MOTIVATION FACTORS AFFECT EMPLOYEE PERFORMANCE AND EMPLOYEE LOYALTY IN AUTOMOTIVE PARTS INDUSTRY, EASTERN SEABOARD INDUSTRIAL, RAYONG PROVINCE

Abstract

            This research aims: 1) to study motivative factors, 2) study the employee's performance, 3) to study loyalty to organization, 4) to study demographic characteristics with employee's performance, 5) to study demographic characteristics with employee's loyalty, 6) to study motivative factors with employee's performance, 7) to study motivative factors with employee's loyalty, 8) To study motivative prediction factors with employee's performance, and 9) To study motivative prediction factors with employee's loyalty. The demographic scope is employees from European and American companies or investor and shareholder for automotive parts manufacturers located in Eastern Seaboard Industrial Thailand. Number of 400 persons. The instrument use 5-levels questionnaire and a convenient sampling method, the reliability statistics questionnaire confidence level Cronbach's Alpha is 0.80.ดังนั้นการวิจัยนี้จึงมีวัตถุประสงค์ The statistics for analysis were Frequency, Percentage, Mean, Standard Deviation, t test, One-way ANOVA, Least-Significant Different, Pearson Correlation and Multiple Regression.  This research aimsThe results are majority of employees were 222 men, 55.50%. Age 36-45 years 286 peoples, 71.50%. Education is vocational level 307 peoples, 76.80%. Salary 10,000-20,000 baht/month 176 peoples, 67.80% and 1-5 service year 241 people, 60.30%. การวิจัยนี้มีวัตถุประสงค์Can’t load full resultsTry again

The demographic characteristics affect to different employee performance at (p<.05) significant level. The demographic characteristics affect to different employee loyalty at (p<.05) significant level. The demographic characteristics correlate with employee performance at (p<.05) significant level. The demographic characteristics correlate with employee loyalty at (p<.05) significant level. The motivative factors correlate with employee performance at (p<.05) significant level. The motivative factors correlate with employee loyalty at (p<.05) significant level.