The Guidelines for Product Innovation Management to Enhance Crop Value Added for Jujube Growers in Kalasin Province
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Abstract
The objectives of this research were to study (1) the context and situation of jujube cultivation, (2) the guidelines for management of jujube product innovation, and (3) the guidelines for creating added value from jujube. The research sample consisted of 30 jujube growers in Ban Phon community, Kham Muang district, Kalasin province. The research instruments were an interview form and an observation form. Research data were analyzed with the qualitative research analysis methods of directional content analysis and content analysis to derive at conclusions. The results showed that there were two kinds of jujube being cultivated, i.e. fresh milk jujube and three-flavored jujube, both of which were maintained by spreading nets and applying organic fertilizers. But the problem from the analysis was that the selling price was not determined and there were annual average amount of below-standard jujubes about 1-2 tons/rai. As for the guidelines for management of product innovation from jujube, it was found that product development should be developed by combining raw materials that could be obtained within local communities in order to create the community image, such as dried preserved jujube. Regarding guidelines for creating added value from jujube, it was found that a packaging design should be developed to help preserve the quality of the product along with specifying information and historical background of the farmers’ lifestyle stories to create awareness of the value of the product. In addition, there should be an online marketing system to enhance the added value for the products and to promote agricultural tourism and the process for further product development in the community.
Article Details
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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