Knowledge, Attitude and Behavior in Applying Sufficiency Economy Philosophy to Economy: A Case Study of Chitralada Technology Institute Students

Abstract

The objectives of this research were to study (1) the knowledge, attitude and behavior in applying the sufficiency economy philosophy to economy, (2) the relationship between knowledge, attitude and behavior in applying sufficiency economy philosophy to economy, and (3) the effects of personal factors on knowledge, attitude and behavior in applying the sufficiency economy philosophy to economy of Chitralada Technology Institute students. The research sample consisted of 219 students of Chitralada Technology Institute.  The research instrument was a questionnaire.  Statistics employed for data analysis were the frequency, percentage, mean, and correlation coefficient. Research findings revealed that (1) Most members of the research sample have knowledge of the sufficiency economy philosophy at the high level,  have attitude towards the sufficiency economy philosophy at the agreeable level, and have behavior of applying the sufficiency economy philosophy at the “sometimes” frequency in all matters including saving, expense reduction, and revenue increase, respectively, (2)  The study of the relationship between knowledge, attitude, and behavior in applying sufficiency economy philosophy to economy reveals that attitude is significantly correlated with saving behavior, and (3)  The results from hypothesis testing reveal that monthly income, occupation of the father, and occupation of the mother significantly affect the behavior in applying the sufficiency economy philosophy in terms of the reduction of the expense; monthly income also significantly affects the behavior in terms of the increase of the income; and finally, occupation of the father, daily food expense, monthly accommodation expense, and monthly learning media expense significantly affect the behavior in terms of saving. Also, The different monthly incomes, occupations of the father, daily food expenses, and monthly learning media expenses of the students result in the difference of their saving behaviors; and different monthly accommodation expenses of the students also result in the difference of their attitudes towards the sufficiency economy philosophy.  All differences are statistically significant.