HUMAN CAPITAL FACTORS AFFECTING THE COMPETITIVE ADVANTAGE OF LOGISTICS SERVICE BUSINESS ORGANIZATIONS A CASE STUDY OF ABC (THAILAND) CO., LTD.

Sitthiphong Putthima; Suraphan Jaima; Vida Sattayarom

ผู้แต่ง

Sitthiphong Putthima International Logistics and Supply Chain Industry Program, Krirk University
Suraphan Jaima International Logistics and Supply Chain Industry Program, Krirk University
Vida Sattayarom International Logistics and Supply Chain Industry Program, Krirk University

คำสำคัญ:

human capital factors, competitive advantage, logistics service business

บทคัดย่อ

The study investigates the pivotal role of Human Capital (HC) factors in achieving and sustaining Competitive Advantage (CA) within the dynamic logistics service industry, focusing on a major regional player, ABC (Thailand) Co., Ltd. Grounded in the Resource-Based View (RBV), this quantitative research utilizes a survey methodology with a sample of 200 personnel calculated by Taro Yamane’s formula, employing a multi-stage sampling method that combined stratified sampling by functional area with systematic random sampling. The study examined four key Human Capital dimensions (education, work experience, training and skill development, and health and well-being), against the firm's overall Competitive Advantage (cost leadership, differentiation, and market focus). Stepwise Multiple Regression analysis revealed that the HC factors collectively account for 70.90% of the variance in CA. Specifically, Health and Well-being (β=0.50), Training and Skill Development (β=0.39), and Education (β=0.19) significantly enhance CA. Crucially, the finding that Work Experience exerts a statistically significant negative influence (β=-0.21) highlights the risk of knowledge obsolescence and organizational inertia in a fast-paced, technology-driven environment. The research concludes that strategic investment in employee holistic well-being and continuous skill renewal is the critical differentiator for modern logistics firms.

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