Thammasat Journal

2026-04-28T15:26:12+07:00

Thailand Soft Power Drive Mechanism by using Entertainment Industry underneath of Music, Film, and Series

2024-10-31T10:04:42+07:00

A study of 'Thailand Soft Power Drive Mechanism by using Entertainment Industry underneath of Music, Film, and Series' aims to study the successful soft power operation and drive mechanism in the role model countries, study the operation situation of the private sector and the supportiveness from the public sector in these entertainment industries both of national and international level, also study about opportunities, threats, problems, and possible problem-solving guidelines, and finally this can lead to propose the corporate mechanism among private and public sectors for enhancing Thai soft power with these entertainment industries. This research applied research and development methodology using documentary synthesis and in-depth interviews with the 25 key informants for developing the Thailand soft power drive mechanism. After that, the researchers proposed it to 10 specialists during the seminar session. The results presented the Thailand soft power drive mechanism with three essential components: Regulation, Promotion, and Support, which THACCA, the independent organization, should drive. This research can support the public sector in driving Thailand's soft power by using Music, Films, and Series as a tool and private sector corporations.

Research Synthesis on Motherhood in Thai Society for Policy Utilization

2024-10-03T09:30:28+07:00

This research aims to collect research studies related to motherhood in Thai society, published during the five years from 2018-2022, to synthesize and make practical policy recommendations using meta-synthesis and a qualitative synthesis method. There are 127 research studies in 8 groups of sciences classified according to the experiences and characteristics of motherhood into seven groups: pregnant mothers, postpartum mothers, mothers with sick children or behavioral problems, working mothers, single mothers, teenage mothers, and alternative mothers. The results show that motherhood has overlapping characteristics with biological and social determination. Formulating policies for mothers should begin by providing comprehensive protection for pregnant mothers and increasing healthcare opportunities consistent with their social and cultural context. Moreover, leveraging technology and social media to support motherhood and promoting a friendly working environment for mothers should be given importance. Especially, mothers who need to take care of their children who have special care needs should be supported with necessary resources. In addition, ensuring status and providing protection to alternative mothers, as well as supporting access to assisted reproductive technology for infertile mothers, along with supporting opportunities and options for teenage and single mothers should be considered. Finally, it is necessary to prepare family support for the mother’s role simultaneously.

The Moral Person in the Mind of Generation Z Adolescents: A Study of Mental Representation and Salient Moral Traits

2024-09-25T08:23:21+07:00

This study aims to explore the mental representation of moral identity and the salient moral traits of Generation Z adolescents within the context of Thai society. Employing a qualitative research methodology, the study utilized in-depth interviews with five high school students aged 12–18 years (grades 7–12) in Bangkok, purposively selected as key informants. These students were identified based on their demonstrable prosocial behavior, as recognized by those around them, to ensure the inclusion of adolescents who exhibit actual moral behavior. Secondary informants included five parents and five teachers from the same schools. Data collection was conducted using semi-structured interview questions. Content analysis was employed with data triangulation to ensure reliability by integrating information from multiple sources, including secondary informants. Data accuracy was further validated through member checks, where feedback from informants was obtained to confirm the correctness of the data. The findings indicate that the mental representation of moral identity among Generation Z adolescents is characterized by flexibility and situational adaptation, rather than strict adherence to fixed moral principles. However, these adolescents remain committed to core values instilled by family, school, religion, and social media. Eight salient moral traits were identified: avoiding harm to others, being public-minded, adhering to religious principles, helping others, respecting and listening to others, showing kindness, demonstrating compassion, and prioritizing the common good over personal interests.

Developing the Youth Crime Prevention Guidelines in Thailand

2024-11-12T10:28:34+07:00

This article aims to present the current situation of juvenile crime, as well as the laws, policies, and mechanisms for juvenile crime prevention in Thailand and other countries. It also highlights good practices in juvenile crime prevention and proposes policy recommendations and directions for developing appropriate strategies for juvenile crime prevention in Thailand.

The study is a qualitative document-based research approach, focusing on a literature review, and data collection through in-depth interviews with experts from relevant sectors. The data obtained from the study are analyzed in a descriptive format according to the research objectives. The findings reveal that the juvenile crime situation in Thailand, the Federal Republic of Brazil, the Republic of the Philippines, and the Commonwealth of Australia is facing a serious and increasing problem of juvenile crime. In addition, the causes of the problem are more diverse and complex, involving both internal and external factors. Each country has laws, policies, measures, and mechanisms that differ according to the context. The good practices in preventing juvenile crime are as follows: 1) Reviewing risk factors for juvenile crime and 2) Setting target factors for success, including safety as a basic right that citizens should receive, long-term project planning, creating cooperation with agencies and organizations, and involving civil society in project design. The policy recommendations for developing appropriate approaches to preventing juvenile crime include stipulating that all sectors have duties and responsibilities in strengthening the family institution and kinship system in monitoring and preventing juvenile delinquency among youth under their care, and stipulating that state and local agencies and mechanisms have duties and responsibilities in preventing juvenile delinquency in their areas of responsibility.

Changes and Impacts of University Founding on the surrounding communities: Meta-Synthesis

2024-09-09T13:29:23+07:00

This scholarly investigation seeks to explore the transformative effects initiated by the establishment of universities within adjacent communities. Employing a meta-synthesis methodology, this study synthesizes insights gleaned from electronic academic databases, four databases were deliberately selected, resulting in 12 research articles to be synthesized. The findings highlight the strategic governmental endeavor of establishing universities to enhance national development by expanding educational access and improving educational quality. This institutional proliferation serves as a catalyst for the widespread dissemination of knowledge and the acquisition of skills, thereby bolstering the nation’s human capital. As a result, the nation has strategically dispersed universities across diverse geographic regions. Governmental entities pursue education as a primary objective to catalyze societal transformation, but this study highlights the far-reaching impacts of university establishments on surrounding communities across nine distinct dimensions: 1) population demographics and community engagement; 2) land utilization; 3) education; 4) economic dynamics; 5) public health and healthcare provision; 6) environmental sustainability and natural resources; 7) infrastructural development and public utilities provision; 8) community development and academic services; and 9) local administrative organizations. Each dimension has a beneficial influence, fostering opportunities within the community while simultaneously engendering challenges.

Thus, within the realm of university administration and development, it is imperative to consider the consequences of altering the landscape of surrounding communities as a consequence of university establishment. This necessitates meticulous planning and collaboration with community stakeholders and relevant agencies. Particularly for regional universities, proactive measures are vital to mitigate adverse impacts while fostering parallel development, thereby cultivating a livable community and a conducive learning environment. Such endeavors aim to cultivate symbiotic relationships and alleviate both tangible and intangible barriers between universities, communities, local administrative organizations, and other pertinent agencies within the area.

Knowledge Management for Sustainable Management and Conservation of Coastal Resources through Community Participation in the Gulf Coast, Sathing Phra District, Songkhla Province

2024-10-22T10:40:33+07:00

This research aimed to 1) draw lessons from two research studies and 2) formulate public policies for the sustainable management and conservation of coastal resources with the involvement of Gulf Coast communities in Sathing Phra District, Songkhla Province. The sample consisted of representatives from five communities across five sub-districts in Sathing Phra District who live along Thailand’s Gulf Coast. Purposive sampling selected 20 fishermen from each community (totaling 100 people), along with public and private officials related to coastal resource management, with two representatives from each of 16 agencies, totaling 32 individuals. The tools used for knowledge transfer included a policy and strategy manual for community-based marine and coastal resources management aimed at sustainable selfreliance. Data were collected using interviews and observations method. The qualitative data were analyzed through summary descriptive analysis. The results of the research could lead to the formation of four main public policies on the sustainable management and conservation of coastal resources in Thailand’s Gulf Coast communities in Sathing Phra District, Songkhla Province, as follows: 1) demarcating conservation zones for sustainable shared use, 2) establishing rules, practices, and agreements for managing conservation zones, 3) fostering involvement of networking parties in coastal resources management, and 4) enhancing community income generation.

Development of the Public Participation Process in Legislation Under Section 77 of the Constitution of the Kingdom of Thailand, B.E. 2560 (2017)

2024-08-23T15:28:34+07:00

The purpose of this research is to analyze the intent of Section 77 of the Constitution of the Kingdom of Thailand, B.E. 2560 (2017), in order to use the key principles from this Section to design and develop the public and stakeholder participation process in legislation under Section 77. This research was conducted through a qualitative approach by collecting data from documents and interviewing four groups of key informants, totaling 20 interviewees. The data were descriptively analyzed and presented. The research findings are as follows: 1) Section 77 of the Constitution of the Kingdom of Thailand, B.E. 2560 (2017), contains 11 significant intents, comprising four main intents and seven secondary intents; 2) the design of public participation through the hearing process is divided into two stages: pre-legislation which focuses on impact analysis, and post-legislation, which focuses on performance evaluation, and both stages are required to be comprehensive and systematic; 3) The development of the public participation process through hearings includes essential components such as format, mechanism, activities, process, management, and development in three phases: short-term, medium-term, and long-term, according to the intent of Section 77, leading to the reform and development of the country under Section 258 (Khor.).

The linguistic strategies for reprimanding during the transition to Thailand’s new Prime Minister on the X platform

2024-11-21T15:13:18+07:00

This article aims to examine the linguistic strategies used to reprimand the new Prime Minister through the hashtag #นายกรััฐมนตรีี X on the X platform. The first 250 messages featuring the hashtag were analyzed using the concept of reprimanding from the pragmatic perspective. The findings revealed that the linguistic strategies used to reprimand the new Prime Minister of Thailand on the X platform were categorized into three main strategies: 1) Direct reprimanding strategies: Rude words, words with negative meanings, and expressions conveying negative meanings were used to curse or denounce the Prime Minister’s undesirable behavior and statements. 2) Indirect reprimanding strategies: Verbal irony, slang, and metaphors were used to satirically, and sarcastically criticize the new Prime Minister’s undesirable behavior and statements. 3) Supportive strategies: Words used to degrade the Prime Minister’s status, emoticons, emphatic endings, emotional markers or numbers, and interjections were used to intensify the reprimands. These linguistic strategies for reprimanding reflect the political landscape of contemporary Thai society, where the reprimand serves as a tool in the negotiation for political power. It also highlights the power relationship between those who reprimand, holding influence in the online space, and the one being reprimanded, possessing the highest administrative authority in governing the country. Furthermore, the reprimand can also be considered as a form of cyber bullying.

Raising Awareness of the Holocaust among Thai Students through Literature

2025-03-17T14:00:56+07:00

The Holocaust in World War II stands as one of the most heinous events in human history, and as time passes, the memory of this tragedy gradually fades. Learning about this event is therefore crucial to remind us of the dangers of ethnic prejudice. This research aims to examine the level of knowledge of 38 undergraduate students regarding Holocaust literature before and after taking the HEN452 Introduction to Prose course. In addition, it compares students’ learning about the Holocaust through literature before and after the course to evaluate the effectiveness of using literature as a tool for raising awareness. The study collected data through open-ended questionnaires and analyzed the responses using content analysis. The results revealed that, prior to the course, students had only superficial knowledge about the Holocaust and related literature, largely acquired from popular media such as films and online sources. After the course, most students demonstrated an increased understanding of the Holocaust, including knowledge related to World War II, insights into Hitler and the Nazi Party, as well as changes in their attitudes toward the event, which enabled them to better comprehend its origins and impacts. Furthermore, students began to ask questions and critically evaluate the cruelty of Hitler and the Nazi Party while showing greater empathy for the victims. The study indicates that literature is an effective tool for raising awareness about the Holocaust, especially when integrated with other sources of information in the teaching process. The research recommends applying the findings to integrating teaching and learning into the curriculum, promoting commemorative activities to enhance social awareness, and using literature as a tool to raise awareness in conjunction with diverse sources of information.

Impact Measurement Problems, Misconceptions, and Challenges in Development Projects: Social Return on Investment

2025-01-14T14:53:38+07:00

Social Return on Investment (SROI) offers many benefits. However, to accurately assess the social outcomes of development projects or activities undertaken by civil society organizations, social enterprises, or the corporate social responsibility (CSR) units of private companies and government agencies, it is essential to consider the conditions and limitations of the SROI approach. This article synthesizes common problems, misconceptions, and challenges in the practice of social impact assessment. The findings indicate that the use of SROI to promote business and political propaganda, the divergence from original project objectives, and tensions between evaluation goals and regulatory compliance have become significant barriers to its ethical and appropriate application. Challenges in SROI analysis include identifying suitable financial proxies; engaging all relevant stakeholders; managing budgetary and time constraints; considering deadweight effects; and conducting evaluations with control groups (randomized controlled trials). The findings suggest evaluators should use SROI to improve operational efficiency rather than focus exclusively on favorable outcomes. Development projects suitable for SROI assessment of short-term social impact typically have clearly defined objectives and well-identified target groups.