THE CREATIVE AGRO-TOURISM MANAGEMENT IN RAYONG AND CHANTHABURI PROVINCE

Abstract

The objective of this research were to study about models and factors of creative agro-tourism management in Ban Talay Noi Community, Thang Kwian Sub-district, Klaeng District, Rayong Province and Bang Sa Kao Community, Bang Sa Kao Sub-district, Laem Sing District, Chantaburi Province. The collects data by using the in-depth interview of 27 key-informants, data analyzed with logical context. The research found that creative agro-tourism management model is a part of cultural-learning experience supporting. Community tourism management is also the leading-way to make creative agro-tourism management by signification factors including with; fertilization of natural resources. The unique of cultural, folkway and life styles, folk wisdom, community skills and experience etc. All of these factors, generate many different kind of travel activity and products such as local foods and community products.   

Recommendations that people in the community have learning, adapt and prepare to be entrepreneurs, communities should make community business plans for knowing destinations and roles that they want to walk together, the community must develop and increase the value of natural resources and their cultural heritage, promotion and creative of a community tourism network.