MODELS OF TOURISM ACTIVITIES APPROPRIATE FOR THE CAPABILITY AND CONTEXT OF THE COMMUNITY FOR DEVELOPMENT OF COMMUNITY – BASE TOURISM BUSINESS SAN KHAMPAENG DISTRICT, CHIANG MAI PROVINCE

Abstract

The research project is a qualitative research based on participatory action research process (PAR) carried out in 3 sub-districts of Sankampang District, i.e. Orn Tai, Buag Kang and Rong Wua Dang. The target group includes 6 groups of the people who volunteer to run the community-based tourism business in Sankampang District, with 10 persons selected from each group making the total of 60 as a sampling group. The research tools include not only the official and non-official interviews but also the data collection from focus group discussion so that the information can be gathered regarding the community capital and tourism elements. The study results of the examination and validation of the 5 aspects of community capitals and the study of the 5 aspects of tourism elements in 3 sub-districts show that the tourism activities can be appropriately set according to each community potential and context with the following varieties : 1) For Rong Wua Dang Sub-district, it should be Paa Dong Pong Wai eco-tourism type, managed by Baan Muang Kiew tourism organization group, Moo 4, Rong Wua Dang Sub-district 2) For Buag Kang Sub-district, it will be Yong cultural tourism type arranged by Buag Kang Yong tourism organization group, Moo 1, 2, 3 and 4, Buag Kang Sub-district 3) For Orn Tai Sub-district, it will be Baan Pong Huay Larn cultural and eco- tourism types, managed by Baan Pong tourism organization group, Moo 8, Orn Tai Sub-district.