Vol. 22 No. 1 (2026): January - March

Published: 2026-01-28

บทความวิจัย

HUMAN CAPITAL FACTORS AFFECTING THE COMPETITIVE ADVANTAGE OF LOGISTICS SERVICE BUSINESS ORGANIZATIONS A CASE STUDY OF ABC (THAILAND) CO., LTD.

Sitthiphong Putthima, Suraphan Jaima, Vida Sattayarom

1-11
- PDF
APPLICATION OF FAILURE MODE AND EFFECTS ANALYSIS IN MANAGING PUBLIC WAREHOUSE RISK: A CASE STUDY OF XYZ WAREHOUSE, CHONBURI PROVINCE

Tanutpats Dhiratanuttdilok

12-32
- PDF
FACTORS RELATED TO ATTITUDE TOWARDS HAVING CHILDREN AMONG GENERATION Z NURSING STUDENTS: A CASE STUDY BOROMARAJONANI COLLEGE OF NURSING IN SOUTHERN THAILAND

Wanrasa Khiewchum, Suphisara Saetueang, Somruthai Sagunhnu, Sarocha Ritthikesorn, Sarisa Songjan, Trongrit Thongmeekhaun

33-48
- PDF
ACADEMIC LEADERSHIP OF SCHOOL ADMINISTRATORS BANBUNG 3 SCHOOL GROUP UNDER CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Patcharida Poottikanjanakul, Niwat Noymanee, Jintana Thakham

49-65
- PDF
USING DRONE TECHNOLOGY FOR LAST MILE DELIVERY WITHIN LIMITED DISTANCES AND TIMES

Rutthapon Lertprasertwate, Patchara Kitjacharoenchai

66-81
- PDF
CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Anuwat Muhammad, Niwat Noymanee, Daoprakai Nanthaprom

82-95
- PDF
CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS IN BANGPLEE 1 GROUP UNDER SAMUTPRAKAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Jaruwan Prasongsook, Niwat Noymanee, Daoprakai Nanthaprom

96-108
- PDF
ACADEMIC LEADERSHIP OF SCHOOL ADMINISTRATORS IN 31ST NETWORK SCHOOL GROUP, BANGKOK METROPOLIS

Anongnart Phanupijarn, Niwat Noymanee, Jintana Thakham

109-122
- PDF
FACTORS AFFECTING EMPLOYEES RETENTION IN A REAL ESTATE RENTAL COMPANY

Sopon Sratongma

123-142
- PDF
ANALYSIS OF SOCIAL AND CULTURE DIMENSIONS FOR SUSTAINABLE CULTURAL TOURISM MANAGEMENT: A CASE STUDY WAT DEVARJ KUNCHORN COMMUNITY, WACHIRAPHAVABAN SUBDISTIRCT, DUSIT DISTRICT, BANGKOK

Poonsup Setsri, Suchitra Rimdusit, Wasana Suridechakul

143-155
- PDF
THE DEVELOPMENT OF A LEARNING MANAGEMENT MODEL FOR CREATIVE GRAPHIC DESIGN FOR PUBLIC RELATIONS PURPOSES BASED ON THE MIAP APPROACH FOR UNDERGRADUATE STUDENTS

Somtop Keawchuer, Nantida Otakum, Smithinon Thairoongrojana, Akarawit Piriyodom

156-166
- PDF
CULTURAL HERITAGE TRAVELING INTENTION AMONG THAI FIRST JOBBERS

Pongsavake Anekjumnongporn, Krissanabhat Boonchuay, Pisorn Janvanichyanont

167-177
- PDF
THE EFFECTS OF EXPERIENTIAL ACTIVE LEARNING ON STUDENTS ENROLLED IN SOC 107: PSYCHOLOGY AND EMPOWERMENT OF MODERN LEADERSHIP

Aree Kantitammakool

178-194
- PDF
FACTORS AFFECTING THE RESPONSE BEHAVIOR TO FAKE NEWS ON FACEBOOK AMONG PEOPLE OF DIFFERENT GENERATIONS IN BANGKOK

Nualnapa Samaksaman, Sawitree Suvanno

195-208
- PDF
FACTORS INFLUENCING TECHNOLOGY ACCEPTANCE AND MOTIVATION FOR USING THE SELF-SERVICE CHECK-IN SYSTEM AT DON MUEANG INTERNATIONAL AIRPORT AMONG ELDERLY THAI PASSENGERS

Ratchada Mongkolrojsakul, Siwasak Pansukkum, Subuncha Srisanga

209-226
- PDF
FACTORS AFFECTING AUDIT FEES IN THE CONSUMER PRODUCTS AND AGRO-FOOD INDUSTRY

Pichaya Adthajak, Khemthong Keawpratum

227-241
- PDF
ADAPTATION STRATEGIES OF SMALL FOOD AND BEVERAGE ENTERPRISES IN EVOLVING MARKET CONDITIONS

Niracharapa Tongdhamachart, Kittikhun Meethongjan

242-256
- PDF

บทความวิชาการ

DRIVING THE AVIATION INDUSTRY THROUGH GOVERNMENT-PRIVATE-ACADEMIC COLLABORATION

Siphimvadee Suthakavatin

257-270
- PDF
AUTOMATION’S DOUBLE VICTIMS: CLASS, IDENTITY, AND DEHUMANIZATION IN VONNEGUT’S PLAYER PIANO

Aphiradi Suphap

271-281
- PDF

Vol. 22 No. 1 (2026): January - March

บทความวิจัย

HUMAN CAPITAL FACTORS AFFECTING THE COMPETITIVE ADVANTAGE OF LOGISTICS SERVICE BUSINESS ORGANIZATIONS A CASE STUDY OF ABC (THAILAND) CO., LTD.

APPLICATION OF FAILURE MODE AND EFFECTS ANALYSIS IN MANAGING PUBLIC WAREHOUSE RISK: A CASE STUDY OF XYZ WAREHOUSE, CHONBURI PROVINCE

FACTORS RELATED TO ATTITUDE TOWARDS HAVING CHILDREN AMONG GENERATION Z NURSING STUDENTS: A CASE STUDY BOROMARAJONANI COLLEGE OF NURSING IN SOUTHERN THAILAND

ACADEMIC LEADERSHIP OF SCHOOL ADMINISTRATORS BANBUNG 3 SCHOOL GROUP UNDER CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

USING DRONE TECHNOLOGY FOR LAST MILE DELIVERY WITHIN LIMITED DISTANCES AND TIMES

CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS IN BANGPLEE 1 GROUP UNDER SAMUTPRAKAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

ACADEMIC LEADERSHIP OF SCHOOL ADMINISTRATORS IN 31ST NETWORK SCHOOL GROUP, BANGKOK METROPOLIS

FACTORS AFFECTING EMPLOYEES RETENTION IN A REAL ESTATE RENTAL COMPANY

ANALYSIS OF SOCIAL AND CULTURE DIMENSIONS FOR SUSTAINABLE CULTURAL TOURISM MANAGEMENT: A CASE STUDY WAT DEVARJ KUNCHORN COMMUNITY, WACHIRAPHAVABAN SUBDISTIRCT, DUSIT DISTRICT, BANGKOK

THE DEVELOPMENT OF A LEARNING MANAGEMENT MODEL FOR CREATIVE GRAPHIC DESIGN FOR PUBLIC RELATIONS PURPOSES BASED ON THE MIAP APPROACH FOR UNDERGRADUATE STUDENTS

CULTURAL HERITAGE TRAVELING INTENTION AMONG THAI FIRST JOBBERS

THE EFFECTS OF EXPERIENTIAL ACTIVE LEARNING ON STUDENTS ENROLLED IN SOC 107: PSYCHOLOGY AND EMPOWERMENT OF MODERN LEADERSHIP

FACTORS AFFECTING THE RESPONSE BEHAVIOR TO FAKE NEWS ON FACEBOOK AMONG PEOPLE OF DIFFERENT GENERATIONS IN BANGKOK

FACTORS INFLUENCING TECHNOLOGY ACCEPTANCE AND MOTIVATION FOR USING THE SELF-SERVICE CHECK-IN SYSTEM AT DON MUEANG INTERNATIONAL AIRPORT AMONG ELDERLY THAI PASSENGERS

FACTORS AFFECTING AUDIT FEES IN THE CONSUMER PRODUCTS AND AGRO-FOOD INDUSTRY

ADAPTATION STRATEGIES OF SMALL FOOD AND BEVERAGE ENTERPRISES IN EVOLVING MARKET CONDITIONS

บทความวิชาการ

DRIVING THE AVIATION INDUSTRY THROUGH GOVERNMENT-PRIVATE-ACADEMIC COLLABORATION

AUTOMATION’S DOUBLE VICTIMS: CLASS, IDENTITY, AND DEHUMANIZATION IN VONNEGUT’S PLAYER PIANO

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