FORMULATION OF HUMAN RESOURCES COMPETENCY TO TRANSFORM THE ORGANIZATION MANAGEMENT FROM NEW NORMAL TO NEXT NORMAL

Abstract

                The objectives of this article were to propose the conceptual framework for human resources competency formulation in business organizations in the new normal era. Competency is a fundamental tool in managing human resources. A high management of human resources is very important to make organizations competitive. Adapting competency in managing helps the organizations make their human resources perform effectively. This article analyzed groups of competency and determine the competency for human resources in each competency group, the characteristic of each of which was analyzed. It was found that the forms of competency of the human resources must be corresponding to changing environments pertaining to forms of marketing, competiveness, and sales. This article was written up by integrating secondary data with theoretical knowledge. Then, the guideline to develop the framework in formulating the model consisting of 8 steps in the process of formulation was proposed.