The Development of Cultural Tourism of Route along of Thai Diaspora in Singkhon –Tanao Sri and Myeik Livelihoods

Abstract

The development of cultural tourism routes for Thai Diaspora communities of Singkhon-Tanintharyi and Myeik aims to 1) study the potential of cultural tourism sites of Thai diaspora communities in Singkhon- Tanintharyi and Myeik and 2) develop cultural tourism routes of Thai communities, Singkhon-Tanintharyi Diaspora. The research methodology was divided into 3 steps. The first step was to study related documents and research. The second step was to study the potential of cultural tourism sites of the diaspora communities in Singkhon-Tanintharyi and Myeik. There are 21 informants who were the community leaders of the villages of Singkhon- Tanintharyi and Myeik. The methods for collecting information were surveying the area, non-participant observation and in-depth interviews, which included in-depth interviews, field notes and audio recordings. Verification of the credibility of the informants used a three-dimensional data validation method. The analysis of the data was based on content analysis. The third step was to develop cultural tourism routes for Thai diaspora communities in Singkhon-Tanintharyi and Myeik. The sample was 12 tourists which was obtained by specific selection. The research instrument was the tourist satisfaction survey on cultural tourism of the Singkhon-Tanintharyi and Myeik Diaspora Thai communities which was is a 5-level estimation scale with a confidence value of 0.891. The statistics used to analyze the data were mean and standard deviation. The results of the research indicate that: 1) 3 villages, Singkhon, Laem Yuan and Muk Phong have the potential for development into cultural tourism sites 2) there is a route classified appropriate for a 3-days cultural program. The tourist satisfaction assessment of the Singkhon-Tanintharyi and Myeik diaspora communities overall was at a high level.