People Perception about Digital TV System and Analogue TV System toward Consumers in Phon Thong District, Roi Et Province, Thailand

Abstract

This research aims 1) To explore the digital TV in Phon Thong distric, Roi Et province 2)To study awareness of the people about the digital TV transition to digital TV. In Phon Thong distric, Roi Et province3) To study satisfaction of the people who watch digital TV. in Phon Thong distric, Roi Et province.  Collected data from 5,362 sample people. The research method is questionnaire to analysis of quantitative data. Statistical software was used for finding frequency, percentage, average, and standard deviation. The results of this study as follows. Overall, 64.65 % of people in Phon Thong, Roi Et currently watch TV via satellite, In addition, 69.25 percent of people want to convert to antenna receiver for digital TV.  The perception of people as follows; 92.86% did not know about termination of analog transmission. 59.32% knew that set-top box of digital TV can be installed with the old television. As for the result of people gratification of digital TV were as follows; 33.20% had High gratification level of clear picture and better sound. 32.61% had the Medium gratification level of digital signals covering all areas.