Audiencrs of Likay in the present era

Abstract

This research aimed to study the adaptation and values of Likay audiences in the present era by examining documents, textbooks, research studies, and collecting field data through non-purposive interviews with Likay performance audiences. The study also included participant observation at actual performance venues and non-participant observation through live-streamed Likay performances on social media. The findings revealed that Likay audiences today span all genders and ages and can be categorized into three groups: 1) audiences who appreciate the art of Likay performances, 2) audiences who are fans of specific Likay troupes, and 3) audiences who admire particular Likay artists. Contemporary Likay performances have evolved by incorporating social media as a means to enhance accessibility and convenience for audiences, allowing them to engage with the art or artists they admire. Modern viewing experiences indicated that audiences can still enjoy the interactive essence of Likay performances through digital media, although there are both advantages and disadvantages to this format. Moreover, the values of Likay audiences in the present era have improved progressively. This research reflected the patronage system within Thai society, akin to familial bonds between the audiences and Likay artists. It also highlighted how the change of the audience values positively impacts the artists and helps to sustain the art of Likay performances for future generations.