FACTOR SAFFECTING THE SUCCESS THE SUCCESS OF KNOWLEDGE MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISE (SMES) OF FOOD AND BEVERAGE INDUSTRY IN THAILAND

Abstract

This research aims to study factors affecting the success of knowledge management of small and medium-sized enterprises (SMEs) in the food and beverage industry in Thailand, and to analyze the components of factors that affect the successful operation of small and medium-sized enterprises (SMEs) in the food and beverage industry. This study employed a quantitative research methodology. The research sample consisted of 400 entrepreneurs or those who were in charge of knowledge management in the 4,177 enterprises that were members of the Office for Promotion of Small and Medium-sized Enterprises (SMEs). The employed research instrument was a questionnaire. The SPSS for Windows Version 16.0 Program was employed for data analysis. The employed statistics included the frequency, percentage, factor analysis in finding the EFA with principal components (Principal Components Method), and varimax orthogonal rotation to identify free components. The research findings show that the related elements can be grouped into 7 elements as factors affecting the success of knowledge management of small and medium-sized enterprises (SMEs) in the food and beverage industry in Thailand, namely, leadership, organizational culture, human resource management, technology, measurement, organizational structure, and the environment. The component analysis results in identifying seven factors with Eigen values of more than 1.00, that is, the values ranging from 1.011 to 13.056. They can explain the factors related to success factors of knowledge management of SME’s in the food and beverage industry by 51.17 percent.