THE EFFECTIVENESS ESSENTIALS OF CONSUMER PRODUCT LIABILITY LAW ENFORCEMENT

Abstract

The purpose of this research is to study key factors in the enforcement of product liability laws and crucial factors in their enforcement efficiency for consumer protection purposes. The effective study method of quantitative research is employed by questionnaire on lawyers practicing in Greater Bangkok and its perimeter; the data analysis program, LISREL, is applied to find crucial factors in the law enforcement efficiency. And the reliable study method of qualitative research is used by documentary research and in-depth interviews conducted with key informant contributing specialists. As a result, the findings are: (1) the consumer protection fairness depends on consumers entitled to damage remedy, manufacturers’ awareness of their product liability, and on consumers’ direct litigation. (2) The manufacturers are realize of their product liability depends on the remedy entitlement and consumers’ direct litigation. (3) The remedy entitlement relies on consumers’ direct litigation. In the law enforcement efficiency, the most crucial factor is manufacturers’ realization of their product liability; the fact is newly found in the light of good governance and corporate governance which favors the law enforcement efficiency dependent on the social responsibility assumed by business organizations. The main proposal for this research places a high priority on the origin of manufacture. If the same is proper, good benefits at consumer’s end will be gained, so the law enforcement efficiency could be attained.