FACTOR OF SERVICE QUALITY AFFECTING RENTERS OF AERIAL PLATFORM IN RAYONG PROVINCE

Abstract

The objectives of this research were to study the level of service quality of aerial platform rental companies in Rayong province, to compare the rental behavior of machinery, aerial platform for construction work classified organization, and to study the impact of service quality on trust and intention to rent aerial platform in Rayong province. The samples of this research were 300 customer who currently rented aerial platform. The findings showed that the level of service quality of aerial platform rental companies in Rayong province was high. The trust to rent aerial platform was different due to organizational factors in dimensions of company type and size whereas intention to rent was different in terms of company type, nationality, and size. Also, the service quality dimensions that have impacts on trust were responsiveness and communication whereas service quality dimensions that have impacts on intention to rent were assurance and competence.