MEDIA EXPOSURE OF PEOPLE LIVING IN THE NEARBY COMMUNITY TO THE SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

                 This research aims to investigate the media exposure of people living in the nearby community to the Suan Sunandha Rajabhat University, and the correlation between the media exposure and the university image among people living in six communities nearby Dusit district. This research is quantitative. The questionnaires were used to collect data from 360 people of the sample group. The research methodology employed a questionnaire as a quantitative method. The t-test, ANOVA, and Pearson’s Product Moment Correlation Coefficient were used to examine the hypotheses. The result showed that the media exposure to Suan Sunandha Rajabhat University is in the often level and the most media that people exposed were the personal media. The findings also revealed that people with different gender ages and communities have different media exposure to the Suan Sunandha Rajabhat University at a significant level .05; there is no significant difference in income. The media exposure has a positive correlation with the Suan Sunandha Rajabhat University image at a statistically significant level .01.