DEVELOPMENT OF INDICATORS FOR VIOLENCE AGAINST WOMEN ON TELEVISION PROGRAM

Abstract

The purpose of this research was to develop the indicators for violence against women on television program. This research employed the sequential mixed-method. In the qualitative study, the researcher conducted in-depth interviews of psychologists, academics on mass media of communication, professionals on mass media of communication, personnel from women organizations on anti-violence against women, and personnel from work agencies concerned with participation with and monitoring of the mass media. In the quantitative study, a questionnaire was employed for collecting data from 431 women across the country, and a television program analysis form was employed to analyze five television programs that showed violence against women. Qualitative data were analyzed with description and interpretation; while quantitative data were analyzed with factor analysis and correlation coefficient. The results showed that Indicators for violence against women on television program or the SLEV MODEL comprised 4 aspects: (1) the indicator in the aspect of sex (S) which consisted of 9 sub-indicators, (2) the indicator in the aspect of language (L) which consisted of 9 sub-indicators, (3) the indicator in the aspect of emotion (E) which consisted of 11 sub-indicators, and (4) the indicator in the aspect of behavioral violence (V) which consisted of 10 sub-indicators.