The Golden Teak : Humanity and Social Science Journal https://so05.tci-thaijo.org/index.php/tgt <p>สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏกำแพงเพชรมีวัตถุประสงค์เพื่อตีพิมพ์ผลงานวิจัย ผลงานสร้างสรรค์ และผลงานวิชาการ สาขามนุษยศาสตร์และสังคมศาสตร์ ได้แก่ การศึกษา รัฐประศาสนศาสตร์ การพัฒนาชุมชน เศรษฐศาสตร์นิติศาสตร์ บริหารธรุกิจ การท่องเที่ยว นิเทศศาสตร์ และวัฒนธรรม เผยแพร่แก่นักวิชาการและบุคคลทั่วไป ปีละ 4 ฉบับ (ม.ค.-มี.ค., เม.ย.-มิ.ย., ก.ค.-ก.ย. และ ต.ค.-ธ.ค.) บทความที่ได้รับการตีพิมพ์ในวารสารจะต้องผ่านการตรวจพิจารณาจากกองบรรณาธิการและผู้ทรงคุณวุฒิในสาขาต่างๆ</p> สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏกำแพงเพชร en-US The Golden Teak : Humanity and Social Science Journal 2408-0845 ฉบับเต็ม https://so05.tci-thaijo.org/index.php/tgt/article/view/244075 สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ (สทมส.) Copyright (c) 2020-06-29 2020-06-29 26 2 บรรณาธิการแถลง https://so05.tci-thaijo.org/index.php/tgt/article/view/244072 <p>-</p> สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ (สทมส.) Copyright (c) 2020-06-29 2020-06-29 26 2 สารบัญ https://so05.tci-thaijo.org/index.php/tgt/article/view/244068 <p>-</p> สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ (สทมส.) Copyright (c) 2020-06-29 2020-06-29 26 2 Content presentation of Net idols on marketing perspective https://so05.tci-thaijo.org/index.php/tgt/article/view/243943 <p><strong>ABSTRACT</strong></p> <p>Presenting the content of net idols in the current marketing perspective. Many products and services use net idol reviews to persuade consumers that effect to demand goods through online media such as facebook profile, facebook fanpage and instagram. The author use survey document from research paper academic article website and in-depth interviews&nbsp;with two digital media professionals and four net idols using the concept of content creation.&nbsp;It found that the content of the net idol, there are important factors starting from&nbsp;1) Busniess need : Some business needs net idols for their roles which are followers up to 10,000 2) Target’s insight : recognized consumer needs 3) Brand role : real review by net idols use consumer products 4) Storytelling &amp; Media contexts : appearing contents and platforms which are concerning presentation period.</p> Bodin Dechaburananon Copyright (c) 2020-03-27 2020-03-27 26 2 1 13 Pronunciation Training Techniques for Thai Initial Consonant Sounds for International Students https://so05.tci-thaijo.org/index.php/tgt/article/view/243944 <p>Learning management of Thai language lessons for international students is different from that for Thai students in terms of learning objectives, contents, and measurement and evaluation.&nbsp; Learning objectives, thus, identify course content and the scope of learning.&nbsp; Moreover, understanding of the functioning of the brain during the learning process, which is a biological process, is important for teachers to select lead-in techniques that promote rapid learning of the lessons.&nbsp; This article presents lead-in techniques used in teaching basic Thai to international students which were: repetition to get the right pronunciation, appropriate instructional pacing, and use of the language in an authentic situation, particularly pronouncing Thai names.&nbsp; The teacher used these techniques following an activity of giving a Thai name to each student who learned to pronounce his/her Thai name and Thai names of other participants of the project. &nbsp;The meanings of their names were given in English along with pictures of the Thai alphabets from Google websites because learning begins when the brain associates the sound with these two types of pictures.&nbsp; Thus, this makes learning meaningful and sustainable.&nbsp; Then, the teacher linked the sound of their Thai names with the sound system of the Thai language beginning from initial sounds which are the first sounds uttered through the mouth leading to learning of other sounds in the Thai language and conversations.</p> Jomkwan Sudhinont Copyright (c) 2020-03-27 2020-03-27 26 2 14 28 The Studies of Patterns of Transaction and Cargoes Distributionmethods on East-West Economic Corridor https://so05.tci-thaijo.org/index.php/tgt/article/view/243945 <p>Border Trade in the East-West Economic Corridor has the specific character that is different from general Border Trades. This is because its linkage with the super highway passes through Myanmar-Thailand-Laos PDR, especially the highway crossing Pitsanulok Province, called ‘Indo -China Intersection’. In facts, the pattern of payment in transaction and transferable goods and services are different from other border trade points. The objectives of this study are (1) to study directions and trends of buying and sellingtransaction both small and large scale of trade, including cargo transactions that links international highways across border among Myanmar-Thailand-Lao P.D.R on East-West Economic Corridor involving logistics activity in term of transportation, and (2)to study Myanmar’s and Lao P.D.R.’stransactions. In methodology, studying by using 2 approaches both of (1) In-Depth Interview in the areas Thailand-Myanmar and Thailand-Lao P.D.R. 23 respondents includingwholesale trader, shipping businesses, freight forwarders, commercial banks’ manager,and (2) questionnaire asked 180 respondents including retail merchants, retail shop owners, agents of transport businesseswho use land bridge for goods transformations in order to study logistics activities in cargoes distribution. And there have questionnaires’ pre-test in these areas. The results represented that (1) Thailand-Lao P.D.R has cargoes transportations from central parts and north-east regions from Thailand to Lao P.D.R more than from Lao P.D.R. to Thailand. Similarly, cargoes distribution patterns from Thailand to Myanmar are movements in cargoes from Maesod, Tak to Myanmar with net exports. (2) Myanmar’s payment patterns use commercial banks’ system more than Lao P.D.R’s because Myanmar’s trade patterns are less than Lao P.D.R’s. From the results, Bank of Thailand’s authorities influence trend of trading both of AmpherMuang, Mukdaharn Province and Ampher Mae Sod, Tak Province. However there is no financial transactions link in trade payment transactions in East-West Economic Corridor.</p> Chalisa Rattarasarn Somchai Benjawan Copyright (c) 2020-03-27 2020-03-27 26 2 29 40 Pornography Media Behaviors among Youths https://so05.tci-thaijo.org/index.php/tgt/article/view/243946 <p>This descriptive research aimed to examine the pornography media behavior among the youth in educational institutes. The sample consisted of 475 university students. Data were collected using the questionnaire developed by the researchers. Data analysis was performed using descriptive statistics, including frequency, percentage, mean, standard deviation, and Chi-square test. The results showed that mean age of 19.89 years (SD = 1.21); 68.21% of the sample were female and 58.74% of them lived in a dormitory. More than half of them had sexual experience (52.42%) and had used pornography media (59.58%). The mean age at the first pornography media use was 14.57 years (SD = 2.57). Internet was the main channel of pornography (75.77%). The largest proportion of the sample watched pornographic movies (53.36%) and used pornography media at their homes (59.72%). In addition, gender, sexual experience, and peer influence were significantly correlated with pornography media behavior.</p> Jakkrite Pinyaphong Jariya Hattha Natthaporn Sarnsu Sutin Thongdee Copyright (c) 2020-03-27 2020-03-27 26 2 41 50 A Development of Training Curriculum for Enhancing Competencies of Academic Program Chiefs in Rajabhat Mahasarakham University https://so05.tci-thaijo.org/index.php/tgt/article/view/243947 <p>The purposes of this research were to study levels of competencies and needs assessment to develop of RMU academic program chiefs, to develop a training curriculum, and to study the results of using the training curriculum. This research and development was organized into 3 phases. Phase 1 was studying competency levels and needs assessment to develop of RMU academic chiefs. Competencies and needs assessment questionnaires were used with 75 academic chiefs, and 20 administrators and related personnel were interviewed. Phase 2 dealt with the developing of training curriculum for enhancing competencies, a draft of curriculum was criticized and appropriateness evaluated by 15 experts. On phase 3 the developed curriculum was tried out through 30 RMU academic chiefs, using rubrics scoring technique evaluated the competencies of trainees through workings and learning logs. The research statistics were basic statistics and content analysis. Results of the research were as follows:</p> <p>1) competencies of RMU academic program chiefs as overall at a high level. When each competency was considered, it found that the 3 competencies at the highest level were commitment in working, have vision in management, and have service mind, where as the 3 lowest level were knowledge and understanding in budget management, ability to meeting operation, ability to empower others, and knowledge and understanding in academic legal. The needs assessment to develop were found that: the academic program chiefs wanted to develop themselves in 15 titles, the 3 rd significance titles were direction of Thai higher education, knowledge of teaching in 21st century, and knowledge of curriculum and learning. 2) The results of curriculum developing were found that: curriculum structure consisted of 6 factors and contents were divided into 7 learning units. The evaluated appropriate were at a high level. 3) The results of curriculum testing were found that: the trainees had competencies in a very good level (the pass criteria was good or higher level). Recommendations concerning policy of the RMU were using this curriculum as a standard curriculum for enhancing competencies of the academic program chiefs.</p> Pradit Ekgatus Samarn Ekkapim Khwanchai Khuana Copyright (c) 2020-03-27 2020-03-27 26 2 51 64 The Development of Science Activity Packages Using Local Resources of the Demonstration School Students Chiang Rai Rajabhat University https://so05.tci-thaijo.org/index.php/tgt/article/view/243949 <p>This research aims to To develop a series of science activities using local resources of the students of Demonstration School, Chiang Rai Rajabhat University. And to find out the effectiveness of the activity series. The population used in this study included teachers, administrators, community leaders, philosophers, and villagers. It should be a series of activities. STEM teaching methods by local resources of Ban Du 19 villages. The development of grade 4 consisted of 4 sets of activities: (1) lemongrass, (2) fly slabs, (3) potted plants from pineapple bark. (4) Bamboo rainbow camera (1) pineapple soap (2) scented candle from pandan (3) fish paste pellets from pineapple peels (4) clear water filter from bamboo shoots natural (1) Pineapple ice cream (2) Banana steak pack (3) Minor nutritionist (4) Fruit candle &nbsp;&nbsp;&nbsp;&nbsp;2. Effectiveness study of activity set The quality of education by the experts. The overall level is very high. The average score was 4.00 and the standard deviation 0.59 was higher than the criterion of 80.17 / 92.</p> Somchai Jaiban Saengrawee Nalumphun Thidarat Sukprapaporn Copyright (c) 2020-03-27 2020-03-27 26 2 65 72 The Synthesis of the Ethical Leadership Components of Administrators of Schools under the Department of Local Administration https://so05.tci-thaijo.org/index.php/tgt/article/view/243954 <p>The purposes of this research were to synthesis of the ethical leadership components of administrators of municipality schools and municipality district schools under the Department of Local Administration. This research consisted of 2 phases. Firstly, ethical leadership components of administrators of schools under the Department of Local Administration were established by research documentations, depth interviews of the admistrators of the subdistrict, district and provincial local organisations. Secondly, the components were validated. The research findings showed that there were six components of ethical leadership components of administrators of schools under the Department of Local Administration: the critical thinking processes and the ethical decision, the honesty, the discipline and the equality, the sacrifice and the public mind, the communication and the participation.</p> Suwat Waranusast Thaworn Sarawit Nisawan Waranusast Copyright (c) 2020-03-27 2020-03-27 26 2 73 80 Lifestyle and Line Communicative Innovation in Smartphone’s Usage Behavior of Undergraduate Students in Phitsanulok Province https://so05.tci-thaijo.org/index.php/tgt/article/view/243955 <p>The main objective of this research was investigate the demographic lifestyle behavior and relationship of line Communicative innovation in smart phone’s usage behavior of undergraduate students in Phitsanulok Province from 400 students. The data were analyzed by 1) Descriptive statistics and 2) Factor Analysis. 3) In the part of Inferential statistics to determine was Pearson’s Correlation coefficient. The result indicated that : The three types of lifestyle such as activities behaviors and opinions can be categorized in 6 factors it was 1) Computer Technology’s factors 2) Entertainment’s factor 3) The tasteful luxurious and comfort’s factor. 4) Health and beauty’s factor 5) Education Family and Living’s factor and 6. Public Social Activities Factors 5 sides of lifestyle excepted Public Social Activities Factors had related with the behavior in the reason using the Application: Line, the frequency to used Application: Line and average time per day to used Application: Line significantly.</p> Akkarong Punpong Phitchayaporn Prakrongjai Sikarint Kongsong Copyright (c) 2020-03-27 2020-03-27 26 2 81 90 The concept of Active learning in the 21st Century: Who is active and what is considered as ‘’active’’ in Active learning? https://so05.tci-thaijo.org/index.php/tgt/article/view/243956 <p>Active learning is an unavoidable approach to teaching and learning in the 21<sup>st</sup> century. It gives learners an opportunity to actively participate in the learning process in order to attain the stated learning objectives. The purpose of teaching and learning is to enable the learners to understand the concepts and subject matter as well as develop specifically required skills. Effective understanding and development of skills will come from active participation as well as collaboration of learners in planning and participating in the learning process. Learners understand better when they actively and collaboratively participate in planning and developing their own knowledge. During active learning, the teachers is actively active as a facilitator, coacher, and scaffolder as well as bringing in different and new methods that will maximize learning in learners. Learners must be active at all levels and in all spheres; that is; physically active, intellectually active, socially as well as emotionally active.</p> Anchunda Henry Yuh Wichian Thamrongsotthisakul Copyright (c) 2020-03-27 2020-03-27 26 2 91 99 Enhancing Musical Intelligence among Primary School Students with Whistling Song Activity Packages : Behavioral and EEG Study https://so05.tci-thaijo.org/index.php/tgt/article/view/243957 <p>The aims of this research were to design a set of whistle-blowing activities to enhance the musical intelligence of primary school students, and then to study the results of using them as an activity package to enhance musical intelligence. The subjects were 120 students in Grade 5. They were randomly assigned to the experimental group (Practice whistling as music) and the comparison group (Practice the flute), 60 students per group. Research instruments included the whistle-blowing activity package, musical intelligence test, and an EEG machine. Data were analyzed by using one-way ANOVA. The results were as follows: 1) The whistle-blowing activity package consisted of two sets of activities, 20 practice sessions, 45 minutes a day for 20 days. 2) After the experiment, the group that practiced whistling as music and the group practicing flute had an increase in intelligence scores of music at the statistical significance level of .05; no gender differences were detected when male and female results were compared. 3) Concerning the electroencephalogram study, differences were found after training at theta frequency at the right frontal F4 electrode site, at alpha frequency at the left frontal F3 electrode site, and also at the right antero-fronto-central FC6, F8 and AF4 electrode sites in the group that practiced whistling as music, while the flute group did not show differences in brainwaves, when compared to before-training conditions. 4) After training, differences in theta frequency were found between groups at the right frontal F4 electrode site and at the alpha frequency at the left frontal F7 electrode site and at the right frontal F4 electrode site.</p> Chaiwat Sumungkala Poonpong Suksawang Ronnachai Rattanaset Copyright (c) 2020-03-27 2020-03-27 26 2 100 116 The Professional Development of STEM Teacher in Secondary School by Participatory Action Research https://so05.tci-thaijo.org/index.php/tgt/article/view/243959 <p>The purposes of this research were to 1. study about the characteristics of STEM teachers and context in professional development of STEM teachers in secondary schools, 2. to construct the guideline for development of STEM teachers in secondary school by the participatory action research (PAR), 3. to carry out the development of STEM teachers in secondary school by participatory action research, and 4. to get the lesson learned from the &nbsp;development of STEM teachers in secondary school by the participatory action research. There were 4 steps of this study; (1) Study about the characteristics of STEM teachers and context in professional development of STEM teachers in secondary schools through the documents synthesization and the experts assessment. (2) Construct the guideline for development of STEM teachers in secondary school by using participatory action research technique which consists of two processes; preparing process and planning process using the participatory planning technique (Apreciation-Influence-Control, AIC)<strong>. </strong>(3) Carry out the development of STEM teachers in secondary school by using participatory action research technique which consists of three processes; acting process, observation process, and reflecting process. and (4) Study about critical success factor of development of STEM teachers in secondary school by using participatory action research. Data gathered in these proceses was provided by documents and conference from three groups, i.e. the researcher, co-researchers and developers. The results of the research were as follows : 1) The result of studying the STEM teachers characteristics and Context of STEM teachers development in secondary school, it was found that there were three aspects, namely the teaching and learning management, the classroom management, and the self-development as well as professional development.There were 13 characteristics or 57 Indicators. In addition, concerning the result of studying the context for the development of the STEM teachers’ characteristics of Bankardprachanukroh School, it revealed that there have been the preparation of the Inputs, i.e. the STEM teachers development, STEM teachers, budget, teaching media , materials and equipment, places, facilities as well as management system, including the development of STEM education through the process of STEM teacher’s Professional Learning Community ( PLC ) and organizing of the exhibitions displaying the outcomes of STEM education. 2) Concerning the approach to development of the STEM teachers in secondary school by participatory action research ( PAR ), it was found that there should be the development in four activities i.e. building the STEM teachers’ network, adjusting the ID Plan, developing the STEM education with Professional Learning Community (PLC) and organizing the exhibition displaying the outcomes derived from the STEM education. 3) The result of development of STEM teachers in secondary school by participatory action research ( PAR ), it was found that (1) The STEM teachers were supported by the STEM teachers’ network. (2) The STEM teachers used ID Plan in the STEM teachers development. (3) The STEM teachers were supervisioned by the school supervision system. (4) The STEM teachers have been the portfolio and 3 aspects of STEM teacher characteristics development information which coaching and mentoring by the professor or the assessor. 4) As regards getting the lesson learned from the development of&nbsp; STEM teachers in secondary school by the participatory action research ( PAR ), it was found that factors to the success of development of the STEM teachers in secondary school&nbsp;were as follows : (1)There is a good leader towards developing of STEM teachers in secondary school. (2)There is good cooperation from every related personnel. (3)There are definite guidelines to the constant development of STEM teachers. (4)There is building of network in development of STEM teachers both in and out of school. (5)There is creation of information system of STEM teachers’ characteristics and development by adjusting the performance report system of every STEM teachers.</p> Danairat Kaskasam Chalong Chatruprachewin Copyright (c) 2020-03-27 2020-03-27 26 2 117 133 Student Digital Citizenship Indicators in Higher Education Institutions https://so05.tci-thaijo.org/index.php/tgt/article/view/243960 <p>The purpose of this research is to study the student digital citizenship indicators in higher education institutions. The research methods are: 1. Study and synthesize the documents of digital citizenship indicators and behavioral indicators. 2. Investigate the appropriateness of digital citizenship indicators and behavioral indicators by experts 8 people who were selected by using purposive sampling. The research instrument was a questionnaire to evaluate the appropriateness of digital citizenship indicators and behavioral indicators. The data were analyzed by using frequency distributions, median, and interquartile range. The result revealed that; 1) There were 11 indicators and 24 behavioral indicators for student digital citizenship in higher education institutions as follows: digital access (2 behavioral indicators), digital commerce (3 behavioral indicators), digital communication (2 behavioral indicators), digital etiquette (3 behavioral indicators), digital literacy (3 behavioral indicators), digital law (2 behavioral indicators), digital rights and responsibilities (2 behavioral indicators), digital health and wellness (2 behavioral indicators), digital security (2 behavioral indicators), digital identity (2 indicator behavior), and digital safety (2 behavioral indicators). 2) The indicators and behavioral indicators for student digital citizenship in higher education institutions were found that appropriateness was between a high level to the highest level.</p> Wannakorn Phornprasert Teamjan Parnichparinchai Pakorn Prachanban Namthip Ongardwanich Copyright (c) 2020-03-27 2020-03-27 26 2 134 150 Guidelines for the Establishment of Laws to Determine the Powers and Duties of Community Police https://so05.tci-thaijo.org/index.php/tgt/article/view/243961 <p>This qualitative research gathered data from document and 20 key informants. This research aims to study factual and legal problems with regard to the powers and duties of Thai community policing, and the concepts, theory, and comparative analysis of law measurement as it relates to the powers and duties within international communities that are applicable in Thai contexts. The research found that Thailand’s main application of the concepts of community policing is completed through the practice of police community relations. With regard to the factual problems, the study found that there is a discontinuity in the community policing operation in Thailand, a lack of community participation, and no law that directly specifies the powers and duties of community police. The comparison between Thai and foreign community policing reveals that there is more serious application of community policing in foreign countries, especially in Japan, than there is in Thailand. There are police box dotted throughout the country in Japan. The legal regulations relating to the powers and duties that can be applied to Thai contexts, include the determining of community police box as the local police sub-stations in local communities and establishing community policing to be a specific duty in the National Police Act, B.E. ….</p> Suchin Rodgumnoed Siripong Sopha Copyright (c) 2020-03-27 2020-03-27 26 2 151 165 Facebook media use, advertising strategy and impact on decision-making of men in Bangkokfor undergoing facial surgery https://so05.tci-thaijo.org/index.php/tgt/article/view/243962 <p>The objectives of this research were to study 1. Bangkok men’s exposure to advertising on Facebook about cosmetic surgery; 2. Bangkok men’s reasons for deciding to get facial cosmetic surgery; 3. Bangkok men’s awareness of advertising strategies on Facebook and their decisions to get facial cosmetic surgery; 4. Bangkok men’s process of decision making to get facial cosmetic surgery; 5. the relationship between the demographic factors of men in Bangkok and their awareness of advertising strategies on Facebook; and 6. the relationship between awareness of advertising strategies on Facebook and Bangkok men’s decisions to get facial cosmetic surgery. This was a survey research. The sample population was 400 men living in Bangkok who had had facial cosmetic surgery. The samples were chosen through voluntary sampling from among men who were followers of the facebook pages of beauty clinics. The research tool was a questionnaire. Data were analyzed using percentage, mean, standard deviation, f test and ANOVA. The results showed that 1) most of the samples looked at beauty clinics’ facebook pages on their smartphones 3-4 times a day, most often during the time period 16:01-20:00. Their main objective was to read news about celebrities who got cosmetic surgery. They were introduced to the beauty clinics’ facebook pages by their friends on facebook. 2) Men’s reasons for getting facial cosmetic surgery were to make themselves look good as they desired and to make themselves more attractive and make a good impression. &nbsp;&nbsp;3) The advertising strategies that influenced their decisions that the samples were aware of were word of mouth advertising and persuasive/incentive advertising. 4) The decision making process consisted of assessing the alternatives and searching for more information.&nbsp; 5) Occupation of the samples was a factor that affected their awareness of advertising strategies and their decision to get facial cosmetic surgery. 6) Awareness of advertising strategies on facebook was related to decisions to get facial cosmetic surgery to a statistically significant degree at confidence level 0.05.</p> Nipha Virasorn Santat Thongrin Piyachat Lomchavakarn Copyright (c) 2020-03-27 2020-03-27 26 2 166 179 Desirable Characteristics of School Administrators in the 21st century as Perceived by the teacher in Ubonratchathani Primary Educational Service Area office 3 https://so05.tci-thaijo.org/index.php/tgt/article/view/243963 <p>The purposes of this study were to 1) study the desirable characteristics of school administrators in the 21<sup>st</sup> century 2) compare desirable characteristics of school administrators in the 21<sup>st</sup> century according thought of teacher classified by individual factor consisted of gender, degree of education and working experience 3) study the guidelines for development the desirable characteristics of school administrators in the 21<sup>st</sup> century. The research method was 2 stages: The first; study the desirable characteristics of school administrators in the 21<sup>st</sup> century, The samples were 118 peoples; the data was collected by rating scale questionnaire with index of item objective congruence between 0.67-1.00, discrimination index 0.38-0.92 and the reliability was 0.99.The data was analyzed by frequencies, percentage, average, and standard deviation. The comparison desirable characteristics of school administrators in the 21<sup>st</sup> century according thought of teacher classified by gender and degree of education by using independent samples t-test and classified by working experience was used one way analysis of variance. The second stage was to study the guidelines for development desirable characteristics of school administrators in the 21<sup>st</sup> century. The samples were 20 peoples. The tool for gathering data was the interview guidelines with its index of item objective congruence at 1.00 all item. The data was analyzed by content analysis. The results were as follows. 1. The desirable characteristics of school administrators in the 21<sup>st</sup> century in overall were at a high level, when considering in each aspect. There were at high level all 5 aspects; 1) personality 2) human relations 3) ethics 4) leadership and 5) management skills. 2. The comparison desirable characteristics of school administrators in the 21<sup>st</sup> century according thought of teacher classified by individual factor consisted of gender, degree of education and working experience were found that, there were not different in overall and all each aspect at the level of statistical significance 0.05. 3. The guidelines for development desirable characteristics of school administrators in the 21<sup>st</sup> century were as follows; 1) Personality aspect, the administrators should develop their emotion, intelligence and demeanor.&nbsp; 2) Leadership aspect, the administrators should develop them self for the best model in working and the leader in using technology for working. 3) Morality and ethics aspect, the administrators should develop the righteousness, neutrality, good governance and four sublime states of mind for guidelines on the management. 4) Knowledge and skills in management aspect, the administrators should develop their knowledge, skill in using technology and innovation for management 5) Human relation aspect, the administrators should develop the morale promoting, admiration and coaching in working.</p> Wirat Chaiyacote Thongsook Wansean Jaroon Koonmee Rattikorn Niyomajun Copyright (c) 2020-03-27 2020-03-27 26 2 180 192 The Development of an Instructional Model Based on Digital Storytelling to Enhance English Pronunciation and Creativity of Undergraduate Students https://so05.tci-thaijo.org/index.php/tgt/article/view/243965 <p>The objectives of this research were 1) to develop an instructional model based on digital storytelling to enhance English pronunciation and creativity of undergraduate students 2) to study the effectiveness of the developed instructional model. Samples were 30 students from the Elementary Program of Faculty of Education, Kampaeng Phet Rajabhat University, who enrolled in the Introduction to Linguistic for Elementary School Teachers in the 1st semester of academic year 2018. Research instruments included the English pronunciation test, the creativity evaluation form, and the students’ satisfaction questionnaire. Data were analyzed using mean score, standard deviation, t-test for dependent sample, relative gain score and content analysis. The findings were as follows: 1. The instructional model based on digital storytelling to enhance English pronunciation and creativity of undergraduate students consists of 5 components: 1) principle, 2) objectives, 3) content, 4) procedures and 5) evaluation&nbsp;5 procedures which were perceiving problems, searching from media, working together, creating a product and coordinating ideas;. 2.1) The effectiveness of the developed instructional model found that the students’ posttest average scores of the English pronunciation were significantly higher than the pretest mean scores at the .05 level 2.2) The relative gain scores of creativity was higher than the designated standard of 60 percent. The mean scores of creativity ranging from the highest to the lowest were fluency, elaboration, originality and flexibility. 2.3) The overall scores of the student satisfaction toward the developed instructional model was at the high level. The mean scores of students’ satisfaction ranging from the highest to the lowest were Instructor, Content, Digital Storytelling Product, Learning Process and Environment.</p> Sirisopa Sanboonvej Chalearmchai Manoosawet Paitoon Sinlarat Copyright (c) 2020-03-27 2020-03-27 26 2 193 208