The Golden Teak : Humanity and Social Science Journal

The Golden Teak : Humanity and Social Science Journal (GTHJ.) Vol.32 No.4 October-December 2026

Research and Development Institute Kamphaeng Phet Rajabhat University — 2026-08-25

The Revitalization Process of the Yok Khan Mak Pathom Tradition and the Preservation of Cultural Heritage in Khlong Dan Community

Korrakot Chamnian — 2026-08-25

This research aimed to (1) examine the historical background and ritual procedures of the Yok Khan Mak Pathom Tradition in Khlong Dan Community, located in Nakhon Si Thammarat Province and Songkhla Province; (2) develop a process for revitalizing the Yok Khan Mak Pathom Tradition through community activities; and (3) evaluate the activities and propose guidelines for preserving and continuing the tradition. This study employed a mixed-methods research design. In the qualitative phase, data were collected through interviews with five community scholars and focus group discussions with 20 community leaders and community representatives, selected through purposive sampling. In the quantitative phase, data were gathered from 10 respondents, consisting of media experts and tourist representatives who participated in the activities, using both closed-ended and open-ended questionnaires. Participants were selected through purposive sampling. Qualitative data were analyzed using coding analysis, while quantitative data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The findings revealed that (1) the Yok Khan Mak Pathom Tradition is a reenactment of a traditional wedding ceremony closely associated with Buddhism and functions as a fundraising activity for temples. In this ritual, the temple symbolically serves as both the wedding venue and the bride’s house. (2) the community-based revitalization process consisted of four stages: 1) collaborative discussions among researchers, community members, the abbot of Khlong Dan Temple, community scholars, and community leaders; 2) expanding participation through community communication and collaborative planning; 3) obtaining support from local organizations, including the Khlong Dan Temple committee, local administrative organizations, and community representatives from both provinces; and 4) communicating from within the community to external audiences to enhance awareness and participation; and (3) respondents expressed a high level of overall satisfaction with the activities (Mean = 3.95). The guidelines for sustaining this tradition include fostering community awareness, strengthening collaboration with local administrative organizations and related agencies, and developing educational media materials to provide knowledge about the tradition.

The Learning by using Experimental Worksheets Techniques Affecting to Academic Achievements in the Course of Electrical Circuits 1 for the 1st year Diploma Vocational Certificate Students in the Field of Electrician Kamphaengphet Technical College

Nathdanai Rueankham — 2026-08-25

This research is an experimental research. The objectives are pesent to 1) Assess the quality of the experimental worksheets in the course of electrical circuits 1 of students at the 1st year diploma vocational certificate in the field of electrician kamphaengphet technical college, 2) Evaluate the efficiency of the experimental worksheets in the course of electrical circuits 1 of students at the 1st year diploma vocational certificate in the field of electrician kamphaengphet technical college, 3) compare the academic achievement between the experimental group and the control group who learned by using the experimental worksheet techniques in the course of electrical circuits 1 of students at the 1st year diploma vocational certificate in the field of electrician kamphaengphet technical college, and 4) Assess students satisfaction with learning by using the experimental worksheet techniques in the course of electrical circuits 1 of students at the 1st year diploma vocational certificate in the field of electrician kamphaengphet technical college. This study applied the principles of instructional design based on the ADDIE model, which consists of five steps: analysis, design, development, implementation and evaluation as the main concept in developing innovations. The sample group used in the research was 1st year diploma vocational certificate in the field of electrician kamphaengphet technical college, who registered for the subject Electrical Circuit 1 in the second semester of the academic year 2023, consisting of 2 groups, divided into an experimental group of 20 people and a control group of 20 people. The researcher used the cluster random sampling method by drawing lots to select the experimental and control groups, using the student group as the random unit, The experimental group was taught by the researcher. The research results found that : 1) The quality of the experimental worksheets for teaching Electrical Circuit 1, as assessed by experts, was at the highest vel level overall (=4.55, S.D.=0.52) and The evaluation of the experimental worksheets based on teacher opinions, as published in academic works, indicated a high overall quality level (=4.46, S.D.=0.46). 2) The efficiency of the teaching worksheets for Electrical Circuit 1, designed for both learning and practice, resulted in an average score of 82.60/84.25 percent, excecceding the set criterion of 80/80 percent. 3) The experimental group of students who learned using the experimental worksheet technique in Electrical Circuit 1 es achieved significantly higher academic scores than the control group, who were taught using traditional methods at .05. 4) Students who used the experimental worksheet technique in Electrical Circuit I reported the highest level of overall satisfaction (=4.58, S.D.=0.50).

Development of STEM-Based Science Learning Integrated with Local Wisdom (Lampang Rice Crackers) to Enhance Creative Thinking of Grade 6 Students

Duangjan Kaewkongpan — 2026-08-25

This research is a developmental aimed: 1) develop a science learning management model based on the STEM education concept integrated with local wisdom; 2) investigate students' creative thinking; and 3) study student satisfaction. The sample consisted of 18 sixth-grade students selected through purposive sampling. The research instruments included: 1) STEM-based learning management plans integrated with local wisdom, comprising activities on "rice cracker shape design" and "the shapes and puffing of rice crackers"; 2) a creative thinking assessment; and 3) a satisfaction evaluation form. The research results revealed that: (1) the STEM-based model science learning management integrated with local wisdom for grade 6 students consisted of two main activities: activity 1 (shape design) and activity 2 (the shapes and expansion of rice crackers); (2) after participating in the learning activities, the students' overall creative thinking was at a good level (Mean = 2.38, S.D. = 0.34); and (3) the students' overall satisfaction with the learning management was at a high level (Mean = 4.08, S.D. = 0.16).

Strategies for Promoting Public Participation Affecting Local Development of Local Administrative Organizations in Phichit Province

Pacharadanai Watcharathanapattada — 2026-08-25

This research aimed to (1) examine the levels of strategies for promoting public participation and local development, (2) compare strategies for promoting public participation affecting local development classified by personal factors, and (3) analyze the relationship between strategies for promoting public participation and local development of local administrative organizations in Phichit Province. The sample consisted of 400 eligible voters of local administrative organizations in Phichit Province during 2024-2025, selected through proportional accidental sampling. The research instrument was a questionnaire that was validated by experts, with an Index of Item-Objective Congruence (IOC) of .84 and an overall reliability coefficient of .812. Data were analyzed using mean, standard deviation, t-test, one-way analysis of variance, and Pearson’s correlation coefficient. The findings revealed that: 1) the overall levels of strategies for promoting public participation and local development were high; 2) differences in strategies for promoting public participation were found among respondents of different age groups; and 3) strategies for promoting public participation were positively correlated with local development of local administrative organizations in Phichit Province, both overall and by dimension, at the .01 level of statistical significance, with a high correlation coefficient (r = .77). These results indicate that greater emphasis on strategies for promoting public participation by local administrative organizations leads to higher levels of local development, supporting the second research hypothesis.

The Influence of Marketing Mix on Honey Purchasing Decisions Among Consumers in Chiang Mai Province

Ladda Pinta — 2026-08-25

This research aimed to 1) examine honey purchasing behavior among consumers in Chiang Mai Province and 2) investigate the influence of marketing mix factors on honey purchasing decisions. A sample of 400 respondents was selected through quota sampling. Data were collected via questionnaires and analyzed using descriptive statistics, ANOVA, and multiple regression. Results showed that product (β = .282, p < .001), distribution channel (β =. 250, p < .001), and promotion (β = .168, p = .001) positively influenced purchasing decisions, while price showed no significant relationship. The model explained 42.3% of variance (R² =.423, Adjusted R² = .417, F = 72.45, p < .001). These findings highlight that consumers prioritize product quality, accessibility, and promotional activities over price. Practically, entrepreneurs should maintain quality standards, develop compelling brand narratives, expand both offline and online channels, and design health- oriented promotional campaigns.

Sentua: Knowledge and Folklore Leading to the Creation of a Performance Series for the Conservation and Continuation of the Thai Song Dam (Lao Song) Culture

Wathanyu Khlib-ngoen — 2026-08-25

The main objectives of this research were: (1) to study and collect folklore knowledge, traditions, and rituals of Sentua among the Thai Song Dam community; and (2) to create a performance based on Sentua to preserve and transmit Thai Song Dam cultural heritage. The participants included one ritual specialist or practitioner of Sentua and four community leaders, The qualitative research approach was adopted. Hence, the qualitative methods employed were in-depth interviews and focus group discussions. The thematic analysis method was used to analyze and synthesize the data collected from the fieldwork. The quantitative research approach data were analyzed using percentage, mean, standard deviation (S.D.), and content analysis. The findings revealed that: (1) knowledge of Sentua consisted of three main aspects: beliefs concerning the ritual, ritual components, and ritual procedures; and (2) the created performance entitled “The Charm of Thai Song Dam Sentua Culture” The performance was found to effectively transmit folklore knowledge through artistic creation, thereby contributing to the effort to preserve and transmit Thai Song Dam cultural heritage.

A Comparative Study of Grammatical Competence and Perceptions of Grammar Learning between First-Year and Fourth-Year English Major Students at a Thai Public University

Chukiat Chanthawee — 2026-08-25

This research aimed to compare the grammatical competence of 41 first-year and 43 fourth-year English major students from a public university in the northern part of Thailand, and to explore students' perceptions of grammar and its role in learning English. Participants completed a two-part grammar test measuring (1) grammatical production and (2) grammatical recognition. Quantitative analysis revealed that fourth-year students scored significantly higher than first-year students on grammar production (t = -8.41, p < .000), grammar recognition (t = -8.74, p < .000), and total test scores (t = -10.14, p < .000), indicating that learning experience and consistent language practice facilitate grammatical development. Qualitative findings from interviews with eight participants (four from each year, selected from the original sample) showed that fourth-year students viewed grammar as an essential tool for effective communication and accurate writing, whereas first-year students still perceived grammar as a set of rules to memorize, often relying on guessing—particularly in error identification tasks. Both groups agreed that grammar instruction should emphasize practical use in communicative contexts rather than rote memorization. These findings support curricular shifts toward communicative grammar instruction from the first year of study.

Development of an IT-Based Manual for Program-Level Internal Quality Assurance Management Based on AUN-QA Criteria: A Participatory Approach for Rajabhat Universities

Theesit Krataithong — 2026-08-25

The purposes of this research were to 1) synthesize a model for the application of information technology in program-level internal quality assurance management based on the AUN-QA criteria utilizing a participatory approach for Rajabhat Universities; 2) develop a manual for this technological application; and 3) examine the implementation results of the developed manual. The target groups comprised 9 experts who evaluated the manual's suitability, and 30 faculty members responsible for the programs who participated in the implementation trial. The research instruments utilized were a suitability assessment form and a satisfaction questionnaire. Data were analyzed using mean and standard deviation. The development phase yielded an operational manual encompassing the processes of recording, reporting, and analyzing data across 53 indicators via an online platform. The expert evaluation revealed that the manual's suitability was at the highest level. Furthermore, the implementation trial indicated that the practitioners' satisfaction and their perceived effectiveness of the manual were at the highest level, particularly regarding user convenience, systematic evidence retention, and alignment with actual operational practices.

Development of a General Education Course Management System Manual For Rajabhat University

Phrommate Verapan — 2026-08-25

This research aimed to 1) synthesize a management model for general education courses at Rajabhat Universities and 2) develop a corresponding management manual. The target group consisted of nine experts. Statistical analysis employed mean and standard deviation. The results indicated that: 1) The participatory management model for general education courses comprised three components: (1) general education policy, (2) participatory management, and (3) key performance indicators. Experts evaluated the model's suitability at the highest level ( = 4.69, S.D. = 0.46). 2) The management manual for general education courses in Rajabhat Universities integrates the KPRU MOOC system as a key mechanism for academic management and for promoting personnel engagement. The implementation process follows a four-stage management cycle consisting of Planning, Action, Observation, and Reflection. The manual consisted of two units: Unit 1 covered the participatory management model, and Unit 2 covered the utilization of the KPRU MOOC system. Experts assessed the manual’s suitability at the highest level ( = 4.69, S.D. = 0.46).

An Empirical Study on the Influencing Factors of Teaching Ability Gap among Young Teachers in Private Undergraduate Universities in Guangxi

Huang Dandan — 2026-08-25

This study investigates the disparities in teaching ability among young teachers at private undergraduate institutions in Guangxi and their influencing factors. Using a stratified sampling method, 326 young teachers from three private universities were selected as subjects, and data were collected through a structured questionnaire comprising 7 competency dimensions and 31 items. Descriptive statistics, reliability and validity tests, normality checks, and paired-sample t-tests were conducted using SPSS 26.0. The results revealed significant differences across all seven teaching ability dimensions (p < 0.001), with the largest gap observed in the ability to adjust teaching strategies based on formative assessment (mean difference = −1.004) and the smallest in student privacy protection competence (mean difference = −0.558). Overall, young teachers demonstrate above-average teaching ability but exhibit notable deficiencies in professional initiative and innovative teaching approaches. This study provides empirical evidence for enhancing teaching ability among young educators, enriches the application of teacher professional development theories in private higher education, and supports policy formulation and educational management optimization.

A Needs Assessment of Research Competence among Foreign Language Lecturers at Guangxi University of Foreign Languages

Li Yangyang — 2026-08-25

Research competence is an important foundation for university lecturers’ professional development and research capacity building in higher education. However, empirical evidence on the specific dimensions and developmental priorities of foreign language lecturers’ research competence remains limited, especially in specific institutional contexts. This study aimed to examine the current and desirable levels of research competence among foreign language lecturers at Guangxi University of Foreign Languages and to identify priority areas for improvement. A census survey was conducted with 202 foreign language lecturers. The research instrument was a questionnaire on research competence, and the data were analyzed using descriptive statistics and the modified Priority Needs Index (PNImodified). The findings showed that lecturers’ current research competence was at a moderate level across all dimensions, whereas the desirable level was high. Development needs were found across all dimensions, while skills in Reviewing the State of Research (PNI_modified = 0.18), communication skills (PNI_modified = 0.16), and methodological skills (PNI_modified = 0.15) emerged as relatively higher priorities. Based on these findings, this study proposes competence enhancement strategies grounded in the Socialization, Externalization, Combination, and Internalization (SECI) knowledge creation model, emphasizing the sharing of experiences within research communities, the externalization and integration of research knowledge, and the continuous reflection and internalization of knowledge through research practice.

Inclusive Education Competency Among Preschool Teachers: An Empirical Study of the Mediating Role of Self-Development

Yang Jie — 2026-08-25

Inclusive education has become a priority in early childhood education systems, as preschool classrooms have become increasingly diverse. Teachers are expected to demonstrate strong competencies in inclusive education. While previous research has emphasized the importance of teachers' inclusive education disposition and knowledge, empirical studies have not fully explored the mediating mechanisms through which these factors influence competency development. This study uses survey data from 770 in-service preschool teachers across 16 districts in Shanghai, China. This study examined the mediating role of self-development in the relationships among inclusive education disposition, knowledge, and competency. Structural equation modeling was employed to analyze direct and indirect effects. The results showed that inclusive education disposition and knowledge significantly predicted inclusive education competency, although their direct effects were relatively small (β = 0.084 and β = 0.180, respectively). More importantly, self-development, comprising self-planning, autonomous learning, and reflective practice, had the strongest effect on competency (β = 0.684) and significantly mediated these relationships, with indirect effects of β = 0.289 and β = 0.312, respectively. These findings highlight the importance of fostering continuous professional learning and reflective engagement among teachers to enhance the effectiveness of inclusive education. The study offers practical insights for teacher education programs and professional development initiatives, particularly in urban contexts, and may inform other developing education systems seeking to strengthen early childhood education through teacher competency development.

Social Integration Ability Gaps and Influencing Factors Among Needy Students in Guangxi Higher Vocational Colleges: An Empirical Study

Zeng Yangyang — 2026-08-25

To address the social integration challenges faced by needy students in higher vocational colleges in Guangxi, this study selected 381 needy students, 110 lecturing teachers, 12 specialized teachers, and 4 enterprises human resources managers from four higher vocational colleges as research participants. Through stratified sampling and purposive sampling, data were collected via semi-structured questionnaires and interview guides, followed by quantitative and qualitative analysis. The results showed that the group exhibited significant gaps in all seven dimensions of social integration ability (p < 0.001), with the largest gap observed in economic integration ability (student self-assessment gap: -0.44) and the smallest in interpersonal communication ability (student self-assessment gap: -0.24). Teachers' evaluations highlighted far more marked deficiencies in these abilities. This study deepens empirical analysis of social integration abilities among this group, expands the application of social integration ability theory in vocational education, provides targeted empirical support for policy formulation and educational interventions, and lays the foundation for the construction of ability enhancement models and the optimization of higher vocational education management effectiveness.

Online Marketing Mix Factors influencing Second-handed Clothing Purchases via Live Streaming in Chonburi Province

Chavana Angkanurakbu — 2026-08-25

This research aimed to examine the relationship between the online marketing mix and consumers' decision-making regarding the purchase of second-hand clothing through live-streaming platforms in Chonburi Province. The study employed a quantitative research approach with a sample of 415 respondents. A questionnaire was used as the research instrument. The statistical methods applied for data analysis included percentage, mean, standard deviation, t-test, one-way analysis of variance (ANOVA), and Pearson’s correlation coefficient. The findings revealed that the majority of respondents were female, aged between 20 and 30 years, held a bachelor’s degree, were students, and had an average monthly income of less than 15,000 baht. Most respondents resided in Chonburi Province and used online media for an average of 9-12 hours per day. They typically spent 16-30 minutes per session online and were most active between 6:01 p.m. and 9:00 p.m. Most respondents (412 individuals) had purchased clothing online, primarily through Facebook, and spent less than 500 baht per transaction. Furthermore, the results indicated that the online marketing mix was significantly related to consumers’ decision-making in purchasing second-hand clothing through live streaming in Chonburi Province. Among the dimensions of the online marketing mix, Product and Promotion received the highest mean scores (3.42), followed by Place (3.41), Personalization (3.40), Price (3.34), and Privacy (3.27). The analysis also showed that personal factors, including age, educational level, occupation, income, and place of residence, had significantly different effects on perceptions of the online marketing mix in purchasing second-hand clothing through live streaming. However, gender did not have a statistically significant effect on perceptions of the online marketing mix, at the 0.05 significance level. In addition, the online marketing mix demonstrated a moderate to high positive relationship with consumers’ purchasing decisions for second-hand clothing through live streaming, with a correlation coefficient (r) of 0.667.

Innovative Leadership of School Administrators Affecting the Professional Learning Community of Schools Under Phetchabun Primary Educational Service Area Office 1

Suphot Photchana — 2026-08-25

The objectives of this research were to examine (1) the level of innovative leadership among school administrators under the Phetchabun Primary Educational Service Area Office 1; (2) the level of professional learning communities in schools; (3) the relationship between the innovative leadership of school administrators and the professional learning communities of schools; and (4) the influence of innovative leadership of school administrators on the professional learning communities of schools. The research employed a correlational design. The population consisted of 1,126 teachers under the Phetchabun Primary Educational Service Area Office 1 during the 2025 academic year. A sample of 291 teachers was determined using the Krejcie and Morgan table and selected through stratified random sampling based on school size. The research instrument was a questionnaire on innovative leadership and professional learning communities, with reliability coefficients of .97 and .95, respectively. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson’s product-moment correlation coefficient, and simple linear regression analysis. The results indicated that (1) the innovative leadership of school administrators, both overall and in each aspect, was at a high level. Ranked from highest to lowest, the aspects were: Creating an Innovative Organizational Atmosphere, Teamwork and Participation for an Innovative Organization, Innovative Vision, Risk-taking for Innovation, and Innovative Creativity. (2) The professional learning communities of schools, both overall and in each aspect, were at a high level. Ranked from highest to lowest, the aspects were: Caring Community, Collaborative Teamwork, Shared Vision, Shared Leadership, Supportive Structures, and Personal Learning and Development. (3) The relationship between the innovative leadership of school administrators and the professional learning communities of schools under the Phetchabun Primary Educational Service Area Office 1 was positive at a relatively high level, with a statistical significance at .01 and a correlation coefficient of .746. (4) The innovative leadership of school administrators significantly affected the professional learning communities of schools under the Phetchabun Primary Educational Service Area Office 1 at a statistical significance level of .01, with a predictive power (R²) of .554.

Marketing Mix and Brand Equity Influencing the Purchase Decision of Honda Motorcycle in Mueang District, Songkhla Province

Kanokporn Promthip — 2026-08-25

This study aimed to examine the marketing mix and brand equity factors influencing the purchase decisions of Honda motorcycles among consumers in Mueang District, Songkhla Province. Data were collected through questionnaires from 400 consumers who had previously purchased Honda motorcycles, selected using purposive sampling. The research instrument consisted of multiple-choice questions and a five-point Likert scale. The data were analyzed using percentages, means, standard deviations, and multiple regression analysis. The results indicated that marketing mix factors had a positive and statistically significant effect on purchase decisions at the 0.05 level, with distribution channels, sales promotion, product, and price ranked in descending order according to their regression coefficients. Likewise, brand equity factors were found to positively influence purchase decisions at the 0.05 level of statistical significance, with perceived quality exerting the strongest effect, followed by brand association, brand loyalty, and brand awareness. The findings suggest that effective marketing strategies and strong brand equity play a crucial role in enhancing consumer confidence and driving purchase decisions.

A Study of the Effects of Learning Management Using the SQ3R Technique on English Reading Comprehension Ability of Grade 11 Students at Naresuan University Secondary Demonstration School

Kanokphorn Naksuk — 2026-08-25

This research aimed to investigate the effects of instructional management using the SQ3R technique on Grade 11 students’ English reading comprehension ability before and after the instruction, and examine students’ satisfaction with the instructional approach using the SQ3R technique. The sample consisted of 37 Grade 11 students from Naresuan University Secondary Demonstration School in the second semester of the academic year 2025, selected using purposive sampling. The research instruments included three lesson plans based on the SQ3R technique, totaling 6 instructional hours, a 25-item English reading comprehension test constructed as a partially parallel test with anchor items, administered as both a pre-test and post-test, and a student satisfaction questionnaire regarding instructional management. The data were analyzed using mean, standard deviation, percentage, and the Dependent Samples t-test. The results revealed that the students’ English reading comprehension ability after learning through the SQ3R technique was significantly higher than before learning at the .05 level. The students’ overall satisfaction with the instructional management using the SQ3R technique was at the highest level.