SSRU Graduate Studies Journal

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SSRU Graduate Studies Journal — 2024-06-24

Data Envelopment Analysis (DEA) Analyzing the Technical Efficiency of Fisheries Cooperatives Using the Data Envelopment Analysis (DEA) Model

Tulakarn Chaiyakum — 2024-05-21

The aim of this study is to evaluate the technical efficiency of the four regional fisheries cooperatives, comprising a total of 55 cooperatives distributed across various geographical regions in Thailand. Specifically, the analysis encompasses three cooperatives in the northern region, twelve in the northeastern region, thirty-one in the central region, and ten in the southern region. Financial data from the fiscal year 2022 were employed for examination, focusing on input factors such as operational expenditures, deposit reserves, and equity, as well as output factors such as profitability and membership counts. The findings indicate that fisheries cooperatives in the southern region demonstrate notably higher levels of technical efficiency compared to their counterparts in other regions. This observation is discerned through analyses utilizing both constant returns to scale and variable returns to scale models, resulting in efficiency percentages of 50 and 60, respectively. Conversely, the fisheries cooperatives in the central region had the lowest technical efficiency, with percentages of 32.25 and 38.70 respectively. Furthermore, the study identifies a subgroup of 20 fisheries cooperatives demonstrating efficiency in terms of their size, representing 35.71 percent of the sample group. These findings highlight the potential for enhancing technical efficiency within Thailand's fisheries cooperatives through targeted improvements in input factors.

Influence of Innovation on Repurchase Intention of Beverage and Health Food among Customers in Thailand

Supaporn Prajongjai — 2024-05-21

This research aims 1) to study the level of variables innovation, perceived value, trust and repeat purchase intention of consumers of beverages and healthy food in Thailand. 2) To study the innovation factors, value perception and trust that influences repeat purchase intentions of consumers of beverages and health food in Thailand. to study 1) the level of value perception of innovation variables. Trust and repeat purchase intention of consumers of health drinks and food in Thailand. 2) The factors of innovation and value perception trust that influences consumers' repeat purchase intention and 3) to develop a repeat purchase intention model for consumers of beverages and health food in Thailand. The sample group consists of 280 consumers of healthy beverages and food in Thailand. The research instrument is a questionnaire created by estimating (Rating Scale) 5 levels. The data is analyzed using Structural Equation Modeling: SEM) and to confirm consistency with the results of the quantitative research analysis, the researcher conducts a qualitative research study by selecting a purposive sample to conduct a focus group with 17 key informants. The research results find that the structural equation model is in harmony with the empirical data, with a Chi-square () =111.790, df = 58, CMIN/DF (/df) = 1.927, GFI =.962, CFI =.987, AGFI =.932, NFI =.973, and RMSEA =.048. The results of the analysis passed the standard criteria, so it can be concluded that the level of innovation variables perception of value Trust has a positive influence on the repeat purchase intentions of consumers of beverages and health food in Thailand. Entrepreneurs can use innovation factors plus product development adjustments to improve business performance in an era of rapidly changing society. As well as strategically changing consumer consumption patterns to help create value for customers and the organization.

Keywords

Innovativeness, Repurchase intention, Perceive value, Trust, Beverage and Health Food

Implementation of the Internal Quality Assurance System of Educational Institutions under the Office of Nakhon Nayok Primary Educational Service Area

Thananiwat Saiboon — 2024-05-21

The objectives of this research were to: 1) investigate the operational status of the internal quality assurance system in educational institutions under the Nakhon Nayok Primary Education Area Office; and 2) compare the performance of this system across educational institutions, categorized by gender, educational qualification, and work experience of the staff. The research adopts a quantitative approach, with a sample comprising 285 teacher civil servants affiliated with the Nakhon Nayok Primary Education Area Office. The sample size was determined using Cohen's table and a proportional stratified sampling method was employed for accurate sampling. Research instruments included questionnaires, and statistical analysis involved measures such as mean, standard deviation, t-tests, and one-way ANOVA. The research findings found that 1) the overall operational status of the internal quality assurance system in educational institutions under the Nakhon Nayok Primary Education Area Office was at its highest level, and 2) there were no significant differences in the perceptions of teacher civil servants regarding the operational status of the internal quality assurance system when categorized by gender, educational qualification, and work experience.

The Role of Administrators In Promoting Technology Use in Schools Under The Secondary Educational Service Area Office Bangkok 1

Supaporn Laosue — 2024-05-21

The objectives of this research were to: 1) investigate the role of administrators in promoting technology use in schools based on the opinions of teachers affiliated with the Secondary Educational Service Area Office Bangkok 1; and 2) compare the roles of administrators in promoting technology use in schools according to the perceptions of teachers, categorized by educational level, position, and school size. The sample group consisted of teachers teaching in schools under the Secondary Educational Service Area Office Bangkok 1 during the academic year 2566. The study employed stratified random sampling and determined the sample size using Cochran's formula, resulting in a total sample size of 357 individuals. The research utilized a questionnaire with a proportional scale of 5 levels, with an IOC value ranging from 0.80 to 1.00 and a confidence level of 0.977. Statistical analysis of the data included frequency distribution, percentages, means, standard deviations, t-tests, and One-way ANOVA. The research finding found that: 1) Teachers generally expressed positive opinions regarding the roles of school administrators in promoting technology use in schools under the Secondary Educational Service Area Office Bangkok 1, with overall and specific aspects ranked from highest to lowest as follows: instructional management ( = 4.34), infrastructure ( = 4.30), internal school management ( = 4.29), and staff promotion and development ( = 4.29); and 2) Teachers’ perceptions of the administrators’ role in promoting technology use in schools under the Secondary Educational Service Area Office Bangkok 1, did not significantly differ, both overall and across individual aspects, when classified by position and school size. However, significant differences were observed in both overall perceptions and individual aspects when classified by education level, at the .05 significance level.

Situational Leadership of School Administrators under Bangkok Metropolitan Administration

Chananchida Chumnoi — 2024-05-21

This survey-based research aims to investigate and compare teachers' perceptions of situational leadership among school administrators under the Bangkok Metropolitan Administration. The study categorizes respondents based on their educational qualifications, work experience, and the size of their respective schools. The research sample comprised 370 teacher civil servants affiliated with schools under the Bangkok Metropolitan Administration during the academic year 2566. Data were collected using a 5-point Likert scale questionnaire, with a reliability coefficient of 0.95. In the data analysis, various statistical methods were employed, encompassing frequency distribution, percentage calculation, determination of mean values, computation of standard deviation, utilization of the t-test, application of one-way ANOVA for variance analysis, and conducting pairwise comparisons of means. Furthermore, Scheffe’s post hoc comparison method was employed to delve deeper into the analysis. The research findings revealed that: 1) teachers' opinions regarding situational leadership of school administrators under the Bangkok Metropolitan Administration were consistently high both overall and in each specific aspect; 2) civil servants with varying educational qualifications and work experiences hold similar opinions on situational leadership of school administrators under the Bangkok Metropolitan Administration, both overall and in each specific aspect. Regarding teacher civil servants employed in educational institutions of different sizes, their opinions on the situational leadership of school administrators under the Bangkok Metropolitan Administration significantly vary at the .05 level. Upon examining each specific aspect, it was observed that leaders who provide directives, leaders who promote ideas, and leaders who delegate tasks exhibit statistically significant differences at the .05 level.

Factors Influencing the Acceptance and Utilization of Information Technology Supporting Customer Service by Loan Officers at Government Housing Bank

Soraya Malamas — 2024-05-21

This study aims to investigate the factors influencing the acceptance and utilization of information technology supporting customer service among loan officers at the Government Housing Bank and to provide insights that could serve as guidelines for the development of technology used to support the bank's operations. The research adopts a survey research approach, with data collected from 278 respondents through questionnaires. The collected data were then processed using statistical software for analysis. The findings of the demographic analysis indicated a significant difference in the average acceptance and usage of the Marketing Compute system between genders. Specifically, males demonstrated a higher level of acceptance and usage of the Marketing Compute system compared to females. Motivational factors associated with recognizing work achievements, a sense of job responsibility, the internal organizational environment, perceived benefits, and ease of system use were identified as having a positive influence on the acceptance and utilization of the Marketing Compute system.

The Guidelines for Development of Transformational Leadership of School Administrators under the Office of Learning Encouragement, Bangkok

Thippawan Thammawong — 2024-06-24

The objectives of this research were to: 1) study the current situation and desired state of transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok, 2)explore the necessary requirements for transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok, and 3) examine the guidelines for development of transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok. The research was divided into two phases: Phase 1 involves studying the current situation and desired state of transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok. The research sample consisted of school administrators, teachers, and staff members associated with the Office of Learning Encouragement, Bangkok, during the academic year 2023, totaling 238 individuals. The sample size was determined using Yamane's formula and stratified random sampling method from six school zones. Research tools included questionnaires with a five-point Likert scale and statistical analyses such as frequency, percentage, standard deviation, and modified PNI. Phase 2 of the study involves identifying guidelines for developing transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok. Data were collected through semi-structured interviews with five school directors affiliated with the Office of Learning Encouragement, Bangkok, selected through purposive selection. Content analysis was employed for data analysis. The research findings indicate that: 1) overall, the current situation and desired state of transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok, were rated as high and the highest level, respectively. 2) the necessary requirements for transformational leadership among school administrators in the Office of Learning Encouragement, Bangkok, include: (1) inspiring motivation, (2) stimulating intellect, (3) considering individuality, and (4) possessing influential charisma; and 3) the guidelines for developing transformational leadership of school administrators under the Office of Learning Encouragement, Bangkok, consist of four aspects: (1) inspiring motivation; (2) stimulating intellect; (3) considering individuality; and (4) possessing influential charisma.

A Study of Motivation, Job Satisfaction and Teamwork Affecting Coffee Shop Quality of Working Life of Employees in Nakhon Pathom Area

Rungaroon Klamsri — 2024-06-24

The objectives of this research were to: 1) investigate the influence of motivation factors on the quality of working life of employees in a coffee shop in the Nakhon Pathom area; 2) examine the impact of job satisfaction factors on the quality of working life of employees in a coffee shop in the Nakhon Pathom area; 3) explore the influence of teamwork factors on the quality of working life of employees in a coffee shop in the Nakhon Pathom area. The research sample consisted of 200 employees from a coffee shop located in the Nakhon Pathom area, selecting using accidental sampling methods. Data collection was facilitated through a questionnaire distributed via Google Form. Statistical analysis techniques, including descriptive statistics such as percentages, means, and standard deviations, as well as inferential statistics such as multiple regression analysis, were employed. The research findings found that 1) motivation factor had an impact of 80.4 in terms of expectancy, instrumentality, and work attitude, which had a statistically significant effect on the quality of working life at the level of 0.05; 2) work satisfaction had an impact of 77.8 in terms of the nature of the job and salary and benefits, which had a statistically significant effect on the quality of working life at the level of 0.05; and 3) teamwork factors had an impact of 76.1 in terms of workplace environment and problem-solving, which had a statistically significant effect on the quality of working life of employees in coffee shops in the Nakhon Pathom area at the level of 0.05.