COMMUNICATION IDENTITY OF YOUTUBE

Abstract

                    Communication of baby identity through Youtube. Children have a way to learn through the symbol system in the digital world. Children who grow up with modern digital technology (digital generation) have a different perspective on the world, society, and culture different from children in the pre-digital generation world, with new media that play a role in relationships. Towards self-awareness and identity creation of children in the modern world media that communicate through animation and audio or video through sharing via social media networks such as Youtube is considered to be a popular trend among children in every family and every place. Pictures of children staring at video media on Youtube almost as healthy as a child watching television in an earlier era.

                   When children receive messages from Youtube media, Children are born, perceive, learn, decipher, interpret, understand, and express themselves in language, gestures, behaviors as a communication process that occurs. Indicates that exposure (passive) may not see the behavior immediately expressed, such as the imitation of gestures, characters from the language used, which means identity. Nevertheless, the child will have an expression of identity. And responding to Youtube media repeatedly about the content or content As they have previously watched by recording their videos to share Or share on Youtube too.