The Golden Teak : Humanity and Social Science Journal

The Golden Teak : Humanity and Social Science Journal (GTHJ.)

Research and Development Institute Kamphaeng Phet Rajabhat University — 2024-12-23

The Critique of Modern Water and the Proposition on Multiple Water Ontologies through Hydrosocial Perspectives : A Literature Review

Thianchai Surimas — 2024-12-23

Modern water management has been criticized recently. The ‘Modern Water’ concept has been presented in a hydrologic cycle. It regards water as a natural resource necessity for economic growth and human exploitation. So, it merely recognizes water as a physical dimension: being neutral H₂O and embedded in economic modernization. In the modern nation-state, therefore, water could be controlled and manipulated by scientific knowledge, a modern bureaucracy system, and water experts. As a result, modern water is becoming dominant when talking about water governance. Yet as modern water management dismissed the social and political dimensions of water, then hydrosocial perspectives appear to criticize ‘Modern Water.’ It suggests a new way of looking at water by proposing that in fact, water and society interplay whereby water makes and remakes society, or vice versa, over time and space. Therefore, these perspectives offer a new way of looking at water through a relationship between society and material water, and opportunities to embrace water ontologies in policy and practices.

Increasing the Potential of Three Generations Through the Development of Tourism Products based on the Local Identity of the Ancient town of Wiang Lor in Chun District, Phayao Province

Kasira Phiwongkun — 2024-12-23

The purpose of this research were: 1) to improve the quality of tourism products based on community characteristics 2) to enhance the potential between three generations and network partners in the interests of sustainability and 3) to assess the income and second job before and after of the research project participants. The population used in the research was members of three generations: elderly people, working-age people, and youths living in Lo Sub-district and Hong Hin Sub-district, Chun District, Phayao Province. The sample group consisted of 5 community business groups, community leaders, and community members, totaling 50 people. Research methods combine Participatory Research with Action Research including Qualitative Research) together. The methods for analyzing qualitative research data began from the outset until the end of the study. Data analysis was a process of creating intellectual knowledge and enhancing the potential of people over three generations in terms of business operations in Wiang Lo Ancient Town. The result of the study found that the community had a community product identity, classified into 1) natural capital, 2) significant ancient sites, 3) lifestyle and related resources, namely fish in the Ing River, and 4) local wisdom, namely basketwork, using the identity of the training to develop products together with product design experts from the Vassana brand and got prototype souvenir products. The acquired identity was honed in order to create prototype products of auspicious souvenirs that boosted good fortune and morale, while retaining the character of Wiang Lo Ancient Town, in collaboration with specialists or product design scholars from the Vassana Brand. The auspicious souvenirs were made from bamboo strips, a local resource. In addition, basketwork skills were a handicraft that represented knowledge and wisdom inherited from valued ancestors. In relation to objective number 1, product quality development must focus on the following main issues: 1) The local wisdom development, 2) Product quality development, and 3) Developing Creative Tourism Activity In relation to objective number 2, raising the joint potential of three generations and network partners for sustainability to promote the establishment of a community business group with an organizational structure, namely “Wiang Lor Craft” with 20 original members. There is an organizational structure of the group and assigned appropriate roles according to the following details: 1) Elderly people had the role of being the leaders in passing on the knowledge and wisdom of basketwork, 2) Working-age people had a crucial role in the creation of diverse products and group management, and 3) Youths had the role in customer marketing communication for public relations through the Facebook Page once a week. In relation to objective number 3, the number of community business group members increased by 72.73 percent; the number of community members with additional careers increased by 36.36 percent; community members’ income from work increased by 36.36 percent; and the number of community members selling products via online channels increased by 9.09 percent.

News Exposure and Uses of Social Media of Rajabhat University Students in Bangkok

Jutamas Sriratana — 2024-12-23

The purpose of this study is to examine the demographic characteristics of Rajabhat University students in Bangkok who are exposed to news and the use of social media. The sample consisted of 400 students from five Rajabhat Universities in Bangkok who were in their first to fourth years of bachelor's degree programs during the first semester of the academic year 2021. This study employed a quantitative survey research methodology, collecting data through questionnaires. The results of the research showed that there were more female students than male students, aged between 18 and 19 years old. These students were studying at Dhonburi Rajabhat University, Bansomdejchaopraya Rajabhat University, Phranakhon Rajabhat University, Suan Sunandha Rajabhat University, and Chandrakasem Rajabhat University. The majority of the samples were freshmen in the Faculty of Business Administration, with a GPAX between 2.51 and 3.00, an income of 5,000-7,000 baht, and residing in Bangkok and its vicinity. Regarding social media exposure behavior, it was found that, for most of them: 1. Frequency: They were exposed to social media on a daily basis. 2. Duration: They were exposed to social media for more than one hour. 3. Time: They were exposed to social media between 12:01 and 14:00 hours. 4. Types of Programs: The most popular content was game shows. 5.Reason: The majority admitted they used social media to gather information for further discussion. 6. Social Networking Platform: The majority used Facebook. 7.Devices: They used mobile phones. 8. Social Media Type: Webboards on various websites were mostly used. Regarding the use of social media by Rajabhat University students in Bangkok, the overall opinions about the use of social media were at a high level ( = 3.61). The most popular use was to receive news and information related to their interests ( = 3.83), followed by using social media to relieve stress from online studying ( = 3.80), receiving news and information about various social events ( = 3.76), while the least popular use was increasing general knowledge ( = 3.40).

A Mediation Analysis of Loyalty on the Relationship between work Life Balance and Innovative Behavior

Thantip Pojsupap — 2024-12-23

The aim of this research was to examine how loyalty mediates the relationship between work life balance and innovative behavior. The study focused on employees working in convenience stores in Bangkok. A sample of 400 employees which were selected by accidental sampling. The instrument for data collection was questionnaires. The data were analyzed using frequency, percentage, mean and standard deviation, and testing the hypothesis by using correlation analysis and hierarchical regression analysis. The research findings can be summarized as follows: Firstly, work life balance displayed a significant positive correlation with loyalty at the .01 level. Secondly, loyalty exhibited a significant positive correlation with innovative behavior at the .01 level. Thirdly, work life balance demonstrated a significant positive correlation with innovative behavior at the .01 level. Lastly, loyalty was found to partially mediate the relationships between work life balance and innovative behavior.

The Causal Factors Influencing the Business Performance of the Entrepreneur in the Eastern Economic Corridor

Phairhoote Phiphopaekasit — 2024-12-23

This research aimed to 1. Study the level of the causal factors influencing the business performance of the entrepreneur in the eastern economic corridor. 2. Verify the consistency of the model with the empirical data of the causal factors influencing the business performance of the entrepreneur in the eastern economic corridor, and 3. Analyze the effect of the causal factors influencing the business performance of the entrepreneur in the eastern economic corridor. The sample group was 348 entrepreneurs in the eastern economic corridor. The research tools were questionnaires. Statistics used in data analysis were mean, percentage, standard deviation, and structural equation model analysis. The research results found that 1. Business innovation capability was at the highest level with an average of 4.34, followed by Business performances at the highest level with an average of 4.31, and Entrepreneurial orientation at the high level with an average of 4.19 respectively. 2. The consistency of the model with the empirical data of the causal factors influencing the business performance of the entrepreneur in the eastern economic corridor found that c²-test (p) = 0.138, c²/df = 1.213, GFI = 0.975, AGFI = 0.950, CFI = 0.994, NFI = 0.967, RMSEA = 0.025 และ RMR = 0.019, and 3. The weight of the direct effect the most, namely entrepreneurial orientation has a positive direct effect on business performances = 0.494, followed by entrepreneurial orientation has a positive direct effect on business innovation capability = 0.254, and business innovation capability has a positive direct effect on business performances = 0.122, respectively.

Branding of Creative Community-based Tourism in Prong Madua Community, Nakhon Pathom Province

Wongrawit Nomnumsab — 2024-12-23

The objectives of this research were to: 1) To study the context and identity of the Phrom Madao community in Nakhon Pathom province. 2) To examine the perceptions regarding the creation of a tourism brand through the community's creative initiatives in the Phrom Madao community, Nakhon Pathom province and 3) To establish a tourism brand through the community's creative initiatives in the Phrom Madao community, Nakhon Pathom province. This research was action research. The qualitative data was collected using in focus group discussion. The specific samplings were 40 of organizational governments, private sectors stakeholders. The quantitative data was collected using questionnaires from 450 random sampling Thai tourists travelling in Prong Madua, Nakhon Pathom province. The data analysis was mean, standard deviation, and data analysis for creating conclusion. The research found that 1) the Phrom Madao community is a Lao ethnic community that migrated from Laos. The Phrom Madao temple is a significant religious site and serves as the center for cultural learning. The community is known for Lao traditional weaving and the Songkran flag procession, distinctive cultural elements of the Lao ethnic group. 2) There is strong support for the creation of a tourism brand through the community's creative initiatives in Phrom Madao. Tourists desire a brand with a rectangular logo, presenting comprehensive and clear information. The brand should incorporate prominent and beautiful symbols representing community-based creative tourism, crafted by skilled artists. The brand's personality should reflect charm, intelligence, and patience. 3) The decision was made during the meeting to select an image of the Songkran flag or a traditional "tung" as a symbol, representing unity and devotion to Buddhism. The Lao script of Phrom Madao, Nakhon Pathom, will be used for communication and management in community-based creative tourism.

Potential and Design of Community Tourism Routes in Bang Sawan Subdistrict, Phra Saeng District, Surat Thani Province

Wanwichanee Tongintarad — 2024-12-23

This research on the potential and design of community tourism routes in Bang Sawan Subdistrict, Phrasaeng District, Surat Thani Province achieved the following objectives: Survey results of tourist preferences from 420 respondents revealed that the majority expressed a desire to visit tourist attractions at Khlong Nam Sai without overnight stays with 60.48%. Moreover, if an overnight stay is necessary at the tourist destination, 55.71% indicated a preference to stay at Khlong Nam Sai and preferring resort-style accommodations with 56.67%. The primary activity of interest at the tourist destination is sightseeing with 60.95%. Furthermore, 74.76% expressed a need for food and beverage services at the community-based tourist attraction, while 66.67% requested storytellers to narrate the stories of the tourist destination. Regarding the expenses incurred when visiting the community-based tourist destination, respondents agreed to spend less than 1,000 Baht per trip. The potential evaluation of the community-based tourist destination from 12 informants indicated that the majority possessed high potential across the board, particularly in terms of attractiveness and the local residents' attitudes. A total of 17 respondents tested and discussed three main tourist routes design: half-day morning tours, half-day afternoon tours, and full-day tours.

Factors Affecting the Creation of Citizenship Consciousness Protect the Mangrove Forest Through Youth Camp Activities, Tha Kham Subdistrict, Bang Pakong District Chachoengsao Province

Wason Limrattanaphattarakun — 2024-12-23

This study examines the factors influencing the development of civic consciousness in protecting mangrove forests through youth camp activities in Tha Kham Subdistrict, Bang Pakong District, Chachoengsao Province. A quantitative research method was employed, with a sample of 71 students from three schools who participated in the youth camp. Data were collected using descriptive statistics and the chi-square test. The results revealed that factors influencing the development of civic consciousness in protecting mangrove forests include: gender, which affects participation in conserving marine life in mangrove forests, restoring the ecosystem, and establishing mangrove conservation groups; education level, which involves participation in preserving marine life in mangrove forests and restoring the ecosystem; activity engagement, which affects willingness to participate in mangrove conservation activities, participation in conserving marine life in mangrove forests, restoring the ecosystem, contributing to the prevention of storms and coastal erosion, establishing mangrove conservation groups, future involvement in mangrove conservation activities, and the duration of participation; knowledge transfer, which affects willingness to participate in mangrove conservation activities; expectations of learning about mangrove forests, gaining new knowledge from conservation, participation in conserving marine life in mangrove forests, not littering in water sources and mangrove forests, establishing mangrove conservation groups, and future involvement in mangrove conservation activities. These findings were statistically significant at the 0.05.

A Corpus-based Analysis of Academic Near Synonyms : Consist, Comprise and Compose

Thitaporn Putklang — 2024-12-23

Researching academic vocabulary is crucial for understanding and effectively communicating within the academic community. However, second language learners may find synonyms confusing and prone to misuse. Therefore, this study aims to explore the differences in term of the degree of formality among three academic near synonyms—'consist,' 'comprise,' and 'compose'—and to investigate their noun and adverb collocations in relation to semantic preferences. The definitions of each target word were sourced from online dictionaries, while data on the frequency of each genre, collocation, and Mutual Information (MI) scores (≥ 3) were obtained from the COCA. The data analysis utilized Phoocharoensil’s (2020a) framework. The results revealed that all three words are commonly used in the academic genre, even though 'compose' is not included in the AWL. Based on the analysis of semantic preferences, these three words cannot be substituted for one another. This study also suggests the pedagogical implication for the classroom, and teaching material construction.

Strategies for Improving the Performance of Village Health Volunteers Under the Covid-19 Crisis in the 8th Public Health Region

Dachanee Utarokul — 2024-12-23

The objectives of this research were to 1) The study of the problems and Determine strategies to Improving the Performance of Village health Volunteers Under the Covid-19 Crisis in the 8th Public health region. 2. Determine strategies to Improving the Performance of Village health Volunteers Under the Covid-19 Crisis in the 8th Public health region, using a mixed Method research method. The research was divided into 2 phases, namely Phase 1: The study of the problems of the performance of Village health Volunteers Under the Covid-19 Crisis in the 8th Public health region, there were an expert 20 key informants and Village health Volunteers in the 8th Public health region 400 samples. The research tools were semi-structured interviews and questionnaires. Content analysis and overall summary, quantitative data analysis, the statistics used were frequency, percentage, mean and standard deviation. Phase 2: Strategies for developing the performance of village health volunteers. under the COVID-19 crisis in the 8th Public health region, the target groups 30 experts by workshops and strategic assessments the research tools were assessment forms, suitability and feasibility. Data were analyzed using frequency, percentage, mean and standard deviation statistics. The results of the research were as follows: 1. The performance problems of the village health volunteers. under the COVID-19 crisis in the 8th Public health region, it was found that the problem level was 1) in

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health promotion, 2) in disease prevention and control, 3) in basic medical treatment, 4) in performance development, and 5) rehabilitation 2. The results of setting strategies to develop the performance of village health volunteers. under the COVID-19 crisis in the 8th Public health region, there are 5 strategies. Strategy 1 Develop knowledge and ability to promote health. Strategy 2: Develop skills in disease prevention and control. Strategy 3: Develop the ability to provide basic medical care. Strategy 4: Develop skills in using appropriate technology. Strategy 5: Develop the ability to restore health. Passed the assessment criteria with an average of 3.51 or higher in all aspects

Development Strategy for Farmer Rehabilitation and Development Fund Management According to Good Governance of the provincial branch office in the Northeast

Nawakom Sema — 2024-12-23

The objectives of this research ware to study the problem, needs necessary and determine the strategy Development for the management of the Farmers Rehabilitation and Development Fund according to the principles of good governance; of the provincial branch office in the Northeast, Carried out in 2 phases. Phase 1 Step 1: The key informants of 15 people. Tools used a semi-structured interview content analysis. Step 2: Sample group of 394 peoples, tools used the questionnaire. Analysis of frequency, percentage, mean, standard deviation and priority need index. Summary. Phase 2 Step 1: Data were analyzed using SWOT Analysis technique. Step 2: the target group 30 peoples, Tools used the feasibility and feasibility assessment form. Analyze data using frequency, percentage, mean and standard deviation. The research results showed that: 1. the problem and needs necessary for the management of the Farmers Rehabilitation and Development Fund according to the principles of good governance; of the provincial branch office in the Northeast Including Rule of Law, Morality, Transparency, Participation, Accountability, Value for money and Responsiveness. The needs necessary Ordered from highest to lowest as follows: 1) Value aspect 2) Rule of law 3) Morality 4) Participation 5) Responsiveness 6) Transparency and 7) Accountability. 2. The strategy Development for the management of the Farmers Rehabilitation and Development Fund according to the principles of good governance; of the provincial branch office in the Northeast consists of 7 strategies as follows: 1) Value aspect 2) Rule of law 3) Morality 4) Participation 5) Responsiveness 6) Transparency and 7) Accountability. When confirming the strategy, it was found that Overall and each aspect with an average of higher than 3.51 is considered to pass the assessment criteria. Appropriate Can be put into practice.

The Problem Condition of Learning Management Flipped Classroom to Enhance the Thai Language Usage for Mathayomsuksa 3 Students

Wishutah Noppakao — 2024-12-23

This research article is the result of the first stage of the research procedure. The research objectives were 1) to examine teachers’ perspectives on the practice and the problematic conditions of learning management through flipped classroom in order to enhance Mathayomsuksa 3 students’ Thai language usage, and 2) to examine the students’ perspectives on the situation of learning management through flipped classroom in order to enhance Mathayomsuksa 3 students’ Thai language usage. The target group of this research consisted of 15 teachers. The samples included 314 Mathayomsuksa 3 students at 12 schools administered by the Ubon Ratchathani Provincial Administrative Organization, selected by stratified random sampling. The instruments used for data collection were opinion questionnaires employed by the teachers and the students. The statistics utilized for the data analysis were percentage, mean, and standard deviation. The findings revealed that 1) the teachers’ perspectives towards the practice of learning management through flipped classroom, as a whole were at a moderate level, accounting for 69.50 percent. When broken down, the aspect with the highest level of implementation was assessment and evaluation, at 90.00 percent, while the lowest was content, at 39.05 percent. Their perspectives towards the problematic conditions of learning management through flipped classroom were overall moderate ( =2.69, S.D.=0.68). 2) The students’ perspectives on the practice of learning management through the flipped classroom as a whole were also at a moderate level, accounting for 67.11 percent. The aspect with the highest level of implementation was classroom atmosphere, at 73.17 percent, while content received the lowest level of implementation, at 52.67 percent. Their perspectives towards the problematic conditions of learning management through flipped classroom enhancing Thai language usage were overall at a moderate level ( =2.76, S.D.=0.72).

The Influence of Transformational Leadership, Innovation Climate and Employee Engagement on Innovative Work Behavior of Employees in a Power Plant Group, Eastern of Thailand

Paramaporn Tansukchai — 2024-12-23

The purpose of this research was to analyze the influence of transformational leadership on supervisors. Innovation atmosphere and Employee Engagement towards Innovation Behavior of Employees in a Power Plant group in Eastern Thailand. The data were collected using a questionnaire developed from a literature review. In collecting data from a sample group that is an employee group in a Power plant in Eastern Thailand of 238 people, the researcher uses a probability sampling method by determining the number of sampled employees according to the proportion of the number of employees in each company. Data were then collected by using a specified number of questionnaires and a simple random sampling method by drawing lots (Lottery). Descriptive and inferential statistics were used to analyze the data. Structural equation model analysis results It was found that the transformational leadership of supervisors directly influenced the atmosphere of innovation and employee engagement. The innovation climate has a direct influence on employee engagement and employee innovation behavior. And employee engagement has a direct influence on employee innovation behavior. statistically significant The model explained 68 percent of the variation in employee innovation behavior.

Guidelines for Accounting Firm Management for Sustainable Success

Wanna Teptao — 2024-12-23

The purposes of this research are to 1) study accounting office management approaches and achieve sustainable success 2) compare and contrast accounting office management approaches to sustainable success. Classified according to the structure and general operating characteristics of accounting offices, and 3) study the impact of accounting office management practices on sustainable success. Conduct quantitative research by surveying data from 73 quality accounting office executives using both descriptive statistics and reference statistics. The most important item of each aspect are as following: 1) code of ethics ( = 4.44) 2) efficient resource management ( = 4.39) 3) use of technology in work ( = 4.30) 4) cultural organization changing ( = 4.25) and 5) customer service excellence ( = 4.20). The results of comparing the level of importance of guidelines for accounting firm management for sustainable success, it was found that classified by business model. according to business period and the number of accounting services of the accounting firm overall, there was a statistically significant difference of 0.05. Additionally, the hypothesis testing results revealed that guidelines for accounting firm management for sustainable success consists of efficient resource management, the use of technology in operations, organizational culture changing, and customer service excellence has a positive impact on sustainable success at the statistical significance level of 0.001, while the focus on professional ethics no positive impact sustainable success at the statistical significance level of 0.05.

The Development of a School Garden by School and Community Participation of Banhuaybong School in Chaiprakan District, Chiang Mai Province

Sudarat Vorakunaporn — 2024-12-23

The purposes of this mixed methods research were to 1. study the barriers of Banhuaybong school garden management, 2. study the potential of Banhuaybong school and community for the development of a school garden, and 3. develop a school garden through the school and community participation. This study employed Participatory Action Research (PAR) approach with field notes, participant observation form, and semi-structured interview form as research tools to collect the relevant data by means of participation observation, interviews, and focus groups from 85 key informants using purposive sampling method. Descriptive and content analysis with statistical frequency and percentage were applied to analyze the derived data. The study found that 1. The main barrier of school garden maintenance was the lack of school personnel with knowledge and expertise for cultivation in sustainable agriculture systems. 2. The school and community demonstrated high potential for the school garden development with the agricultural knowledge and skills as Karen background plus abundance natural resources for cultivation found in the village boundary. The findings demonstrated that students and community representatives had a high level of agricultural knowledge and skills, evidently from the presence of agricultural activities at the household level accounted for 93 percent and 96 percent, respectively. School personnel had moderate agricultural knowledge and skills, and only a minority engaged in agricultural activities at the household level, accounting for 38 percent. Lastly, 3. The development of a school garden through the school and community participation approach were accomplished in 4 stages, namely 1) Participation in planning by organizing meetings of community leaders and school personnel to communicate project objectives and discuss decision-making information under the concept of geosocial based sustainable development; 2) Participation in implementation starting from educating about sustainable agriculture and persuade community members to participate in the school garden development, consisting of 7 steps of cultivation: (1) soil preparation (2) sowing (3) planting (4) irrigation (5) fertilizing (6) weeding and (7) harvesting; 3) Participation in benefits which resulted in an integrative learning space with quality produce for the school while the community has learned an environmental-friendly agriculture system; and, 4) Participation in evaluation along with proposing school garden maintenance guidelines to remain available for future students.