural aspects to create new artistic expressions. Mixed research methods are used in this study. mostly qualitative inquiry, some quantitative analysis. The qualitative research uses literature analysis, case studies, and open coding to reveal how female oil painters use traditional cultural aspects. Quantitative analysis uses descriptive statistics to evaluate and improve artistic innovation methods. By exploring the intrinsic spirit of traditional cultural elements and integrating Western expressive techniques with traditional Chinese artistic components, artists can enrich their visual language, making their works more modern and culturally distinct while increasing audience engagement. Through personal artistic exploration, this research emphasizes cultural consciousness in modern art. It also gives modern Chinese female oil painters a reference method and practical advice for art education, visual communication, and cultural identity study.

German Perspectives on Thai Behavior in Cultural Dimensions

Teerapat Bunyarit — 2025-06-30

The research, titled "German Perspectives on Thai Behavior in Cultural Dimensions," aims to 1) Examine German cultural perspectives on Thai behavioral characteristics, 2) study and compare communication patterns and expression of opinions between Thai and German cultures and 3) Investigate the differences in time management and planning dimensions between Thai and German cultures. This qualitative research employed in-depth interviews using a semi-structured format via online communication platforms such as Line and WhatsApp. Participants were selected through purposive sampling, consisting of two groups: 6 German teachers teaching the German language in Thailand and 5 German nationals married to Thai women. The data were analyzed according to the cultural dimensions’ frameworks.

The research findings reveal that (1) The majority of German teachers working in Thailand have been in the country for less than 3 years, while most German nationals married to Thai partners have lived with their Thai spouses for over 10 years. (2) Thai people's indirect expression of opinions is perceived as potentially leading to misunderstandings and communication avoidance. Nevertheless, the participants understand such communication as part of Thai culture that helps reduce conflict. (3) Thai characteristics that received appreciation include generosity, helpfulness, optimism, peacefulness, and family dedication. (4) Characteristics that Germans view negatively or deem difficult to understand include lack of punctuality, indirect expression of opinions, absence of long-term planning, and certain traditions or social structures such as the emphasis on dowry and respect for elders.

Cultural Adaptation of Thai Women Married to Germans and Residing in the Federal Republic of Germany

Witchanee Suwannasang — 2025-06-30

This research aims to: Study the cultural adaptation of Thai women who are married to Germans and reside in the Federal Republic of Germany. Examine the communication abilities of Thai women married to Germans in a German cultural context while living in the Federal Republic of Germany. The target group consists of 100 Thai women who are married to Germans and reside in Germany. The data collection tool used in this study is a questionnaire divided into three sections: Section 1: General information. Section 2: 20 questions assessing communication abilities within German cultural contexts. Section 3: Information regarding cultural adaptation to German society. The collected data were analyzed using percentage, mean (), and standard deviation (S.D.), categorized by types of cultural adaptation, with the mean converted into percentages.

Research Findings: Out of 100 participants, 43 women (43%) successfully adapted to German culture. Their adaptation level reached Level 4: Full Participation, meaning they fully understood and accepted German culture and were most content living in Germany. Regarding communication abilities under German cultural contexts, the highest-rated skill among Thai women married to Germans was emotional expression, ( = 3.62) classified as a high level of communication ability. The second highest skill was cognitive ability, (= 3.67), categorized as a moderate level of communication ability. The lowest-rated skill was practical communication ability, (= 2.83), also classified as a moderate level of communication ability.

Factors Affecting the Behavior, Decision-Making, and Behavior Intentions in Tourism of Thai Individuals with Hearing Impairment

Jinnapas Dominic — 2025-06-30

The objective of this research is to study the tourism behavior, motivation, decision-making, and behavioral intentions of Thai individuals with hearing impairment. The sample group is 425 Thai individuals with hearing impairments. The data was collected using a questionnaire along with the data analysis through a software package, which was analyzed by descriptive statistics. The data collection was conducted through two methods: online questionnaires and field surveys.

The results revealed that most Thai individuals with hearing impairments travel primarily for recreation and travel with family, friends, and relatives, sometimes they travel alone without a personal assistant. On average, they travel 1-2 times per year, spending 1 night per trip, with an average cost of 2,001 to 3,000 baht. They plan their trips independently and receive tourism information through Facebook. They prefer destinations that are natural attractions, such as the sea, mountains, waterfalls, and national parks. Most people choose to use private vehicles for travel and stay at resorts. Travel during the weekends, on Saturdays and Sundays. Before traveling, study information about tourist attractions. During travel, take photos and videos. After traveling, tourists share and post their experiences on social media by uploading images, videos, and messages that express their feelings. Regarding travel motivation, both the decision-making process and tourism behavior intentions are highly developed. The main problems and obstacles in tourism include communication, inadequate facilities, and the attitudes of service staff towards individuals with hearing impairments. The tourism needs of individuals with hearing impairments are sign language tour guides, informational signs with text, images, and equal service. Therefore, those involved in the tourism industry can use the results of the study as a guideline for improving and developing tourism management for individuals with hearing impairments, ensuring that they have equal opportunities to access tourism.

Factors Influencing the Decision on Destination Choice for Creative Tourism of Thai Tourist in Khon Kaen Province

Jinnapas Dominic — 2025-06-30

This research aims to 1) examine the creative tourism behavior of Thai tourists in Khon Kaen Province; 2) identify the factors influencing their decision to engage in creative tourism in Khon Kaen Province; and 3) analyze the factors affecting their destination choice for creative tourism. A quantitative research methodology was employed, utilizing a survey questionnaire distributed to a sample of 520 Thai tourists (both male and female) visiting creative tourism sites in Khon Kaen Province. Data were analyzed using descriptive statistics and structural equation modeling. An in-depth analysis of the factors influencing destination choice for creative tourism among Thai tourists in Khon Kaen Province revealed that pull factors had the greatest impact on their decision. The most influential aspects were the appeal of new cultural experiences and the uniqueness of creative tourism activities.

Gamification-Based Learning Management to Enhance Learning Achievement in Mathematics on Integers for Grade 7 Students

Yodthaphonchai Khumthanet — 2025-06-30

This research aimed to 1) compare mathematics achievement using the concept of gamification with Grade 7 students; 2) examine the developmental levels of students' learning achievement; and 3) study students' satisfaction with learning management. The sample group consisted of 33 Grade 7 students from HuaiPhuengPittaya School, selected by cluster sampling. The research instruments included lesson plans, an achievement test, and a satisfaction questionnaire. Statistical methods used were percentage, mean, standard deviation, t-test, and relative gain score analysis.

The findings revealed that (1) students' mathematics achievement in the topic of integers significantly improved after learning with the gamification approach at the .05 significance level. (2) Six students (18.18%) demonstrated very high developmental levels, 13 students (39.39%) showed high developmental levels, and 14 students (42.43%) exhibited moderate developmental levels. (3) Overall, students' satisfaction with the learning activities was at the highest level (= 4.51, S.D.= 0.77). When analyzed by item, all items were rated as good or above.

The Effectiveness of English Teacher Development through SSRU Coaching Process

Sasiporn Phongploenpis — 2025-06-30

Teacher training and professional learning communities for English language teachers contribute to driving the development of English language skills for learners. This quasi-experimental research aimed to 1) investigate the effects of SSRU process coaching on the learning management of English language teachers and 2) compare the English reading ability of students whose learning was managed by teachers coached through the SSRU process. The SSRU coaching process comprised Storytelling (S), Self-reflection (S), Resourcefulness (R) and using new pedagogies (U). This research is a quasi-experimental study. The participants were selected through a purposive sampling method and comprised of two groups: 1) students at the kindergarten 3 and grade 1-2 level (N=84) and 2) teachers of English (N=2). Data analysis consists of descriptive statistics, including mean, percentage, and standard deviation, used to analyze data from teacher questionnaires on coaching according to the SSRU process and students' English pronunciation abilities. Additionally, document analysis was used to analyze the effects of coaching according to the SSRU process on teachers' English language learning management.

The results showed that the effectiveness of the SSRU coaching process consisted of (1) teachers being able to apply knowledge and skills to create alternative teaching media for English learning management and (2) English reading ability test scores increasing at all levels, with kindergarten level accounting for 90.35%, primary school level 1 accounting for 88%, and primary school level 2 accounting for 96.43%. This research is useful for the development of managing a professional learning community for English teachers that will lead to students’ higher English learning achievement.

The Development of Mathematical Problem-Solving Ability on Addition, Subtraction, Multiplication, and Division of Fractions for Grade 5 Students Using Open Approach with Mathematical Representation

Waraporn Panmawong — 2025-06-30

This research aims to 1) develop the mathematical problem-solving abilities of Grade 5 students on addition, subtraction, multiplication, and division of fractions using the open approach with mathematical representation, compared to a criterion of 70% and 2) explore the characteristics of mathematical representations using the open approach with mathematical representation. The target group consisted of 22 Grade 5 students from Khambongpittayakom School. The research instruments included lesson plans, a mathematics ability test, a camera, a video recorder, and a post-learning reflection record. Data were analyzed using basic statistical methods, including percentages, means, and standard deviations.

The research findings revealed that (1) The development of Grade 5 students’ ability to solve mathematical problems related to the addition, subtraction, multiplication, and division of fractions through the open approach with mathematical representations resulted in an average score of 73.75%, exceeding the criterion of 70%. (2) Students demonstrated the ability to represent mathematical problems involving fractions as follows: (2.1) For addition and subtraction of fractions, students used rectangular block diagrams to represent the problem given in the question. (2.2) For multiplication and division of fractions, students used circular diagrams to represent the problem given in the question.

The Development of Creative Tourism Potential in Bang Sa Kao Subdistrict, Chanthaburi Province

Prempreeda Tongla — 2025-06-30

This study, the development of creative tourism potential in Bang Sa Kao Subdistrict, Chanthaburi Province. The objectives are 1) to study the components of tourism in Bang Sarakao Subdistrict, Chanthaburi Province; 2) to study the development of the potential of tourism in Bang Sarakao Subdistrict, Chanthaburi Province; 3) to propose guidelines for the development of the marketing potential of creative tourism in Bang Sarakao Subdistrict, Chanthaburi Province; and 4) to propose guidelines for the development of the potential of creative tourism in Bang Sarakao Subdistrict, Chanthaburi. This is a combination of quantitative and qualitative research. conducting interviews and holding focus group meetings with the sample group. Quantitative data from the questionnaires were examined using frequency, percentage, mean, and standard deviation. Content analysis was used to analyze qualitative data.

The research findings revealed that (1) the tourism components of Bang Sakaeo Subdistrict, Chanthaburi Province, are at a high level. The component with the highest potential is the tourist attractions. (2) To development of tourism potential in Bang Sakaeo Subdistrict, Chanthaburi Province, is at the highest level, with the highest tourism potential being in terms of area. (3) Guidelines for developing the marketing potential of creative tourism in Bang Sakaeo Subdistrict, Chanthaburi Province, found that the community should develop products, diversify sales channels, ensure easy accessibility, maintain continuous publicity, create marketing promotion plans, improve service convenience and speed, and train marketing and technology skills. 4) Guidelines for developing the potential of creative tourism in Bang Sakaeo Subdistrict, Chanthaburi Province. The community should focus on presenting the authentic way of life of the local people, emphasizing tourist participation in activities, encouraging the exchange of opinions, highlighting community products, and should be carried out by the community itself according to the four-step management approach for creative tourism, which includes: 1. Development stage 2. Value-add stage 3. Finding differences 4. Creating trends

Behavior, Motivation, and Decision-Makingof Wellness Cannabis Tourists

Wichitchai Tummachat — 2025-06-30

This research aims to 1) study the travel behaviors of wellness cannabis tourists and 2) study tourism motivation that affects the decision to participate in wellness cannabis tourism. This quantitative research used a sample of 400 Thai tourists, travelers, and visitors. Data were collected using a questionnaire, with the sample selected through simple random sampling. Data were analyzed using statistical methods, including percentage, frequency, standard deviation, Independent Samples T-Test, One-Way ANOVA, and Multiple Regression Analysis, with a significance level of 0.05.

The results showed that most tourists were female, aged between 21-25 years, with a bachelor's degree, single, and students with an income of no more than 15,000 THB per month. Most of them resided in the northeastern region of Thailand. Hypothesis testing showed that differences in gender, age, marital status, and occupation resulted in variations in the decision to participate in wellness cannabis tourism, motivations related to physical and mental health, the purchase of cannabis-related products and services, curiosity, and cannabis policies and regulations significantly influenced the decision to participate in wellness cannabis tourism at a 0.05 significance level.

The Development of Design and Creativity Instructional Media Skill Using the Augmented Reality Technology for Students by CIPPA Model

prapaporn munkong — 2025-07-01

This research aimed to 1) study the development of students’ instructional media design skills using Augmented Reality (AR) technology; 2) study the development of students’ instructional media creation skills using AR technology; and 3) design and implement instructional activities to promote the development of these skills by integrating AR technology with the CIPPA Model teaching process. The population consisted of 21 fourth-year undergraduate students from the College of Dramatic Arts, Lopburi, in the first semester of the 2024 academic year, selected by purposive sampling. The research instruments included 1. instructional activity plans, 2. an instructional media design skill assessment form, and 3. an instructional media creation skill assessment form using AR technology. All instruments were validated by experts. Data were analyzed using mean (𝑥̄) and standard deviation (S.D.).

The research results revealed that: (1) the students’ instructional media design skills using AR technology were at the highest level, 𝑥̄= 4.68 (2) the students’ instructional media creation skills using AR technology were also at the highest level, 𝑥̄= 4.71 and (3) the instructional activities designed and implemented by integrating AR technology with the CIPPA Model effectively enhanced students’ skills in instructional media design and creation.