NEW NORMAL LIFESTYLE WITH SOCIAL RESPONSIBILITY STRATEGY OF HOTEL BUSINESS
Keywords:
corporate social responsibility (CSR), hotel business, strategy, new normal lifestyleAbstract
This article aims to present a strategy guideline of social responsibility of the modern hotel business under the new normal lifestyle. The study found that promoting social activities in accordance with the organization's policy under the principles of social distancing, focusing on wearing a mask during the activities as well as avoiding unnecessary touch and always washing hand with soap or alcohol. The development of the organization's operations in order to achieve continuous economic growth of the organization for sustainability by switching to more online transactions to reduce confrontation and contact. In addition, strengthening the society focusing on paying attention to the quality of life of employees and raising awareness of community and society development and improve some of work to be online (work from home). It is focusing on reducing contact with people and things at various locations, including support and development of online learning (e-Learning) for children in community to reduce the integration of children. Therefore, it allows children to be able to study anywhere, anytime, so children do not lose the opportunity to study. More than that, focusing on activities related to preserving nature and the environment under the principle of social distancing, focusing on wearing a mask throughout the activities, in which every activity must have a screening point as a checkpoint for participants before every activity. Also, focusing on equitable participation of all stakeholders through screening and social requirements, but if participants are at risk of being infected or coming from surveillance area that it is necessary to use quarantine to ensure that all participants of the social activities are safe from serious pandemics.
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