The Guidelines for Product Innovation Management to Enhance Crop Value Added for Jujube Growers in Kalasin Province

Main Article Content

สุกัญญา ดวงอุปมา
Pensiri Phuworakij
Kornkanok Donsophon

Abstract

The objectives of this research were to study (1) the context and situation of jujube cultivation, (2) the guidelines for management of jujube product innovation, and (3) the guidelines for creating added value from jujube. The research sample consisted of 30 jujube growers in Ban Phon community, Kham Muang district, Kalasin province. The research instruments were an interview form and an observation form.  Research data were analyzed with the qualitative research analysis methods of directional content analysis and content analysis to derive at conclusions.  The results showed that there were two kinds of jujube being cultivated, i.e. fresh milk jujube and three-flavored jujube, both of which were maintained by spreading nets and applying organic fertilizers. But the problem from the analysis was that the selling price was not determined and there were annual average amount of below-standard jujubes about 1-2 tons/rai.  As for the guidelines for management of product innovation from jujube, it was found that product development should be developed by combining raw materials that could be obtained within local communities in order to create the community image, such as dried preserved jujube.  Regarding guidelines for creating added value from jujube, it was found that a packaging design should be developed to help preserve the quality of the product along with specifying information and historical background of the farmers’ lifestyle stories to create awareness of the value of the product. In addition, there should be an online marketing system to enhance the added value for the products and to promote agricultural tourism and the process for further product development in the community.

Article Details

How to Cite
ดวงอุปมา ส., Phuworakij, P. ., & Donsophon, K. . (2021). The Guidelines for Product Innovation Management to Enhance Crop Value Added for Jujube Growers in Kalasin Province. Sripatum Review of Humanities and Social Sciences, 21(2), 44–55. Retrieved from https://so05.tci-thaijo.org/index.php/spurhs/article/view/241991
Section
บทความวิจัย

References

Community Enterprise Promotion Division, Department of Agricultural Extension. (2020). The importance of Creating Value Added Agricultural Products. [Online]. Retrieved March 15, 2020, from: http://www.sceb.doae.go.th/data/ktank

Chairattanaphanich, P., and Saijam, R. (2019). The Strategic Management of Competitiveness of exported vegetable processing business in ASEAN. Chingmai University Journal of Econmics, 23(1), 35-53. (in Thai)

Chankoung, P., and Naklungka, K. (2019). A Study on Rice Production and Processing for Consumption in Tambolthadindum Amphore Chaibadarn Lopburi Province. Academic Journal Phranakhon Rajabhat University, 10(1), 238-248. (in Thai)

Department of Industrial Promotion. (2020). Meaning and knowledge about innovation. [Online]. Retrieved March 20, 2020, from: http://innovation.dip.go.th/innovation/?page_id=1088

Inthamon, C., and Lersphoottharak, S. (2019). The management model of homestay innovation business in the community for tourists. Silpakorn University Journal, 39(6), 86-103. (in Thai)

Karoowancharern, T. (2011). innovation for Production Potential Development of Tumbon Kound inneun Aumpur Bankaud Bureerum Province’s farmer. Chandrakasem Rajabhat University Journal, 17(33), 21-30. (in Thai)

Kalasin Province Office. (2020). Kalasin Provincial Development Plan 2018 – 2021. [Online]. Retrieved March 25, 2020, from: http://www.kalasin.go.th/t/index.php?option=com_content&view=article&id=419:2561-2564-2562&catid=20&lang=th&Itemid=245

Kitpridabrisut, B. (2010). Techniques for creating tools and collecting data for research. 7th ed. Bangkok: Si Anan Printing.

Khetpiyarat, P. (2017). The Causal Relationship among Core Value of Production, Market Orientationand Innovativeness of the Furniture Business in the Sung Men District Area, Phrae Province. Nakhon Phanom University Journal, 6(1), 44-53. (in Thai)

Neuman,W.L. (2007). Basics of Social Research : Qualitative and Quantitative Approaches. 2nd ed. Boston: Pearson.

Phon-ngam, P. (2019). Adding Value from Culture and Local Wisdom of Loincloth in Loei ProvinceToward Creative Economy. KKU Research Journal of Humanities and Social Sciences (Graduate Studies), 7(3), 146-158. (in Thai)

Prommaboon, T., Ketsanoi, S., Vanaporn, S. (2019). The Community Participation of Potential Development and Conservation of Historical Tourist Attractions of Surin Province. Sripatum Review of Humanities and Social Sciences, 19(2), 94-109. (in Thai)

Pooripakdee, S. (2018). The Development of Knowledge for Product Value Creation to Enhance Competitiveness for OTOP Entrepreneurs in Phetchaburi, Prachuap Khiri Khan, Samut Songkhram and Samut Sakho. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 10(2), 2153-2168. (in Thai)

Rodyoo, P., and Boonmeesrisa-nga, M. (2019). The Value Added in Service and Service Innovation Development of Nikanti Golf Club, Muang District Nakhon Pathom. Burapha University Journal of Business Management, 8(2), 103-117. (in Thai)

Sae-bang, W., and Iamratanakul, S. (2017). The Market Survey to Know the Factors That Affect the Creation of Value Added Products “Ready to Eat Salad Tray” of the Royal Project Foundation. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 10(2), 1885-1901. (in Thai)

Sasong, C. (2017). The role of OTOP producers in Mae Hong Son province in building economic value, with the participation of other stakeholders, in communities through the use of production innovation. Academic Journal Bangkokthonburi University, 6(1), 24-36. (in Thai)

Sumransat, T., Numchey, S., and Nakthong, A. (2019). The value added by using innovation Marketing communication and Marketing Strategies of Preserve fruit Community Enterprise Bang khonthi District Samutsongkhram Province. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 12(1), 755-777. (in Thai)