The Golden Teak : Humanity and Social Science Journal

The Golden Teak : Humanity and Social Science Journal (GTHJ.) Vol.30 No.3 July-September 2024

research and development institute Kamphaeng Phet Rajabhat University — 2024-09-30

Challenges of Thai Learners in Pronouncing English Consonant Sounds

Darett Naruemon — 2024-09-01

The objective of this paper is to explicate the similarities and differences between Thai and English consonants and to compile the challenges faced by Thai learners in pronouncing consonants in various word positions and clusters. It also elucidates the difficulties encountered by Thai learners in mastering English consonant sounds. It identifies specific difficulties with initial fricatives (excluding /f/, /s/, /h/) and affricates. Difficulties in producing consonant clusters include replacing one consonant sound with another, omitting consonants, and inserting extra consonants. The problematic final consonant sounds are fricatives, affricates, and laterals due to the differences between the phonological systems of English and Thai. To enhance the pronunciation skills of Thai learners and address the challenges in pronouncing English consonants, emphasis should be placed on explicitly teaching these problematic sounds. Additionally, the factors contributing to these difficulties and potential strategies for addressing them are discussed. This paper also provides insights into effective approaches for improving the pronunciation skills of Thai learners to accurately articulate English consonants.

New Zealand's Public Administration Experience in the COVID-19 Pandemic

Naphatpapa Sawangnuwatkul — 2024-09-01

This academic article intends to present a model of government administration for controlling the spread of the COVID-19 virus. By learning from New Zealand's public sector management expertise, one of the nations regarded as one of the finest in the world for managing the spread of COVID-19. New Zealand draws on its experience handling the influenza epidemic to guide its response to the spread of COVID-19 through its Elimination Strategy for Aotearoa New Zealand. The strategy has been modified to operate in four phases: 1) Keep it out, 2) Prepare for it, 3) Stamp it out, and 4) Manage the impact. It has been found, through lessons learned, that the factors leading to success in management consist of strong leadership, effective communication, collaborative decision-making, effective policy management, and building agile capability. This finding shows that New Zealand has effectively adhered to crisis management principles. They emphasize clear policies, adaptable strategies, and creating operational cooperation among stakeholders in all sectors to quickly manage the situation. As a result, New Zealand has managed COVID-19 effectively and efficiently, demonstrating a sustainable strategy that other nations might follow.

Learning Leadership must Stay Hungry and Stay Empty

supawadee lapcharoen — 2024-09-01

Leadership is an important function for the success and survival of an organization. This is because leaders have the responsibility to seek meaning and higher purposes as well as using reasoning beyond positive psychology. They pay attention to conditions and processes that contribute to collaborative participation towards the ultimate goals, and they have direct responsibility for planning, commanding, overseeing, and controlling the organization’s personnel to achieve the set objectives and goals. Consequently, the focus lies in how leaders behave or what methods they employ to establish a bond with their subordinates, encouraging them to be committed to their work and strive to achieve success wholeheartedly. Particularly, in a learning leadership context, the leader’s actions and approaches have an impact on building a learning organization. They should possess characteristics and behaviors such as creating shared visions, being a learning person themselves, being open-minded, constantly desiring to acquire new knowledge, being supportive, encouraging subordinates to develop existing skills and learn new ones. They should also avoid negative thinking, foster teamwork, focus on performance outcomes, and create a positive work environment that inspires and motivates. This article is all about learning and leadership. We'll explore what makes great learning leaders, how they can get even better, and what they do in their important role. Think of it as a roadmap for creating a community that loves learning and sharing what they know. Whether you're good at understanding how people feel or handling tricky talks, we'll show you how to connect with others and inspire big changes together. We'll also talk about the importance of leaders staying humble and eager to learn. It's all about keeping an open mind and being excited about new ideas. So, let's dive in and discover how to become awesome learning leaders.

Social Capital and Donations during the COVID-19 Pandemic Lockdowns

Kanokwara Phuangprayong — 2024-09-01

The objectives of this study were to 1) describe social capital and donation levels; and
2) explore factors influencing donations during Novel Coronavirus 2019 (COVID-19) pandemic lockdowns. Quantitative research was done with data collected by online questionnaire. 1,200 samples were Bangkok residents over age 20. Data was analyzed by descriptive statistics and multiple regression analysis (enter method). Results were that during the pandemic lockdown in Bangkok, samples were displaying high levels of micro and macro-level social capital as well as donation behavior. Samples primarily donated to communities, hospitals, and acquaintances, in decreasing order of significance, at an average individual amount of 2,486.42 baht. In addition, population factors included religion, highest educational level, and pandemic lockdown-related stress, micro-level social capital factors included public consciousness, mutual societal trust, social network participation and macro-level social capital factors included social institutional norms and cultivation as well as faith or religious belief influenced donations at a statistical significance of .05. These findings suggest that relevant sectors should promote the role of strong social capital to build societal immunity at times of crisis.

Research Lessons Learned and Drive for MICE CITY to Strengthen High-value Service Economy

Piratorn Punyaratabandhu — 2024-09-01

The objectives of the research were as follows: (1) to grasp lessons from various MICE CITY models and benchmark their performances against one another in order to set a guideline for driving MICE business; (2) to strengthen the capacity of a MICE CITY within the country by creating the identities which are the selling points of the city; and (3) to create a roadmap to upgrade the MICE CITY for building the country's economic competitiveness. In target groups are those who play a role in driving MICE City and MICE entrepreneurs by purposive sampling. The samples of this study were 150 case.In collecting the data in the target areas: Chiang Mai, Khon Kaen and Songkhla provinces, which are the MICE CITY models, and Phitsanulok province the MICE CITY that seeks to strengthen its capacity. In the process of data analysis by means of content synthesis by comparing and forming inductive conclusions. The research result revealed that (1) The important lessons for the development of a MICE CITY were that the city must have been a source of experienced MICE events-that is the potential of the city was applied in organizing MICE events, which required information systems and supports from city decision-makers to link MICE CITY with the provincial development strategy as well as cooperation from the private sector and other various sectors to learn and drive MICE to a standard and continual investment. Besides, MICE business had to be adjusted to respond to any changing situations. (2) To strengthen the capacity of a MICE CITY it was necessary to develop identities which were the selling points of the city. The analysis of the outstanding potentials of Phitsanulok province showed that there were four groups of selling points which could be used as the contents to design the activities for MICE CITY. In order to promote the MICE CITY, it was necessary to create memorable symbols such as graphics, letterforms, or/and a mascot corresponding to the characteristic and the identity of the city. (3) By reviewing significant situations, their impacts and the changing trends of the MICE industry as well as the analysis of weaknesses, strengths, opportunities and obstacles in driving Phitsanulok MICE CITY, it could be synthesized into a roadmap for elevating the level of MICE CITY, aiming to make Phitsanulok province a distinctive, creative and international MICE destination city relying on three strategic pathways and pushing the road map into practice Two pilot activities were organized.

A Self-Care Behavior of the Elderly under New Normal Lifestyles : A Case Study of the Don Mueang Community

Kamontip Srihaset — 2024-09-01

The purpose of this research was to study the self-care behaviors of the elderly under new normal lifestyles by using the qualitative methodology. The target group in this research were 10 elderly people in the Don Mueang community using purposive selection. The researcher spent 8 months in non- participant observation, formal and informal interview, and documentary analysis related to the self-care behavior of the elderly. Also, the researcher applies the methods of a conclusion making, an induction analysis, and a classification of information. The results showed that; 1) The basic health beliefs of elderly people influence their health habits by taking care of themselves, regularly visiting doctors, and choosing a diet. In addition, this viewpoint leads to behaviors that prevent illness and maintain health when coexisting with others and 2) Self-care behavior of the elderly under the new normal lifestyle was found to be that elderly people have adjusted their self-care behavior as a result of their perception of the risk of infection. That leads to adjusting your lifestyle to protect yourself from the risk of infection, eating exercise, anxiety and managing anxiety that arises, access to health services, exposure to information and the exchange of health information between family members. This is different from the self-care behavior of the elderly in normal situations where the elderly place importance on health care behavior regarding eating, exercise, access to health services and accident prevention only.

A Study of the Results of Problem-Based Learning to Enhance the Characteristics of Executives in the Digital Age for Students in Educational Administration Program, Pibulsongkram Rajabhat University

jaruwan natun — 2024-09-01

Research article on Study of the results of problem-based learning management to strengthen the characteristics of administrators in the digital age of students in the field of educational administration Pibulsongkram Rajabhat University. The objectives are to 1) study opinions on problem-based learning management. To strengthen the characteristics of executives in the digital age. 2) Comparing the characteristics of administrators in the digital age of students in the field of educational administration with the 80 percent criteria. The sample group included students in the Master of Education Program in Educational Administration. Pibulsongkram Rajabhat University, 1st year, academic year 2022, 30 people. Tools used that have been quality checked by 3 experts include: 1) Problem-based learning management plan 2) Questionnaire on opinions towards learning. Know using problems as a basis There is a consistency value between 0.67-1.00. The confidence value is 0.924. 3) Digital age executive characteristic assessment form. There is a consistency value between 0.67-1.00, the confidence value is 0.932. The data is analyzed by finding the average. Standard Deviation The results of the research found that students had opinions on learning management. Using the problem as a base, overall, it is at a high level. and the overall characteristics of students in administrators in the digital age has an average above the criteria of 80 percent.

The Presentation of Vernacular Architecture via Augmented Reality Technology : A Case Study of Ban Pha Po, Kamphaeng phet province

Patchareerat Harachai — 2024-09-01

This article aims to analyze the effectiveness and travelers’ satisfaction towards the presentation of agriculture via augmented reality (AR) technology: a case study of Ban Pha Po building, Kamphaengphet province. Ban Pha Po building, located near Khlong Suan Mak canal, was once for wood trade in the reign of King Rama V. At that time, the canal was used as wood-controlled skidding and transport trail from forest to Nakhon Sawan province which was the largest wood trade junction in the lower northern region of Thailand. Ban Pha Po building, though being over 100 years old and now derelict, still holds its historical value. The research method consists of 3 steps including 1) collecting data and interviewing people about the Ban Pha Po history, doing cadastral survey at the site to create 2D and 3D models, 2) developing the application to present Ban Pha Po 3D model by using AR technology, and 3) doing assessment of effectiveness and satisfaction of the application via questionnaire with 100 travelers. The results showed that for application effectiveness, the interestedness of Ban Pha Po 3D building model with 360-degree rotation had the highest effectiveness at an average score of 4.34, followed by the interestedness of the AR technology at an average score of 4.26, and the link appeared in the application at 4.16. For satisfaction towards application, the appropriateness of content list and length earned the highest satisfaction at the average score of 4.28 while the straightforward content and use of clear graphic and symbol followed behind at the average scores of 4.24 and 4.22, respectively.

Guideline of Development Teacher’s Competency Innovator Under the Office of the Basic Education Commission

Woranidtha Kamyos — 2024-09-01

This research aims to study components, indicators, current conditions, and guidelines for innovator competency development of primary school teachers Under the Office of the Basic Education. Commission Use research methods that combine quantitative research methods and qualitative research to collect information from relevant documents and research. Inquire about the current situation of primary education administrators in the northern region with a sample of 375 people. It was obtained by multi-stage random sampling from the population of 5,613 and interviewed 7 experts, obtained by purposive selection. The research tools were content analysis form, questionnaire and interview form. Data were analyzed by induction content analysis, mean and standard deviation.The research findings were as follows : 1) Components and indicators of teacher innovator competence consisted of 6 components as follows : 1.1) Creativity 10 indicators 1.2) Individual personality 8 indicators 1.3) Questioning 6 indicators 1.4) Knowledge and practice 9 indicators 1.5) Social networking 7 indicators and 1.6) Experimental 10 indicators 2) Current condition, teacher innovator competency Under the Office of the Basic Education Commission, it was found that the overall level was moderate. When considering each aspect, the 2^nd aspect is personal personality at a high level, followed by aspect 3, questioning, at a high level, and aspect 1, creativity in moderate level, respectively. 3) Guidelines for teacher innovator competency development under the Office of the Basic Education Commission found that 3.1) setting policies, practices and goals, including allocating sufficient budgets. 3.2) creating a learning organization through teacher development programs. Workshops. 3.3) Create a professional learning community PLC. 3.4) Adjust the conceptual framework Mindset to raise awareness of innovators. 3.5) Support and promote the thinking process in the classroom from teachers to students based on learning with research. 3.6) Create systems and mechanisms for social innovation, culture and atmosphere for sharing learning. 3.7) Develop research-based innovation. Teacher development program in educational institutions through Design Thinking. 3.8) Adjust educational institutions to have innovative development strategies. It consists of vision, mission, structure and goals. 3.9) Change the organization. Building quality to strength Create an ecosystem of innovator development. 3.10) Emphasis on being a good communicator and creating a culture of collaboration driven by the mechanism of digital technology.

Models of Success for Spa Business Operators in Bangkok and Its Vicinity

Thanutsikarn Thanakitchanan — 2024-09-01

The objectives of this research were 1) to study the success level of spa business operators in Bangkok and its vicinity. and 2) to study the success patterns of spa business operators in Bangkok and its vicinity by using a research method mixed It consisted of quantitative research and qualitative research. The quantitative research consisted of a sample group of spa service users in Bangkok and its vicinity. The sampling method was used by randomly dividing the population into districts: Bang Phai, Bang Bon, Bang Khae, Bangkok Noi. Bang Khun Thian District, Taweewattana District during July-December 2022, using the formula of Taro Yamane (1967, cited in Thanin Siljaru, 2006). From the calculation of the sample size, n was 384.16 samples. Therefore, the number of samples used in study with error allowance was 390 samples. The data were analyzed by structural equations. for qualitative research Use in-depth interviews with key informants, namely. A total of 10 entrepreneurs or representatives of spa business owners in Bangkok and its vicinity who have been registered for quality certification of spa establishments and health services issued by the Bangkok Metropolitan Administration Office, data were analyzed by content analysis. The research results revealed that 1) learning and growth, finance, stakeholders and internal management processes. The overall strategic leadership was at a high level. 2) High understanding. initiative having a vision. The overall organizational management was at a high level. 3) Command, control, coordination, organization and planning. The overall success of spa business operators was at a high level and 4) Strategic leadership had influence. The overall effect on the success of spa business operators in Bangkok and its vicinity was the most followed by organizational management and customer satisfaction respectively.

The Problems and Needs Study to Encourage Communication Capability by Integrating Applications Technology in Learning Management for the Eighth Grade Students

Yiwa Phudpha Pichinthataree — 2024-09-01

This research aims to 1) study the problems and needs to encourage communication capability by integrating applications technology in learning management for eighth-grade students according to the opinions of teachers and eighth-grade students and 2) study the needs for learning English content of the eighth-grade students. The population is 22 English teachers who teach in the eighth grade, using the method of purposive sampling. The sample is 360 eighth grade students in a large school under the Secondary Educational Service Area Office Sisaket-Yasothon which was obtained from stratified random sampling. The research instruments were sets of Dual-Response format questionnaires with a rating scale of 5 levels. The data was analyzed by descriptive statistics including frequency, percentage, mean, standard deviation, and Modified Priority Needs Index (PNI_modified). The results of the research found that: 1) The overall problem conditions and needs of English teachers and students were at a moderate level (x = 2.90, S.D. = 0.60) and (x = 2.66, S.D. = 0.75), respectively. When considering the overall needs ranking results of English teachers and students, it was found that PNI_modified had a value of 0.57 and 0.59, respectively which is considered an essential need that must be urgently developed. And 2) The highest 6 needs for studying English content of eighth-grade students were 1) Asking for and giving help 2) Food and Drinks 3) Travel and tourism 4) Daily activities 5) Greetings and 6) Movies, respectively.

The Study of Supervision Status to Promote Competence in Technology-based Learning for Elementary School Teachers

Suvijaya Muntha — 2024-09-01

The purposes of this research were to 1) to study the supervision status to promote competence in technology-based learning for elementary school teachers, 2) to study generate the supervision guidelines for those teachers under the jurisdiction of Ubon Ratchathani Elementary Education Area Office 2. The samples consisted of 314 teachers gained by stratified sampling, and 5 supervisors gained by purposive sampling. The research instruments constructed by the research were a questionnaire for the teachers with the reliability of 0.96 and a semi-structured interview form with higher suitability of 5.00 which was in the best level. The statistics for data analysis was percentage, mean, and standard deviation. The research found that: 1) the supervision status in all aspects of the objective setting, the planning, the measurement and evaluation, and implementing was at a higher level with the mean of 4.30, while each aspect also showed a higher level with the means of 4.42 in objective setting, 4.40 in planning, 4.38 in measuring and evaluating, and 4.16 in implementing aspects. The results implied that the supervision status was actively implemented. 2) The supervision guidelines were generated as 4 consecutive steps of planning, objective setting, implementing, and measuring and evaluating. The planning step should be focusing on supervision, the supervisors and supervision recipient to in reflecting needs of learning management, the objective setting should be focusing on supervisors and supervision recipient, the supervision recipient jointly set objectives and organize training sessions to educate the supervision, the implementing should be focusing on supervision plan. Then record the performance for reflection, and the measuring and evaluating should be focusing on jointly reflecting on the results of learning management together to find ways to solve problems change the method of learning management lead to the next step planning.

Factors Affecting Purchasing Decisions of Electric Vehicles (EV) of People in Bangkok

XIN LIU — 2024-09-01

The purposes of this research were 1) to study the importance of technology acceptance factors, innovation, and integrated marketing communications; brand image and electric passenger car (EV) purchase decision; and 2) to study the mediating of brand image as a variable linking technology acceptance, innovation, integrated marketing communication and passenger car purchase decision. Electrical Person (EV) Using Integrated Research Methods It consists of quantitative research and qualitative research. The quantitative research has a sample group, including general people who know personal electric vehicles. in Bangkok, 500 people using non-probabilistic random sampling and using a specific random sampling method. Data were analyzed by structural equation using PLS Graph 3.0 program for qualitative research. Use in-depth interviews with key informants, namely The sample group used in the study was staff at the electric vehicle center. In Bangkok, 5 persons, 1 center per person, including 1 BYD center, 1 MG center, 1 Tesla, 1 Nissan, and 1 Neta. Results of data analysis by content analysis. The results showed that technology acceptance Integrated marketing communication, innovation, brand image and overall purchase decision were at high level. and the results of structural equation model analysis It can be explained as follows: 1) Factors that have an overall effect on purchasing decision (PD) found that technology acceptance (TA), innovation (IN), and brand image (IMC) have a direct influence on purchasing decision (PD). were 0.798, 0.081 and 0.144 respectively, while technology acceptance (TA) innovation (IN) also indirectly influenced purchasing decisions (PD) were 0.051, 0.086 respectively and 2) factors that had an overall effect On brand image (BIM), it was found that the acceptance of technology, innovation (IN) and brand image (IMC) was 0.357, -0.106 and 0.600 respectively.

Factors Influencing Employees’ Intention to Use Technology for Hybrid Office Working in the Electricity Generating Industry, Rayong Province

Padetyut Yotwinyuwong — 2024-09-01

This research aimed to analyze the influences of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit on employees' intentions to use technology for hybrid offices. The sample consisted of 360 employees working in Rayong Province’s large-scale SPP electricity generating industry. The data were gathered using a self-administered questionnaire that had undergone validity and reliability testing. Descriptive and inferential statistics, including structural equation modeling (SEM), were used to analyze the data. The findings showed that performance expectancy, effort expectancy, social influence, facilitating conditions, and habit had a statistically significant influence on employees' intentions to use technology for hybrid office working.

Vocational Short Courses Administration Towards Excellence in Vocational Education Using Benchmarking : A Case Study of Chiang Mai Polytechnic College

Duangporn Soonthornsorn — 2024-09-01

This qualitative research aims to 1. benchmark the vocational short courses administration towards excellence in vocational education with a best practice school, and 2. develop the guidelines for vocational short courses administration towards excellence in vocational education. The key informants were 17 Chiang Mai Polytechnic College personnel, 3 Siphraya Polytechnic College personnel, and 5 experts using the purposive sampling method selection. Data collection was conducted through interviews and workshops, and analyzed using the content analysis. The findings revealed that the guidelines for vocational short courses administration towards excellence in vocational education according to the vocational education management standards in 4 issues, including 1) develop vocational education curriculum with business establishments, 2) enhance teaching and learning management in vocational education, 3) enhance vocational education administration, and 4) lead and supervise successful policy implementation.