MANAGING GENERATION Z TO DRIVE ORGANIZATIONAL SUCCESS

Abstract

            Generation Z is becoming an increasingly significant workforce group in organizations. This article aims to analyze the characteristics and work motivation factors of Generation Z employees and to propose strategies for harnessing their potential and skills to drive organizational success. Generation Z has grown up in the digital era and is characterized by strong online communication skills, open-mindedness, a preference for flexibility, and a desire for rapid career advancement. They place high value on meaningful work, work–life balance, continuous learning and self-development, as well as organizational cultures and workplace relationships that align with their personal values. Strategies for leveraging the potential and digital skills of Generation Z to support organizational success include creating a work environment that promotes happiness and individuality, implementing flexible work arrangements, designing clear career paths and job structures, encouraging participation and creative expression, and developing supervisors’ understanding of Generation Z employees. These practices can enhance employee engaget, improve work performance, and contribute to sustainable organizational success in the long term.