SATISFACTION OF COMMUNITY AND STAKEHOLDERS TOWARDS COMMUNITY RELATION AFFAIRS OF AMATA CITY CO.,LTD.

Abstract

                This research aimed to survey and study the satisfaction and attitudes of AMATA City Rayong Industrial Estates’ surrounding communities towards the community relations department of AMATA City Co., Ltd. The population of this research were inhabitants of Tambon Maapyangphon, Tambon Pananikhom, Tambon Plukdang, Tambon Bo-win, Tambon Kaomaikaew. There were 400 samples from multi-stage sampling method. The research tool was a questionnaire. The research statistics were frequencies, percentage, mean, and standard deviation. The results showed that the samples were satisfied with every aspect of the activity management of community relations department at the highest level. The suitable public relations communication of projects/activities aspect and the suitable forms of activities aspect received the highest satisfaction scores at the same level at 4.58. The consistent public relations communication aspect was at 4.52. The activities which people most participated were the forestation in honorable of the royal family, the job fairs, and the creative garbage. The most convenient media they exposed were online media and social gathering. The most convenient channel for them to communicate with AMATA community relations department was Facebook, and telephone respectively. Regarding attitudes of surrounding communities towards the operation of AMATA City Co., Ltd. relating community development were at the level of ‘totally agreed’ in every topic. The highest mean was about community economy, promoted more employment at 4.56. The community development of AMATA has promoted more security and better people’s life quality at 4.52. The second was about the more income distribution at 4.50.