Likitratcharoen D, Tangjitprom N, Chuensuksomboon R. Order Effect on the Intention to Purchase: The Case of New Food Concept. TU Journal [internet]. 2022 Aug. 19 [cited 2025 Apr. 17];41(2):211-22. available from: https://so05.tci-thaijo.org/index.php/tujo/article/view/271999