The Golden Teak : Humanity and Social Science Journal

The Golden Teak : Humanity and Social Science Journal (GTHJ.) Vol.32 No.3 July-September 2026

Research and Development Institute Kamphaeng Phet Rajabhat University — Mon, 15 Jun 2026 00:00:00 +0700

Non-explicit Key actors in Problem-resolution Policy in The Deep South of Thailand

Natthinee Piyasiripon — Mon, 15 Jun 2026 00:00:00 +0700

This article examines the national security policies and plans of the current implementor of the problem-resolution policy, Office of the National Security Council in 2023-2027, focusing on the three southern border provinces of Thailand. The study analyzes such the government's policy based on the prime minister's policy statements from 2005 to 2024. The data were obtained by documentary research and in-depth interviews. This study finds that the policy needs more clarity in identifying the key actors responsible for the problems in the southern border provinces. It does not clearly define the groups of insurgents and the cause of their dissidence from the state. This lack of clarity has resulted in a lack of unity among various agencies responsible for policy formulation and implementation, leading to an inability to solve the problem for over two decades. In 2013, the Thai government and the Patani Melayu National Revolutionary Front (Barisan Revolusi Nasional Melayu Patani: BRN) reached a general agreement on the peace dialogue process and the beginning of official peace talks with the BRN. This article aims to analyze the government's policy of the problem-resolution in the deep south of Thailand and offers recommendations for future policy formulation.

Soft Skills and Value Creation in Wellness Service Business

Penpaksina Wicheanwan — Mon, 15 Jun 2026 00:00:00 +0700

This article analyzes the role of soft skills as inner human capital in creating value within the wellness service business, which is a leading sector of the experience economy. Unlike traditional service delivery that focuses on functional outcomes, wellness businesses such as spas, holistic health clinics, yoga studios, and wellness resorts compete by designing meaningful and memorable experiences that integrate physical, emotional, and cultural dimensions. The article argues that nine key soft skills positive communication, empathy, deep listening, emotional regulation, contextual and compassionate leadership, mindfulness and self-awareness, cultural sensitivity, non-verbal communication, and conflict management are critical mechanisms that transform routine services into value-rich experiences. Case-based illustrations show how global wellness resorts and holistic clinics apply these skills to foster trust, client engagement, and loyalty. Conceptually, the article frames soft skills as a cultivable form of human capital that can be strategically embedded into training curricula, HR evaluation systems, and organizational culture. Practically, this framework provides a roadmap for leaders and educators to design wellness businesses that thrive by delivering human-centered experiences, thereby enhancing both competitiveness and sustainability.

Mobile Phone Bans in Schools and Academic Achievement: A Critical Analysis of the Contradictions Between Quantitative Research Evidence in Europe and the 'Digital Pause' Policy — Which Direction Should Thailand Take?

Rujroad Kaewurai — Mon, 15 Jun 2026 00:00:00 +0700

This academic article aims to critically analyze the contradictions in empirical evidence derived from quantitative research regarding mobile phone ban policies in schools by comparing findings from Sweden, the United Kingdom, and the state of Florida in the United States. The study seeks to synthesize policy implications and lessons applicable to the Thai educational context. The analysis reveals that mobile phone bans implemented in isolation, without systematic complementary measures, are insufficient to sustainably improve students’ academic achievement or well-being. In contrast, France’s “Digital Pause” policy, which requires students to keep all digital devices outside the classroom throughout the school day, demonstrates a more effective approach in fostering positive peer relationships and reducing cyberbullying incidents. For Thailand, the article highlights significant policy gaps and the complexity of collectivist cultural pressures that influence adolescents’ digital media behaviors. The article argues that Thailand should elevate the management of digital device use among youth to the level of a “digital public health policy” by integrating digital intelligence and digital literacy competencies into the national curriculum, while establishing concrete collaboration mechanisms between schools and families. Such an approach may provide a more balanced and sustainable framework for addressing the educational, psychological, and social impacts of excessive smartphone use among students.

Value Addition and Development of Innovative Food Products from Nam Wah Banana Peels Flour for Ban Kluai Community Enterprise, Huai Bong Subdistrict, Chaloem Phra Kiat District, Saraburi Province

Gannigar Onsamlee, Sirilada Srikok — Mon, 15 Jun 2026 00:00:00 +0700

The objectives of this research aimed to (1) survey the consumer needs regarding the development of food products made from banana peel flour, (2) develop a formula for food products using banana peel flour, (3) design packing and labeling for the developed food products, and (4) study the consumer satisfaction with the developed products. The study involved four sample groups: (1) 400 consumers to survey the need for product development, (2) 100 participants, including leaders, group members, and consumers, to develop the product formula, (3) 10 key informants, including leaders and group members, to select the packaging and design the label, and (4) 400 consumers, including leaders and group members, to assess product satisfaction. The tools used in this study included a questionnaire for the consumer needs survey to develop the food products, a sensory questionnaire to develop the product formula, a focus group discussion to determine the requirements for selecting packaging and designing the label, and a satisfaction survey to asses consumer opinions on the developed products. Frequency, percentage, means, and standard deviation were used to analyze the data. The findings of this study revealed that consumers preferred the development of a waffle product. The suitable formula included 20% banana flour as a substitute for banana flour 2% banana peel flour as a part of all ingredients. The developed products received consumer preference scores ranging from moderately like to most liked. The packaging and labeling met consumer requirements, and the satisfaction survey indicated that the developed product achieved the highest ratings in all evaluated characteristics.

The Study of the Effects of Reading Sports Cartoon Books on the Exercising Motivation of Naresuan University Students

Chayatee Ngaorangsi, Pakkawat Sertbudra — Mon, 15 Jun 2026 00:00:00 +0700

This study aimed to examine the effects of reading sports cartoon books on exercise motivation of Naresuan University students. The sample consisted of 100 students from the Faculty of Education enrolled in the academic year 2022. The data were collected using an online questionnaire and analyzed utilizing the mean () and standard deviation (S.D.). The results of the study revealed that 1) 50 percent of students enjoy reading sports cartoon books; 2) most students who like to read sports cartoon books exercise approximately 5-10 times per month; and 3) the motivation level of reading sports cartoon was high. The most influential factors were content ( = 4.28, S.D. = 0.864) and character ( = 4.23, S.D. = 0.798), respectively.

Talent Management Models in the Restaurant Business of Surin Province

Chutikorn Prungkiat, Promchira Chaola — Mon, 15 Jun 2026 00:00:00 +0700

This research examines talent management in the restaurant industry by investigating (1) the defining characteristics of talented employees and (2) the talent management models implemented by restaurant businesses in Surin Province, Thailand. Using a qualitative approach, the study conducted in-depth semi-structured interviews with 21 key stakeholders, including restaurant entrepreneurs, owners, and managers from establishments primarily located in the city, with an average workforce of 5-10 employees. Results identified four critical characteristics of talented restaurant personnel: team collaboration capabilities, creative problem-solving skills, work commitment, and consistent high-quality performance delivery. The study further revealed five distinct talent management approaches employed by successful establishments: (a) strategic utilization of digital platforms for talent acquisition, (b) implementation of behavioral and situational assessment techniques during selection, (c) investment in specialized skill development and educational programs, (d) offering market-competitive compensation and benefit packages, and (e) fostering positive organizational cultures that prioritize employee well-being to enhance retention. This research contributes to the talent management literature by providing empirical insights from an under-researched regional context. The findings highlight how restaurant businesses in emerging markets align talent acquisition, development, and retention strategies with organizational objectives, offering practical implications for hospitality industry stakeholders seeking to enhance workforce effectiveness and organizational sustainability in similar competitive environments.

Management of Cultural Capital and Utilization of Local Wisdom to Enhance Creative Tourism Activities and Develop the Local Economy, Uthai Thani Province

Yanatorn Teanthaworn, Baifern Wongbuangam, Nitinan Srisuwan, Paphada Suebplai — Mon, 15 Jun 2026 00:00:00 +0700

This research explores creative tourism as a means to foster community economic development in Uthai Thani Province. The study has three primary objectives: (1) to assess the potential of local communities for the development of creative tourism in Uthai Thani; (2) to promote community participation in leveraging cultural capital and local wisdom for creative tourism management; and (3) to facilitate the use of technology to enhance creative tourism marketing in order to support community economic development in the province. A qualitative research methodology was employed, utilizing two primary research instruments: a community potential assessment and an interview protocol. The community potential assessment was conducted with ten tourism experts and representatives from relevant organizations, with data analyzed based on average rating criteria. The interviews were conducted with thirty key informants from three target communities—Ban Rong Namkhaeng, Ban Tha Pho, and Ban Sanam—focusing on three dimensions: tourism potential, community participation, and technology-driven marketing promotion. The collected data were analyzed using thematic analysis and synthesized into key findings. The research findings can be summarized as follows: (1) In terms of community potential for creative tourism development, two key groups were identified: communities with very high potential, namely Ban Tha Pho and Ban Nong Khayang, and communities with high potential, such as Ban Sanam. A key strength of these communities is their adherence to traditional lifestyles rooted in local occupations. (2) Regarding community participation, findings indicate that local communities play a crucial role in tourism operations, leading to additional income opportunities for residents. They also actively engage in receiving feedback from tourists to enhance tourism activities. However, challenges were identified in terms of inconsistent government support, which hinders sustainable tourism development. (3) Community engagement in utilizing cultural capital can be facilitated through tourism network partnerships. (4) The study identifies three key strategies for creative tourism marketing promotion: (a) branding Uthai Thani as a creative tourism destination, (b) leveraging social media for tourism promotion, and (c) fostering tourism partnerships for event organization and outreach to potential tourists. The study therefore recommends enhancing community knowledge in creative tourism management and establishing sustainable tourism networks to ensure long-term development.

Development of the 5Es Inquiry-based Learning Package for Industrial Control System Subject Code 30104-2006 to Develop Learning Achievement for Higher Vocational Certificate Student Course B.E. 2563 Electric Major Nakhon Ratchasima Technical College

Tawee Chaiyakhot — Mon, 15 Jun 2026 00:00:00 +0700

This research is development of the 5Es inquiry-based learning package for Industrial Control System Subject, Code 30104-2006 to develop learning achievement for Higher Vocational Certificate student course B.E.2563, Electric Major, Nakhon Ratchasima Technical College. The purposive sample consisted of 21 Higher Vocational Certificate second year students, Electric major, Nakhon Ratchasima Technical College. The tools used in the study include 5Es inquiry-based learning package, industrial control system practice package, learning management plan, learning achievement test, pre-test and post-test, satisfaction questionnaire and teacher’s guide. The data were analyzed by mean, standard deviation and t-test. The findings revealed that the 5Es inquiry-based learning package for Industrial Control System Subject, Code 30104-2006 to develop learning achievement for Higher Vocational Certificate student course B.E.2563, Electric Major, Nakhon Ratchasima Technical College had process efficiency and result efficiency at 84.20/82.29. Learning achievement was significantly higher at .05. and satisfaction was at the highest level.

Development of Cycling Routes using Simulation Modeling Techniques: A Case Study of Tourism Routes in Sai Yok District, Kanchanaburi Province

Thawatchai Prayatwong, Rattitaya Hirunyahard, Nattawut Wita — Mon, 15 Jun 2026 00:00:00 +0700

This research aims to study traffic routes in the area as a case study. The issues used as the scope of the study are safety, facilities, cultural and historical tourist attractions, and the time spent is not more than 1-3 hours. The objectives of this research are: 1) to analyze the potential and demand for community cycling routes in Kanchanaburi Province, and 2) to develop prototype cycling routes using simulation modeling techniques to promote tourism activities in Kanchanaburi. The study focuses on tourism routes in Sai Yok District and selected three popular tourist attractions: Mallika R.E. 124, Mueang Sing Historical Park, and Ban Kao National Museum. Various tools were integrated into the study, including Google Maps for determining latitude and longitude coordinates, creating route maps, and measuring distances; FlexSim software for simulation modeling; and GIS Navigator functions for identifying the most suitable routes. The accuracy check of the simulation revealed a deviation of 2.32%. Additionally, the model evaluation scored an average of 4.93 out of 5, with a standard deviation of 0.49.

Creating a Moral Society with Cultural Capital in Chong Sakae Subdistrict Phetchaburi Province

Mon, 15 Jun 2026 00:00:00 +0700

This research aims to: 1) analyze cultural capital reflecting moral identity in Phetchaburi Province; 2) develop a model moral community in Phetchaburi Province; 3) develop a model moral and ethical temple utilizing cultural capital in Phetchaburi Province; 4) develop a model moral school utilizing cultural capital in Phetchaburi Province; and 5) establish a learning center for a moral society utilizing cultural capital in Phetchaburi Province. This study employs a mixed-methods approach, combining quantitative and qualitative research. The research area is Chong Sakae Subdistrict, Mueang District, Phetchaburi Province. The population and sample include the Phetchaburi Artisan Group, the Organic Agriculture Enterprise Group, the Thai Dessert Producers Group, the Provincial Cultural Office, academics, community leaders, monks, temple committees, and Wat Phra Rup School. Research instruments include questionnaires, interviews, and focus group discussions. The findings reveal: 1) the analysis of cultural capital in foodways, the Phetchaburi Artisan Group, and narrative literature reflects four aspects of moral identity: honesty, unity, discipline, and gratitude; 2) the development of a model community involves building a network of cultural capital stakeholders, fostering collaboration to create a value chain and enhance the value of cultural capital through the establishment of a community symbol, and facilitating knowledge and wisdom sharing in production, along with developing preliminary agreements to establish basic production standards within the community; 3) the development of a model moral and ethical temple utilizing cultural capital focuses on establishing the temple as a creative space for morality, reflecting community cultural capital in foodways, the Phetchaburi Artisan Group, and narrative literature, through the development of creative media content that embodies morality, including traditional boat rowing songs, garland weaving songs, shadow puppet performances, and moral sermons, portraying the moral reflections of unity, honesty, discipline, and gratitude by incorporating community historical narratives; 4) the development of a model moral school utilizing cultural capital involves developing a curriculum model to enhance morality and ethics in grades 4-6 of primary education. The results indicate that the integration of the curriculum for morality and ethics development, and the development of moral and ethical media from Phetchaburi Province's cultural capital, were at a good level of appropriateness, enabling the establishment of a network of 20 model moral schools. The assessment of changes in students' morality, ethics, and life skills, particularly in foodways, showed a significant increase post-curriculum implementation; and 5) the establishment of a learning center for a moral society utilizing cultural capital in Phetchaburi Province involves creating moral landmarks using the Chong Sakae community's moral symbol as a central medium to connect the community, temples, and schools, representing the four moral aspects of honesty, unity, discipline, and gratitude, which align with the cultural capital of foodways, the Phetchaburi Artisan Group, and narrative literature. The research concludes that cultural capital, as a deeply rooted and diverse identity of each community, should be collected and passed on to future generations through appropriate media or technology tailored to different age groups.

Development of Professional Football Promotion Factors in Higher Education Institutions

Nitinai Sanguansri, Pufa Savagpun, Phong-ek Suksai, Kajornsak Roonprapunta — Mon, 15 Jun 2026 00:00:00 +0700

This research aims to achieve the following objectives of Professional Football Promotion Factors in Higher Education: 1) To study the conditions and synthesize the components of professional football promotion factors in higher education, 2) To create and monitor the development of components of professional football promotion factors in higher education and 3) To evaluate the development of the components of professional football promotion factors in higher education by conducting research according to 3 steps: 1) study the status and synthesize the components of professional football promotion in higher education institutions, 2) create and examine the development of components for professional football promotion in higher education institutions, and 3) evaluate the development of components for professional football promotion in higher education institutions. The research results found that the development of components for professional football promotion in higher education institutions consisted of 9 important components that promote professional football in higher education institutions, namely 1) organization, 2) promotion, support, and motivation, 3) venue, equipment and facilities, 4) coaches/sports experts, 5) sports science, 6) athlete selection, 7) athlete readiness, 8) training, and 9) organizing experiences in professional football competitions of higher education institutions.

The Development of the Ki-Ta Muay Thai Overt Curriculum for the National Sports University

Naowarat Trimek, Pufa Savagpun, Thaweesub Koeipukwan, Pakawaut Cherdputra — Mon, 15 Jun 2026 00:00:00 +0700

This research is a research and development. The objectives are to study and develop Ki-Ta Muay Thai Overt Curriculum for the National Sports University. There are 4 research steps: Step 1: Study necessary basic information by studying documents about principles, concepts, and theories that are basic information, group discussions and interviews. Step 2: Creating and checking the quality of the curriculum by drafting the supplementary curriculum check course quality by experts to assess the appropriateness of the curriculum and accuracy and propriety of the curriculum. Step 3: Trial of the course with the target group is second-year students in the Faculty of Education, National Sports University, Phetchabun Campus, numbering 30 people and evaluating their knowledge, behavior and attitude in Ki-Ta Muay Thai. Step 4: Evaluation of the Ki-Tta Muay Thai overt curriculum for the National Sports University aspects of utility and feasibility. The results of the research found that the developed Muay Thai music practice curriculum for the National Sports University is generally highly appropriate ( = 4.33, S.D. = 0.67) and has a high level of comprehensive validity ( = 4.24, S.D. = 0.66). The results of using the Muay Thai music practice curriculum resulted in academic achievement in Muay Thai music knowledge and Muay Thai music attitude. The post-experiment average scores were higher than before the experiment. And when comparing the academic achievement in Muay Thai music attitude before and after the experiment, it was found that the post-experiment average scores were significantly higher than before the experiment at the .01 level.

Development of a Blended Project-Based Learning Model to Enhance the Digital Competence of Student Teachers

Wannasiri Thurapaeng, Nammon Ruangrit — Mon, 15 Jun 2026 00:00:00 +0700

This article presents the development of a blended learning model integrated with project-based learning to enhance the digital competence of student teachers. The study incorporated both online and offline learning approaches and was methodology in three phases 1. studying relevant principles, concepts, theories, documents, and research. 2. developing a blended project-based learning model to promote digital competence among student teachers. and 3. evaluating the quality of the instructional model. The research instrument used in this study was a model evaluation form assessed by six experts. The evaluation results revealed that the overall quality of the instructional model was rated at a very high level, with a mean score of 4.87 and a standard deviation of 0.27. The developed model consisted of five key components 1. blended learning 2. learning process 3. digital technology for learning 4. communication and interaction in learning and 5. assessment and evaluation.

A Study and Compare of Best Practices under the Five Precepts Village Project among Buddhists in the Central and Northeastern Regions: A Case Study of Krung Thep Maha Nakhon and Sakon Nakhon Province

Satawat Malasam — Mon, 15 Jun 2026 00:00:00 +0700

This research aims to study and compare the best practices of the Five Precepts Village Project of Buddhists in the Central and Northeastern regions: a case study of Krung Thep Maha Nakhon and Sakon Nakhon province. The population consists of Buddhists in the Central and Northeastern regions. The sample groups of 400 participants each from Krung Thep Maha Nakhon and Sakon Nakhon province. Simple random sampling using a lottery method was employed to select sub-districts, districts, and villages, while purposive sampling was used to select a sample of 100 people from each village. The research tools for data collection include: 1) Questionnaires: Data were analyzed using percentage, mean, standard deviation, and inferential statistics, including an independent samples t-test and one-way ANOVA. 2) Interviews: for which Purposive sampling was used to select 24 people from each province. The research findings indicate that the self-conduct in accordance with to the Five Precepts Village Project among the Krung Thep Maha Nakhon sample group was at a high level ( = 4.00), with the most practiced topic being abstaining from sexual misconduct. Similarly, the Sakon Nakhon sample group also showed a high level of practice ( = 4.06), with the most practiced topic being prioritizing public benefit. For both sample groups, there was no significant difference in self-conduct based on gender. However, there was a statistically significant difference at the .05 level for at least one pair of groups when analyzed by age, marital status, highest education level, and occupation. The greatest difference was found in the age variable regarding health care. The most similar aspects for both marital status and education level were in the areas of educational support, public assistance, preserving good culture, and the principle of unity.

The Administrative Model for Testing and Personal Competency Certification Center Based on Occupational Standards for Developing Learner Competencies at Kamphaeng Phet Technical College

Suban Chaiya — Mon, 15 Jun 2026 00:00:00 +0700

The research objectives were 1) to investigate the current conditions and administration approaches of the testing and personal competency certification center based on occupational standard, 2) to develop the administrative model 3) to implement the administrative model, and 4) to evaluate the implementation of the administrative model. This research study includes four components: phase 1) investigate the current conditions and testing center administration approaches through data collected from 50 participants included 3 administrators, 47 teachers, and 6 experts, phase 2) developing the administrative model through a focus group discussion, reviewing the model, and evaluating is appropriateness by 35 experts and educators, phase 3) implementing the model included 4 activities during the 2023 academic year. Activity 1 focused on building knowledge and understanding of the operational framework, involving 60 participants who were engaged in developing foundational comprehension of the system's requirements and processes. Activity 2 concentrated on promoting and supporting operations, utilizing the same sample size of 60 participants to ensure adequate support mechanisms were established for successful implementation. The scope expanded in Activity 3, which addressed the development of operational processes with an increased sample size of 120 participants, reflecting the need for broader stakeholder involvement in process development. Finally, Activity 4 encompassed monitoring and evaluating operations, maintaining the sample size of 120 participants to ensure comprehensive assessment of the implemented processes. Purposive sampling was used for participant selection. The research instruments included questionnaires, interview, and report forms. The data analysis involved percentage, mean, standard deviation, and content analysis. The research findings revealed that: 1) the current conditions were at moderate level, 2) the developed administrative model consists of four components: (a) understanding of the framework, (b) promoting and supporting the operations, (c) developing the model according to PDCA cycle, and (d) monitoring and evaluating the operations. 3) The implementation results showed that the average rating of the project achievement was at a high level ( = 4.42, S.D. = 0.70) and the findings revealed that satisfaction levels toward the implemented model were at the highest level ( = 4.58, S.D. = 0.60). 4) The results from evaluating the implementation indicated that the student and community achievements in the 2023 academic year were higher than those in 2022. The students and communities satisfaction was at the highest level ( = 4.64, S.D. = 0.55). Teachers developed lesson plans that consistent with professional standards, achieving a 100 percent success rate. A total of 545 students and community members passed the competency testing and certification according to professional standards. The administrators and teachers showed a high level of agreement regarding the administrative ( = 4.45, S.D. = 0.59) and community members reported a high level of satisfaction with its role in developing learner competencies ( = 4.49, S.D. = 0.61).

Empowering Local Wisdom Teachers through Cooperation Network Management Education for Career Building of Wongdeaun Akomsurathan Center Vocational Training Center of Thai People under the Royal Initiative Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani

Naphat Phattaraeak, Sunti Srisuantang, Apichart Jai-Aree — Mon, 15 Jun 2026 00:00:00 +0700

This study aimed to explore the context, implement strategies, and develop a framework for empowering local wisdom educators through a collaborative network for educational management and career development at the Wongdeaun Akomsurathan Center. The research methodology was divided in to 3 phases. The first phase involved studying the context of local wisdom teachers through documentary analysis, followed by in-depth interview, semi-structured interviews with 30 informants, including local wisdom teachers, vocational training participants and community members. Data analysis thought content analysis. The second phase focus on empowering local wisdom teachers and included 3 steps: a planning stage, where a focus group of 30 participants from various sectors collaborated to design an empowerment strategies; an action and observation stage, where stakeholders worked together to design a curriculum, organize learning activities and conduct evaluations. Two assessment tools measuring knowledge and performance were developed. These tools has an index of content validity 0.05 or higher, yielding a reliability coefficient of 0.8. Data. Analyzed using mean and standard deviation. The third phase involved synthesizing a framework for empowering local wisdom teachers, which was validated through expert interviews. The research findings revealed that local wisdom possessed deep expertise in the fields of culinary art and craftsmanship. These Knowledge were transferred through lectures and demonstrations. Several challenges were identified in teaching process, including: 1) a lack of successors, 2) inconsistent availability of local wisdom teachers 3) insufficient teaching materials, 4) absence of knowledge assessment and 5) a low number of students. The network has collaborated to drive the empowerment of local wisdom teachers and designed activities plan, Taeng Yuak (banana stalk carving arts). The results indicated that learners’ post-training knowledge has significantly improved to compare to their pre-training levels. Furthermore their performance in banana stalk carving was rated as satisfactory. Based on this findings, a systematic framework for empowering local wisdom teachers was developed. The framework included four key component, change agents, partner network, multiple influencing factors, and operational process.