The Golden Teak : Humanity and Social Science Journal

The Golden Teak : Humanity and Social Science Journal (GTHJ.)

Research and Development Institute Kamphaeng Phet Rajabhat University — 2025-03-31

Factors Affecting Generation Z Conspicuous Consumption in Bangkok and Metropolitan Area

Jaruporn Tangpattanakit — 2025-03-31

The primary goal of this research was to identify: What influences the conspicuous purchasing habits of millennials in the Greater Bangkok Area and Thailand? The online questionnaires used in the study were survey-based. Furthermore, for the purpose of determining the target demographic, Generation Z consumers were surveyed via convenience sampling. and selective selection from a 347-person sample. Following data collection from the questionnaire, inferential statistics were employed for analysis. Multiple linear regression, the Pearson correlation coefficient, and mediator variable testing all contributed to the outcome. The findings revealed that narcissism, self-esteem, social comparison, and self-identification all had an influence on conspicuous consumption, with approval seeking acting as a statistically significant mediator. Goods and services have the power to elevate customers' social status. As well as attracting customers to pay attention and support the product, including the ability to generate value, image, and self-identification, as well as influencing the choice to purchase that brand and maybe even brand loyalty.

Internal Communication with in the Thailand Women's National Football Team

Nattapong Sampahangsit — 2025-03-31

This qualitative research aimed to study internal communication within the Thailand National Women's Football Team. The objectives were to analyze: 1) communication patterns, 2) communication methods, and 3) communication content. Data were collected through in-depth interviews and focus group discussions with purposively selected key informants, comprising one head coach, three assistant coaches, and eleven athletes from the gold medal-winning team at the 2019 SEA Games, totaling 15 participants. Data were analyzed using content analysis. The findings revealed that (1) Communication patterns consisted of intrapersonal communication, interpersonal communication, and group communication, which varied according to competition phases. Pre-competition communication focused on establishing team strategies and goals to create mutual understanding. During competition, emphasis was placed on concise and clear communication to address time-limited and constantly changing competitive situations. Post-competition communication centered on performance evaluation and game analysis for team development. (2) Communication methods employed both verbal communication through speech and non-verbal communication through mutually understood gestures. These methods were adapted according to situations, contexts, and limitations during different phases. (3) Communication content during pre-competition phase emphasized conveying team philosophy and playing techniques. During competition, it focused on specific instructions and player motivation. Post-competition communication concentrated on evaluation and collective learning among team members.

A Study of Learning Management and Characteristics of Science Teachers under the Lampang Primary Educational Service Area Office

Duangjan Kaewkongpan — 2025-03-31

The purposes of this research were to 1) study the learning management of science teachers under the Lampang primary educational service area office, and 2) study the characteristics of science teachers under the Lampang primary educational service area office. The research participants consisted of science teachers under the Lampang primary educational service area, totaling 57 individuals, selected through purposive sampling.To gather data, the following tools were used:1) a questionnaire about opinions on science learning management behaviors, 2) a competency-based science teacher characteristics questionnaire, and 3) a field record form of participation in research activities. Data analysis used by mean, standard deviation, The research findings revealed that 1) science learning management of teachers under the Lampang primary educational service area, region 1 and region 2 were in the high level, and region 3 was in a highest level, and 2) The characteristics of science teachers under Lampang primary educational service area in all 3 region that emphasize the competency of science teachers was in a high level.

The Process of Creative Development of Salted Eggs with Mineral water from Mae Kasa to Enhance Product Value and Increase Income for the Ban Kokkoh Agricultural Housewife Community Enterprise Group, Mae Kasa Sub-district, Mae Sot District, Tak Province

Punsaporn Cruawong — 2025-03-31

This research aims as follows: 1) To study and analyze basic data of the product development from salted eggs with mineral water of the Ban Kokkoh Agricultural Housewife Community Enterprise Group. 2) To increase the variety of salted eggs with mineral water product development from Ban Kokkoh Agricultural Housewife Community Enterprise Group. 3) To increase income form salted eggs with mineral water product of the the Ban Kokkoh Agricultural Housewife Community Enterprise Group. The target group were the member of Ban Kokkoh Agricultural Housewife Community Enterprise Group 19 people and 400 consumers. The research method used in-depth interviews and questionnaires. The research results found that the consumer’s opinion for the quality and characteristics of the products, average score is 4.41, 88.22 percent. For the marketing and Selling products, average score is 4.38, 87.67 percent. For the number of times consumers purchased products per month, average score is 4.48, 89.65 percent. And for the purpose of consumers’ purchase of salted egg products, average score is 4.29, 85.86 percent. the Ban Kokkoh Agricultural Housewife Community Enterprise Group need to develop variety products from salted eggs with mineral water. Therefore, the research team created a questionnaire for the community enterprise group to select the product. Therefore, the product to be developed was selected, which is the mineral water salted egg mooncake product, and also includes increasing income from selling the salted egg mooncake product. After the development, the group's income increased by 14,000 baht, accounting for 67 percent of the total income.

The Influence of Attitudes Toward Tourism Innovation Affecting Tourist Satisfaction Through Technology Acceptance of Aviation Business Sector in New Normal Era

Bhawini Kanchanabha — 2025-03-31

The research aimed to investigate the influence of attitudes towards tourism innovation on tourist satisfaction through technology acceptance in the aviation sector during the new normal era. The objectives are 1) to investigate the level of attitude towards tourism innovation, technology acceptance and tourist satisfaction in the aviation sector; 2) to analyze the influence of attitude towards tourism innovation on tourist satisfaction; 3) to investigate the technology acceptance as a mediating role of the influence of attitude towards tourism innovation on tourist satisfaction in the aviation sector. This study is a quantitative research in which 360 tourists from four airports who were passengers of a low-cost airline were interviewed. The research instrument was a questionnaire and the data was collected through quota sampling. The data were analyzed by Structural Equation Modeling: SEM and path analysis using the AMOS program. The results showed that the level of attitude towards tourism innovation, technology acceptance and satisfaction of tourists was high. Test of hypotheses: Attitude towards tourism innovation had a positive influence on tourist satisfaction but not statistically significant (p < 0.092), attitude towards tourism innovation had a statistically significant positive influence on technology acceptance (p < 0.001), technology acceptance had a statistically significant positive influence on tourist satisfaction (p < 0.001), the mediating role of technology acceptance on the relationship between attitude towards tourism innovation and tourist satisfaction. The research results can help the marketing department of low-cost airlines to develop a marketing strategy to increase tourist or passenger satisfaction and repurchase service.

The Creation of a Novel Participatory Agrotourism Management Model in Phop Phra District, Tak Province

Ratchaneewan Boonanont — 2025-03-31

The objectives of this study were as follows: 1) to create a novel participatory to agrotourism management model in Phop Phra District, Tak Province and 2) to propose guidelines for drive the new participatory agrotourism tourism management model. The data collected by using focus group discussion with 10 people who related with agrotourism in Phop Phra District, Tak Province; using questionnaire with 50 tourists and also using questionnaire in the part of driving the new participatory agrotourism tourism in Phop Phra District, Tak Province with 30 related people. The quantitative data analyzed by using frequency, percentage, mean and standard deviation. The qualitative data analyzed by using content analysis. The research results had found that 1) the agrotourism management model had 7 features as; (1) tourist attraction, (2) tourist attraction activities, (3) staff involvement (4) tourist attraction facilities, (5) marketing and tourist attraction promotion, (6) safety measurement, and (7) tourism networks and participation. 2) driving the new participatory agrotourism tourism management model which hold the meeting and asked for the opinion had found that after the meeting all understand the above model. Moreover, they shared the disadvantages of original agrotourism and adapted to use a novel participatory to agrotourism management model in their own areas

Common-Pool Resource Management for Sustainable Use of Renewable Natural Resources: A Case Study of Namtok Phlio National Park and Khao Chamao-Khao Wong National Park

Renuka Klabsuk — 2025-03-31

The objective of this research article is to determine guidelines for managing renewable natural resources in national parks in accordance with Elinor Ostrom’s approach of common-pool resources management. Qualitative methodology was applied for collecting data from two target areas of the conservation and sustainable use of renewable natural resources project : Namtok Phlio National Park and Khao Chamao-Khao Wong National Park. There are 5 key recommendations from the study including; 1) the conservation project areas must be clearly designated for effective management; 2) determining the qualifications of permitted groups of people according to the law; 3) creating natural utilization regulations that are consistent with social conditions and are mutually acceptable; 4) creating participation between national park officials and the people; and 5) establishing effective mechanisms for managing conflicts from the use of natural resources.

The Developing Skills for Organizing Information and Interpreting Information by using Projects Science Combined with Fieldwork Techniques for Elementary School Students in Phranakhon Si Ayutthaya Province

Wacharapatr Techawattanasiridumrong — 2025-03-31

The objectives of this research were to 1) survey the problems of teaching and learning in science subjects. 2) develop and find the efficiency of science project-based learning activity plans combined with field operation techniques. 3) compare learning achievements and data and media handling skills. measuring of pre and post-learning data and 4) to assess the satisfaction toward the science project-based learning activities combined with field operation techniques. Survey of problem conditions Step 2 development and efficiency finding Step 3 Comparison of achievements and skills and Step 4 Satisfaction Assessment The sample group consisted of 20 Phranakhon Si Ayutthaya Rajabhat University Demonstration School (Elementary Department), first semester, the academic year 2022, obtained by purposive random sampling. The research tools were questionnaires, learning activity plans, and Achievement tests the confidence value was 0.85. The test measures the skills of data processing and data interpretation. There was a confidence value of 0.95 on the satisfaction assessment form. The reliability was 0.98. Statistics used for data analysis were mean, and standard deviation. and T-test. The research was as follows: 1) Conditions of problems in teaching science subjects in all 4 areas, namely content, learning atmosphere, and learning management. In terms of learning management methods measuring and evaluating learning outcomes Overall, the level was at a high level. 2) the science project learning activity plan combined with field practice techniques was effective at 80.10/80.50, higher than the specified criteria of 80/80. 3) students had academic achievement and skills. Organizing data and communicating its meaning after studying was significantly higher than before studying at the .05 level and 4) students were satisfied with the learning activities in the form of science projects combined with field practice techniques. Overall, it is at the highest level. The mean is 4.55 and the standard deviation is 0.60.

A Systematic Literature Review on Mathematical Process Skills between 2011-2021

Kamonrat Tansee — 2025-03-31

Mathematics skills and processes are the ability to apply mathematical knowledge to benefit in various fields. A Systematic Literature Review will bring up-to-date knowledge and be useful to those interested. This research is a systematic literature review on mathematics skills and processes between 2011 and 2021 from the TCI 1 and 2 databases, totaling 92 articles. The objectives of this study were to systematically review the literature on mathematics skills and processes from the TCI database, Groups 1 and 2, between 2011 and 2021. The research tool used was the Cornell method research synthesis form. Data was analyzed to find frequencies, percentages, and Content analysis. The results of a systematic review of the literature on mathematics skills and processes found that 1) the year with the most research work was 2018, 2) the most frequently used mathematics learning content was numbers and algebra, 3) the most used level is the 3rd level (grade 7-9), 4) the type of research that is most used is learning management, 5) The learning management model can be divided into 2 groups: non-learning group. Specify learning management and groups that can identify learning arrangements, 6) the most used research tool is a test, and 7) the most used research method is quantitative. The results of this study show trends and directions for further research. go into the future.

Model for Managing Savings Groups for Production in the Midst of the Economic Recession

Atsawaluk Ratchapolsit — 2025-03-31

This study aims to 1) analyze the management conditions of savings groups for production amidst the economic recession in Ratchaburi Province. 2) Synthesize the model for managing savings groups for production amidst the economic recession using qualitative research methods. Using a case study research method. It is a study from related documents. and a group of related persons totaling 18 people Data were collected using in-depth interview techniques. and group discussion Data were analyzed using a content analysis approach. and present information using descriptive methods. The results of the study found that 1) Conditions of management of savings groups for production amidst the economic recession in Ratchaburi Province. The group plans work. Manage the organization according to the work structure by dividing the committee into 4 groups. Personnel work will focus on developing members and committee members to have potential and skills for driving the group's activities. By administrating through a manual document management system and control work by organizing monthly meetings 2) Model of management of savings groups for production in the midst of an economic recession. It was found that the management cycle of savings groups for production in the midst of an economic recession can be divided into 3 periods: the period before the event. During the incident and after the incident

Development of a Training Curriculum Based on Professional Learning Community to Enhance Competency in Research and Development of Instructional Innovation for English Teachers at Savannakhet University in Lao Peoples’ Democratic Republic

Lanta Ketoukham — 2025-03-31

The purposes of this research and development were 1) to examine the components and indicators of competency in research and development of the instructional innovation (RDoII) for English teachers in higher education in Lao PDR, 2) to explore the need for developing competencies in research and development of instructional innovation 3) to develop a training curriculum based on professional learning community to enhance English teachers’ competency in RDoII in higher education in Lao PDR, and 4) to examine the effects after the intervention. The sample consisted of 13 volunteered English teachers at Savannakhet University in Lao PDR in the first semester of the 2022 academic year. The instruments included a training curriculum, training management plans, competency test forms on knowledge, skills, and attributes, and a student satisfaction form. Statistics for data collection were frequency, percentage, means, standard deviation, dependent samples t-test, and one sample t-test. The findings were as follows: 1) The teachers’ competency in RDoII comprised 3 main components with 19 subcomponents and 61 indicators, with the highest level of appropriateness achieving an average score of 4.74, 2) The training curriculum confirmed its appropriateness of all aspects overall at the highest level with mean of 4.75, and 3) the effects after the intervention revealed that teachers’ competency regarding knowledge and skills were higher than that of before intervention and the preset criterion of 70 percent at the .01 level of significance, and their attributes competency was higher than that before intervention at the .01 level of significance. The teachers also expressed their satisfaction with the training curriculum at the highest level.

Construction of Basic Science Process Skills Test for Grade 6 Students

Sakonsupa Manakeng — 2025-03-31

The objectives of this research were to 1) create and determine the quality of a basic science process skills test for grade 6 students and 2) assess a basic science process skills test. The sample group used in this research is grade 6 students in schools under Bangkok Khlong San District Office, academic year 2023, number of 190 students, using multi-stage random sampling. The research instrument was a basic science process skills test for grade 6 students. The statistics used to analyze the data included frequency, percentage, mean, standard deviation, and Research Tools Analysis Program (RTAP). Findings are as follows, 1) the basic science process skills test for grade 6 students comprised eight skills: Observing, classifying, measuring, using numbers, relationship between space and time, organizing and communicating data, inferring and predicting and the quality of a basic science process skills test was found to be satisfactory. The content validity ranged from 0.67 to 1.00. The overall reliability was 0.91. The difficulty level ranged from 0.28 to 0.72, and the discrimination index ranged from 0.25 to 1.00. 2) The total score of basic science process skills test of grade 6 students was 66.97 percent.

The Perspectives of Entrepreneurs Regarding Tax Planning Encountered by Hotel Businesses Corporations in the Lower Northern Region 1

Suporn Chokwanchai — 2025-03-31

This research intends to investigate the attitudes of entrepreneurs towards tax planning in the hotel industry in the Lower Northern Area 1. This qualitative research study involves in-depth interviews with 20 key informants who own hotel enterprises in region 1 of the Lower Northern Area, comprising Phitsanulok, Phetchabun, Uttaradit, Sukhothai, and Tak. The results revealed the primary perceptions as follows: 1) Entrepreneurs need help comprehending and applying tax planning strategies, particularly regarding tax advantages. 2) Entrepreneurs underutilize tax benefits. 3) Entrepreneurs have varied objectives in tax planning. 4) Entrepreneurs face challenges with Value-added Tax planning. The study made three significant theoretical contributions. 1) "Tax Planning" is interpreted differently from Hoffman's (1961) theory. 2) Hotel entrepreneurs' attitudes towards utilizing tax benefits, and 3) Tax planning heightens concerns about government audits.

Marketing communication in Marketing 4.0 Era to prepare for the Longevity Economy

Natawat Khanaruksombut — 2025-03-31

The main objective of this article is to present effective marketing communication strategy among the elderly in the digital age or the marketing 4.0 era. Society and entrepreneurs should focus on the elderly who are currently entering the aging society (Age societies) and will become a complete aging society in 2024, so this group will come into the demographic group. The main driving force in the economy, especially the role of consumers, is therefore called the economy in the next two years as a longevity economy, where most businesses or products will have a target customer being the elderly. Therefore, the author aims to present the importance of marketing communications for the elderly in the digital age or the marketing 4.0 era that determines strategies or marketing communication tools that integrate online and offline media to suit the lifestyles of the elderly. The ultimate goal is to prepare for an aging economy that will operate with the elderly now and in the future. By providing the overall information related to the marketing characteristics of the 4.0 era, the media exposure behavior of the elderly today. Demand for products and services of the elderly in the aging economy Develop marketing communication strategies for elderly customers in the era of marketing 4.0.

Matalda : Characteristic Reflections on Philosophy of Education

Wathanyu Khlib-ngoen — 2025-03-31

The world is a stage, and the stage reflects the behaviors of people in society, which currently includes a diverse range of sexual orientations (LGBTQ). "Matalda" is a novel that has been adapted into a drama series clearly depicting contemporary society, especially focusing on the upbringing of children in imperfect families. Unlike the traditional family setup with both parents and children living together, it portrays a complete nurturing environment fostering physical and intellectual development. Matalda's family, despite being unconventional with a father and his friends of diverse sexual orientations, mirrors the current societal conditions. Furthermore, the characters' behaviors align well with educational philosophy, even without a foundation in educational philosophy theory, highlighting upbringing rooted in instinctual love and goodwill towards the child. This drama may serve as a guide or example for educators in all subjects and educational personnel with an abstract understanding of educational philosophy, providing tangible examples through the characters' behaviors. Additionally, it is recommended that teachers educate students about the changing family structures and cultures to avoid confusion and foster understanding of the evolving societal context, aiming for students to be well-rounded, socially aware, and understanding individuals who do not exhibit aggressive behaviors (bullying) towards their peers, thereby contributing positively as citizens of Thailand and the world.