THE CORRESPONDENCE OF TOURIST BEHAVIOR AND SELECTION OF ACCOMMODATION TYPES AND BOOKING THROUGH ONLINE TRAVEL AGENTS OF THAI TOURISTS

Abstract

            This research aimed to conduct correspondence analysis (CA) of Thai tourist behavior and their accommodation choices and Thai tourist behavior and their reservation choices on online travel agency (OTA). The samples were 400 Thai tourists having online travel agent experience. Data were collected through questionnaires and analyzed through correspondence analysis by statistics package for the social science (SPSS). The finding identified that Thai tourist behavior regarding room amount, room types and room rate were related to their accommodation choices at the significant level of .05. As well, Thai tourist behavior concerning room amount, room types, room rate and check-in day were associated to their reservation choices on online travel agent at the significant level of .05.