Laksitamas, Prin, Chanurak Saeyang, Siwarat Kobayashi, and Chaiyapol Horrungruang. “The development of indicators for sports marketing sponsorship of business organizations in Thailand”. Thammasat Journal 41, no. 1 (April 8, 2022): 178–200. accessed December 7, 2025. https://so05.tci-thaijo.org/index.php/tujo/article/view/271960.