MARKETING MODEL FOR CULTURAL HERITAGE TOURISM DEVELOPMENT: BANGLUANG COMMUNITY BANGLUANG SUB-DISTRICT, BANGLEN DISTRICT NAKHONPATHOM PROVINCE
Keywords:
tourism marketing, cultural heritage tourism, Bangluang CommunityAbstract
This article was studied about the marketing operation for cultural heritage tourism which is a partial study of the research titled “Marketing Model for Cultural Heritage Tourism Development in Bangluang Community, Bangluang Sub-district, Banglen District, Nakhonpathom Province”. The important of marketing operation for cultural heritage tourism must respond the needs and satisfy for target tourists and conscious the significance of the heritage in tourist attractions for heritage tourism development and conservation. The important issue was found from the studied that the operation of marketing for cultural heritage tourism which was consists of two important factors, there are: 1) Cultural tourists, and 2) The 7P’s of the marketing mix which are combined of Product, Price, Place, Promotion, Process, Physical evidence and People which are important factors to create the model of marketing for development of cultural heritage tourism in Bangluang Community.
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