Risk Assessment of Sustainable Pineapple Supply Chain Management

Main Article Content

Chomphunut Phuangsubsin
Harutairat Jantakard
Kanjanawan Vinitpittayakul

Abstract

The main objective of this study is to assess risks in the pineapple supply chain and introduce performance indicators for flexibility in Thailand’s pineapple supply chain. A risk mitigation strategy was specifically created based on the problems faced by pineapple farmers, from the cultivation process to the distribution process. The questionnaire was meticulously designed to collect data from three sample groups: experts to assess the consequence dimension, and pineapple farmers in Prachuap Khiri Khan province to assess the likelihood dimension, divided into pineapple farmers implemented with and without GAP. The output of this research yielded eleven strategies, including three proactive strategies, three defensive strategies, two remedial strategies, and three reactive strategies. This study not only suggests risk mitigation strategies for sustainable pineapple supply chain management but also presents the outcome of risk mitigation through appropriate strategies that will make pineapple farmers more competitive and sustainable.

Article Details

Section
Research Articles

References

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