FINANCIAL TRANSACTION MANAGEMENT MODEL FOR PURCHASING AT TALING CHAN FLOATING MARKET

Abstract

This research aimed to study the behavior of using the financial transaction pattern of visitors to purchase Taling Chan floating market products, as well as assessing satisfaction with the financial transaction model for purchasing goods and services, and finding the financial transaction model for purchasing appropriate goods and services within the Taling Floating Market. The population and 384 samples selected by means of a specific sample selection method and a method of accidental selection included: 1) administrators of Taling Chan Floating Market, 2) shop operators, and 3) visitors to Taling Chan Floating Market. The qualitative data were analyzed by content analysis and the quantitative data by average and Standard Deviation. It was found that the financial transaction patterns for purchasing goods at Taling Chan floating market consisted of: 1) cash, 2) bank transfer, in which the customer made a transfer to the merchant's bank account, 3) applications to conduct financial transactions such as Mobile Banking, Pao Tang, True Wallet, etc., and 4) online system to transfer money in various formats such as QR Code scanning. In addition, for the satisfaction assessment of financial transactions for purchasing goods and services at Taling Chan floating market, both service and system had a high level of satisfaction, and the form of financial transactions for purchasing goods and services suitable at Taling Chan Floating Market is in the form of cash.