Katanyutaveetip, K. and Laksitamas, P. (2024) “A Model of Consumer Rights Protection via Ethics Marketing Communication Affecting Purchasing Decision of Online Consumers”, Thammasat Journal, 43(1), pp. 118–136. available at: https://so05.tci-thaijo.org/index.php/tujo/article/view/272619 (accessed: 26 August 2026).