THE POTENTIAL FOR SUSTAINABLE COMMUNITY-BASED TOURISM OF KHLONG YONG SUB-DISTRICT, PHUTTHAMONTHON DISTRICT NAKHON PATHOM PROVINCE

Abstract

     The purposes of this research were to study the potentials for sustainable community-based tourism management, a case study of Khlong Yong and to compare the differences in the potential of sustainable community-based tourism management of Klong Yong Sub-district, Nakhon Pathom Province classified by personal factors. This was a quantitative research. The sample groups gained by means of a quota sampling method were 100 people in Khlong Yong Community, consisting of 50 males and 50 females. The researcher collected data by using the questionnaire, having a confidence level of .76. The analysis method employed descriptive statistics including frequency, percentage, and t test, F test (One way ANOVA) with a significance of .05.       
       It was found that most of them were between 50-60 years of age, followed by those aged between 41-50. Most of them were agriculturalists, followed by merchants. Their education was mostly below undergraduate level. Their average income was 10,001-20,000 baht. They saw that the Khlong Yong Community Nakhon Pathom Province had potentials for sustainable community-based tourism management at the highest level ( =4.58, SD=0.41), with the potential to manage the area community ( =4.64, SD=0.48), followed by the capacity to manage services and knowledge of the community for tourists ( = 4.61, SD=0.49), community tourism resource management potential ( =4.55, SD=0.55) and the management potential of the community's personnel ( =4.53, SD=0.55).

      Regarding the hypothesis test, it was found that, for personal factors, people with different genders and ages had different opinions towards the potential for sustainable community-based tourism management with the statistical significance at .05 level. However, those with different education, occupation, and income did not have significantly different opinions towards the potential for sustainable community-based tourism management.