ETHICAL LEADERSHIP ATTRIBUTES ANALAYSIS OF THE SUPERVISOR BY APPLYING THE KANO MODEL: PERPECTIVES OF PRIVATE COMPANY OFFICERS IN BANGKOK
Keywords:
ethical leadership, supervisor attributes, the Kano modelAbstract
The purpose of this research was to study the ethical leadership attributes analysis of the supervisor by applying the Kano Model: perspectives of private company officers in Bangkok. Sampling method was quota sampling. The sample size was 400 private company officers in Bangkok. The instrument for data collection was the rating scale questionnaires with 5-level by Applying the Kano Model. The instrument was quality testing by content validity (index of item-objective congruence: IOC = 1) and reliability (Cornbrash alpha coefficient, overall of ethical leadership questionnaire = .93, morality and fairness = .94, role clarification =.87, and power sharing = .91). The statistics used in data analysis were percentage, mean, standard deviation and Kano Model analysis. The research findings were found that ethical leadership attributes of supervisor can Classify 3 group. First one-dimensional quality element is: Praising and respect employee right, and Giving advice and explain cause of improve working. Second must-be quality element is: Actions are morale and ethical, and Treat all employees equally. The rest are in group 3 Indifferent quality element.
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